Lining

Famous Chinese male gymnast and entrepreneur
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Li Ning, The Zhuang nationality He was born on March 10, 1963 in Guangxi Zhuang Autonomous Region Liuzhou City [24] [26] His ancestral home is Xingbin District, Laibin City, Guangxi Zhuang Autonomous Region Nansi township [25] [27-28] . In the 1980s, he was a famous Chinese male gymnast, world champion and Olympic champion, founder of Li Ning brand, chairman and co-CEO of Li Ning Group. Extraordinary China Holdings Limited Chairman and Chief Executive Officer. [1] The sixth and seventh National People's Congress. [90] [96]
Li Ning began to receive systematic gymnastics training from the age of 8, and won the national junior Gymnastics Championship floor exercise champion at the age of 10. He was selected to the national gymnastics team in 1980. [33] 1982 Gymnastics World Cup, won the all-around, floor exercise, horizontal bars, vault, pommel horse and ring 6 gold MEDALS, parallel bars bronze medal, creating the world gymnastics myth, known as" Prince of Gymnastics ". [27] In the 1984 Olympic Games, he ushered in the peak of his sports career, winning 3 gold MEDALS in floor exercise, rings and pommel horse, silver MEDALS in vault and all-around, silver MEDALS in men's team, 3 gold, 2 silver and 1 bronze MEDALS in total. [27] [33] He retired in 1988. He has won 14 world championships and 106 gold MEDALS at home and abroad. He was named the National Top Ten athlete 4 times and won the National Sports Honor Medal 5 times. [27] [33] [103]
In 1987, he was appointed International Olympic Committee Member of the Athletes' Committee. [34] In 1999, he was named the World's Best Athlete of the 20th Century. [33] In 2000, he was inducted into the FIG Gymnastics Hall of Fame, becoming the first person in the history of Chinese gymnastics. [34] 2008, as the 29th Beijing Olympic Games The main torchbearer lit the flame. [33] In January 2019, he became a member of the Chinese Olympic Committee. [2]
After retiring, he joined Guangdong Jianlibao Group in 1989. [54] In 1990, he founded the "Li Ning" brand named after himself, and in 2010, he was founded Extraordinary China Holdings Limited . [54] [77] Create successively Li Ning Sports Park , All Star Skating Club . [85] [88] In 2019, invest in the League of Legends professional esports club -- LNG The e-sports club. [81]
Chinese name
Lining
Foreign name
Li Ning (E)/Fraxinn (R) /りねい (Sun)
nationality
China
Ethnic group
The Zhuang nationality
Place of Birth
Liuzhou City, Guangxi Zhuang autonomous region [24] [26]
Date of birth
March 10, 1963
height
164 cm
Be educated and educated
Nansi Township, Xingbin District, Laibin City, Guangxi Zhuang Autonomous Region [25] [27]
occupation
Entrepreneur, gymnast [1]
Major achievement
In 1982 Gymnastics World Cup, he won six world championships
Major achievement
He won three gold, two silver and one bronze MEDALS at the 1984 Los Angeles Olympic Games
In 1990, Li Ning brand was founded
The main torchbearer of the 29th Beijing Olympic Games in 2008
father
Li Shibo (from Nansi Township, Laibin City)
Maternal relatives
Qin Zhenmei (from Rongshui County, Liuzhou City)
Wife and son
Chen Yongyan (Former Captain of Chinese Women's Gymnastics Team)
post
Chairman and co-CEO of Li Ning Group, Chairman and CEO of Viva China Holdings Limited
Blood type
Type A
constellation
Pisces
Academic calendar
EMBA
Teach and train
Liang Wenjie, Zhang Jian, Ma Shi

Character experience

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EDITOR

Early experience

In 1963, Li Ning was born in Guangxi Liuzhou An ordinary teacher family, ancestral home Laibin City Xingbin District Nansi township When he was half a year old, he returned to Nansi Township to live with his grandparents and left at the age of 5. [30] Li Ning's family was not athletic, and his father, a music teacher, initially wanted to train his son to be a vocal talent. At the age of 7, Li Ning suffered a vocal cord injury and became addicted to gymnastics in the process of recuperating her vocal cords. Because of the general living conditions at home, Li Ning has been home since childhood, training a sense of responsibility. At the age of 8, Li Ning, who liked "somersaults" since childhood, began to accept the system gymnastics Train. [31-33]
Li Ning in his youth
In 1971, he entered the Guangxi Gymnastics Team. In 1973, he won the gold medal in floor exercise at the National Junior Gymnastics Championships. In 1977, she won the silver medal of floor exercise at the National Youth Gymnastics Championships. In 1980, he won the title of athlete and was selected to the national Gymnastics collective training team. [27] [34]
Li Ning is characterized by not giving up, tough enough, good technology, strong mentality. He attributes this to his coach and parents: "My father is handsome and optimistic, and my mother is small but carries a family, I inherited their optimism and responsibility." [32]

Sports career

Show the first signs
After entering the national team, Li Ning got the opportunity to show himself on more stages. In 1980, Li Ning won the National Gymnastics Championship Floor exercise Runner-up, individual all-around runner-up and Hanging rings Third place, his first national championship medal. [34]
In 1981, Li Ning harvested full, in the national gymnastics division competition Nanning Division competition, all the individual all-around, Saddle horse , Hanging rings , Parallel bars and Horizontal bar Five championships. At the 11th World University Games, he won three gold MEDALS in floor exercise, pommel horse and ring ring, helping the Chinese gymnastics team to win the team third place. In this year's Sino-US gymnastics competition, Li Ning won the all-around, ring and vault three championships. In the 21st Gymnastics World Championships, Li Ning helped the Chinese team to win the third place. [34]
Make a splash
Li Ning took part in the ring race
In 1982, at the sixth World Cup Gymnastics Championships, a single person won six gold MEDALS in the individual all-around, floor exercise, horizontal bar, ring, pommel horse and vault, becoming the Chinese athlete who won the most gold MEDALS in one world gymnastics competition, creating a new record of the most gold MEDALS won by one person in one competition in the history of world gymnastics. Prince of Gymnastics ". In 1982, the 9th Asian Games, gymnastic team, all-around, pommel horse, rings champion, parallel bars silver medal. [27]
In 1983, as the main player of the 22nd World Gymnastics Championships, he helped the Chinese team to win the men's team championship for the first time, and he won the silver medal of individual vault and the third place of floor exercise and ring. [27] [34]
Shine at the 1984 Olympics
In 1984, he participated in the 23rd Olympic Games and ushered in the peak of his sports career. The Chinese gymnastics team fell short of gold MEDALS in the men's team and all-around competitions, casting a shadow over the entire team. August 4, the Olympic gymnastics competition into the sixth day, Li Ning swept the haze of the previous days, for the Chinese team to open the door to victory. [27] [34-35]
Li Ning celebrates winning the floor exercise at the 1984 Olympic Games
In the floor exercise event, Li Ning won the gold medal, a total of four judges for him to score 10 points. In the pommel horse competition, Li Ning again scored 10 points and finally won the gold medal. Ring competition, the highest score wins the gold medal. He became the first Chinese athlete to win three gold MEDALS in one day at the Olympic Games. When the five-star red flag rose slowly, Li Ning closed his eyes in order not to let the tears come to his eyes, and this image became an indelible memory in many people's minds. In the vault competition, Li Ning won the silver medal, and in the all-around competition, he won the bronze medal, helping the Chinese men's gymnastics team win the team silver medal. In this Olympic Games, Li Ning won a total of 6 MEDALS, 3 gold, 2 silver and 1 bronze, which is the most MEDALS among more than 8,000 athletes in the Olympic Games. [27] [34-35]
Li Ning returned to enjoy the treatment of the national hero, the convertible carried him and his teammates in Nanning City Parade, accept the crowd cheers and praise. Years later, Li Ning appeared on the CCTV show" Let's begin Looking back on this history: "The value of the Olympic gold medal is far more than its own value, at that time the people regard us as heroes, our achievements are also the achievements of the people." Li Ning also sighed, "Such a life will not have a second time, worth it!" [36]
Continue the glory
Li Ning's glory continues. In 1984, he won the USA Cup gold MEDALS in floor exercise, pommel horse, rings and vault. In the same year, he won the gold MEDALS of floor exercise, rings and vault at the Tokyo Cup Invitational Gymnastics Competition. In 1985, she won the gold medal of rings, the second place of pommel horse and team, and the third place of floor exercise at the Gymnastics World Championships. [34]
In the 1986 Gymnastics World Cup, she won three gold MEDALS in all-around, pommel horse and floor exercise and the third place in the rings. In 1986, she won six gold MEDALS in individual all-around, floor exercise, rings, vault, parallel bars and horizontal bars at the Rome Gymnastics Grand Prix. [34]
In 1987, she won the team silver medal and the rings silver medal at the Gymnastics World Championships. In the 1987 World University Games, she won the silver medal of individual all-around, rings and team, and the third place of floor exercise, vault and parallel bars. [34] In 1987, it became International Olympic Committee Asia's sole member of the Athletes' Commission at the time.
The Seoul Olympics
In 1988, Li Ning went out with the halo of "gymnastics prince" 1988 Seoul Olympics Unexpected mistakes followed. The ring race, his feet hanging from the ring; At the vault competition, he fell hard to the ground. In the audience's exclamation, the paralyzed Li Ning issued a helpless smile, attracting a wave of domestic criticism. The "gymnastics prince", who was a national idol four years ago, was weighed down by complex eyes and even had angry viewers send him razor blades. Due to the lack of information, people did not know that Li Ning had been covered with injuries at that time, but the Chinese gymnastics team was not able to accept, he had to continue to come forward. [36]
Announce one's retirement
Lining is in the gymnastics competition
At the end of 1988, Li Ning announced his retirement. When he retired, Li Ning said: "No matter where I go in the future, no matter what I do, I will never leave gymnastics, leave sports." [37]
In his sports career, Li Ning has participated in more than 60 major competitions at home and abroad, won 14 world championships and 106 gold MEDALS at home and abroad. His original actions "pommel horse is cross turn 90 degrees through a single loop upside-down fall into a riding support", "hanging ring arm front swing into support", "hanging ring support after turning warp after dangling front swing into support", "parallel bars large loop turn 180 degrees into support", were named by the International Federation of Sports. Lining cross "," lining "," Li Ning is hanging "And" Parallel bars Li Ning big loop ". [27] [36] [38]
He was highly regarded after his retirement
In 1999, the International Association of Sports Journalists selected 25 "Best Athletes of the 20th Century", as the only Chinese athletes selected, and "King of the ball". Bailey "Boxing Champion" Ngari , "flying man" Jordan Compare shoulders. Li Ning said when receiving the award: "The 20th century is an extraordinary century, our motherland has undergone earth-shaking changes, and I have the honor to prove this change to the world as a member of the Chinese sports community, I feel extremely proud and proud!" 39 - [40]
In 2000, Li Ning was elected into the Gymnastics Hall of Fame of the International Sports Federation, becoming the first person in the history of Chinese gymnastics. [34] In 2019, Li Ning was appointed as Chinese Olympic Committee Committee member. [41]

Referee experience

Li Ning was a referee at the Sydney Olympic Games
In 1989, he obtained the International Referee Certificate in gymnastics. From the 1991 World Championships in Indianapolis, USA to the 2000 World Cup finals in Glasgow, UK, Li Ning officiated all the World gymnastics competitions. [43]
In 1996, he was a referee in the Olympic Gymnastics competition. Sydney 2000 Olympic Games He served as head vault judge. Regarding the refereeing job and his status change, Li Ning said: "My main task is to create a better and fairer performance environment for all athletes who want to perform like he did." [10] [44]

He was a torchbearer for the Beijing Olympic Games

National conjecture
Who will light the Olympic flame? It's 2008 Beijing Olympic Games Opening Ceremony The biggest suspense. In order to solve this huge mystery, the whole people have begun to speculate about it. Liu Xiang , Yao Ming , Sunland , Xu Haifeng , He Zhenliang , Deng Yaping , Fu Mingxia , Yang Yang , Zhang Yining ... There seems to be a reason. There seems to be a reason. [45]
Li Ning finally stood out as the chief director of the opening and closing ceremonies of the Beijing Olympic Games Zhang Yimou Explained the reason for the selection of Li Ning: "The selection of retired Li Ning is special requirements, first of all, he has to do difficult actions at altitude, need to train for a long time, we are unlikely to invite an active athlete who is preparing to participate in the competition to do." Second, the person must have earned high honors and have a foundation in gymnastic skills. Turning and walking sideways in the air are specially trained. After the recommendation of the General Administration of Sport, we finally decided on Li Ning." [46]
Li Ning's enlightenment coach Liang Wenjie predicted before the opening ceremony that Li Ning would light the torch: "Li Ning's advantages are obvious, he is an Olympic champion, and his character and contribution to Chinese sports are obvious to all." He made his own brand, which has influence all over the world. He has always been enthusiastic about public welfare and has made contributions to society that few athletes can match." [47]
Because the Olympic organizing committee has strict confidentiality requirements, Liang Wenjie did not ask Li Ning for confirmation, Li Ning is also tight-lipped. August 7, 2008, Liang Wenjie came to Beijing, Li Ning did not come forward to receive, he called Liang Wenjie sorry to tell: "This period of time is too busy, there are tasks in the body, and so on after the busy finish, then good to entertain you." Li Ning always see Liang old such as father, for such "slow", Liang Wenjie not angry anti Xi. Li Ning abnormal action, let Liang Wenjie decided, lit the main torch platform must be Li Ning. [47]
Secret training
The main torchbearer for the Beijing Olympic Games was only selected in July 2008, and Li Ning and related personnel have made great efforts to fulfill this glorious mission. Shooting legend Xu Haifeng He was also one of the candidates, but failed to become the final torchbearer due to time to train and other reasons. In addition to Li Ning, diving athletes Xiong Ni And a candidate. [48]
The design and research team of Li Ning Flying Power is the total equipment design Institute, and was responsible for" Shenzhou VI "The opening and closing equipment of the cell tower. In order to do a good job of ignition action, Li Ning fully trained for a month, including Hong Kong's famous martial arts director Cheng Xiaodong He was guided through the training by a group of experts. Flying fire, with a steel wire tied at the waist to hang up, and then in the air to do the operation of running, the whole process of more than 3 minutes. "Air running", there is no point of force, Li Ning to use the waist force to do the action, but also look smooth, quite laborious. Every time Li Ning was suspended to mid-air training, after the training can not stand. [49 and 50]
Zhang Yimou, chief director of the opening ceremony, said: "Li Ning made a special effort to 'go to work' almost every night at 1 am." Li Ning in the air "walk" 500 meters, a circle takes 3 minutes and 10 seconds, after a circle down to rest for an hour can be on the second time. Zhang Yimou praised: "After we got off work, the day was bright, but also saw him in the air practice figure, we were moved by him." [51] In order to keep secret, Li Ning even his wife also hide, only said to participate in the opening ceremony. [50]
Overcome your fear of heights
Few people know that Li Ning is afraid of heights. When he climbed the roof at the age of 10, others jumped down one after another, and he could not restrain his legs and shivers. See a rope beside the wall, he firmly grasped the slide, the thick rope scratched the flesh, index finger, middle finger and other fingers on a few scars, so far clearly visible. [53]
Li Ning served as a torchbearer for the Beijing Olympic Games
In the "Bird's Nest" training, Li Ning rose to the height of 50 meters on the leg weak, the first three days did not dare to move. A month clear training, the middle of the night is not hot, but the first trip, the first circle down, Li Ning was scared of clothes were soaked by sweat. In order to overcome his fear of heights, Li Ning always kept his eyes focused, did not look elsewhere, and kept all his attention and sight firmly fixed on his hand holding the torch in front of him. [53] In addition to fear of heights, "wind" is also a big problem. Li Ning needed to train to hold the torch when he was near the ignition of the altar, because the wind would blow from a different direction each time. [52]
For lighting the main torch, Li Ning said: "In fact, many people are qualified to do this thing. Xu Haifeng , Xiong Ni , include Li Xiaoshuang . On whom it falls, it is glorious. I don't dare to take this honor for myself. I regard it as the honor of all our athletes." [53]
Lighting the Olympic Flame
On the night of August 8, 2008, Beijing Olympic Games Opening Ceremony The Olympic flame passed Xu Haifeng, Gao Min , Li Xiaoshuang , Zhan Xugang , Zhang Jun , Chen Zhong , Sun Jinfang Hand by hand, "gymnastics prince" Li Ning's appearance detonated the climax of the audience. [45]
Li Ning lit the Beijing Olympic flame
In "... Bird's nest In the center, Li Ning raised the torch into the air and ran on the "air runway" above the stadium. At the same time, a Chinese-style scroll was slowly unrolled along the "air runway", and the scroll against the background of "auspicious clouds" showed the dynamic image of the Olympic flame being transmitted around the country. "Flying man" Li Ning came to the torch tower next to light the fuse, the spray flame along the torch tower circling up, rolling over the Olympic flame, the stadium reflected a brilliant, the whole audience boiling. [45]
Bearing such a glorious and arduous task, Li Ning admitted that he was a little nervous: "This is the common expectation of several generations of Chinese athletes and 1.3 billion Chinese people. The successful lighting of the Olympic torch means that China's 100-year Olympic dream has finally come true." [52]

The road to business

Join Jianlibao Group
After Li Ning retired in 1988, general manager of Guangdong Jianlibao Group Li Jingwei Invite them to join us. On December 16, 1988, under the sponsorship of Jianlibao, Li Ning held a grand farewell party in Shenzhen Gymnasium. At that time, Li Ning faced many ways out, Li Jingwei said to him: "You can't rely on others to sponsor sports, why can't you make a sports enterprise by yourself?" [54]
"Li Ning Brand" was born
A few months after joining Jianlibao, Li Ning proposed to Li Jingwei that he wanted to run a sports clothing factory. In terms of founding funds, Jianlibao could have appeared as an investor at this time, but Li Jingwei suggested that Li Ning: "If you can introduce foreign funds, do not use all Jianlibao money." [54]
Li Jingwei accompanied Li Ning out lobbying, looking for investment. Because of the dual celebrity power of Jianlibao and the "Prince of Gymnastics", a Singapore company agreed to contribute. In 1990, the Sino-Singapore (Singapore) joint venture Jianlibao sports apparel Company, which was jointly invested by the three parties, was established, of which Jianlibao invested 16 million yuan, Li Ning served as the general manager, and its clothing brand was named "Li Ning brand". [54]
In 1990, the 11th Asian Games was held in Beijing, Li Ning won the right to host the Asian Games torch relay with 2.5 million yuan. The entire Asian Games torch relay process, there are 200 million people directly involved, 2.5 billion Chinese and foreign viewers from the news media know Jianlibao and "Li Ning brand." In August 1990, on the Qinghai-Tibet Plateau, the roof of the world, Li Ning as an athlete representative, wearing a snow-white "Li Ning brand" sportswear, took over the Asian Games flame from the Tibetan girl Dawa Yangzong. [54]
Chinese athletes wear 'Li Ning' brand at Barcelona Olympics
In 1992, "Li Ning" equipment was selected for the 25th session Barcelona Olympic Games The Chinese delegation designated the clothes and shoes to accept the prize, ending the history of Chinese athletes using foreign sporting goods at the Olympic Games. When the Chinese Olympic team appeared at the opening ceremony wearing Li Ning brand tracksuits, Li Ning shed tears and said: "At that moment, I felt the greatest honor of my life, the sense of achievement exceeded the sum of all the MEDALS I had won before." [56] 55 -
Almost overnight, "Li Ning brand" fame, many people are wearing "Li Ning brand" sports shoes, have a pair of Li Ning shoes become a symbol of fashion. [57]
Get out of Jianlibao
Through the appearance of the Olympic Games, "Li Ning brand" and Nike, Adidas these sports brand giants "the same competition", Li Ning recognized the strong future opponents. In early 1994, Li Ning asked Liu Jipeng, a Beijing-based joint-stock transformation expert, to make future plans for the company. Liu Jipeng pointed out when making a diagnosis for the company that the company's property rights are unclear, which will bring fatal negative effects on future development, and persuade Li Ning to leave Jianlibao. [54] [56]
In Li Ning's heart, Li Jingwei It's the grace of renewal for him. For Liu Jipeng's advice, Li Ning asked the most is: "If you leave Jianlibao, will others say I am ungrateful?" To Li Ning's surprise, Li Jingwei fully supported him to set up his own business. At the end of 1994, Jianlibao sportswear Company got away from Jianlibao's mother smoothly, and Li Ning repaid the 16 million yuan invested by the group three times with cash. At the beginning of 1996, Li Ning moved the company's headquarters from Guangdong to Beijing, and changed its name to "Li Ning Sportswear Company" to bid farewell to Jianlibao completely. [54]
Rapid development of the company
When the Asian Games closed in 1990, Li Ning had an order in front of him worth 15 million yuan. Li Ning, which won the initial battle, developed rapidly, from 1993 to 1996, the turnover increased by more than 100%, and in 1996, it set a historical sales revenue record of 670 million yuan. [58]
Li Ning went into business
In 1998, in the company's development spurt, the 35-year-old Li Ning stepped down as the company's general manager and entered Peking University For four years, he attended classes with a group of classmates more than 10 years younger than himself, took notes, stayed up late to review, and took exams. [58]
In 2002, Li Ning Company established a new brand positioning: "Li Ning, anything is possible." [59]
Listed in Hong Kong
In 2004, Li Ning Company successfully listed in Hong Kong, becoming China's first overseas listed sporting goods enterprises. Li Ning's family controls 46% of the company's shares and is worth as much as 1.6 billion yuan. On the day of the listing, Li Ning faced the media and said: "I am not a star idol, I am just an entrepreneur with more than ten years of business history, a businessman." [56] [60]
Li Ning company in the product design to make full use of the "Chinese elements", from 2005, in the basketball advertisement played Chinese kung fu symbols, in the lightweight running shoes advertising the use of ink tones, in the 10th anniversary of the return of HongKong launched "I Love HongKong" commemorative edition of shoes, Li Ning brand limited edition "Lei Feng shoes" in the Internet was fried to sky-high prices. [56]
Compete for the 2008 Olympic Games
Since 1992, for four consecutive times, Li Ning Company has become the designated award receiving equipment sponsor of the Chinese Olympic delegation, and hand in hand The Chinese gymnastics team , Chinese shooting team , The Chinese diving team , The Chinese table tennis team , The Chinese badminton team And other national sports teams have become designated partners of arena equipment, accompanying Chinese athletes to compete in domestic and foreign events. [61]
On July 13, 2001, Beijing won the right to host the 2008 Olympic Games. In the competition for sponsors of the Beijing Olympic Games, Adidas With strong financial advantages to win. But Li Ning's Olympic strategy did not go into a dead end, and he later used a series of combined punches full of Chinese wisdom. [56] As early as 2006, Li Ning and China Central Television The Olympic Channel signed a contract to tailor professional clothing for all hosts and reporters. in 2006 Doha Asian Games Such cooperation has already emerged. Beijing Olympic Games During the period, Li Ning brand logo appeared in front of hundreds of millions of viewers through the CCTV Olympic channel. Some media praised: "This is a wonderful edge ball, enough to be regarded as one of the most classic cases of the Olympic economy." [56]
Li Ning and his "Li Ning Brand"
Turn the tide
In 2008, Li Ning began to expand rapidly with the help of strong communications at the Olympics. Li Ning products beat international well-known brands, once became the domestic marketing champion. In 2010, the slogan of Li Ning changed from "everything is possible" to "Let everything change", and with the advertising theme of "Li Ning after 90", the post-90 is positioned as the core consumer group. Subsequently, Li Ning announced three product price increases, intending to enter the high-end market. [57] [62]
In 2011, the number of Li Ning stores grew from 5,000 to 8,000. In the same year, Li Ning company fell "the first domestic sports brand" throne. In 2012, Li Ning company suffered a loss for the first time in its history, and its corporate performance continued to deteriorate. [57] For this failed reform, media analysis: on the one hand, the main consumer group of Li Ning brand has always been after 70 and 80, they have experienced the brilliance of the Olympic champion era of Li Ning, for the brand has a high degree of identification and loyalty, but the young generation with the 90 as the core for Li Ning himself is relatively unfamiliar, naturally lack of brand identity. On the other hand, Li Ning company hastily raised prices, abandoned the advantages of high cost performance before, although the price can be comparable Nike , Adidas Comparable, but there is a gap in product quality and reputation. In the low - and medium-price products Anta , 361 degrees Such local brands have the opportunity to take advantage of, resulting in a large number of consumer losses. [57] In the Fortune China 500 list, Li Ning ranked 257 when it first made the list in 2010, 297 in 2011, 381 in 2012, and in 2013, Li Ning did not enter the list. [62]
Li Ning went from athlete to business
At the end of 2014, Li Ning, who was over 50 years old, returned to the company after retiring from management for many years, and for his "fire-fighting behavior", Li Ning said: "The company needs me, I will come back, after all, I am the founder and a major shareholder." After re-emergence, Li Ning restarted the slogan "everything is possible" and vowed to return to the market. [58] 57 -
Li Ning changed the company's positioning from "sports equipment provider" to "Internet + sports life experience provider", and actively embraced the popular trend of "sports + technology". Taking advantage of the rapid development of the Internet, the company opened the "Internet +" strategy. Li Ning himself opened a social platform account, selling cute, writing chicken soup, playing Cosplay, a year to attract nearly two million fans. [58] 57 -
In 2015, Tmall Li Ning official flagship store sales reached 1.25 billion yuan, double 11 activities on the day, the overall turnover of Li Ning brand exceeded 200 million yuan, both data ranked first in domestic sports brand sales. [58] 57 - E-commerce has given Li Ning new life. In 2012, Li Ning's revenue was 6.739 billion yuan, and its net profit was -1.979 billion yuan. In 2021, Li Ning's revenue was 22.57 billion yuan and its net profit was 4.011 billion yuan. In the first half of 2022, Li Ning's revenue was 12.41 billion yuan and its net profit was 2.189 billion yuan. Li Ning's boosting effect on the company was immediate, and he let the company grasp the pulse of The Times and taste the sweetness. [58] [61]
China's Li Ning
In 2015, Li Ning has just returned, the company in need of transformation in the previous years of sustained downturn, Li Ning believes that the brand is more and more far away from young people. In order to really fit the preferences and needs of young people, Li Ning company began a large number of young consumer research, brand strategy has also changed, began to develop in a more fashionable direction. [64]
China Li Ning to seize the young market
In 2018, the tomato scrambled egg clothing printed with the four-character logo of "China Li Ning" was in New York Fashion Week Appearing, Li Ning Brand became the first Chinese sports brand on the New York Fashion Week. For a time, the four words "China Li Ning" were repeatedly spread on social media. [63-64]
Talking about why he thought of "China LiNing" printed on his chest, LiNing said that I used to compete on behalf of China, introducing me when I said "China-lining", there is no other language, so we want to be able to combine Chinese culture, sports and fashion, just like a Chinese seal, write "China Lining" is enough. [63-64]
China Li Ning shows at Paris Fashion Week
New York Fashion Week The success of Li Ning has accelerated the evolution of the long-planned "China Li Ning" from concept to sustainable business, and in June 2018 and February 2019, Li Ning Company successively boarded Paris Fashion Week And New York Fashion Week, respectively, with the theme of "Li Ning in China" and "line" (ancient saying "the road is not good, but not to"). [64] In 2018, the total sales of the "China Li Ning" clothing series exceeded 5.5 million pieces, the sales of the shoe series exceeded 50,000 pieces, and the new product sales rate exceeded 70%. Driven by the "China Li Ning" series, the retail flow of the sports fashion category of Li Ning Company in 2018 increased by 42% year-on-year, leading all categories of Li Ning (basketball category growth rate of 29%, Training category growth of 20%). [64]
On June 20, 2023, "China Li Ning" officially released the 2024 spring/Summer collection at Paris Fashion Week in France. [63]

Award record

broadcast
EDITOR

Sports events

time
item
The year 1988
First Expo Cup team champion
The year 1988
America's Cup champion in floor exercises and rings
The year 1988
The 24th Olympic Games, the fourth place of the team, the fifth place of floor exercise
The year 1987
Champion of rings at the 6th National Games, runner-up of individual all-around and floor exercise, third place of vault and parallel bars
The year 1987
The runners-up of individual all-around, rings and team, and the third runners-up of floor exercise, vault and parallel bars at the 14th World University Games
The year 1987
23rd World Gymnastics Championships team runner-up, ring runner-up
The year 1987
National Gymnastics Championships individual all-around champion, floor exercise runner-up
The year 1986
Rome Gymnastics Grand Prix individual all-around, floor exercise, rings, vault, parallel bars, horizontal bars six titles
The year 1986
German DTB Gymnastics Grand Prix individual all-around, floor exercise, rings champion, vault runner-up, pommel horse third
The year 1986
Gold MEDALS of all-around, pommel horse and floor exercise in the 7th World Cup Gymnastics Championships, and third place of rings
The year 1985
In memory of the Gander Cup individual all-around champion
The year 1985
German DTB Gymnastics Grand Prix floor exercise, pommel horse, rings champion, individual all-around, vault runner-up
The year 1985
The 23rd World Gymnastics Championships champion of rings, the second place of pommel horse and team, the third place of floor exercise
The year 1984
Tokyo Cup Gymnastics Invitational floor exercise, rings, vault champion
The year 1984
Chubu Japan Cup gymnasts floor exercise, pommel horse champion, rings, vault runner-up
The year 1984
Champion of individual all-around, floor exercise, pommel horse, team champion in Beijing Invitational Gymnastics Competition
The year 1984
America's Cup champion in floor exercise, pommel horse, rings and vault
The year 1984
Three gold MEDALS in floor exercise, rings and pommel horse, silver in vault and bronze in all-around, silver in men's team at the 23rd Olympic Games
The year 1983
Champion of individual all-around and pommel horse in the 5th National Games, runner-up of rings, vault, parallel bars and horizontal bars, and third place of floor exercise
The year 1983
Gold medal of men's team, second place of vault and third place of floor exercise and ring at the 22nd World Gymnastics Championships
The year 1982
National Gymnastics Championships individual all-around, pommel horse, vault champion, ring runner-up
The year 1982
The 9th Asian Games gymnastics team, all-around, pommel horse, rings champion, parallel bars runner-up
The year 1982
At the 6th World Cup Gymnastics Championships, she won six gold MEDALS in all-around, floor exercise, horizontal bar, vault, pommel horse and rings, and placed third in parallel bars, becoming the first athlete in the history of world gymnastics to achieve such a good result
The year 1981
The 21st World Gymnastics Championships team third place
The year 1981
Champion of all-around, rings and vault in the Sino-US gymnastics Competition
The year 1981
Gold MEDALS of floor exercise, pommel horse and ring, team third place, all-around fifth place in the 11th World University Games
The year 1981
Champion of individual all-around, pommel horse, rings, parallel bars and horizontal bars in the National Gymnastics Division Competition (Nanning)
The year 1980
National Gymnastics Championships individual all-around runner-up, floor exercise runner-up, ring runner-up
The year 1980
Champion of pommel horse in the National Gymnastics Division Competition (Chengdu)
The year 1977
Runner-up in floor exercise at the National Youth Gymnastics Championships
The year 1971
National Junior Gymnastics Championships champion of floor exercise, parallel bars fourth place
Above sources [34]

Honorary title

time
honor
The year 2009
The most influential Chinese sports figure of the past 60 years [106]
The year 2009
China Sports Journalists Association "30 athletes in 60 years of the Republic" [107]
The year 2000
He was named one of the "most prestigious gymnasts of the 20th century" by the International Gymnastics Federation [127]
The year 2000
He was included in the International Gymnastics Hall of Fame by the International Gymnastics Federation and became the first world gymnastics celebrity among Chinese athletes [34]
The year 1999
Be elected as Chinese Olympic Committee , Fok Ying-tung Foundation and Chinese Sports Journalists Association Co-sponsored the selection of "Star of the Century" China's best athlete title [34]
The year 1999
Selected as the "New China Sports 50 Stars" co-sponsored by China Sports Newspaper, CCTV and Shandong Weifang Yaxing Group [34]
The year 1999
Named "Best Athlete of the 20th Century" by the International Association of Sports Journalists [34]
The year 1994
Was named "45 heroes in the sports world on the 45th anniversary of the founding of the People's Republic" [34]
The year 1989
Named "40 sports Heroes in the 40th anniversary of the founding of China" [34]
The year 1987
He was selected as the National Top Ten Athlete of 1986 [34]
The year 1987
He was named the World's Best male gymnast in 1986 by the International Gymnastics Federation and World Gymnastics Quarterly [34]
The year 1986
He was selected as the National Top Ten Athlete of 1985 [34]
The year 1986
He was selected by the International Gymnastics Federation and World Gymnastics Quarterly as the World's top ten male gymnasts in 1985 [34]
The year 1985
Won the title of international sports master [34]
The year 1985
He was selected as the National Top Ten Athlete of 1984 [34]
The year 1985
He was named one of the World's top ten male gymnasts in 1984 by the International Gymnastics Federation and World Gymnastics Quarterly [34]
The year 1984
Named "35 Heroes in the sports world on the 35th anniversary of the founding of the People's Republic" [34]
The year 1984
He was selected by the International Gymnastics Federation and World Gymnastics Quarterly as the world's top ten male gymnasts in 1983 [34]
The year 1983
He was named the World's Best male gymnast in 1982 by the International Gymnastics Federation and World Gymnastics Quarterly [34]
The year 1983
Elected 1982 National Top ten athlete [34]
The year 1980
Won the title of athletic master [34]
个人成就 个人成就 个人成就 个人成就 个人成就 个人成就
Personal achievement

Humanities honor

time
honor
March 2024
With a fortune of 10 billion yuan, it ranks No. 2,418 in the "2024 Big Wine · Hurun Global Rich List" [23] [105]
October 2023
With a wealth of 12 billion yuan, it ranks 492nd in the "2023 Hurun Report Rich List" [29]
March 2023
Hurun Research Institute released the "2023 Hurun Global Rich List", ranking 1,517 on the list with a wealth of 15 billion yuan [111]
2022
With a wealth of 14 billion yuan, it ranks 431 in the "Hengchang Burning House · Hurun Rich List 2022" [113]
2022
With a wealth of 13.5 billion yuan, it ranks No. 1,767 in the "Hurun Global Rich List of 2022 Grand Grand Wines" [112]
December 2021
Ranked 22nd in the "2021 Top 500 Chinese Brand Personalities" [21]
December 2020
Ranked No. 4 in "2020 Top 500 Chinese Brand Personalities" [8]
December 2020
Named to the "25 Most Influential Business Leaders" list [7]
The year 2020
With a wealth of 13 billion yuan, it ranks 414th in the "2020 Hengchang Burning House · Hurun Rich List" [108]
August 2020
Ranked 47th on the "2020 Forbes China Best CEO List" [6]
April 2020
Selected as one of Fortune China's 50 Most Influential Business Leaders in 2020 [5]
February 2020
With a wealth of 11 billion yuan, it ranks 1891 in the 2020 Shimao Shenzhen-Hong Kong International Centre Hurun Global Rich List [114]
January 2020
"2019 Top 10 Economic People of the Year" [4]
2019
Won the title of "China's Outstanding Contribution Entrepreneurs" with 70 enterprises in 70 years [3]
The year 2010
He is an honorary fellow of the Hong Kong University of Science and Technology [110]
The year 2010
He was named one of the "25 entrepreneurs who influenced China in the 20th Century" [115]
The year 2010
Appointed as Expo Health Ambassador by Shanghai World Expo Bureau [116]
The year 2010
Elected as one of the "Golden Decade - the most thoughtful Chinese entrepreneurs" [118]
The year 2009
He was named one of the "Ten Most Respected Chinese Entrepreneurs" by Forbes Chinese Edition [117]
The year 2009
He was selected as one of the "40 Most influential People in China in 2009" by BusinessWeek [119]
The year 2009
Appointed as China's first "WFP Goodwill Ambassador Against Hunger" by the World Food Programme [120]
The year 2009
The Chinese Athletes Education Foundation won the "20th Anniversary of the Hope Project Special Contribution Award" [121]
The year 2009
As a representative of the sports community, he was honored on the 60th anniversary of the National Day "Sports Achievements" float [122]
The year 2009
Ranked in the China Charity List office planning, Public Welfare Times, Phoenix network simultaneously released the "60 philanthropists affecting Chinese public welfare" [123]
The year 2009
Selected as CCTV2008 China Economic Figure of the Year [124]
The year 2008
He was awarded honorary Doctor of Humanities by the Hong Kong Polytechnic University [125]
The year 2008
Awarded "Outstanding Management Award" by China Management International Research Society [127]
The year 2006
He was named the Asian Hero of the past 60 years by Time Magazine [128]
The year 2005
Awarded the "Ministry of Civil Affairs" China Charity Award " [129]
The year 2005
By the UK Loughborough University Awarded honorary Doctor of Technology [109]
The year 1984
He was awarded the first Class Military Merit Medal of the General Political Department of the PLA [34]
The year 1984
The Communist Youth League Central Committee awarded the title of "pace-setter in the New Long March" [34]
The year 1984
Guangxi People's Government awarded the title of "Special class Model Worker" [34]

Social service

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EDITOR
time
item
The year 1996
Re-elected member of the Men's Technical Committee of the International Gymnastics Federation for a term of four years [34]
The year 1992
Elected member of the Men's Technical Committee of the International Gymnastics Federation for a four-year term [34]
The year 1989
He obtained the International Gymnastics Referee Certificate and officiated every World Gymnastics competition from the 1991 World Championships in Indianapolis, USA to the 2000 World Cup finals in Glasgow, UK [34] [43]
The year 1988
Elected deputy to the Seventh National People's Congress [96]
The year 1987
Accepted as a member of the International Olympic Committee Athletes Commission, becoming the sole representative of the Asian region [34]
The year 1983
Elected a deputy to the Sixth National People's Congress [90]

Social activity

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EDITOR

Sports industry activities

time
item
2022
Establish the first PPP national fitness sports park in Hangzhou -- Li Ning Sports Park in Shangcheng District [87]
The year 2014
Served as the image ambassador of the 45th Gymnastics World Championships and participated in the opening ceremony [79-80]
The year 2009
The country's first public welfare sports park - Nanning Li Ning Sports Park [85-86]
The year 2008
The year 2008
Served as a torchbearer for the Beijing Olympic Games and lit the cauldron [45]
The year 1997
in Foshan Establish a gymnastics school [84]
The year 1991
in Foshan I started my first post-retirement gymnastics class [84]
The year 1990
become The 11th Asian Games Torch bearer, go Xizang Relay the Asian Games torch [42]
The year 1988
He participated in the torch relay of the 24th Olympic Games and became the first Chinese athlete to participate in the Olympic torch relay [130]

charity

Public welfare fund
Project name
remark
Li Ning Alliance CAI Zhenhua , Xu Haifeng To provide education and skills training opportunities for athletes and improve education and sports facilities in schools in remote and disadvantaged areas [11] [17] [89]
It is committed to education, sports, disaster relief and other public welfare undertakings in Guangxi [12] [91]
Zhenmei Foundation
It is committed to education, sports, disaster relief and other public welfare undertakings in Guangxi [12] [91]
Public welfare activity
time
item
2024
Donated 20 million yuan worth of cold and warm materials to help earthquake-stricken areas in Qinghai, Gansu Province [98]
2023
Donated 25 million yuan in supplies to support flood relief and post-disaster reconstruction in the Beijing-Tianjin-Hebei region [99]
2022
Join hands China Women's Development Foundation Donated 500,000 yuan to support frontline anti-epidemic workers in Shanghai [102]
The year 2021
25 million yuan in cash and materials was sent to the disaster-hit areas in Shanxi [101]
The year 2021
Join hands All-China Women's Federation , China Women's Development Foundation For Lu County earthquake area donated 303,000 "mother mail bag" and 300,000 Li Ning disaster relief clothing [100]
The year 2016
By way of" Mother parcel Public welfare activities, donated 16.5 million yuan to help poor mothers and families [93]
The year 2014
To Tongzi County, Zunyi City, Guizhou Province, donated 100,000 yuan of "mother mail bag" and 200,000 yuan of Li Ning sports equipment [92]
The year 2008
Donated 12.49 million yuan to the victims of the Wenchuan earthquake [97]
The year 2008
Accept United Nations World Food Program Commissioned as a representative of Chinese celebrities to travel to southern Africa Lesotho Participation in multilateral assistance [126]
李宁公益活动 李宁公益活动 李宁公益活动 李宁公益活动 李宁公益活动
Li Ning participates in public welfare activities

Personal life

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EDITOR

Married life

Li Ning's wife's name Chen Yongyan Is Li Ning's hometown, less hours and Li Ning are members of the Guangxi gymnastics team, after entering the national team. In 1982, she won the Asian Games in New Delhi and was named the "Queen of Asian Gymnastics". Chen Yongyan, a former captain of the Chinese women's gymnastics team, was named an International athlete in 1984. [9] [65]
The first time they met
In 1971, Li Ning, who entered the professional gymnastics team, slipped out of the dormitory during his lunch break and saw a girl who was practicing constantly falling from the equipment, and asked: "Is it painful?" The little girl shook her head and climbed up again to practice on the machine. This girl is Chen Yongyan, the fate of the two people from the first encounter began. [56]
The beginning of love
Li Ning wife Chen Yongyan
After the first meeting, Li Ning and Chen Yongyan became close friends and trained together. 1982 New Delhi Asian Games, Li Ning and Chen Yongyan won the men's and women's gymnastics all-around champion respectively. On the way home, the two sat in the last row of the cabin, Li Ning asked: "Yongyan, do you have a boyfriend?" Chen Yongyan smiled, "I have." Li Ning heart a tight, "I don't believe." Chen Yongyan insisted, "Believe it or not. Far away, close at hand." Li Ning immediately react, tightly hold Chen Yongyan's hand, two people become lovers. After the Los Angeles Olympics, Chen retired, and the two officially opened their relationship. [65]
Gold medal as engagement token
The year 1984 Los Angeles Olympic Games Li Ning won 3 gold MEDALS, he gave a gold medal to the coach, one to his parents, and one as a token of engagement to Chen Yongyan. In 1988, Li Ning once did not know where to go after retirement and faced the founder of Jianlibao Group Li Jingwei The invitation, Li Ning hesitated to make up his mind. Under the encouragement of Chen Yongyan, Li Ning strengthened his confidence and embarked on the road of business, achieving today's "business giant". [56]
Enter into marriage
On July 1, 1993, after 10 years of love marathon, Li Ning and Chen Yongyan held a wedding in Jianlibao Villa Guest house. [56]
Settle in Hong Kong
At the end of 2006, Li Ning successfully applied for naturalization through the Quality Immigration Scheme implemented by the Hong Kong Government, and in the same year, he purchased a house at 33 Hong Kong Island Road for HK $150 million and settled in Hong Kong with his family. In mid-August 2008, Li Ning attended a public event in Beijing, speaking Cantonese to cheer on Hong Kong athletes, and revealed that he was already a Hong Kong native and lived in Hong Kong. [66]
A family of four
Li Ning and his wife Chen Yongyan Two people have given birth to a man and a woman, formed a family of four. On May 18, 1999, Li Ning, who was elected as one of the 25 best athletes of the 20th century, had a double happiness: Chen Yongyan gave birth to a son of 6 kg and 4 taels. [56] [69]
In 2000 Olympic Games, Li Ning took his family to Sydney. Just arrived at Sydney airport, Chinese and foreign reporters swarmed around Li Ning, talking about just over 15 months of son, Li Ning kept laughing to his son, his face difficult to hide joy and warmth, he said that finally know why people always say "son is their own good." [67]
Li Ning and his son
Li Ning's son Li Xiaoning She attends an international school, and the annual tuition fee is about 130,000 yuan. In September 2010, Li Ning and his son Li Xiaoning attended the Chinese gymnasts Li Xiaopeng The retirement party. In the gymnastics circle, Li Xiaoning's favorite is not Li Ning, but Li Xiaopeng. In addition to gymnastics, Li Xiaoning also likes table tennis, the former national player of the Chinese team Wang Nan Is Li Xiaoning's idol. [68]
Li Ning and his daughter participate in the marathon
In December 2015, Li Ning took his 9-year-old daughter to the Shenzhen Marathon 6km track, and Li Ning's wife Chen Yongyan also stood beside the starting line to cheer for the two. [70]
In 2019, Li Ning said in an interview that he had not considered the issue of letting his children take over for the time being: "They are still young." [71]

Educational experience

In 2002, after two and four years of study, Li Ning, 39, was awarded Peking University The 2000 Executive Master of Business Administration (EMBA) degree from Guanghua School of Management and the Bachelor of Laws degree from Peking University Law School. [72]
In June 2010, Li Ning won Hong Kong Polytechnic University Awarded honorary doctorates. In June 2010, Li Ning was awarded honorary Fellowship of HKUST. [73-74]

Personal-related works

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EDITOR

Act in a film

Seven King Kong 1994 [19]
portray
Leaf wind
director
-
Act the leading role
-
surmount [20] 2021
portray
-
director
-
Act the leading role
-

Take part in a TV series

Wu Zun Shaolin 1993
portray
Monk Puzhao
director
Yang Jinquan
Act the leading role
Wan Zhaolun , Lai Zi , Zhang Zhaohui , Liang Xiaobing , Guo Aiming , rollorelin , Bai Biao

Variety show

time
program
intro
The year 2021
with Yu Minhong Drink wine and talk about life [133]
The year 2016
Tell the gymnastics dream, share the spirit learned in sports and how to overcome mistakes, fear of heights experience [104]
The year 2015
Tells the youth training story [131]
The year 2014
I have a gymnastics dream
Act as a gymnastics mentor and guide gymnastics training [132]
The year 2012
Serve as the guest of the program to interpret the hot spots of the Olympic Games [134]
The year 2010
Debut gymnast Li Xiaopeng Retirement party [15 to 16]
The year 2009
The weekly broadcast column with contemporary sports celebrities as the main interview objects introduces Li Ning and Li Xiaopeng [14]
The year 2004
CCTV sports channel program, next episode [18]

Character event

broadcast
EDITOR

The ignition "burned" 144 million yuan

Li Ning "flying" lit the Beijing Olympic flame
Beijing Olympic Games Opening Ceremony On the first trading day after igniting, Li Ning's share price was at A share Suffered a setback, Hong Kong stocks In the case of small declines, there was a rise in the market, up 0.62 Hong Kong dollars throughout the day, up 3.519%. Before the opening ceremony, Li Ning's share price fell from HK $20 to about HK $17 in the past half month. When news broke that Li Ning might be responsible for lighting the flame at the opening ceremony, the company's share price recovered from the slump. The company's share price by Li Ning flying ignition to reverse the decline, Li Ning's own value has also benefited. According to Thomson Reuters data, as of August 11, 2008, Li Ning owned a total of about 266.8 million shares in the company, and his personal paper wealth in the company increased by 165.42 million Hong Kong dollars (about 144 million yuan) on the 11th. [75]

Open up the market without ignition

Before Li Ning ignited, he hid from his wife, after the ignition, "gymnastics prince" is also secretive. In addition to a CCTV short film revealing Li Ning ignition training content, Li Ning has hardly said anything to the outside world. Li Ning company on the topic of "ignition" also chose not to answer. [75]
The "Li Ning Media Center", which was officially put into use during the Beijing Olympics, could not find any text and photos of Li Ning lighting the cauldron on its web page. Ren Bin, head of the media center, said: "We can provide the latest graphics of Li Ning's sports resources and brands." Talking about the impact of the ignition on the market, Ren Bin said: "The market statistics have not yet come out, the company has met to study, not allowed to talk about the impact of 'lighting the main torch' on the market." [75]

Congratulations to Li Xiaopeng for breaking the record

The year 2008 Beijing Olympic Games , Li Xiaopeng He tied Li Ning's record of 3 Olympic gold MEDALS and officially surpassed Li Ning with 15 world championship titles. Li Ning called Li Xiaopeng's mother to congratulate him for the first time: "Congratulations to you, your son has created a new history for the Chinese team, I hope he can make new achievements in the single event." Li Xiaopeng's mother is very proud of this: "Xiaopeng childhood idol is Li Ning, he has been working towards this goal, hoping to be as good as Li Ning." Now, Xiao Peng has equaled Li Ning's record, there is no regret. I'm very proud of my son." [76]
For surpassing Li Ning, Li Xiaopeng said: "Although I can catch up with Li Ning in the number of gold MEDALS, but he is a legend of an era, this I can not surpass him." [76]

Acquisition of VIva China

In 2010, Li Ning, the founder of Li Ning, injected capital into "Kuaiyi Energy Saving" and became the controlling shareholder, and changed its name to "Extraordinary China" in October of the same year. [77]
On October 17, 2012, Li Ning Sports announced that Extraordinary China purchased 266 million shares of Li Ning for HK $1.359 billion, accounting for 25.23% of the issued share capital of Li Ning. The company has three business segments: Sports business, sports community development and green energy business. Viva China said: "This acquisition will enhance the company's strength, as well as expand its equity and financing base. The Group can leverage its experience and resources in sports management, combined with Li Ning's brand development capabilities and retail and distribution network, to achieve business synergies." Some media analysis, the deal with extraordinary can ease Li Ning company's tight cash flow. [78]
For the reorganization, Li Ning explained: "This reorganization is a move that I hope to develop a big sports industry. I hope to prepare for the increasingly fierce competition in the industry through another listing platform. Li Ning is undergoing changes and faces many challenges, and I believe today's equity restructuring is good for the future development of both companies." [78]

Acquire League of Legends teams

In 2019, Li Ning Group acquired esports club Snake and renamed it LNG Li Ning e-sports club. Executive Director of Li Ning Group, CEO of Viva China Sports Li Qilin Li Ning has been actively concerned about the e-sports industry and participated in this acquisition. [81]

Become a strategic partner of League of Legends

On January 11, 2023, Li Ning Company and League of Legends professional league (referred to as "LPL") to enter into strategic cooperation. Li Ning brand has become the strategic partner of the League of Legends Professional league, the official sports category partner of the League of Legends professional League and the official licensor of the League of Legends sports apparel category, providing professional esports sports equipment with more Chinese cultural heritage for professional esports players of the League of Legends. Li Ning brand officially replaced Nike as the only official partner of LPL in the sportswear category for the next four years. [82]

Help Chusovitina

Li Ning and Chusovitina
2002, famous gymnast Chusovitina Their son Alyosha was diagnosed with leukemia, and the Chusovitina couple's savings could not cover the high medical bills. During the 2008 Beijing Olympics, Li Ning and Chusovitina met and provided expenses for the son of "Qiu Ma" to continue his treatment. "It's very touching to have people who are willing to help you in the most difficult times," Chusovitina said. [83]

Li Ning goods were seized by the United States

On March 15, 2022, the U.S. Customs and Border Protection (CBP) issued a statement saying that the department would seize goods from Chinese sportswear brand Li Ning at all U.S. ports of entry starting March 14, citing its investigation that found that Li Ning's supply chain "involved North Korean labor." On the 16th, Li Ning issued a statement in response to this statement.
On March 16, 2022, Li Ning issued an announcement saying that it was "concerned about a statement by the United States Customs and Border Protection that it will restrict the import of goods manufactured by the Group to the United States on the basis of the labor issues of the Group's suppliers, and some overseas speculation about the Group's suppliers". [22]
Li Ning said that the statements and speculation contained false and misleading allegations about the Group's operations and did not disclose the source and reliability of the information, so the board will not respond to each and every speculation or allegation. [22] Li Ning emphasized that the Group has a sound corporate governance system, strictly complies with Chinese laws and regulations and compliance policies, and adheres to the code of ethics. In terms of employment, the Group strictly prohibits the use of forced Labour by its suppliers and opposes all forms of forced Labour, always respecting human rights and the legal rights of workers as one of the basic principles of cooperation with all supplier partners. "So far, during the implementation and review process, the Group has not found any forced Labour practices in the supplier management system." [22]

Social evaluation

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EDITOR
He is the witness of Chinese sports from weak to strong, he is the unyielding resistance in the face of life's ups and downs, he is the pioneer of the bright cause from scratch! ( Commentary by Xinhua News Agency ) [45]
Li Ning's influence is not only in China, his company opened to France, Spain and other countries, the influence of the world. Li Ning has been famous for a long time, made great contributions, and has been enthusiastic about public welfare undertakings, and his contribution to society is almost no one in the athletes. ( Li Ning enlightenment teacher Liang Wenjie ) [47]
Li Ning's face, the skin on the friendly and introspective toughness, and the mouth from time to time up five degrees of curve, with the Los Angeles Olympic Games three gold MEDALS, a silver, a bronze, really upside down. ( Investment Times reporter Shi Nan comments ) [13]
There are many prominent Olympic champions in China, but Li Ning is a very well-rounded person who can represent Chinese sport. ( Olympic champion Yang Yang ) [53]
When I was an athlete, Li Ning brother gave me a lot of help, and Li Ning is to put gold on me, I grew up watching him compete, he is also my idol (Olympic champion) Li Xiaopeng Evaluation of ) [94-95]