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E-commerce and related industry entities integrity, law-abiding and standardized operation of three guidelines

[Print] 2017-03-15 Validity: Unlimited to unlimited 759

First, online trading platform operators to fulfill social responsibility guidelines

Chapter I General provisions

Article 1 In order to regulate online commodity trading and related service behaviors, guide online trading platform operators to actively fulfill their social responsibilities, protect the legitimate rights and interests of consumers and operators, and promote the sustainable and healthy development of the Internet economy, These Guidelines are formulated in accordance with the Consumer Rights and Interests Protection Law, the Product Quality Law, the Anti-Unfair Competition Law, the Contract Law, the Trademark Law, the Advertising Law, the Tort Liability Law, the Administrative Measures for Online Transactions and other laws and regulations.

Article 2 An online trading platform (i.e., a third-party trading platform) refers to an information network system that provides web space, virtual business premises, trading rules, deal making, information release and other services for both parties or parties to carry out trading activities independently in online commodity trading activities.

Network trading platform operator (that is, third-party trading platform operator) refers to an enterprise legal person engaged in the operation of network trading platform and providing services for both or more parties to the transaction.

Operators within the online trading platform (referred to as operators within the platform) refer to legal persons, other economic organizations, individual industrial and commercial households or natural persons engaged in online commodity trading and related services within the online trading platform.

Article 3 The term "social responsibility" as mentioned in these Guidelines refers to the responsibilities and obligations undertaken by the operators of online trading platforms to the operators, consumers, employees, government, society and other stakeholders in the economic activities, including legal social responsibility, economic social responsibility and moral social responsibility.

Article 4 Online trading platform operators should adhere to the people-oriented performance of social responsibility, overall consideration, active practice, become a model of legal management, honesty and trustworthiness, service first, consumer first, saving resources, protecting the environment, safeguarding the rights and interests of employees, enthusiasm for public welfare.

Article 5 Operators of online trading platforms should adhere to the combination of social responsibility and integrity and law-abiding operation, seriously abide by laws, regulations and rules, abide by social ethics and business ethics, strictly self-discipline, and consciously accept the supervision of relevant government departments and the public.

Article 6 Operators of online trading platforms should adhere to the combination of fulfilling social responsibilities and promoting the development of network economy, take fulfilling social responsibilities as an important content of establishing a modern enterprise system and promoting the development of network economy, accelerate reform and innovation, change the development mode, and make positive contributions to promoting the sustainable and healthy development of network economy.

Article 7 Operators of online trading platforms should adhere to the combination of fulfilling social responsibilities and building a harmonious society, properly solving consumer disputes, effectively protecting the legitimate rights and interests of operators and consumers within the platform as the focus of work, with practical actions to win the trust and support of consumers and the whole society, to achieve the harmonious development of enterprises and consumers, enterprises and society.

The second chapter is the main content of fulfilling social responsibility

Article 8 Operators establishing online trading platforms shall comply with laws, regulations and rules such as the Law of the People's Republic of China on Electronic Signatures, the Telecommunications Regulations of the People's Republic of China, the Measures for the Administration of Internet Information Services, and the Measures for the Administration of Online Transactions.

Article 9 The operator of an online trading platform shall disclose the information published in the business license or the electronic link identification of its business license in a prominent position on the main page of its website.

Article 10 Operators of online trading platforms shall take necessary technical means and management measures to ensure the normal operation of trading platforms, provide safe and reliable trading environment and trading services, and maintain good trading order.

11th online trading platform operators should establish and improve the platform trading rules, transaction security, consumer rights and interests protection, bad information treatment and other management systems, each management system should be brought to the attention of the platform operators and consumers in a significant way, so as to facilitate users to read and save.

Article 12 In concluding and performing contracts, operators of online trading platforms shall abide by relevant provisions of laws, regulations and rules, respect social ethics, and shall not disturb social and economic order or harm social and public interests.

When entering into contracts with others, the operators of online trading platforms should not only consider their own business interests and development strategies, but also take into account their social responsibilities. The establishment rules should follow the principles of fairness, transparency and equal consultation, reasonably introduce the participation of diverse social subjects, and fully consider the demands of stakeholders of all parties.

Article 13 The operator of an online trading platform shall sign a service contract with the operator within the platform, which shall specify the rights and obligations of both parties, liability for breach of contract, dispute resolution, platform access and exit, commodity quality and safety guarantee, consumer rights and interests protection, and disposal of undesirable information.

Operators of online trading platforms should sign service contracts with consumers, which should specify the rights and obligations of both parties, liability for breach of contract, dispute resolution, personal information protection, transaction security and other contents.

Operators of online trading platforms shall not make unfair and unreasonable provisions by means of standard terms, notices, statements, announcements, etc., which exclude or restrict the rights of the counterpart, reduce or exempt themselves from liability, and increase the liability of the counterpart, and shall not use standard terms and force transactions with the help of technical means.

Article 14 Operators of online trading platforms shall review and register operators stationed in the platform, establish registration files and regularly verify and update, and the recorded information shall be true and comprehensive. The information of the operator within the platform shall be kept for at least two years from the date of the operator's cancellation on the platform.

For legal persons, other economic organizations or individual industrial and commercial businesses, the operator of an online trading platform shall disclose the information published in the business license or the electronic link identification of its business license in a prominent position on the main page of its business activities; For natural persons, they should be loaded in a prominent position on the main page of their business activities to prove the authenticity and legality of personal identity information, while indicating the business address, telephone mailbox and other effective contact information.

Article 15 An operator of an online trading platform shall, in collecting and using the relevant information of operators and consumers on the platform, follow the principles of legality, legitimacy and necessity, express the purpose, method and scope of the collection and use of the information, and obtain the consent of the person collected. In collecting and using the relevant information, the operator shall disclose its collection and use rules, and shall not collect and use the information in violation of the provisions of laws and regulations and the agreement between the two parties.

The operators of online trading platforms and their staff shall keep the relevant information collected by them strictly confidential and shall not disclose, sell or illegally provide it to others. Business operators shall take technical measures and other necessary measures to ensure information security and prevent information disclosure and loss. In case of information leakage or loss occurs or may occur, remedial measures shall be taken immediately.

Without the active application or consent of the operator outside the platform, the operator of the online trading platform shall not arbitrarily use it as the operator inside the platform or release relevant information in its name. An operator of an online trading platform shall not send commercial messages to a consumer without the consent or request of the consumer, or without the explicit refusal of the consumer.

Article 16 The operators of online trading platforms shall, through appropriate means, require the operators within the platforms to strictly abide by such laws, regulations and rules as the Protection of Consumer Rights and Interests, the Product Quality Law, the Anti-Unfair Competition Law, the Contract Law, the Trademark Law, the Advertising Law, the Tort Liability Law, and the Administrative Measures for Online Trading.

Article 17 Operators of online trading platforms shall establish information inspection and bad information disposal systems, and report to relevant departments and take timely measures to stop any violations of laws, regulations and rules, and may stop providing online trading platform services when necessary. At the same time, online trading platform operators should also actively cooperate with the regulatory authorities to investigate and deal with relevant violations of law.

Operators of online trading platforms should take technical measures to shield information about intellectual property rights infringement and the production and sale of counterfeit and shoddy goods, promptly investigate hidden dangers, deal with illegal behaviors, and timely report emerging, tendentious and serious harmful problems.

18th platform operators to carry out trademark infringement and other infringing acts, the infringed online trading platform operators to take the necessary measures to delete, shield, disconnect the link, online trading platform operators after receiving the notice does not take the necessary measures, the expansion of the damage and platform operators bear joint and several liability.

Where an operator of an online trading platform knows or should know that an operator within the platform infringes upon the legitimate rights and interests of consumers and other operators by using its platform, and fails to take necessary measures, it shall bear joint and several liabilities with the operator within the platform according to law.

Article 19 Operators of online trading platforms shall establish a self-regulatory system for consumer dispute settlement and consumer rights protection. When a consumer purchases commodities or receives services on the platform and a consumer disputes or damages his legitimate rights and interests, the consumer requests the operator of the online trading platform to mediate, the operator shall mediate. Where consumers resolve disputes through complaints, lawsuits, arbitration or other means, the operator of the online trading platform shall provide assistance.

In case of infringement of the legitimate rights and interests of consumers, the operator of an online trading platform shall provide consumers with the real name, address and effective contact information of the operator within the platform; If it cannot be provided, the consumer may demand compensation from the operator of the online trading platform. The operator of an online trading platform shall have the right to recover the compensation from the operator within the platform after making the compensation.

Article 20 Operators of online trading platforms shall take relevant measures to ensure the integrity and security of online trading data and materials, and shall ensure the authenticity of the original data. Online transaction data and information are stored for not less than two years from the date of transaction completion.

Article 21 Operators of online trading platforms shall, in their business activities, abide by laws, regulations and rules such as the Anti-Unfair Competition Law and the Measures for the Administration of Online Trading, shall not falsely advertise, infringe on trade secrets, damage the business reputation of competitors, and shall not use network technology means or carriers without authorization to use or counterfeit the domain names, names and logos of well-known websites. Cause confusion with other well-known websites; It is not allowed to use or forge electronic identifiers of government departments or social organizations without authorization.

22nd group buying website operators, as operators providing online trading platform services, should effectively guarantee the quality of group buying goods (services), examine and confirm commodity inventory, delivery speed, logistics system, service rules and other key factors to prevent the occurrence of inflated quotation.

Article 23 encourages online trading platform operators to establish and improve the compensation system in advance, in the event of consumer disputes, consumers and operators within the platform to negotiate fruitless, by the online trading platform operators first compensation, to ensure that consumers safe and assured consumption.

Encourage operators of online trading platforms to establish and improve the implementation of credit evaluation measures for operators within the platform, carry out the collection, evaluation and publicity of credit information in a fair, just and transparent manner, improve the self-discipline mechanism of the industry, and promote honest management.

Operators of online trading platforms are encouraged to establish and improve the publicity system for the protection of consumer rights and interests, and regularly publicize the handling of consumer disputes, relevant measures to protect consumer rights and interests, and relevant measures to strengthen the management of operators within the platform.

24th online trading platform operators intend to terminate the provision of online trading platform services, should be at least three months in advance on the home page of its website prominent position to be publicized and notify the relevant operators and consumers, take the necessary measures to protect the legitimate rights and interests of relevant operators and consumers.

25th online trading platform operators should establish and improve the technological innovation mechanism, increase research and development efforts, improve the ability of independent innovation, effectively improve product quality and service level, promote the healthy development of e-commerce industry.

Article 26 Operators of online trading platforms should strengthen the awareness of intellectual property rights, implement intellectual property rights strategies, and realize the positive interaction between technological innovation and intellectual property rights.

27th online trading platform operators should follow the principle of distribution according to work, equal pay for equal work, build a reasonable incentive and restraint mechanism, and protect the legitimate rights and interests of employees.

28th online trading platform operators should adhere to the sustainable development strategy, attach importance to environmental and ecological protection, rational use and development of resources, through scientific and technological innovation and management innovation, improve the utilization of resources.

Article 29 Operators of online trading platforms shall actively participate in social public welfare undertakings and community construction, and encourage employees to volunteer to serve the society. Actively participate in social welfare undertakings such as charity and donation, and care for and support public welfare undertakings such as education, culture and health.

Chapter III Safeguards for fulfilling social responsibilities

30th online trading platform operators should continue to improve the working mechanism, the performance of social responsibility into the enterprise development strategy, the performance of social responsibility into the overall plan of the annual work, and strive to achieve the organic combination of corporate social responsibility and daily management.

31st online trading platform operators should strengthen publicity and education training efforts, popularize relevant laws and regulations, improve employees' legal awareness and social responsibility awareness, and strive to form corporate values and corporate culture to fulfill social responsibility.

32nd online trading platform operators should establish and improve the corporate social responsibility indicators statistics and assessment system, take the initiative to accept the news media, consumers, operators, the government and society's extensive supervision, timely understand and respond to relevant opinions and suggestions, and constantly improve the work.

Article 33 Operators of online trading platforms shall regularly release social responsibility reports, publicize the measures, results and plans of enterprises to fulfill their social responsibilities, and strive to create a good working atmosphere.

Chapter IV Supplementary Provisions

Article 34 The State Administration for Industry and Commerce shall be responsible for the interpretation of these Guidelines.

Article 35 These Guidelines shall come into force on the date of promulgation.

Second, online trading platform contract format clause specification guidelines

Chapter I General rules

Article 1 These guidelines are formulated in accordance with the Contract Law of the People's Republic of China, the Law of the People's Republic of China on the Protection of Consumer Rights and Interests, the Measures for the Administration of Online Transactions and other laws, regulations and rules in order to standardize the standard terms and conditions of online trading platforms, protect the legitimate rights and interests of operators and consumers, and promote the sustainable and healthy development of the online economy.

Article 2 Where an operator of an online trading platform established within the territory of the People's Republic of China enters into a contract with an operator or consumer within the platform (hereinafter referred to as the "contract counterpart") through the Internet (including the mobile Internet), using data messages as the carrier and adopting standard terms, these Guidelines shall apply.

Article 3 The term "standard terms of contracts for online trading platforms" as mentioned in these Guidelines refers to the following relevant agreements, rules or terms that the operators of online trading platforms have prepared in advance for repeated use and have not negotiated with the contract counterparts at the time of conclusion of the contract:

(1) User registration agreement;

(2) Merchant settlement agreement;

(3) Platform trading rules;

(4) information disclosure and review system;

(5) Collection and protection system of personal information and trade secrets;

(6) consumer rights and interests protection system;

(7) the examination and approval system for advertisement publication;

(8) Transaction security and data backup system;

(9) Dispute resolution mechanism;

(10) Other terms of contract form.

Where an operator of an online trading platform clearly stipulates the specific rights and obligations of operators and consumers on the platform in the form of notices, notices, declarations, instructions, vouchers, bills, etc., and where the provisions of the preceding paragraph are met, they shall be regarded as standard terms of the contract according to law.

Article 4 The administrative departments for industry and commerce shall, within the scope of their functions and powers, supervise and deal with the acts that infringe upon the legitimate rights and interests of consumers by using the standard terms of contracts according to law.

Article 5 Encourage and support network trading industry organizations to standardize the formulation and use of contract format clauses within the industry, strengthen industry self-discipline, and promote the development of industry norms.

The second chapter is the basic requirements of contract form terms

Article 6 Operators of online trading platforms using contract terms in their business activities shall comply with the provisions of laws, regulations and rules, and determine the rights and obligations of both parties in accordance with the principles of fairness, openness and good faith.

If the operator of an online trading platform modifs the terms of the contract format, it shall follow the principles of openness, continuity and reasonableness, and the content of the modification shall be publicized at least seven days in advance and notify the contract counterpart.

Article 7 Operators of online trading platforms shall display the standard terms of contracts or their electronic links in a prominent position on the main page of their websites, and technically ensure that operators or consumers within the platform can conveniently and completely read and save.

Article 8 Operators of online trading platforms shall publicize the following information or electronic links in appropriate places on the home page of their websites:

(1) Business license and relevant licenses;

(2) Internet information service licensing or archival information;

(3) Business address, postal code, telephone number, E-mail address and other contact information;

(4) Other information that should be disclosed as provided for by laws and regulations.

The operator of an online trading platform shall ensure that the content disclosed is clear, true, comprehensive, identifiable and easily accessible.

Article 9 Where the operator of an online trading platform uses the standard terms of a contract, it shall, in a significant way, draw the attention of the contract counterpart to the price or fee that it has a major interest in and may affect its rights, the time limit and method of performance, safety precautions and risk warnings, after-sales service, civil liability and other contents. The operator of an online trading platform shall explain the standard terms in accordance with the requirements of the contract counterpart. Operators of online trading platforms are encouraged to take necessary technical means and management measures to ensure that operators within the platform fulfill the obligation of presentation and explanation.

The conspicuous means mentioned in the preceding paragraph refers to the means sufficient to attract the attention of the contract counterpart, including: reasonable use of words, symbols, fonts and other special marks sufficient to attract attention. It is not allowed to set inconvenient links or hide the contents of the standard terms of the contract by technical means, and it is not allowed to perform the obligation to prompt further reading only.

If the operator of an online trading platform violates the provisions of the first paragraph of Article 39 of the Contract Law on the obligation to prompt and explain, resulting in the other party failing to pay attention to the terms of exemption or limitation of liability, the contract counterpart may apply to the People's Court for cancellation of the standard terms of the contract according to law.

The contract format clauses used by the operators of online trading platforms fall under the circumstances specified in Article 26, paragraph 2, of the Law on the Protection of Consumer Rights and Interests and Article 10 of the Interpretation of the Supreme People's Court on Several Issues Concerning the Application of the Contract Law of the People's Republic of China (II), and their contents shall be invalid.

Article 10 The operator of an online trading platform shall not exempt or reduce the following responsibilities in the standard terms of the contract:

(1) Liability for causing personal damage to consumers;

(2) Liability for causing property losses to consumers due to intentional or gross negligence;

(3) Joint and several liability for goods or services provided by operators within the platform according to law;

(4) Responsibility for the information security of consumers' personal information and business secrets collected;

(5) Liability for breach of contract and other liabilities to be borne according to law.

Article 11 An operator of an online trading platform shall not take the following actions to increase the liability of operators or consumers in the platform by using the terms of the contract format:

(1) causing consumers to bear liquidated damages or damages that significantly exceed the legal or reasonable amount;

(2) Make the operators or consumers within the platform bear the responsibilities that should be borne by the operators of the online trading platform according to law;

(3) If the contract is attached with a termination period, arbitrarily extend the period for the operators or consumers within the Platform to perform the contract;

(4) Make operators or consumers within the platform bear the responsibility for performing the contract within an uncertain period of time;

(5) Acts that illegally increase other responsibilities of operators or consumers within the platform.

Article 12 An operator of an online trading platform shall not exclude or restrict the following rights of operators or consumers within the platform in the standard terms of the contract:

(1) The right to modify, cancel or rescind a contract according to law;

(2) The right to suspend or terminate the performance of the contract according to law;

(3) the right to request continued performance, take remedial measures, pay liquidated damages or compensation for damages according to law;

(4) The right to institute litigation, arbitration or other remedies for contractual disputes;

(5) The right to request interpretation of the standard terms;

(6) Other rights enjoyed by operators or consumers within the Platform according to law.

Article 13 Where there is a dispute over the understanding of the content of the contract format clause provided by the operator of an online trading platform, it shall be interpreted in accordance with the general understanding; If there are more than two interpretations of the corresponding content, the interpretation shall be unfavorable to the operator of the online trading platform. Where the standard terms are inconsistent with the non-standard terms, the non-standard terms shall be adopted.

The third chapter is the performance and relief of the standard terms of the contract

Article 14 The standard terms of an online trading platform contract may include the methods of dispute settlement agreed upon by the parties. For small and simple consumer disputes, the parties are encouraged to use the online consumer dispute resolution mechanism for speedy handling.

Article 15 Support consumer associations, online trading industry associations or other consumer organizations through forums, questionnaires, comments and other ways to collect consumers' opinions on the online trading platform contract format terms, and find that the contract format terms violate laws, regulations and rules, can be submitted to the relevant competent authorities.

If the online trading platform contract format clause damages the rights and interests of consumers or there is illegal situation, it can complain and report to the relevant competent authorities.

Article 16 Where a consumer brings a lawsuit to a people's court due to a dispute between an online trading platform contract format clause and an online trading platform operator, a consumer association or other consumer organization may support the consumer in bringing a lawsuit according to law.

Article 17 Encourage and guide operators of online trading platforms to adopt the model text of online trading contracts, or formulate contract format clauses with reference to the model text of contracts.

Chapter IV Supplementary Provisions

Article 18 The online trading platform mentioned in these Guidelines refers to the third-party trading platform, that is, the information network system that provides web space, virtual business site, trading rules, transaction matching, information release and other services for the two or more parties to carry out trading activities independently in the online commodity trading activities.

Article 19 Where online commodity operators conclude contracts with consumers through the Internet (including mobile Internet), using data messages as the carrier and adopting standard terms, they shall refer to the guidelines for the application of these standards.

Article 20 The State Administration for Industry and Commerce shall be responsible for the interpretation of these Guidelines.

Article 21 The State Administration for Industry and Commerce will, in accordance with the development of the network economy, timely issue the standard guidelines for contract form clauses in related fields.

Article 22 These guidelines shall be implemented as of the date of promulgation.

Third, e-commerce trusted transaction environment construction standards and guidelines

First, the construction of regulations

The construction of e-commerce trusted transaction environment laws and regulations mainly includes four aspects: electronic identification management of network operators, credit information management of network operators' transactions, electronic contract management of network transactions, and regulation of non-litigation dispute resolution mechanism of network transactions.

The electronic identification of network operators is the basis for the administration of industry and commerce to implement effective supervision on e-commerce operators, and is the basis for ensuring the authenticity of e-commerce operators, thus realizing the management of e-commerce operators according to law and defining their legal rights and obligations. Regulations on the management of electronic identification of network operators should be formulated to clarify the legal status of electronic identification of network operators, the legal rights and obligations and responsibilities of network operators in electronic identification, and the specifications of electronic identification, review, issuance, use, and query.

Network transaction credit is the fundamental guarantee of network market transaction order. The key to establish and maintain a good order of the network market is to seize the credit supervision of network transactions. Network transaction credit information is the basis and prerequisite for the realization of network market credit management. Regulations on the management of network operators' transaction credit information should be formulated, and codes of conduct for collection, processing, evaluation and sharing of transaction credit should be determined. To stipulate the legal rights, obligations and responsibilities of network operators, industrial and commercial administrative departments and third-party credit service agencies in the collection, processing, evaluation, publication, sharing, etc.

The electronic contract of network transaction is the link and bridge of network transaction, and the legal credential to determine the legal rights, obligations and responsibilities of the parties to network transaction. Whether the network electronic transaction contract is standardized and orderly directly determines whether the network market is standardized and orderly. It is necessary to clarify the norms on the conclusion, performance, form, main terms, and preservation of contract evidence of online electronic contracts, and to clarify the legal rights, obligations and responsibilities of industrial and commercial administrative organs, network operators, and online trading platforms in the supervision, conclusion and performance of electronic contracts for online transactions, and the self-discipline management of contracts according to law.

The non-litigation dispute resolution mechanism for online transactions is an important channel and way to establish confidence and trust in online transactions, promote the expansion of online transactions, and effectively safeguard the legitimate rights and interests of online consumers, as well as an important way to realize the rights protection function of industrial and commercial administrative organs for online consumers. The administrative departments for industry and commerce shall actively support and encourage social institutions to establish non-litigation dispute resolution mechanisms for online transactions, formulate and introduce corresponding policies and measures for support, guidance and management. Clarify the legal rights, obligations and responsibilities of industrial and commercial administrative authorities, online transaction non-litigation dispute resolution institutions, and online transaction parties in the way of online transaction non-litigation dispute resolution, and effectively solve the difficulties in legal recognition and legal effectiveness of online transaction non-litigation dispute processing results. Strive to realize the organic combination and interaction of the industrial and commercial administrative organs' online consumer rights protection and online consumer dispute mediation and the social network consumer rights protection and online consumer dispute mediation, so that the disputes and contradictions of online transactions can be resolved in a timely and effective manner, and the rights and interests of online consumers can be fully guaranteed.

2. Construction of standards and norms

The standard specification of e-commerce trusted transaction environment mainly includes the Basic Information specification of Online transaction subject, the Basic Information specification of Online Transaction Commodity and the basic information specification of Online transaction Electronic contract.

(1) Basic Information Standards for Online Transaction Entities

The Standard of Basic Information of online transaction entities is the main basis for collecting, managing, maintaining and releasing basic information of e-commerce market entities. The Basic Information Specifications of Online Transaction Entities shall define the main contents of basic information of various e-commerce market entities.

(2) The Basic Information Standards for Online Trading Commodities

The Standard of Basic Information of Commodities for online trading is the main basis for collecting, managing, maintaining and publishing basic information of commodities for online trading. The Basic Information Standards for Online Trading Commodities shall define the main contents of basic information for various types of online trading commodities.

(3) Basic Information Standards for Online Transaction Contracts

The Standard of Basic Information of Network Transaction Contract is the main basis for making, performing and managing basic information of network transaction electronic contract. The Basic Information Specification of Network Transaction Contracts shall define the main contents of basic information of various types of network transaction electronic contracts.

Third, platform construction

(A) e-commerce trusted transaction protection public service platform

The public service platform for e-commerce trusted transaction protection should be composed of basic information management and service system for e-commerce market subjects, basic information management and service system for online trading commodities, electronic contract information management and service system for online trading, credit information management and service system for online trading operators, and non-litigation handling service system for online transaction disputes.

1. Electronic commerce market main body basic information management and service system

The basic information management and service system of e-commerce market players should be composed of subsystems such as collection, management and maintenance, intelligent monitoring, inspection and sharing of basic information of e-commerce market players. The basic information management and service system of e-commerce market entities is used to collect, manage and maintain standardized, accurate and unique basic information of e-commerce market entities. Through checking and sharing software, the basic information of e-commerce market players can be shared with the whole network, and the credibility of basic information of e-commerce market players can be improved. Through intelligent monitoring means, the illegal e-commerce market players in the network market are eliminated in a timely manner.

2. Network trading commodity basic information management and service system

The network trading commodity basic information management and service system should be composed of the network trading commodity basic information collection, management and maintenance, intelligent monitoring, inspection and sharing subsystems. The network trading commodity basic information management and service system is used to collect, manage and maintain standardized, accurate and unique network trading commodity basic information. Through checking and sharing software, the basic information of online trading commodities is shared with the whole network, and the credibility of basic information of online trading commodities is improved. Through intelligent monitoring means, timely removal of fake and shoddy commodity information in the online market.

3. Network transaction electronic contract information management and service system

The electronic contract information management and service system of network transaction should be composed of electronic contract management, electronic contract publishing, electronic contract backup, electronic contract client application and other subsystems. The network transaction electronic contract information management and service system is used to manage all kinds of standardized electronic contract templates and all kinds of secure electronic contract systems. Through the application software of the electronic contract client, we provide all kinds of secure electronic contracts and electronic contract evidence preservation services for all kinds of network operators.

4. Network operator trading credit information management and service system

The trading credit information management and service system of network operators should be composed of subsystems such as collection, management and maintenance, inspection and sharing of trading credit information. The network operator trading credit information management and service system is used to collect, manage and maintain the standard, true and accurate network operator trading credit information. Through checking and sharing software, we provide the public with credit information inquiry and sharing services for network operators.

5. Network transaction dispute non-litigation processing service system

The online transaction dispute non-litigation service system should be composed of online legal consultation, online complaint rights protection, online dispute mediation, consumption guidance (early warning) and other subsystems. The network transaction dispute non-litigation service system provides online legal advice, complaint, negotiation, mediation, arbitration and other services for network operators and consumers through various client application software.

(2) Network supervision and management platform

The network supervision and management platform should be composed of the network operator's electronic identification service system and the related supervision and management business system.

1. Network operator electronic identification service system

Construction of a unified electronic identification information base of network business entities, relying on the "industrial and commercial network supervision" electronic identification service system, to provide inquiry services for the public, to achieve the virtual identity and real identity of the virtual correspondence, regulate the operator's network transaction behavior, to ensure the security of network transactions.

2. Supervisory business system

It mainly includes e-commerce market subject database system, network operator lighting supervision and management system, network market supervision and investigation system, network market behavior search system, network electronic forensics analysis system, network market supervision and command analysis system.

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