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Miuccia Prada

Clothing brand
Miuccia Prada is one of the fastest growing Italian companies. The main products are: ready-to-wear, accessories, cosmetics, retail turnover: control of prada, jil sander, helmut lang, church &co and other brands. Also with lvmh mot hennessy louis vuitton owns fendi in a strategic alliance that gradually strengthens the group's reputation, while also making a bold statement "i will make thisnew group fly". The prada Group is led by its ambitious and outspoken leader Patrizio Bertelli and his wife miuccia prada. With a turnover of $1.68 billion and a listing on the Italian stock market, prada used the cash to expand its retail network to around 400 fully owned stores.
Foreign name
Miuccia Prada
industry
Clothing bag
founder
Mario Prada
Home country
Italy
Business scope
Clothing, accessories, cosmetics

Founder introduction

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Miuccia Prada
Born on May 10, 1949 in Milan, Italy, his grandfather is the founder of Prada company Mario Prada, nicknamed Miu Miu;
He earned a doctorate in political science in 1969, worked on left-wing movements and became a member of the Communist Party.
He met Patrizio Bertelli at a trade fair in Milan in 1977 and quickly fell in love.
Took over Prada in 1978;
She released her first backpack and bag in 1979;
In 1985, a new black, durable and detailed nylon handbag series designed by the world to re-recognize the Prada brand, achieved great success, and saved the Prada company from decline;
Married Patrizio Bertelli in 1987;
In 1992, Miu Miu, a lower-priced second-tier brand, was launched, and the concept of big women dreaming of becoming little girls was implanted in the brand;
In 1993, it won the International Award of the Fashion Design Council of America.
1995 won the "best Fashion designer" reputation;
In 1996 Prada Group created Prada Holding BV, bringing into the group such prestigious international brands as Fendi, Helmut Lang and JIL SANDER.
In 2003," Wall Street Journal The magazine named her one of the 30 most influential women in Europe.

Brand introduction

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In 1978, at the age of 28, Miuccia reluctantly took over the company from her mother, which had been handed down by her grandfather. In 1985, she designed a new handbag, which became a popular trend. In 1989, her fall/winter ready-to-wear collection won critical acclaim for its stereotypical countertrend. In 1992, MiuMiu Haute couture This is the initial release. In 1993, he won the American Society of Fashion Designers' Award for International Fashion Designers. In 1994, he held his first fashion show in New York.
It has been criticized that Miuccia Prada seems to have a selfish desire to put the most beautiful, fun and fun design above MIU MIU. In fact, everyone's criticism is also praise, about the designer to realize a lot of big women dream of returning to the reality of little girls -child women, come and do not see the dirty phase of rejuvenation. This is rare, but also related to the designer's skills.

Development history

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EDITOR
In 1985, MIUCCIA PRADA designed a new nylon handbag that quickly became the new favorite of fashion lovers.
Introduced to READY-TO-WEAR portfolio in 1989
1992 Launch of the lower-priced MIU MIU (nickname for MIUCCIA)
He received the Design Council of America International Award in 1993
A men's collection was launched in 1995
A cosmetics line was launched in 1998
PRADA currently holds 9.5 percent GUCCI The equity.
miuccia prada Birthdate/Location: Milan, Italy Following the family business of mario, who founded the company in the late 1970s, miuccia prada, the current planning director, is the granddaughter of mario and is known for her simple and calm design style. The materials and new totems used are not only modern, but also one step ahead of the world trend, which is now setting off a worldwide prada trend. Womenswear was first published in '89 and has since grown into uomo, a super-brand group that also owns prada sport and miu miu (men's and women's). After the strategic alliance with helmut lang in March '99, and the stunning acquisition of jil sander in August' 99, prada has become one of the world's largest high fashion brand groups. prada, which started as a maker of high-quality leather goods, is the fastest rising fashion brand in a decade. From prada's parachute backpack launched in the 1980s, to the second-line series miu miu born in the 1990s, and then to the recent formation of prada sport, are all popular around the world. Because of its product pursuit of perfection, so young and old, the awareness of this brand is not worse than any other brand. Today miuccia prada is the granddaughter of mario prada. miuccia's creative talent has broken through the long-standing only limited to the noble style of Italian fashion, infinite imagination and innovative materials, every season prada always surprises.

Brand development

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m45 prada Products: Ready-to-wear, Accessories, Cosmetics, Retail turnover: $1.68 billion Owned by: miuccia prada prada is one of the fastest growing Italian companies, the prada Group controls the prada, jil sander, helmut lang, church &co and other brands. Also with lvmh mot hennessy louis vuitton owns fendi in a strategic alliance that gradually strengthens the group's reputation, while also making a bold statement "i will make thisnew group fly". The prada Group is led by its ambitious and outspoken leader pateizio bertelli and his wife miuccia prada. With a turnover of $1.68 billion and a listing on the Italian stock market, prada used the cash to expand its retail network to around 400 fully owned stores. prada is not following the traditional routine of launching a premium skin care line of lotions and skin treatments first, rather than the traditional practice of launching a perfume first.
Miu Miu is Prada's only young subsidiary brand, the style is as cute as a little girl, the name is quite improvised, and everything is only for the designer Miuccia Prada's nickname miu miu.
The leather goods company founded by MARIO PRADA in Milan in 1913 was taken over in 1978 by his granddaughter MIUCCIA PRADA (born 1949). With a PhD in political science and no formal training in fashion design, MIUCCIA and her husband PATRIZIO BERTELLI have taken the PRADA business to another level, MIUCCIA said: "IF I HADN't 'T MET HIM, I PROBABLY WOULD HAVE GIVEN UP, OR AT LEAST NOT BEEN ABLE TO DO WHAT I HAVE DONE."
For" The Great Gatsby Design clothes
Miuccia Prada
American writers Fitzgerald The Great Gatsby was once again adapted by director Baz Luhrmann for the screen, and MiucciaPrada designed the costumes himself! Italian designer Miuccia Prada has teamed up with renowned dresser Catherine Martin to create 40 outfits for actress Carey Mulligan.