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Tianfu Ferry

China time-honored brand
Tianfu is a brand of Beijing Tianfu Food Co., LTD., founded in Qing Dynasty Qianlong Three years, is a history of more than 282 years of "Chinese time-honored", Tianfu No Braised pork leg in soy sauce Once served as the Qing Palace Imperial food The necessary food was given to the palace Sign signed on the side of a signboard In the capital enjoyed "Qianlong sauce For centuries, Empress Dowager Cixi Waist card through the world "reputation.
The year 2008 Tianfu Sauce elbow making technique Included in the National Intangible Cultural Heritage. On September 28, 2023, the notice of the Ministry of Commerce and other five departments on the announcement of the review results of the Chinese time-brand confirmed the review results and was announced, and Tianfu was selected. [9]
Chinese name
Tianfu Ferry
Establishment time
qing Qianlong Three years (A.D. 1738)
founder
Liu Fengxiang
Quality concept
Honesty is the foundation, quality is the day

Development course

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Tianfu Ferry
Qianlong three years, that is, in 1738 AD, Liu Fengxiang, a descendant of the official from Shandong, respected Zuxun's "generation is not an official" with Ming Court sauce meat skill, and brought his grandson Liu Liaming to Beijing Xidan Archway Around the corner, Zhanyun Square, the establishment of "Liu Ji sauce meat shop", that is, the predecessor of Tianfu. Qianlong five years (1740) shopfront Small, nameless, shop business has been sluggish. Liu Fengxiang, after many searches, got a plaque, writing "Tianfu" three style regular script, the stroke is vigorous and powerful, containing the meaning of "God bless". Liu Fengxiang hung the plaque in his small shop Door lintel Above, really extraordinary style, make the shop shine. Since then, the business of the store has been growing, and "Tianfu" has indeed come. Since then, "Liu Ji" soy meat shop has been renamed "Tian Fu" soy meat shop. The sauce meat shop is made at night and sold in the morning to ensure that the sauce meat is fresh and delicious.
In 1993, it was awarded the title of "Chinese Time-honored Brand" by the Ministry of Commerce of the People's Republic of China.
In 2008, Tianfu Sauce elbow making technique It was included in the "National Intangible Cultural Heritage" by The State Council.
On September 10, 2015, the Tianfu, Guixiang Village , Jin Dingxuan Three major enterprises to carry out depth Strategic cooperation It also means that the capital food circle will erect a New Landmark . [1]

Brand culture

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EDITOR

Intangible cultural heritage

Intangible cultural heritage technology
Tianfu Ferry
Tianfu sauce elbow production after boning, blanching, pouring pot, code pot, sauce, Shan juice and other processes, the process is cumbersome, only sauce needs five or six hours, which is especially pay attention to the grasp of artificial heat, time, only more than 15 years practitioners can operate independently. [2]
Nongenetic inheritance
Tianfu insists on" craftsmanship spirit To this end, Tianfu has established a set of standardized and scientific secret recipe protection and skill inheritance systems, as well as a protection and training system for inheritors Traditional skill The excavation, protection and innovation provide good material conditions. Traditional handicraft All are passed down from generation to generation through the way of "master to apprentice", and have been passed down from the founding to the ninth generation.
At the same time, Tianfu has also established a time-honored talent training system; The studio of inheritors has been set up to provide good material conditions for the mining, protection and innovation of traditional skills. The training system will combine the traditional art system with Modern apprenticeship Combine and cultivate new generations. [3]

History and culture

Once, Liu Fengxiang's grandson Liu Dingming night watch stove, diligent and studious he read poetry at night, unexpectedly fell asleep elbow After boiling the fire, because the shop can not afford to pay a small amount of money, had to sell this pot of cooked elbow. It happened that a palace eunuch came to buy soy meat, and Liu Linming was afraid of disaster, but once again good fortune fell from heaven. In the afternoon, the eunuch sent someone to say that today's elbows were particularly delicious, and that he would make such elbows every day. Since then, Liu Yingming in the original ancestral skills on the basis of painstaking research, summed up a unique set of production technology, strict selection of materials, sauce elbow quality is getting better and better, "Tianfu" also followed the name of the city.
Food people Empress Dowager Cixi tasted Stewed pork in Tenfo sauce Also very loved, and gave "Tianfu" a piece Sign signed on the side of a signboard The decree was sent into the palace every day. Since then, the sauce elbow made by the "Tianfu" has become the Qing Palace Imperial food One of the must-have famous dishes. After a hundred years of vicissitudes, Tianfu has enjoyed" Qianlong The sauce has been around for centuries, Empress Dowager Cixi Waist card through the world "reputation.

Business philosophy

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Tianfu Ferry
" soy sauce aroma Kyushu only quality is day, the store for a long hundred thousand dynasties is integrity-based." This is not only a sentence passed down by Tianfu people Ancient precept It is also the way for time-honored brands to survive and maintain strong vitality. in Safe production In terms of management, Tianfu follows the "four strict rules", strictly ensuring research and development, strictly grasping materials, strictly managing production and strictly controlling products; Ensure the safety and hygiene of every product and every piece of imported food, and strive for excellence. By establishing extremely stringent Supply chain system The arrival of raw materials is strictly inspected Qualification certificate Must have animals Inspection and quarantine Certificate, meat quality certificate, factory inspection report. In the past 280 years, no matter what era and circumstances we are in, we have worked hard in every link of production, and the control of quality is not relaxed and not deviated. [4]
Tianfu Ferry
With "integrity and harmony, there is a de is Chang" Business philosophy From its beginnings in the processing of cooked meat, Tianfu developed into agriculture ecospecies Aquaculture, food field, Cold chain logistics And other diversified products and service model enterprises. The hundred-year history of Tianfu is not only a history of development, but also a history of inheritance. The heritage is not only the 282 years of Qianlong sauce, not only the sauce making skills included in the national intangible cultural heritage, but also the heritage of the 282 years of culture and spirit of the Tianfu brand.
Tianfu Ferry
Tianfu always adhere to the "integrity-based, quality is day" Quality belief More than 282 years of sauce making technology, after generations of teachers and students from mouth to mouth, all raw materials are from many years of specific raw material base and professional supplier alliance, plus perfect raw material purchase system, unique process manufacturing system, strict Quality control System and convenient cold chain logistics system, so that Tianfu has become the familiar and classic taste in the hearts of the masses. "Tianfu" Braised pork leg in soy sauce With its "fat but not greasy, thin but not wood, skin is not. resilience ", fragrant and mellow "and other characteristics are renowned in the capital, Soy sauce pork , rotisserie , Spiced pork liver , Beef in Brown Sauce Other products are also favored by consumers because of their unique taste. In addition to continuing the classic cooked food, Tianfu has also developed Spanish ham , flavor Bacon And other Western-style products to meet the taste needs of young consumers.

Enterprise honor

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1993-2008 awarded by the Ministry of Commerce of the People's Republic of China "China Time-honored" title.
In 1998, 2001, 2004, three consecutive" Peking The city Famous trademark ".
From 2003 to 2005, it was awarded "Beijing Trustworthy Enterprise" for three consecutive years.
It was awarded in 2002, 2004 and 2006 Beijing Municipal Bureau of Quality and Technical Supervision Awarded the "Beijing Famous Brand Product", this is the company in Beijing's cooked food industry that has won this award.
It was obtained in 1999 and 2004 China Food Industry Association Awarded by "China Food industry Quality and benefit Advanced enterprise ".
Acquired in 1997 China Consumer Protection Foundation Awarded "Consumer Trusted Products"
1995 United Nations Fourth World Conference on Women recommended products
Adopted in February 2001 ISO9001 Quality assurance System certification
Adopted in 2005 ISO14001 Quality assurance system certification
The year 2008 Stewed pork in Tenfo sauce Production skills included in the national "Intangible Cultural Heritage Protection List"
In November 2023, the website of the Ministry of Commerce published the Notice of the Ministry of Commerce and other five departments on the Publication of the Review results of Chinese Time-honored Brands, and the review results of Chinese time-honored brands were passed. [8]

Each branch

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Tianfu Xizhimen Nei Street Shop)
Address: Beijing Xicheng District 132 Xizhimen Nei Street
Tianfu No. (Elm Pavilion Store)
Address: Beijing Xicheng District Yushu Hall 15 building bottom business
Tian Fu No. (Yumin Road Branch)
Address: Xicheng District, Beijing Yudongni Bottom dealer in Building 2
Tianfu Nanxiao Street Shop)
Beijing Dongcheng District Facing Nei South Street Dealer at the bottom of building 18 Foreign office street
Xicheng District of Beijing New Jiekou South Street Number 154
Xicheng District of Beijing Erlong Road A-41
Tianfu (Jinyuan Yansha Store)
Beijing Haidian District No. 4063, Jinyuan Yansha fourth Floor, No. 1, Yuanda Road
Tianfu Front door Shop)
Dongcheng District of Beijing Qianmen Pedestrian Street The 19th
Tianfu (Huguo Temple Guixiang Village Branch)
No. 139, Xinjiekou South Street, Xicheng District, Beijing
Tianfu (Guixiang Village, Erlong Road)
1-101, No. 41, Erlong Road, Xicheng District, Beijing [5]

Help epidemic prevention

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On February 18, 2020, the first batch of Tianfu products was delivered Beijing You 'an Hospital, Capital Medical University Beijing new type pneumonia The donation value of the designated hospital reached 120,000 yuan. In the next step, Tianfu will donate 280,000 yuan of selected products to frontline medical workers from Beijing to Hubei to help fight the epidemic. [6]
Wang Fengli, general manager of Tianfu, said that while guaranteeing the market, Tianfu overcame its own supply difficulties at the first time and developed assistance programs. The donated products are all high-quality meat and deli products of Tianfu, with a total of more than 160 boxes, including Steamed Pork Coated with Flour , Braised pork trotter , Chicken in Brown Sauce , Duck in Brown Sauce , hairtail , bamboo shoots brisket , Chicken wing Let's wait. "Deli meat is convenient to eat and has high nutritional value, which is very suitable affected area Health care workers on the front line, hoping to help them Supplement nutrition , Enhance immunity " [6]

Social evaluation

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In 2023, it was selected into the Top 10 List of China's Most Popular Spring pre-made dish gift Box brands in 2023 released by iiMedia Ranking. [7]