Strolling chicken into the "circle of friends"

On the scale of production, Liu Cuixia and Liu Cuiling sisters' poultry farming business is not big. However, in terms of sales form, their "new way" can really inspire those agricultural management subjects whose shortcomings are in the sales link.

Recently, the author came to Jilin City Longtan District Jiangbei Township willow village Kafu tun. There are mountains and water, woods and meadows. Liu Cuixia, Liu Cuiling run Liu compound loafing chicken farm in the west of the village. Into the Liu family compound, the sound of chicken crowing can be heard. Flocks of chickens are walking in the mountains, and the manner is relaxed. "Cui Ling's friends came to eat chicken yesterday. I cooked one for them. The yard hasn't been cleaned yet." In the spring of 2015, Ms. Liu said, they bought more than 1,000 chicks and fed them the traditional way, with only grain and no additives. From the beginning, my sister Liu Cuiling, who lives in the city, broadcasted their scenes of feeding roving chickens in the countryside in the wechat circle of friends and friend groups. The move has attracted the attention of many friends who pursue healthy eating. Before the chickens are grown, someone is eager to book them. One for you, two for me, five for him to give gifts to his relatives for the Mid-Autumn Festival, and 20 for the owner of a private enterprise to give benefits to his employees. In this way, a retail "order" based on the mutual trust relationship between friends appeared in Liu Cuiling's record book. After the fall, the roving chicken came out, and these "orders" were cashed one by one, and with the spread of friends in wechat, new "orders" continued to be received. "Yesterday" those people, in fact, is a friend of Liu Cuiling held a small range of classmates, to the Liu family compound to eat firewood stew chicken, feel very good. Some of them, before leaving let Liu Cuixia caught one, over the scale, paid the money, directly away.

In this way, Liu Cuixia, Liu Cuiling sisters do not have to run farmers' markets, restaurants, and do not have to contact wholesalers, relying only on wechat circle of friends to solve the sales problem. "During the Mid-Autumn Festival and National Day in 2015, in less than 20 days, we had more than 200 roving chickens flying through the circle of friends to the dining table of city people." On weekdays, I always receive 'orders' the day before and deliver them to my friends the next day. Now that the Spring Festival is just around the corner, we have more than 180 roving chickens left to sell. Looking at the momentum of the last few days, it is not enough to sell."