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Red cotton guitar
Musical instrument brand
The cotton tree guitar is
Kwangtung
province
Brand-name product
.
[1]
Red cotton guitar once occupied an important position in Chinese guitar production throughout China
Music scene
Have a great impact.
- Chinese name
- Red cotton guitar
- Foreign name
- kapokguitar
- estate
- Guangzhou
- class
- Musical instrument
In 1999, Khmer Cotton Guitar strengthened the research and application of new products, new technologies, new processes and new materials, invested more than 6 million yuan to carry out technical transformation, established a high-level product sound measurement room and material laboratory, and hired high salary Japanese and American guitar manufacturing experts as technical consultants. In just a few years, the red cotton brand guitar has re-emerged, with an annual output of 500,000, and the products are sold well all over the country
Southeast Asia
and
Europe and America
Area.
The cotton tree guitar has experienced the ups and downs of nearly half a century from prosperity to decline, painful thinking, striving to catch up, and creating brilliance.
Pioneer, dominate the market, "cotton" only red
The predecessor of Cotton Tree Guitar Factory, Guangdong Musical Instrument Factory, was founded in 1957, when guitars were still "fresh" in China
toy
"But a batch to manufacture
Chinese traditional musical instrument
The experienced master has realized the broad prospects of guitar production. They learned from many sources that there are two types of the most common guitars in the world, namely
Spanish guitar
and
Hawaiian guitar
. Hawaiian guitars sound bright and full, especially good at performance
glide
More used to play the main melody, less used for accompaniment; The Spanish guitar is a typical popular instrument, elegant and popular, easy to play. The treble part of the tone is clear and gorgeous, the middle part is soft and beautiful, and the bass part is full and deep, which can show rich harmonic effects for solo, and has the emotional power like crying and complaining, and can play wonderful
overtone
Can also imitate many
Percussion music
The timbre of... Therefore, from the skills of borrowing Spanish guitar, a pair of skilled hands who are good at making Chinese traditional instruments began to explore the Chinese people's own guitar. neither
Design drawing
There is no advanced equipment, the almost legendary cotton tree brand guitar was born. On January 24, 1960, the Cotton Tree guitar was officially introduced.
For the next 20 years, the Cotton Tree guitar was nothing but
Planned economy
Under the Chinese guitar "Big brother", "Cotton Tree brand" is a well-deserved guitar brand. In absence of
competitor
In the case of the Red cotton brand guitar half of the products are commissioned by other manufacturers, after the acquisition of all to the "red cotton brand" into the market, there was a period of time, the red cotton brand guitar returned inventory as high as more than 30,000.
Commissioned production, difficult to guarantee the quality, "red cotton" faded
After the reform and opening up, the guitar production market was fully opened up, and guitar manufacturers all over China mushroomed.
Mode of production
,
Management system
However, it stayed at the original level and was soon overtaken by up-and-coming stars. During a period of time, the technicians of the cotton tree guitar have been poached by other manufacturers with high salaries, there was a record of more than 80 employees taking the initiative to leave in a month, the inventory of returned products is high, and even rumors that the cotton tree guitar has stopped production on the market.
[2]
Technological transformation, quality to promote quantity, "red cotton" again red
Under the difficult situation, the cotton tree guitar began to carry out large-scale technical transformation. Guangzhou, 17 August 1999
Pearl River piano
Group held "Guangzhou Pearl River Piano Group pipe
String music
Branch "founding meeting. On the basis of
Guangzhou Municipal Government
We will optimize the mix of state-owned enterprises to grow bigger and stronger and develop them
Brand-name product
the
Strategic deployment
Guangzhou Pearl River Piano Group merged Guangdong Musical Instrument Factory. August 1999, Guangzhou Pearl River Piano Group
Orchestral music
The branch company was established, under the jurisdiction of the adjusted and restructured guitar factory 1, Guitar Factory 2,
The violin
Factory, pipe music factory, entertainment factory and other 5 branches,
Group headquarters
10 management cadres were assigned to enrich the leadership of the branch at all levels to speed up the development of Chinese and Western Musical Instruments such as wind music and strings. Group according to the "people-oriented, cultivate the team; Deepen management, bold reform; Promote quantity with quality and effect with pipe; Create a famous brand, go to the world"
Strategic policy
To redevelop the enterprise.
Khmer Cotton established and improved the enterprise production
Process document
and
Inspection standard
So that each production process has process instructions, and there are full-time staff to guide the inspection, so that the staff can produce according to the drawings, according to the standard and according to the process. In view of the common problem of easy deformation of the guitar handle, the company invested more than 2 million yuan to build
Constant temperature and humidity
The handle production workshop and drying room ensure that the guitar is produced in a suitable environment. Companies also set up employees
Training plan
Clarify each position
Office capacity
and
Training needs
. According to statistics, between 2000 and 2002,
Enterprise organization
species
Professional training
936 people, more than 500 hours, training maintenance personnel 88 people, training assessment includes
Special type of work
,
Key process
Operator,
Quality inspector
93 people, and do all hold the certificate to work.
In order to re-establish the brand, the red cotton guitar ended the history of commissioned production, and no longer relied on the production of other enterprises to increase the number and strictly control
Product quality
. For the return of inventory, according to the past practice is 200 yuan a guitar sold at a low price of 50 yuan, and after entering the 21st century, in this situation the factory will make a decision: destroy all
Nonconforming product
.
In March 2002, Cotton Tree Guitar hired an American expert with an annual salary of 200,000 US dollars to transform the technology of Cotton Tree guitar.
Mass production
Mid - to high-end guitars. Within two years, the Cotton Tree brand guitar entered the middle and high-end guitar market in the United States. Before 2001, there had never been one
Made in China
The guitar entered the American market. On September 1, 2003, the "Cotton Tree" guitar of Guangzhou Pearl River Piano Group Orchestra Branch Guitar Factory won the"
Kwangtung
Provincial famous brand product "title.
The predecessor of Cotton Tree Guitar Factory is Guangdong Musical Instrument Factory. Guangdong Musical Instrument Factory is a company with a long history of producing cotton Tree brand guitars and guitars
Electric guitar
The musical instrument factory. Cotton cotton guitar series with elegant shape, sensitive pronunciation and
Penetrating power
It is famous for its strong and comfortable feel and has won many awards and has been rated as Guangdong Province
Quality product
Guangdong Province and the national Best Industrial Product Award. In the era of planned economy, there were few guitar manufacturers in the country, resulting in the phenomenon of "empty brilliance" of the Red cotton brand guitar: the supply was in short supply, and once occupied 80% of the Chinese guitar market.
A Cotton tree guitar sold for 10,000 yuan
There is a legendary story circulating in the Cotton Tree guitar factory.
In 2000, the Cotton Tree Guitar Factory crafted three sets
Classical guitar
It is difficult to find fault with the materials and the craftsmanship of fine workmanship, as the best of the classical guitar of the Red Cotton brand, it is displayed in the center of the product exhibition hall.
A person from
Zhanjiang
From a guitar association in town
fan
Love guitar, all day long to find a love piano tea and rice
disconsider
He claimed to have visited many guitar manufacturers in the north and south of the river and returned empty-handed. The disillusioned and exhausted guitar enthusiast had come to the factory on the recommendation of other instrument makers, and he said straight out that he wanted to see the best guitars. While the factory director was out,
Technical process
The section chief took him to the product showroom to rest, and he touched and looked, and the three classical guitars displayed in the center of the hall quickly caught his eye. He almost rushed over, carefully scooping the guitar into his arms and giving the strings a gentle flick. I do not know whether it is too tired or "Xianle Guan ear", he slightly closed his eyes, deep breathing... I couldn't put it down, and decided to buy these three guitars on the spot. The chief of the process section said nothing to agree: "This is the treasure of the town factory, priceless, not for sale!" The enthusiast insisted on waiting for the factory director to come back and ask for a price.
As soon as the director returned to the product showroom, the enthusiast hurried forward to show his intention, claiming to be demanding on the quality of the guitar
most
So far, have not been able to find an ideal good piano, did not want to achieve the long-cherished wish here, kindly ask the director to understand his desire to piano, make an exception. The director knew that the comer was an expert and had a unique eye, but he had no intention of selling it, after all, it was the treasure of the town factory made purely by hand and spent a lot of money, so he deliberately opened a sky-high price, so that he could retreat: "Want to buy, 10,000 yuan 1!"
At that time, the red cotton brand guitar generally only produces a few hundred dollars of popular products, and the most expensive customized advanced guitar does not exceed 3,000 yuan, and now it will sell 10,000 yuan, which can be said to refresh the price record of domestic guitar.
"Can I get a discount? I don't have enough cash."
"No talk!
"Deal! This guitar is worth 10,000 yuan!"
"Didn't you say there wasn't enough money?"
"I'll get it at home!"
Have a fever
Friends ecstatic, but also worried about the director's remorse, that day by car back
Zhanjiang
The next morning, has been waiting in front of the cotton tree guitar factory. After paying the money, enthusiasts have been holding the guitar, like holding their own children, even to the toilet will not let go, has been muttering: "Now this guitar is mine!" A few days later, the enthusiast returned to the Cotton Tree guitar factory to pick up the invoice for the instrument and excitedly told the factory director that his guitar had been included in the use of Spain
Classical guitar
When he plays his guitar in the middle of a football field, he can hear it clearly even on the edge of the field.
The factory director has a fever for this one
tomodoku
"There are two reasons why the original violin was' difficult ': first, the sword was given to the hero, and the good guitar was only used by the expert who really knew how to appreciate it, so as to reflect its quality value; Second, I want to improve the popularity and popularity of the Cotton Tree brand guitar by selling it to guitar enthusiasts who really love it
Reputation
. Now it seems to have achieved both."
[2]
