Promote sports consumption Changbai Mountain in action

Jilin Daily News (Reporter Han Jinxiang Cui Diansen Liu Xuyuan) Jilin Provincial government decided to start from July 1, 2020, use one and a half years to carry out the "Jilin Tourism Sports Consumption Year" activities, aimed at giving full play to Jilin's "green mountains" "ice and snow" dual resource advantages, Strengthen the double brand promotion of "Refreshing Jilin ·22℃ summer" and "Warm meeting · Winter to Jilin to play snow", widely attract tourists and sports enthusiasts to Jilin for vacation and leisure sports, further expand Jilin's popularity and reputation, and transform green mountains, ice and snow into gold and silver mountains.

Changbai Mountain Management Committee responds to, implements and implements the decision-making and deployment of the provincial Party Committee and the provincial government on the "Jilin Tourism Sports Consumption Year Activity". With the advantages of world-class green mountains and clear water and ice and snow resources, with the theme of "22℃ summer cool" and "12℃ powder snow warm", it aims to expand and strengthen the two major brands of "mountain summer" and "cold snow and ice". In-depth implementation of the "tourism + sports" strategy, to build a winter and summer dual-wheel drive year-round event brand.

On July 3 and 4, Changbai Mountain Management Committee held a dense forest hiking Cloud Road mountaineering conference with the theme of "Healthy Jilin · Cool summer", which officially opened the prelude of Changbai Mountain Tourism sports Consumption Year activities. This conference, there are more than 2,000 outdoor sports enthusiasts from Liaoning, Zhejiang, Tianjin, Inner Mongolia, Changsha, Qinhuangdao and other provinces and cities gathered and participated. The activity set up the Tiktoin video photography competition, "Riding the forest to catch the light of Tianchi Peak" cloud road mountaineering competition, "oxygen rich breathing" dense forest hiking activities and scenic spots free travel, consumer self-advocacy and other content, fully embodies the Changbai Mountain Management Committee adhere to the system to create "tourism +" complex business products development concept.

It is understood that the Changbai Mountain Management Committee will continue to make efforts to build a three-dimensional transportation network, increase the construction of sports infrastructure, strengthen the existing sports brands, explore outdoor tourism projects, and increasingly improve and constantly launch more rich tourism sports routes and products, forming a strong sports atmosphere and tourism new fashion of "annual events, monthly activities, and everyone competing to participate in". The rich tourism resources of Changbai Mountain will provide guarantee conditions and broad space for the development of sports, and the infinite vitality of sports will also inject vitality into the upgrading of Changbai Mountain tourism industry, becoming a new engine and accelerator!