2012 construction machinery in the thorns forward, 2013 or moderate growth

  In the past year, negative factors such as inventory pressure, surging accounts receivable, and weak economic environment have been accompanied by Chinese projects machine Industry. For more than a year, although the voice of the industry has been picking up, it has not been successful. In the industry, we see innovation and progress, but also can see confusion and hesitation; Entrepreneurs are confident in their vision for the future, but they can also feel worried and annoyed about the current difficult situation.

The theme of the 2012CCTV China Economic Person of the Year selection is: The mission of industry, from which we can see that returning to the real economy and strengthening the real economy has become the consensus of countries around the world. As an important part of the industry, the construction machinery industry should receive due attention and development. Liang Wengen, chairman of Sany Group, Shenyang Machine tool (000410, stock bar) (000410) Group Chairman Guan Xiyou, China Shipbuilding (600150, stock bar) (600150) Industrial Group Chairman Hu Wenming...... These outstanding industrialists have been awarded the 2012 Chinese Economic Person of the Year. In fact, even if the market is running low, as long as the company is moving forward steadily, we can still be calm in the crisis. Germany has set a good example for us, acting well during the European debt crisis.

2012 construction machinery industry low operation

The decrease in market demand is the big dilemma facing the industry. Since April 2011, the entire construction machinery industry has entered a downturn in development. It has been 20 months. Such a long period of market downturn, so many companies are feeling heavy pressure. Taking an excavator enterprise as an example, as of the end of November, the market sales fell by 35.84% compared with the same period in 2011, although half of them are due to digestion of inventory, but its decline is still not to be underestimated. Trade protectionism has further intensified, such as Brazil, after the adjustment of industrial import tariffs in September, the competitiveness of China's construction machinery products has declined significantly, and even a loss on the sale of one.

According to the data released by the China Machinery Industry Federation on December 24, as of the end of November, the total industrial output value of the national construction machinery industry was 545.326 billion yuan, with a cumulative year-on-year growth of negative 0.43%; The sales value reached 536.683 billion yuan, with a cumulative increase of 1.17%. The production-sales rate was 98.42%.

The construction machinery industry is facing a very severe situation this year. As far as the November data are concerned, whether it is the total industrial output value, or the export delivery value, the volume and year-on-year growth rate are worse than last year, but the quarter is significantly increased, indicating that market demand is improving. If you simply look at the production and sales rate, 101.1% is a very welcome number, it means that business inventories are falling and capacity is starting to recover. In fact, because the inventory is rolling, although a certain space has been released, the pressure of enterprises has decreased, but the pressure of inventory still exists.

In November 2012, the national construction machinery industry completed the total industrial output value of 42.963 billion yuan, an increase of negative 15.82%, a month-on-month increase of 1.66%; The sales output value reached 43.45 billion yuan, a year-on-year growth of negative 15.82% and a month-on-month growth of 3.52%. The production and sales rate in October was 101.1%, an increase of 1.79% compared with the previous month; The value of export delivery was 2.768 billion yuan, with a year-on-year growth of negative 5.32% and a quarter-on-quarter growth of 22.90%.

In November, the construction machinery industry subordinate to the three sub-industries had a slight gap in year-on-year growth, with an increase and a decrease. Among them, the year-on-year growth rate of special machinery manufacturing for building materials production reached 22.05%, and the year-on-year growth rate of machinery manufacturing for construction engineering was negative 23.42%. The industrial sales value increased by 26.22% compared with the same period in the manufacturing of special machinery for the production of building materials, and the growth rate of construction machinery was low, which was negative 19.18%.

The output of major products increased or decreased

In November 2012, most of the five main products in the construction machinery industry had a slight year-on-year growth gap, among which, the loader had a negative growth of 26.70%, while the compacted machinery had a significantly higher year-on-year growth rate than other industries of 28.45%.

From January to November, most of the cumulative product output of the construction machinery industry has increased. Among them, excavators showed a negative year-on-year growth of 34.80%, while concrete machinery achieved a year-on-year growth rate of 12.19%.

Corporate cash flows are being tested

In the context of the decline in economic growth and the significant reduction in downstream demand, many enterprises in order to reduce inventory pressure, the irrational low pay and zero pay phenomenon once appeared in the construction machinery industry, which led to the bad results in the market downturn. Many companies have sales in the form of accounts receivable on the corporate balance sheet can be reflected, did not form real cash flow. And it is hard to tell how much of these receivables will be recovered.

At the same time, due to the downturn in the market and the irrational behavior of enterprises in the early stage, some banks listed the construction machinery industry as a high-risk investment industry, and the difficulty of loans for enterprises has increased significantly. This has led to difficulties in the source of funds for enterprises, once again increasing the pressure on corporate cash flow.

It is understood that a considerable number of enterprises on the book, cash flow once appeared in negative. This situation is very scary, even if a large enterprise, once the cash flow is cut off and can not be replenished, it may lead to the "sudden death" of the enterprise. How to make the best use of every penny, fully optimize the existing resources of the enterprise, the test will be a test of the ability of business executives.

The pace of going out accelerated

With the continuous improvement of the strategic position of China's economy in the world, more and more Chinese enterprises are constantly occupying the high ground of internationalization strategy. The more obvious and strong this trend, the more attention Chinese enterprises have received from the world. In 2012, the "collective sea" of Chinese construction machinery enterprises became a landmark event on the road of internationalization of Chinese enterprises.

Guangxi Liugong announced at the beginning of this year to spend 335 million yuan to acquire the civil construction machinery business of Poland's HSW company. In May this year, Liugong's platform loader in Poland came off the production line, taking an important step in the localization of Chinese construction machinery products in Europe. Zeng Guangan, president of Liugong, said that the main task at the beginning of the acquisition was integration, including research and development integration, business integration, and now the results can be said to exceed expectations. On complex labor issues, for example, by working with local unions, production efficiency at the Polish site was increased by 40%.