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grandmotherHeart, famous ChinesesnackChain brand, affiliated withDevote oneself to a guestCatering group, using Taiwan bar table four meal business model, Grandma heart home restaurant in 2002ChongqingNanping opened. Baozi and casserole series are the main features of the integration of modern fast food concepts, created
More in line with Chinese people Dietary structure Fast food with eating habits linkage The system.Brand culture
Brand goal: To become a new force of fast food chain with Chinese characteristics
Grandma's heart is based on unique and innovative food, while strengthening quality ingredients and dietary nutrition. Not seeking a temporary leader, but through careful preparation will be able to become China's unique fast food chain leader, fresh force.
Service concept: Not only delicious, but also your long-lost happiness
Warm service, adhere to innovation, for customers carefully prepared nutritious food is the essential basis of Grandma heart; Sincere and sincere service, so that customers feel the "happiness" of caring home.
Enterprise spirit: Passion, cooperation, integrity, win-win
Passion - Grandma heart is full of dedication to the cause and entrepreneurial passion
Collaboration - not only to do their own work, but also to cooperate with the work of colleagues and others, to help others, to form a whole
Good faith - good faith is the foundation of the cause, the foundation of cooperation, the cornerstone of development
Win-win - innovation, sincere cooperation, create a win-win situation
Core competence: innovation, service, standard, brand
Innovation - Innovation for the development of enterprises only by continuing to adhere to and constantly changing themselves in order to establish a foothold in the industry
Service - Service is the foundation of Grandma's long-term business, and it is also the source of happiness
Standard - Standard is the foundation of chain operation and the road to strong business
Brand - Brand is the competitive weapon of Grandma's heart and the way of development
Based on the idea of Grandma's heart
Do not use spoiled ingredients
No chemical flavor is added
Fried food is not sold
Adhere to traditional cooking - only using steaming, boiling, cooking methods, good taste more nutritious
Stick to ready-to-order cooking - it takes less than a minute for the dish to arrive at the table
Adhere to natural utensils - using bamboo, wood, pottery and other traditional utensils, the original ecology is more healthy
Brand chain
Through years of exploration and development, Grandma Heart has successfully had the ability to improve the operation management system and food research and development, and formed a simple operation mode of standardization and programming of the restaurant operation process and various positions, and supervision and inspection of the operation process. "Ten years grinding a sword, showing the sharp", in 2011, Grandma heart officially began to expand in the way of franchise in the country, the establishment of planning department, construction department, operation department, R & D department, human resources department, franchise department, training department, logistics distribution center and other functional departments, for the chain stores to provide scientific construction guidance, perfect shop support, standard follow-up operation services.
Maternal heart advantage
Grandma's heart adopts the 18-hour operation mode of breakfast, lunch, evening and night snack, filling the blank market of common fast food breakfast and night snack, and making full use of existing resources to create large profits.
Technological advantage
Grandma heart is committed to the research and development of completely standardized operation, streamline the operation process, completely realize no chef, the restaurant to achieve no fixed position, everyone is a chef, everyone is a waiter. Reduce costs and increase profits to a large extent.
Brand advantage
Chongqing Grandma Heart was founded in October 2010, the company relies on the "one heart and one customer" brand advantages and technical resources, with a good sense of social responsibility as its own responsibility, to benefit the people for the purpose of the semi-finished product processing and distribution center as the basis, closely around the service of the people's livelihood, for the general public to provide "convenient, safe, nutritious, affordable" catering services.
Investment advantage
Grandma heart is specially tailored for small and medium-sized investors, aiming at investors with a business area of 150 square meters or less than 250,000 to reduce investment risks.
Business model advantage
In the fast food market, Grandma's heart uses the front office round table mode to allow restaurant waiters and customers to communicate at zero distance, complete the cashier, food, and closing one-stop, improve work efficiency and save costs.
Post-operation support advantage
Grandma Heart company headquarters has established a professional operation guidance team, set up a number of franchise tracking supervision groups, started the "nanny" operation support service, the use of perfect training system, fast logistics network supply system. According to the requirements of different markets and investors, provide personalized support services (market operation positioning and product structure positioning of franchise stores) to solve all the problems encountered by investors and eliminate the worries of investors.