Fenghua High-tech continuous mergers and acquisitions embrace "automation" and "Internet +"

With the upgrading of global communications and home appliance industry products, China's electronic components industry is expected to enter a period of development that takes off again, and "automation" and "Internet +" have become new business cards for the development of the electronics industry. As an enterprise mainly engaged in electronic components in the Pearl River Delta region, Fenghua High-tech has continuously introduced robot automated production lines in recent years, and has set up a marketing technology department specifically to achieve "Internet +".

According to Wang Yongjun, head of the marketing technology department of the company, Fenghua High-tech used to have a maximum of 12,000 employees, and currently only about 5,300 people, but the production capacity has doubled several times, and the intelligence is getting higher and higher. It is transforming from a labor-intensive processing industry into an intelligent production enterprise. The company's capacitors, resistors and other products should be smaller, which requires the company's product precision to be higher, but also to use the Internet of Things for production services. In the production workshop, some positions use more and more intelligent robots, and they should also be interconnected with customers, and can meet the personalized requirements of customers at any time.

Recently, Fenghua High-tech revealed on the investor relations interactive platform that the company involves the concept of supercapacitors, the company's research institute and its subsidiary Lihua Aluminum electrolysis branch are doing supercapacitor-related products, and the follow-up will continue to benefit from the relevant policies of the new energy vehicle market, which is good for the long-term development of the company. In order to achieve product scale, industrial chain complementarity and market compatibility, the company has not only expanded production, but also carried out a series of mergers and acquisitions in the past two years.

In April 2015, the company acquired 100% equity of Naidian Soft Technology Electronics (Zhuhai) Co., Ltd. for 592 million yuan, and laid out mobile and wearable devices Rigid-Flex (soft and hard board) to extend the industrial chain. In September 2015, it planned to acquire 35%-40% equity of Taiwan Guangjie Technology Co., Ltd. and realize holding, laying out the overseas automotive electronics market, and obtained the approval of the National Development and Reform Commission on February 18 this year. A series of actions are intended to achieve "intelligent automation" + "industrial chain complementarity" + "mergers and acquisitions" troika.

In August 2015, Fenghua High-tech implemented an employee stock ownership plan, and the current stock ownership plan has been purchased. The relevant person in charge of the company said that in the "Internet +" era, the company will make full use of the advantages of the Internet of Things and e-commerce, extend the service to the client, customers can place orders directly on the e-commerce platform to purchase products and "individual needs", if the required product is not available, customers can send the product design to the company through the network. The company can carry out "customized services" according to the needs of customers. Gradually from a producer to a multi-level service provider.