Xu Tao

Deputy Secretary of Party Group and Editor-in-Chief of Beijing Radio and Television
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Xu Tao, female, Han nationality, CPC member Born in September 1968, he joined the work in 1991 as chief editor and graduated from Communication University of China , catch Bachelor of Arts He is a PhD candidate at Communication University of China [1] , The 30th China News Awards The 16th Session Changjiang Taofen Award Judges.
He is now deputy secretary of Party Group and Editor-in-Chief of Beijing Radio and Television. [40]
Xu Tao has been in business for 28 years Young journalist The top prize -- Fan Changjiang Journalism Award , China Youth May 4th Medal Pacesetter. Won it six times China News Awards First prize of China News Award [2] The national top 100 journalist Title [3 ] In 2007, Chinese broadcasting and hosting circles -- Golden microphone Award [4 ] , National 38 red flag bearer [5 ] Both moral and artistic Television art worker [6] Honorary police of the capital, selected as "60 Influential Radio, Film and Television figures in the 60 years of New China" [7 ] , Peking Scientific, technical and managerial talents with outstanding contributions to the city [8 ] In 2007 and 2012, he was elected as a delegate to the 10th and 11th Party Congress of Beijing [9-10] . In 2018, by Beijing Municipal Public Security Bureau Awarded the title of "honorary police for life" [11-12] . In 2018, Xu Tao was elected as a deputy to the 13th National People's Congress. [13]
Working only 30 years, Xu Tao has witnessed and promoted the development and growth of the capital's radio and television industry and news and public opinion as a reporter, host, TV planner and media manager. Xu Tao founded the book Progressive rule of law " [14] " Yangshengtang " [15] I Am the Big Doctor [15] " Fate of life " [16] " The king of crossover songs " [17] " Music master class " [18] The Inheritor [19] " I'm an orator. " [20] " On the new · Forbidden City " [21] Such brand programs. [39]
Chinese name
Xu Tao
nationality
China
Ethnic group
The Han nationality
Date of birth
September 1968
Major achievement
He has won the China News Award six times
He has won the first prize of the Beijing Journalism Award five times
First prize in the National Social Security news competition
Excellent journalist in Beijing
Beijing advanced workers [22 ] unfold
Place of Birth
Hubei (Province)

Personal biography

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Graduated in 1991 Communication University of China Bachelor's degree in television; The same year was assigned to Beijing Television Station Work.
In 1999, he co-founded the" Progressive rule of law "And served as the host of the program. [9]
In the early hours of May 12, 2001, a man armed with a bomb and Sharp knife At the West Station Waiting room Kidnapped a salesgirl. As a negotiator, Xu Tao negotiated with the suspect for 9 hours and finally helped the police successfully arrest the suspect.
On February 3, 2004, after Wu Ruofu was kidnapped, Xu Tao risked his life to interview with the police for 22 hours until the hostage was safely rescued. Such interviews with death have been repeated in Xu Tao's journalist career, and these in-depth practical, Go deep into life The news works caused a strong impression in the society, especially the record of Wu Ruofu's kidnapping case Documentary film "22 Hours" not only won China News Awards First prize, 22nd Golden Eagle Awards The Outstanding Documentary Award, the first prize of the short film of the China Documentary Academic Award, is also known as the first prize in recent years Political and legal reporting the classic .
In 1997, it won the "National Top 100. journalist The title of [3 ] .
In 2000, won the first "National Excellent TV Legal program" host first prize. [25]
In 2002, it was awarded China Middle School Young journalist The highest prize --" Fan Changjiang Journalism Award [23 ] ". Same year quilt Beijing Municipal Public Security Bureau Awarded the title of "Honorary Police of the Capital" [12] .
In 2004, won the" China Television Golden Eagle Award National audience favorite "host title. [26] And was elected "the sixth Top Ten Outstanding Young People in Beijing".
In 2005, he was named "Beijing Advanced Worker". [22 ] .
In 2006, he was selected to the national propaganda Department of the Central Committee Cultural system " quad talent [27 ] And was rated" Peking Scientific, technical and managerial talents with outstanding contributions to the city ". [8 ]
In 2007, won the highest honor of Chinese youth --" China Youth May 4th Medal Model" [28] In the same year, won the highest award in China's broadcasting and hosting industry -" Golden microphone Award ". [4 ]
Xu Tao
In 2009, won the "national virtue and art. Television art Worker title [6] He was named "60 Influential radio and film Figures of New China in 60 Years" and "60 Chinese TV hosts in 60 Years". [7 ]
In 2008, Xu Tao was elected director of Science and Education Program Center through open competition, and immediately began to study Science and education channel The strategic upgrade and Brand management . Followed by Progressive rule of law "For the leader to create the midday rule of law column belt, Xu Tao has founded the" Yangshengtang "" eight very story collection" and other clear positioning, unique style, popular with the people's favorite brand column, and planned to launch the science and education channel slogan - "light intelligent life", through Channel packaging System, theme series mv shooting and other ways to reach thousands of households, become the country TV channel Brand management success story. [29]
From 1991 to 2007, Xu Tao was awarded six times as a journalist and host. China News Awards Five times won the "National. Comprehensive governance of public order Good News "First prize, five times won" Beijing Journalism Award He was awarded the first prize for four consecutive years as an excellent journalist in Beijing. [30]
Xu Tao
Since 2010, Xu Tao has been the director of the TV Program Center of Beijing TV Station, and began to lead Beijing TV to compete on the battlefield of provincial TV stations across the country. At the beginning of his tenure, Xu Tao completed the first round of revision of Beijing Satellite TV in two months, built the arrangement pattern with all-weather competition ideas, created a brand style "show" column belt, and transformed the "Show" column into "Show". Yangshengtang "And" archives The column has been successfully built into the first national health brand and the first humanistic documentary brand. In the three years from 2012 to 2014, Xu Tao led Beijing Satellite TV to successfully achieve the jump from the eighth to the fourth place of the national provincial satellite TV, and maintained its influence in the northern market with an unshakable audience advantage, becoming a true "North. First TV ". In 2012, Beijing Satellite TV successfully ranked among the most developed TV stations in China Innovation power ten Star channel Among them. [31]
While trying to cooperate with external forces, Xu Tao also leads Beijing Satellite TV Actively explore Seasonal program In 2014, he led Beijing Satellite TV's" By the side "Column team, planned to launch the original self-made medical documentary column" Fate of life ", open the domestic medical documentary program and Seasonal program A whole new model. In 2018, the country's first citizen and Public domain Dialogue of the public morality program Step forward Focus on the intersection of capital construction and people's lives, select hot spots, difficulties and pain points in the process of urban governance, face the differences between citizens and the public sphere, and create a mediation team composed of ordinary people, government staff and experts. Dialogue field "To play the interpretation Public policy , popularization Public value The role of constructing public emotion and establishing public morality consciousness [32] .
On April 23, 2013, Xu Tao was appointed as the deputy chief editor of Beijing TV Station, in charge of the three centers of TV station, science and education, and animation. In this year, we pushed Beijing Satellite TV to take the first step of "opening the door to run satellite TV" through external communication teamwork Launched Beijing TV's first large-scale music season broadcast program" The most beautiful harmony Once broadcast, the national average of 1.02% of the program ratings, creating a record for Beijing Satellite TV viewing. [33]
Xu Tao
On July 31, 2014, Xu Tao led Beijing TV Station out of the mechanism of a key step to break the ice and was established Beijing satellite media limited liability company Mr. Xu Tao serves as the chairman of the board. Xu Tao will be modern Enterprise management system Introduce the company to build a benign operation of production Management mechanism Platform, and lead the company to complete the breakthrough of three ideas and actions: first, from the identity of "manager" to the identity of "partner" and "service"; Second, from "business" to "business" Itinerant trader "Transformation; Third, through a high degree of integration with program production, upgrading advertising products and stimulating the appeal of the platform to customers. [32]
In 2013, Xu Tao led Beijing Satellite TV to launch the" The king of crossover songs "," The king of crossover comedy "On the new The Forbidden City "," Teacher, please answer. ", "Mother Listen to Me", "Mother Listen to Me" Braveheart "," Dream maker ", "I am a speaker", "Music Master Class" and other large-scale seasonal programs. [15] 17 - [18] [20-21] [32] Among them, the large motivational speech column "I am a Speaker" was successfully launched Omnimedia age The language storm. "Crossover Song King" created a new high rating for Beijing Satellite TV's seasonal program, making "Crossover" known as the most eye-catching Top search Lexical sum Cultural phenomenon . " On the new · Forbidden City "Became the anti-tripod cultural program in 2018, detonating the Forbidden City heat and opening the era of national tide. [9]
In 2018, under the leadership of Xu Tao, Beijing Satellite TV made a historic breakthrough and won the national provincial satellite TV rating champion in 2018. On CCTV Sophoret In the ratings rankings of 35 cities, 52 cities and 71 cities in the country, Beijing Satellite TV ranked first in provincial satellite TV, rewriting the provincial satellite TV in the past 15 years Competitive pattern . [34]
The 30th China News Awards The 16th Session Changjiang Taofen Award Judges. [35]

awards

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Under the leadership of Xu Tao, Beijing Satellite TV grew into the national first-tier satellite TV, ratings ranking made a historic breakthrough, in 2018, Beijing Satellite TV ratings ranked first among provincial satellite TV. Xu Tao has been awarded "Five consecutive years" Chinese brand Media influencer ", becoming a leading figure in Chinese television today [9] .
Xu Tao led the Beijing Satellite TV channel to successfully rank among the first camp of provincial satellite TV for many years, and in 2018, it was ranked first in provincial satellite TV ratings with record results. The program presided over by Xu Tao has won the first prize of China News Award and the Central Propaganda Department for many times Five for one project , China Television Starlight Award China Television Magnolia Award and other national highest honors. Xu Tao personally won the Fan Changjiang Journalism Award, China Youth May Fourth Medal, the National 100 journalists, the National moral and artistic television art workers, China broadcast Host Golden Microphone Award, Beijing Advanced workers, the Capital Labor Medal, selected "China TV 50 years 50 people", enjoy Special allowance of The State Council .
The national publicity culture system "four batch" talents in 2019
Beijing has outstanding contributions to science, technology, management talents in 2006 [39]
On April 8, 2023, it was selected into the list of "Top 500 Chinese Brand Women in 2023", ranking 265. [41]

Course of struggle

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War correspondent

Xu Tao
For mastering Primary material "She charged like a police officer and won." War correspondent "Word of mouth. Xu Tao's paper "The Charm of Simultaneous Air Communication" based on his personal experience has been reprinted by many academic journals.

Build a brand

Xu Tao
Xu Tao not only has her own unique ideas and perspectives in news interviews, but also actively and consciously thinks about the production rules of TV shows in terms of news reporting ideas and news production techniques, and constantly explores them News program New "practices." When the use of special effects to enhance the visibility of news programs was still a blind spot in the country, Xu Tao was the first person to apply special effects to news programs. In December 1999, Xu Tao and his colleagues opened it together Beijing Television Station The first daily legal program" Progressive rule of law Xu Tao clearly put forward the "socialization of political and legal news, Social news The new program concept of politicalization. It's a brand new show like this Creative idea With the support of the "Rule of law in Progress" column of four programs, "live confrontation", "live tips", "Legal net tracking", "Public security broadcast" are original in the country. The launch of these four programs has not only added a new "species" to Chinese TV programs, but more importantly, for Chinese TV programs Mass participation Social security Work provides an effective way. At present, "The Rule of Law in Progress" has entered all TV stations and all channels in all news Feature program Audience rating The third place in the ranking, this is the first time that local news special programs have broken the monopoly of CCTV in the top 10 ratings, and the extremely high ratings are created for Beijing TV in the eight years since the "Rule of Law" was launched GDP More than 300 million yuan, but also become a national annual advertising revenue of hundreds of millions of noon column, it is because of these outstanding performance "rule of law" is known as China's most eye-catching TV brand program. programmatic Soul figure Xu Tao also walked many times Tsinghua University , Peking University At the forum of Chinese media, he delivered a series of speeches, such as "On the Effect of Brand Programs", "Analysis of the Elements that Constitute high-quality Programs", and "the Development Trend of Legal Programs". In order to continuously explore the development of brand programs and innovate ways to serve the audience, in 2006, Xu Tao and his colleagues launched the free legal Advice Hotline and Xu Tao Legal Service network.

Hard work

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Xu Tao
1991 from Beijing Broadcasting Institute (now Communication University of China Graduated Xu Tao became a political and legal reporter, special Nature of work She often dealt with the police, and gradually her speech and manners revealed a unique bold and refreshing police, "The combination of delicate and rough contradictions on their bodies deeply affected me." They made me bold." Speak vividly, walk fast Xu Tao childhood life in Military compound Carrying a bench behind his father, with children Shouting to eat and watch movies, a complete picture of the king of the child. Later, the character developed was somewhat derived from her Living environment . Many viewers and even criminal suspects asked: "Xu Tao is a police officer." For a long time Go to the grassroots Working with the public security police, Xu Tao said that these work experiences helped her a lot as the host of the legal column, but also made her temperament more and more consistent with the requirements of the column. Although at the beginning of the program's establishment, there were various controversies about Xu Tao's hosting characteristics, but with the continuous maturity of the program and Xu Tao's efforts, now she has become a famous program host. "No, not a famous show host, a famous show host." Xu Tao aggravated the tone on the word "program", in her mind," Progressive rule of law "Is the star, and she is just the person who serves the star. Some people say that the field of political science and law is a battlefield without smoke in peace, political science and law reporters are war reporters rushing around in this battlefield, and Xu Tao feels that this job is like a burning fire, because it is a little dangerous, a little exciting, a little hot, and constantly changing. Ask Xu Tao if she was afraid when confronted with a suspect armed with a sharp knife and explosives. Afraid, but she calmly said to the gangster: "Baby, so late you do not sleep, reporter aunt can not sleep, police uncle can not sleep, you do so is quite immoral." Xu Tao said that this is the quality of journalists, in the time needed to say what should be said. In the thrilling 22-hour rescue of kidnapped film star Wu Ruofu, Xu Tao maintains the calm and keen of a good field reporter, almost as much as a police officer For a moment Rushed into the room where Wu Ruofu was held, the first person to comfort Wu Ruofu said: "It's OK, it doesn't matter, it's really OK, life will always hold hands with you." To support Wu Ruofu with a woman's unique wisdom and tenderness.
When he applied for the broadcasting college that year, the teacher asked Xu Tao what the job of journalist meant. Xu Tao can't remember the answer, but she hasn't stopped thinking about it over the years. '17 as a political reporter Work experience What makes her feel the most is that being a reporter never means flowers and applause, there are hardships and efforts, although not easy, but worth it.

Publish a book

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  • Author name Xu Tao
    Work time The 2009-9-1
    Xu Tao in Progress is a book published by Culture and Art Publishing House in 2009, written by Xu Tao.

Grateful heart

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One summer, Xu Tao and the police in the police car crouched to perform the task. Midsummer Beijing, bustling Xidan County On the street, dressed one by one kilt The girl brushed her long hair with the passing breeze. At that moment, Live in peace Happiness suddenly poured into Xu Tao heart. After experiencing the test of life and death again and again, Xu Tao realized the deepest is that a happy life does not come easily. "Scenes that seem ordinary and ordinary can be taken away from you in an instant; Those who you think can accompany you through many years may also leave you in an instant, so I cherish the peace of life more, more content and sense happiness . I think I'm lucky because I have a grateful heart."
Xu Tao said he was very ordinary, not a successful person, not a star. She was kind to everyone's requests and moved by the support of those around her. There was a time when Xu Tao's throat was uncomfortable, after she hosted a program with illness, she received a gift from a strange child - a Band-aid, the child wrote in the letter: Aunt Xu Tao, you put the Band-aid on your throat, your throat will not hurt. Any adult knows that such a method is not feasible, however, so sincere and simple concern but let everyone can not help but moved, Xu Tao as a party is deeply moved, she said, the most simple feelings between people is the driving force of life.
Xu Tao in life from the flame into the gentle water. she Love essay Will be in every wonderful place for the heart. she Love music Often hear "you ask me how deep I love you, the moon represents my heart", she feels that her heart is as bright and pure as the moon. she Love sports When swimming, she let her body float on the water, so quiet that she could not even hear her own heartbeat, like a calm; She also likes to walk, can be in The Summer Palace To see the four seasons of Beijing...
Busy work does not affect Xu Tao Exquisite life To pursue. She enjoyed every detail of her life: she had a small goldfish, and one day she found it standing upright in the water. I thought, it's going to heaven. But then the little goldfish got a lot of smaller fish. "I always hear people say they are too tired, are you really tired?" Still reluctant to give up too much desire. Maybe we'll feel more relaxed by letting go of some of the glitz and desire and seeing the world from a different Angle."

Progressive tense

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"Know" Xu Tao, not ten years also have seven or eight years, the reason why I use "" will know, because at that time I knew her, she did not know me. The reason why I "know" her is because her column is concerned and loved by people, and I am no exception. But for some reason, my family and I always felt that Xu Tao's hosting style was not "easy" when we evaluated her, as if we wanted to "send" every sentence to your "heart".
"Know" Xu Tao, is in 2007 Beijing TV Spring Festival special program "Laugh 2007", she changed to perform" Superborn guerrilla It was the first time I saw Xu Tao outside the Fa, although it was just a Imitation show The program, but I felt after laughing that "law" inside "law" outside Xu Tao "the gap is so big." Perhaps it is the reason that "law" and police cannot be separated, so we see more rigorous Xu Tao on the screen.
I met Xu Tao when she hosted her new book, Xu Tao is in progress At the release conference, the humor of the skit was more than the skit, and the dialogue with Yu Dan's approximate crosstalk joke made me appreciate her "too talented" after seeing Xu Tao outside the "law". Although this book was written for Progressive rule of law The tenth anniversary is dedicated, but there is no story of the growth of the rule of Law, but a collection of twelve classic cases. While everyone is concerned about the ten years of growth of the Rule of Law in Progress, we are also discussing why a "legal" show has been able to survive.
It is said that Xu Tao has always been low-key, but this time she hopes that the media will promote her new book "Xu Tao in progress", its purpose is still to arouse everyone to enhance Legal consciousness As media people, we are naturally duty-bound. But seeing all 17 famous people in the book, Bai Yansong Yu Dan Zhao Zhongxiang , Zhang Guoli , Zhao Benshan , Cui Yongyuan , 毛阿敏 , Shui Junyi , Zhu Jun , Han Hong , Xiao Shenyang When evaluating Xu Tao and her program, 17 people actually used 27 "When the rule of Law is in Progress", so do I need to say more? It is Xu Tao outside the "law" that makes me look at her, her aura - always open perspective, "hegemonic" - who gives up my spirit, "hot air" - energetic passion, plus "beauty", "baby" and so on Pet phrase Let us see the humanized "rule of law in progress", see a different Xu Tao, but also doomed her Celebrity effect : Xu Tao, the eloquent "Rule of law in progress", but also made me understand that the ten years of "rule of law in progress" can be "fresh", because there is another side of "law" Xu Tao.
Xu Tao is in the interview after the meeting, most of the reporters have left, the few reporters left to ask, she is still so serious to answer every question, at the end of the interview stood at the door to each of her reporters shake hands to say goodbye, a sister called your heart and eyes are hot. I'm proud to have such a sister. According to Xu Tao's own statement, it is a person who is 59 years old and 100 years old, which is not just my "monkey sister"? I firmly believe that people who count monkeys are smart and serious. At that time, in the automobile circle, I recognized countless "Sun Wukong" and "Monkey sister", and always recognized the United States; But into the book circle, I am known as "monkey sister", little monkey sister also recognized some, but Xu Tao this "monkey sister" I identified. She is lively and lovely, which makes people feel distressed in addition to love, because she is too tired, especially after reading her book" Progressive rule of law More than 6 years after the broadcast, 3 years lived in the office, 3 years lived in a simple building near the station, and went home in the middle of the night in winter passageway Large of cabbage Tripping and tears when the scene, can not help but "monkey sister" and uncomfortable.
Meeting Xu Tao may be a coincidence, actually Toubo There are a lot of conferences at the conference, and a lot of heavyweight conferences, but I chose Xu Tao that day, although I do not follow the star, but I cherish talent, like her style and enthusiasm, maybe this is our "monkey" : true, not reluctant to force.
Know Xu Tao may be coincidence plus fate, on the way to the meeting that day just hear CCTV is broadcasting Sichuan provincial High court to Chengdu men Sun Weiming Without a license Drunk driving My colleagues and I are still lamenting the tragedy caused by our ignorance of the law. Can you say that this is just a coincidence? The reason why I asked Xu Tao to write a common message to our readers" Rule of law Progressive tense "Tomorrow will be better", not only for our readers, but hope to do more work for the legal construction like Xu Tao, which is also our responsibility. I think the promotion of "Xu Tao in Progress" is not only a response to "Xu Tao in Progress" Progressive rule of law The review of ten years is not only an inventory of Xu Tao's personal rule of law life for ten years, but also the promotion of the legal consciousness of Beijing people and even Chinese people Legal concept When all can be carried out, it is when social progress is made, when tragedies are reduced, when social harmony is achieved, and when our life tomorrow will be better.

Personal quote

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Beijing is a city of dreams, Beijing Satellite TV Adhering to the spirit and temperament of the city, the audience of Beijing Satellite TV, like the city, never fails to live up to every dream and never makes efforts in vain. [36]
As long as we're around, yes Chinese television The Golden Age.
Those who are grateful are never alone.
Lucky that we are still in the field, lucky that we have a goal, lucky that we are still working hard, running is right runner maximum reward What is the end, in the journey of growth, wish everyone a long road.
So in the face of the police, we have to ask ourselves, our years are quiet, is their load forward, so in the face of the Beijing police, we have to ask ourselves from time to time, justice is never blindly asking for, the real fairness is to compare hearts!
If you want justice, have zero tolerance for defying it! If you need a dream, have zero tolerance for trampling on it! If you want dignity, have zero tolerance for contempt! If you need our police, there will be zero tolerance for attacks on officers!
We do not go beyond the rules, but we are very good, we dare to cross the border, but we also play open, our heart is quiet, but our voice is far away, so our Beijing satellite TV tomorrow will be better. [37]
That's what we do National tide The definition of culture: its red, is a great power; Its cool, is youth style; Its interest, is the life bearing. [38]
At a time when many people are singing bad TV and some peers are facing business difficulties, Beijing Satellite TV wants to prove with action that the trend is never an excuse for failure, and the environment is not a reason for laziness. [31]
Every stage in front of the incomparable shining figure, is behind everyone do not understand one after another sleepless night. What I want to tell you is that a lot of people on our team have a piece of candy on them. Because in the most difficult times we have to eat a piece of sugar to encourage ourselves, tell ourselves that life is sweet. [32]
I believe that all encounters in the world are reunion after a long time, because Beijing Satellite TV has not forgotten the original intention for many years to stick to the creation, we continue to meet more audiences and partners; Because Beijing Satellite TV always adheres to the quality with the self-discipline of TV craftsman, we continue to encounter better TV programs; Because Beijing Satellite TV always sticks to its courage with the attitude of flying against the wind and boundless king, we can constantly meet our stronger selves in the higher sky. [30]