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Volkswagen

German car brands
unfoldFour entries with the same name
synonympublic(Automotive group) generally refers to Volkswagen
Volkswagen (German: Volkswagen) is a company headquartered in Germany Wolfsburg the CARS Manufacturing company, 2022 revenue 279.2 billion Euro . [61] It is also the heart of the Volkswagen Group, one of the world's four largest automobile manufacturers firm . Ranked in 2019 wealth The world's top 500 No. 9. [1]
Volks in German The meaning is "national", Wagen means "car" in German, and the full name means "national car", so it is often referred to as "national car". VW ". Taiwan Translated as Foss Motor, Hong Kong and Macao , mainland Translated as Volkswagen or Volkswagen. The automotive Group as a whole produced and sold more than 9.07 million vehicles in 2012, and the Volkswagen brand more than 5.74 million vehicles.
In December 2018, World Brand Lab Compiled the "2018 Top 500 World Brands" announced, ranked 39th. [3] In October 2019, Interbrand ranked 40 on the Top 100 Global Brands list. [4]
In 2023, the preliminary annual revenue data of Volkswagen is 322.28 billion euros, and the estimate is 315.32 billion euros. Preliminary full-year adjusted operating profit of 22.58 billion euros, compared to a pro forma estimate of 21.93 billion euros; Preliminary full-year adjusted operating margin of 7%, estimated 7.08%. [84]
Chinese name
Volkswagen
Foreign name
Volkswagen
industry
Automobile manufacturing industry
Establishment time
The year 1937
founder
Ferdinand Porsche [5]
Affiliated company
Volkswagen Group
Headquarters location
Wolfsburg ( Germany )
Annual turnover
$282.76 billion [25] (2020)
Number of employees
671,205 people [25] (2020)
Fortune 500
# 7 (2020) [25]

Brand culture

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Public logo
Volks Wagenwerk (German Volks Wagenwerk) means a car used by the masses, and the logo of the car has changed many times in history. The VW in the logo is the first letter in the full name. The symbol is composed of three "V" made by the middle finger and index finger, indicating Volkswagen And its products must win - win - win.

Honor received

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time
honor
December 2018
World Brand Lab Compiled the "2018 Top 500 World Brands" announced, ranked 39th.
October 2019
It ranks 40 on Interbrand's Top 100 Global Brands list.
November 16, 2019
Hurun Research Institute released the 2019 Hurun Top 100 Global Unicorn Active Investment Institutions list, and Volkswagen was listed.
July 22, 2019
With a profit of 14,322.5 US dollars, Volkswagen ranked 27th among the 50 most profitable companies of the World's top 500 in 2019.
January 2020
The list of the world's 500 most valuable brands in 2020 was released, and Volkswagen ranked 25th.
July 28, 2020
Volkswagen ranks 100th on Forbes 2020 Global Brand Value 100 list.
August 10, 2020
VOLKSWAGEN is ranked 7th on the 2020 Fortune Global 500 list.
November 18, 2021
Volkswagen ranks second in the 2021 Hurun Top 100 Foreign and Hong Kong, Macao and Taiwan Enterprises in China.
August 3, 2022
The 2022 Fortune Global 500 was released, and Volkswagen ranked 8th.
December 2022
Volkswagen is ranked 160th in the Hurun World 500 List 2022.
Reference material [3-4] 12 - [16] [28] [49] [56]

Development history

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1936-1939.

Volkswagen CC
Hitler In 1936, an idea was put forward to produce an economical CARS , he said, each Germany People, at least everyone Germany Workers should have a car of their own, just like in America. At that time, there was one car for every five people in the United States, and only one car for every 50 people in Germany, and workers commuted to work by bicycle or bus. Hitler ordered the production of an economical car for the common man for only 990 marks. He was personally asked by engineer Porsche ( Porsche ) presided over the design work. Private enterprise They can't make a car that cheap, so Nazi Organized the "Labor Front" to take charge. On 28 March 1937, the company Gesellschaft zur Vorbereitung des Deutschen Volkswagens mbH was founded and subsequently renamed Volkswagenwerk GmbH on 16 September 1938. 1938 in this day Wolfsburg Volkswagen began building the factory, which was the largest in the world at the time. It plans to produce 1.5 million vehicles a year to produce new models designed by Ferdinand Porsche, more than the largest in the United States Ford Motor Company .

1939-1945.

World War II During this time, the Volkswagen was used for military production. At that time, there were about 20,000 forced laborers and prisoners of war, and then there were concentration camp prisoners who were forced to work here.

1945-1949.

World War II After that, in mid-June 1945, Volkswagen was taken over by the British military government. Under the management of Major General Ivan Hirst, the Beatles ( Volkswagen The Beetle went into mass production.

1949-1960.

On March 8, 1950, the Type 2 went into production, further expanding the company's production Product line . With its rich multi-functional features, Volkswagen Bus (also known as "VW Bully") quickly set off a rush of ordering. In 1956, an independent Transporter production site was established in Hanover, at the same time as the plant was buried Mass commercial vehicle The seed of the brand.
1955, from Germany Vw employees and dealers at home and abroad celebrated the rolling off the production line of the millionth Beetle in Wolfsburg.

1960-1980.

Volkswagen - Beetle
On February 17, 1972, Volkswagen broke the world record for automobile production. The Beetle passed with a record 15,007,034 Ford Motor Company The legendary records of the Model T (better known as Tin Lizzy) from 1908 to 1927.
1973 - The first model of a new generation of Volkswagen cars Passat (Passat) put into production, it adopts Four-wheel drive And a water-cooled four-cylinder engine with an engine setting range of 110 bhp. The Passat adopts a modular design strategy, and standardized components can be applied to multiple different models at the same time, which brings significant benefits Economies of scale .
In January 1974, the first Golf was built Wolfsburg Make an appearance. This compact box car was quickly popular once launched, and then became beetle The inheritor of myth. That same year, the company also introduced the Scirocco sports car, which remained in production until 1981.
In 1976, the first Golf GTI rolled off the assembly line. With its 110 bhp engine, the car took the road by storm and laid the foundation for the birth of another legend.

1980-1990.

In June 1983, the production of the second generation Golf officially began. This model is designed to be well suited to highly automated assembly processes, and in the specially built final assembly shop (Hall 54), robots are used for the first time in automotive manufacturing.

1990-2000.

In September 1998, to make up for what he had done, Volkswagen AG A humanitarian fund was established in the name of the forced laborers who were forced to work in the masses during World War II. By the end of 2001, more than 2,050 people in 26 countries had received from the Fund Humanitarian aid . In addition, in Wolfsburg A memorial commemorating the forced labor of Volkswagen during World War II is under construction, with the support of existing new employees in the form of volunteers.
The first was marked by the launch of the Lupo 3L TDI in July 1999 Specific fuel consumption With a production car of only 3 liters /100 kilometers, Volkswagen once again wrote a strong note in the history of the automotive industry.

2000-2024.

Volkswagen - The fifth generation of Golf
In August 2002, Volkswagen Slovakia ( Bratislava ), a luxury Off-road vehicle The start of mass production of the Touareg marks the official entry of the Volkswagen brand into an entirely new market segment.
In December 2002, the company "Auto 5000 GmbH" (which operates the group in Wolfsburg To start production of the Touran minivan. The company developed a special collective payment model aimed at implementing lean production, involving a flat organizational structure, teamwork, flexible working hours and encouraging workers to take a more active role in production improvement.
In 2003, the fifth generation of the golf began production, reflecting a new sense of dynamism in its design.
Since 2015, the Volkswagen brand has gradually launched a new "engine torque-based" rear logo system in the Chinese market. One of the core competencies of Volkswagen's engine innovation technology is "torque performance". TSI turbocharged direct injection gasoline engine The ability to generate more torque without increasing engine displacement, and achieve and maintain maximum torque output in a wider engine speed range, which can better adapt to the special traffic conditions in China. Volkswagen's energy efficient engine technology and other energy saving and environmental protection technologies provide a solid foundation for the Volkswagen Group's energy efficiency strategy in China. [6]
In December 2016, Volkswagen launched a new brand, Moia, into mobility.
On June 26, 2018, Volkswagen Group transferred 1% of its shares in SAIC Volkswagen to Audi AG. [72]
In early October 2018, Volkswagen Group terminated its relationship with Audi's CEO Rupert Stadler The latter is under investigation for alleged involvement in diesel emissions test fraud. [2]
On June 9, 2020, Volkswagen Group announced that the group CEO Herbert Dees He will no longer serve as CEO of the Volkswagen brand, and the position will be replaced by Ralf Brandstadt, former COO of Volkswagen, effective July 1. [7]
July 2020, CEO of Volkswagen China Feng Sihan (Dr. Stephan Woellenstein) revealed that Volkswagen plans to set up a joint venture in China to focus on expansion charging The system. mass Electric vehicle The product uses a completely different play from the past. Only by providing excellent products, high-quality services, and good charging infrastructure can we make New energy vehicle Accelerate the replacement of traditional fuel vehicles [8] .
On January 21, 2021, German brand Volkswagen said it would no longer sell golf in the United States. [9]
January 11, 2022," Wall Street Journal Volkswagen's China chief executive said that due to the impact of the global chip shortage, Volkswagen's sales in China in 2021 will be about 3.3 million vehicles, down 14 percent year on year %. [30]
On January 25, 2022, Volkswagen and automotive suppliers Bosch Group The two sides will form a partnership to develop autonomous driving software for use in mass-market passenger vehicles, according to a joint statement. [31]
In January 2022, iqiyi Launched the car terminal App and reached a deal with FAW-Volkswagen Do. [33]
On February 17, 2022, it was reported that Volkswagen Group is in talks with Huawei and plans to buy Huawei's autonomous driving division for several billion euros Doors. [34]
In March 2022, Volkswagen said it had approved a new production site near its main plant in Wolfsburg-Valmenau, Germany. [35]
The plant will be located near Volkswagen's headquarters and will produce about 250,000 vehicles a year. The new Wolfsburg plant will produce VW's flagship Trinity sedan, which is set to launch in 2026. The vehicle is similar in size to the Passat, will have a range of more than 435 miles per charge, will be capable of level 4 autonomous driving, and should be priced at around 35,000 euros. [36]
On March 23, 2022, Volkswagen announced on its official website that it will invest more than 7 billion euros (about 7.7 billion US dollars) with suppliers to build a vehicle battery factory in the eastern Spanish city of Valencia. The plant is expected to have an annual capacity of 40GWh and plans to employ more than 3,000 people in Valencia, with construction of the plant due to begin before the end of the year and production expected to begin in 2026. [38]
On March 24, 2022, the global automotive information platform MarkLines released its 2021 global pure electric vehicle sales data, of which: Volkswagen Group (Germany) : 452,000 units (5% of its total sales). [39]
On the morning of May 6, 2022, it was reported that Germany's Volkswagen and partners are ready to invest 10 billion euros (about 70 billion yuan) in the production of electric vehicles and batteries in Spain, which is 3 billion euros more than previously promised. [42]
On May 6, 2022, according to foreign media reports, Microsoft and Volkswagen are working together to try to use HoloLens 2 augmented reality headsets in moving vehicles. [43]
On June 14, 2022, German automaker Volkswagen AG announced that they support a ban on the sale of internal combustion engine cars in the European Union after 2035. [46]
In June 2022, Sky News reported that Volkswagen had chosen Deutsche Bank along with Morgan Stanley, BNP Paribas and unicredit as joint bookrunners for the IPO of its Porsche brand. [47]
On June 27, 2022, Volkswagen released a pure electric car concept model ID.AERO, and the production version will provide Chinese users with two models respectively from FAW-Volkswagen and SAIC Volkswagen. The production version for the Chinese market will be released in the first half of 2023, with deliveries beginning in the second half of 2023. [48]
In September 2022, SAIC Volkswagen Passat ushered in 2023 models, priced at 181,900 yuan - 252,900 yuan, Passat plug-in hybrid 2023 models, elite version priced at 233,150 yuan, luxury version priced at 2421 yuan It's 50 yuan. [51]
On September 23, 2022, according to the Caiyun News agency: Volkswagen said that if there is still a shortage of natural gas after the winter of 2022, transferring the production base will be one of the possible options for the company in the future. [52]
On October 13, 2022, FAW-Volkswagen Tour opened the pre-sale, launching a total of 5 models, including a limited 1000 units of 380TSI four-drive R-Line first edition model, with a pre-sale price of 2769-327,900 yuan. [54]
In January 2023, Volkswagen showed off its next all-electric model at CES 2023, the ID.7, but a version with camouflage coating. [57]
On March 14, 2023, Volkswagen announced that it will build its first battery in North America in Canada The Yuan factory. [59] In April, Volkswagen reported that in the first quarter of 2023, its vehicle sales in the United States rose more than 4 percent year-on-year to 67,853 vehicles. [60] In April, Germany's Volkswagen Group announced an investment of 1 billion euros in the development of pure electric vehicles in China. [62]
In April 2023, Volkswagen Group announced that it would set up a new company called 100%TechCo, investing 1 billion euros (about $1.1 billion) to establish an electric vehicle development, innovation and procurement center in Hefei, China, with plans to launch in 2024. [63]
On May 4, 2023, Volkswagen announced the first quarter financial results, the first quarter revenue increased by 22% to 76 billion euros; Operating profit of €5.7 billion and operating margin of 7.5%; First-quarter BEV deliveries increased 42% to 141,000 units (7% of total deliveries). [64]
October 28, 2023 - Volkswagen wants to cut 2,000 jobs at its struggling software division Cariad as part of a restructuring plan that will lead to further delays in a new software architecture, according to a report in German magazine Manager. [76]
In November 2023, Ms. Zhang will assume the role of Vice President of the Group in charge of Public Relations and Communications. [77] On December 6th, Thomas Schaefer, head of the Volkswagen Brand, Volkswagen Group Told employees that Volkswagen plans to cut administrative staff costs at its namesake brand by a fifth, adding that this will be achieved through partial and early retirements rather than layoffs. [78] Volkswagen has reached an agreement with workers on job cuts that will help save its flagship brand as much as 4 billion euros ($4.37 billion) by 2024. It plans to cut administrative costs at the VW brand by 20%. [79]
On February 29, 2024, the reporter learned from Volkswagen Group that Volkswagen and Xopeng Automobile have signed a technical cooperation agreement for the joint development of platforms and software. The technical cooperation agreement focuses on the two mid-size cars of the Volkswagen brand jointly developed by the two parties at the beginning of the cooperation, the first of which is the SUV model. [83]
In 2023, the preliminary annual revenue data of Volkswagen is 322.28 billion euros, and the estimate is 315.32 billion euros. Preliminary full-year adjusted operating profit of 22.58 billion euros, compared to a pro forma estimate of 21.93 billion euros; Preliminary full-year adjusted operating margin of 7%, estimated 7.08%. [84]
On March 20, 2024, Israeli autonomous driving company Mobileye issued a statement saying that it will strengthen cooperation with Volkswagen in the field of autonomous driving, jointly introducing new autonomous driving functions into mass production, and providing them to Volkswagen's Audi, Bentley, Lamborghini and Porsche brands in the future. [86]
In April 2024, according to the Slovak News Agency website, the sales of Volkswagen Slovak cars in 2023 reached 11.8 billion euros, an increase of more than 2 billion euros year-on-year and nearly 1.4 billion euros higher than before the new coronavirus epidemic, setting a historical record. Production increased by 60,000 units to 329,000 units. Profits were €319m, up 15 per cent on the previous year. [87] On April 24, Volkswagen Group announced that the Volkswagen brand officially launched a new category of intelligent pure electricity - ID.UX. ID.UX's first model, ID.UNYX, will go on sale in China later this year. [88]

Development strategy

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Technological development

Volkswagen
TSI engine the In-cylinder direct injection technology The atomized fuel and the intake air are accurately, fully and evenly mixed, and the whole cylinder is filled, and the homogeneous combustion is realized in all working conditions. The fuel is fully burned, which gives full play to the energy stored by each drop of fuel, so that the engine produces high power output, and the engine dynamic response is good, and the fuel consumption is kept at a low level.
Core components of DSG" Dual clutch It is connected with singular and even gear respectively. At the same time that one gear is running, the next gear is pre-selected for the next gear and is in the standby state. When the shift point is reached, the switch of "off" and "close" between the two gears is completed in an instant, and the shift is quickly completed. The shift process of the DSG is extremely fast, so there are no power breaks, and it can shift faster than a manual transmission.
TSI and DSG are energy efficient and environmentally friendly automotive power technologies that make cars go faster and bring more driving pleasure to consumers. TSI and DSG are increasingly used in models produced and sold by Volkswagen in China.
Chairman of the Board of Management of the Volkswagen Group, responsible for sales of 9.3 million vehicles in 2012 Winterkorn It is full of expectations for its goal of increasing annual sales of Volkswagen Group to 10 million vehicles and pre-tax profit to more than 8% in 2018 (hereinafter referred to as the "2018 strategy").
Despite the headwinds that affected the group in 2012, Winterkorn was cautious about sales and earnings forecasts, but the face of the 2013 Volkswagen global annual meeting in Wolfsburg, Germany, the chief executive of Europe's largest automaker is inching closer to his "strategy 2018" dream.

Area control

Volkswagen
The Group has established a control structure covering the following four regions: Europe/Remaining markets, North America Market, South America/South Africa market and South Africa market Asia Pacific market .
Financial Services (Financial Services) Auto finance Services) and the Europcar business unit are jointly managed by the Financial Services segment.
It has 45 manufacturing facilities in 18 countries
The Group operates 45 manufacturing plants in 11 countries in Europe and 7 countries in the Americas, Asia and Africa. With more than 500,000 employees worldwide, the company produces more than 21,500 vehicles every working day and provides a wide range of auto-related services. Volkswagen products are sold in more than 150 countries around the world.
The Group's goal is to provide consumers with safe, environmentally friendly, attractive and competitive automotive products, representing the world's highest level of similar products.

Joint development

On July 26, 2023, Xpeng Motor announced on its official website that it would issue Class A ordinary shares to Volkswagen Group at the price of $15 per American Depositary receipt (ADR), accounting for about 4.99% of the issued share capital of Xpeng after the closing of the transaction, with a total consideration of about $700 million. The two companies will jointly develop two B-class pure electric vehicle models to be sold in the Chinese market under the Volkswagen brand. These models are expected to go into production in 2026. In addition, the two parties will explore other potential strategic collaborations in a number of areas, including cooperation on future electric vehicle platforms, software technology and supply chain. Discussions on strategic technical cooperation are still ongoing and depend on the positive results of the project feasibility study. [66]

Main model

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Sport car

Polo GTI It's Shanghai. public A high-performance sports car from 2012. On September 12, 2012, the Polo GTI was officially listed in Shanghai under much expectation. As the most high-end product in the Polo family, in the domestic A0 market, it not only consolidated the king position of Polo, but also opened up new market territory with the strongest A0 identity. Polo GTI inherits the consistent German quality of the Polo family, coupled with the strong power brought by 1.4TSI+DSG, equipped with the GTI classic equipment; Reflects the contemporary young people every minute to the end, full of vitality and passion for life attitude.
Cross Polo Billed as the Cross version of POLO, this fusion of the Cross concept of many parents gives CrossPolo a unique charm. In terms of appearance design, more Polo car fashion lineage continues, the body color personality is distinct; But the rugged front and rear bumpers, Roof rack And the higher ground clearance reveals a bit of off-road atmosphere; And it is full of vitality of the body and sports style of the interior, and with a bit of sports car charm.
POLO is one of the most prestigious brands of German Volkswagen. Since 1975, it has created a sales record of 7 million vehicles worldwide and is known as the "magic boy" of German Volkswagen.
beetle -- On April 30, 2010, Volkswagen Imported Cars grandly launched the new Beetle gold displacement 1.6L version, which will be sold nationwide from now on. The new Beetle 1.6L model is equipped with Volkswagen 1.6L in-line 4-cylinder Gasoline engine .

Family car

The Volkswagen Golf is a classic hatchback/small family model introduced by Volkswagen in 1974 that has been available in the global market for seven generations Volkswagen AG It is also Volkswagen's best-selling model and the third best-selling model in the world, with a total production of more than 25 million vehicles by 2007.
The Volkswagen "Dawn Goddess" - EOS sports car, the appearance of the VW new generation of family style, including tear eye projection headlamp and bright face shield water tank shield. The most remarkable, of course Volkswagen EOS It has a CSC five-piece roof design. Volkswagen's CSC (Coupe Sunroof and Cabriolet) roof folding system developed for Eos has a canopy opening and closing time of only 25 seconds, and a streamlined body design allows the four people in the car to have the most spacious sky view. The Eos is also the world's first convertible with both an electric hardtop and a sunroof. Volkswagen has also added an electric sunroof to the convertible roof structure, allowing owners to choose a convertible, a hardtop Coupe, or just open the sunroof mode under different weather conditions, convenient and fast.
Lavida As Shanghai Volkswagen's first independently designed and developed production car, Lavida is designed to meet the needs of Chinese consumers as part of Volkswagen's global strategy. As the follow-up model of Lavida, the new generation of Lavida not only maintains the excellent design concept of the Volkswagen brand, but also integrates more design elements reflecting contemporary Chinese localization. The forward-looking design language injects more luxury into the new Lavida, and the comprehensive and thoughtful configuration further highlights the practical nature of the vehicle, which is closer to the needs of Chinese consumers.
golf It is a two-box car designed and launched by the German Volkswagen Company (VW) as a replacement for the Beetle. It has sold 2.5 million units worldwide, making it a classic. while Golf GTI It was initially built privately by VW engineers, but by then the GTI had become the backbone of golf. In 2003, the golf car production line was introduced in China, and the Golf GTI officially entered China at the end of 2006.
Bora , The fourth generation Jetta, a full-size car owned by Volkswagen of Germany. In the European market, the bora is a competitive model designed for the BMW 3 Series, Audi a4 and Opel Vita. Bora is derived from the Volkswagen golf range and is the latest addition to the Volkswagen A-Class, sharing a platform with the Golf and Beetle in Germany. The new Bora, as it is called in China, is a family car produced by Volkswagen Group in order to adapt to the Chinese market, especially for domestic consumers.
Sagitar , The fifth generation Jetta Since its listing in 2006, it has shown the essence of German Volkswagen design with rounded lines and dynamic proportions. With exquisite craftsmanship, rigorous manufacturing and leading technology, it has won the love of more than 530,000 loyal users in China and continues to lead the development of China's A+ class car market.
Jetta Faw-volkswagen Co., LTD., a joint venture of Volkswagen Group in China, produces car brands. The Jetta-MK1 was launched in Europe in 1979. The new Jetta went on sale in Chengdu on March 19, 2010. The new Jetta was listed in Shenzhen on March 9, 2013.

Volkswagen CC

It is a standard coupe that combines the stability of a sedan with the sensitivity of a sports car. It adopts 4-door design, comfortable and dynamic; The interior has a distinctly sporty style, which continues the style of Volkswagen's premium business sedan series models, and the brightly colored premium leather sports seats and leather smart sports steering wheel highlight the speed and dynamic characteristics of the Volkswagen CC. In addition, the VW CC is equipped with a number of high-tech features to provide drivers with the most convenient and comfortable driving experience possible.

The Volkswagen Passat

Is a kind of cause Water-cooled engine Driven front wheel drive sedan. Passat was originally the name of the South American monsoon, which blows uniformly and steadily from the southern Atlantic Ocean to the equator every year, persistent, persistent, and unchanging. True to its name, almost all of the Passat's drip-like form feels unmatched in its smoothness. It has been a huge success in Europe since it was first introduced in 1974. The new Passat produced in 1999 is even more popular in the world. After six generations of development, global sales have reached 11.3 million.
During the Shanghai Auto Show in April 2009, Shanghai Volkswagen announced the upgraded version of Passat · Driver officially launched in the local market, and released a 2.0L manual premium type, automatic premium type, 1.8T manual premium type, manual premium type, 1.8T hand self one premium type, dignity type, 2.8L V6 hand self one premium type, a total of 7 models. At the same time, there is a domestic price of less than 170,000 yuan (169,800 to 303,800 yuan).
Santana The brand car is Germany Volkswagen is in the United States California The production of brand cars, since 1985, after more than 20 years of production history, the ordinary Santana sedan figure throughout the country. In October 2012, Shanghai Volkswagen announced the end of production of the old Santana, and published an advertisement of "Goodbye, Santana" to announce to the world that the old Santana has become a classic past. The new Santana with a new attitude from Wolfsburg, Germany to Beijing, to start a new journey. On the evening of December 16, 2012, Shanghai Volkswagen The new Santana The launch conference was held at Beijing National Stadium.
Magotan From the German Volkswagen company The Passat B6 The closely related FutureB6 is the sixth generation of the Passat brand. Manufactured and sold by FAW-Volkswagen Automobile Co., LTD.
Scirocco -- The English name Scirocco, with an avant-garde dynamic design, is known as "Volkswagen's most dynamic coupe ever". With great driving performance and utility, four adult seats and an oversized luggage compartment, it is an all-weather high-performance coupe. The radiator grille and bumper display an independent style that is not influenced by fashion, the upper area of the front face is dominated by the horizontal line style layout, the simple design of the two headlights placed between the narrow black high-gloss air intake grille, the lower area is the same color as the body, the layout is clear. The Volkswagen logo, placed on the front of the engine hood, is one of the differences between it and other Volkswagen models.

Volkswagen Phaeton

is Volkswagen AG The production of the top luxury sedan was officially launched in 2002 Mass production Go public. The perfect combination of classic handcraft and modern cutting-edge technology, unparalleled safety, amazing detail craftsmanship, and low-key exterior design not only remain the essence of this car over the years, but also set a new benchmark for luxury cars.
A high-end SUV from Volkswagen. Touareg In fact, the emergence of the Volkswagen company has deviated from the usual appearance of simplicity and low prices, but the general manager of the Volkswagen import car department Hannick believes that: "The emergence of the Volkswagen Touareg hopes to benefit the entire Volkswagen brand and further promote the pace of Volkswagen in the luxury car field." Then came the compact SUV Volkswagen Tiguan It seems to have pulled the VW brand back to the populist line.
Eye-catching Volkswagen's first domestic SUV - Tiguan The reliable news obtained in February 2010, the price was announced on March 26, 2010, and this compact SUV met with consumers for the first time at the Guangzhou Auto Show in 2009, and once it appeared, it was widely concerned and loved. The emergence of Tiguan broke the embarrassing situation of German cars without domestic SUV products, and also provided consumers with more and better choices.
Since the first generation of Sharan went into full production in 1996, it has occupied the position of the best-selling mpv in the German market. In the entire European market, the Sharan also ranks third in sales in its class. Half of Sharan buyers previously drove models made by other manufacturers. The Charan's charisma is proof of how deeply rooted Volkswagen's design and manufacturing philosophy is.
It was born in the public in 2003 PQ35 platform On the new car, this time to enter the domestic market, Shanghai Volkswagen specially created the new concept of MPS (multi-function car). Although the name is different from SMPV, they are all multi-functional models born on the sedan platform, with both the comfort of the car and the versatility of the MPV. The Touran's name comes from the combination of "Tour" (for travel) and "-an" (for multi-purpose), meaning that it is a multi-purpose (-an) vehicle emphasizing comfortable travel (Tour).

Volkswagen Audi

The Audi A3 mid-term revamp introduces a sleeker, sportier new family look, with a similar look Audi A4L The front of the car has a similar design style, with a hexagonal air intake grille and chrome trim, and a raised muscle line on the cabin lid to highlight the vehicle's sense of power. The new headlights adopt an "L-shaped" shape and a new matrix LED headlight It can be adjusted according to road conditions and weather. [10]

Latest model

Magotan Wagon / Golf Wagon
CC
Volkswagen
Jetta / Sagitar
New Lavida/New Lavida
EOS
Golf Plus/Sportsvan
golf
Golf GTI/GTE
Golf R
Volkswagen
Scirocco
Scirocco R
Polo
Polo GTI
Santana Shona/Santana Hoona
beetle
Touareg
Volkswagen
Tiguan
Matway/Keluway

Brand story

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Initial stage

(I)
Volkswagen -EOS
When the automobile first appeared, it was mainly for Upper class Service. Two German inventors Gottlieb Daimler and Karl Benz He was widely regarded as the most skilled automobile technician, but in the early days of the automobile only the rich could afford this fresh and complex product, and drivers were required to drive and repair it. At the time, no one realized that such a beautiful, mechanical wonder would fundamentally change the world, and no one gave new meaning to its unique mobility.
(2)
As the public knows, the Germans can claim to have invented the automobile, and the French to have added a national touch to the mix (and, incidentally, to automobile racing), but it was the Americans who confirmed the place of the car in society as a whole. Henry Ford Produced a car that anyone could drive anywhere at any time (and come and go freely).
Soon, the concept of the "civilian car" began to spread, and politicians and business people were receptive to the concept. The Germans, for their part, continued to see the United States as acting for industrial and political gain well into the 1920s. Even in the 1920s, many German industrialists were convinced that buses would be the "people's car" of the future. In any case, World War I And then there's the devastation that follows World economic crisis And dashed any hope of making cars affordable for the common people.
(3)
In 1932, the German government, led by VonPapen, introduced measures to reduce taxes on driving cars, with the aim of reducing the cost of car ownership and stimulating car sales. Then, on January 30, 1933, Hitler came to power and established a state first government. He wanted to make the concept of the "civilian car" his own argument. This is an excellent time for Ferdinand Polscher to enter this field.
In 1930, Polscher resigned from Daimler-Benz AG, and after leaving the triangular-branded company, he became a director of Steyr-Werke, a position he relinquished only when the company was merged into Austro-Daimler.
On December 1, 1930, Polscher took the bold step of opening his own "design House for Engines, land vehicles, aviation and naval vehicles", always on the lookout for new projects, apparently showing interest in the development of the "civilian car" ordered by Hitler as profitable in the long run.
Founder of a sports car manufacturer based in Stuttgart in 1931 Ferdinand Porsche The original designer of the masses. The first Porsche sports car The 1948 "Porsche 924" used many Volkswagen technologies, including the turbo engine, the toolbox, and the suspension system. This was followed by the 1969/1970 "VW-Porsche 914" (Volkswagen Porsche 914), the 1976 "Porsche 924" (which used many Audi technologies and was also manufactured in Audi factories), and the 1976 "Porsche 914". In 2002, the Porsche Cayenne and Volkswagen Touareg were introduced. Touareg Shared engine technology.
On January 17, 1934, Porsche A proposal was made to design a civilian car in Germany within 12 months, to be reviewed by a "committee of official and private experts." For Polsher, it was the equivalent of betting a lot on a poker game, but he did it and won.
In early 1937, a study of site selection began. The requirement to locate the factory in the center of Germany, with good access to transport lines and sufficient space, not only for the factory itself but also for the planning and development of a whole new city, was considered by both Hitler and Polscher to be very important in attracting workers to the project.

Development stage

(I)
Volkswagen
In the summer of 1937, a suitable site was found by chance. There was a lot of pressure on Borscher to decide on a site, and although many of the candidates had excellent basic conditions, the final decision was in favor of FallersLeben. This meant abandoning the original promise made to the Fuhrer that the plant would be up and running by the summer of that year. The foundation stone of the factory was laid on May 26, 1938, and a large stone step resembling a model car was officially marked "KraftdurchFreude" (translated from Power to steering wheel). At the ceremony, the audience could see Ferdinand's son Frie Polscher driving a mass-produced convertible, with Hitler in the front seat and the elder Polscher in the back seat.
(2)
Problems with organizing sales and expiring savings schemes have not had a negative impact on the factory's amazingly rapid growth. Within a few months the lines of war were drawn up, and the public, rather strangely, found themselves losing out on the whole project. As war raged, some 3,000 construction workers were transferred from Wolfsburg to the western line. It was also a sign that the government was neither concerned about the new plant nor about the military importance of its future products. Had Volkswagen and its subsidiaries really been put in that category, there might have been more pressure to build its production facilities as quickly as possible.
(3)
Volkswagen
How can a car factory survive if it doesn't make cars? Management's approach is to take on almost any kind of task. In late 1939, the factory began making bombs, and later aircraft fuel tanks, oil tanks, shell casings, and other parts for turning lathes. Beginning in 1941, a production line for Ju88 aircraft wings was also built at the Wolfsburg plant. These contracts not only make the company some profit, but also when the raw materials are settled, the factory is in a much better position, and in this way, the factory is gradually built.
(4)
World War II During the first summer, the occupying forces considered the most effective policy for the reconstruction of the devastated country. The Americans are toying with a radical plan to turn Germany from then on into an agricultural country Morgenthau plan . The British, on the other hand, have shown little interest in such schemes. The Allies everywhere were convinced that the country had to be rebuilt quickly and that the refugee problem had to be solved, but the British realized that turning a country into an agrarian nation would be difficult to build the kind of political institutions needed to keep Russia in check in their own occupation zone, which stretched to within a few kilometers of Wolfsburg and its factories. So they are committed to recovery Local industry Its activities are, of course, under tight control, while administrative responsibilities are handed over to the civil occupation authorities.
This was evidently due to the inability of the army to manage industry, and secondly to the lack of enthusiasm of a large number of soldiers after six years of war, so that if other duties tied them up for too long in a foreign country were contrary to their desire for speedy demobilization, it was necessary to find men who could manage the popular factories in accordance with the intentions of the British government. As a result, one man was found, the retired colonel LvanHirst, who was sent to Wolfsburg to resume the production of reconnaissance vehicles or buses under the explicit instructions of the German Control Board. With no plans to sell the first cars to the general public at the time, and aimed at "occupation forces, local government officials, doctors, police, post offices, and other public utilities," Hirst and his colleague Radclaffe set out to take stock of production facilities and identify potential users. An officer's car was repaired specifically for British use and painted before being displayed at 27th Army headquarters British army Earthy yellow paint. The car was driven by four wheels, and the military authorities liked it very much and ordered it immediately. The storage facilities in the factory are not in perfect condition. The hydraulic press used to make the dashboard of the scout car was incomplete and broken in many places after being transferred from Ambi-Budd in Berlin. On the other hand, the hydraulic press for the body of the bus, the deep drawing tool, although there is some damage, but basically intact. The hydraulic press workshop had not been hit by the air raids of previous years, and it was still open with a roof. The parties concerned are fully aware that if vehicles are to be produced again in Wolfsburg, the start can only be made from the coach model.
At this critical juncture, another question arose before the authorities: what to do after the war with the 336,000 citizens of defeated Germany who had honestly bought many savings stamps in order to buy "civilian cars" from the "German workers' Front"? They had contributed a large sum of money to the coffers of the organization, 267 million marks, which had been paid into his own bank account, and almost all of which had been lost in the search for it after the war. There was nothing left but a savings card in the holder's hand with many savings stamps on it. When the public discovered that the car they had diligently saved for had actually been produced, they became angry and upset, and began to consider how they could get a car in exchange for this hard evidence. Nordhoff, a university graduate engineer, accepted the offer of leadership at Wolfsburg on January 1, 1948, a position he held until April 12, 1968. After two years as General manager of Wolfsburg, Nordhoff can proudly report a net profit of 5606026.47 marks, not a bad start for a company that had never intended to sell its products on the free market.
(5)
In addition to cars, Open car In addition to the impeccable quality of the products and transport vehicles, the company has also taken the usual measures to reduce prices to stimulate sales. Nordhoff knows how to maintain the purchasing power of a potential customer's car in difficult times. It was indeed quite difficult for the company at that time, because of the tight supply of steel, and because Wolfsburg was still a purely manufacturing base, it was almost impossible to mobilize more workers to supplement its labor force. There were already 20,000 people employed there, and there was hardly a single skilled worker in the entire region. In this case, the average daily production of 673 vehicles has reached the absolute limit of the existing production facilities, so the supervisory Board has approved the construction of a new transport vehicle plant. When the decision was taken on 24 January 1955, it had been envisaged that the factory at Hanover-Stocken would open at the end of the year, but in fact it was officially inaugurated on 8 March 1956.

Expansion stage

(I)
There has been speculation for years about whether VW would pursue a second model alongside the Beetle as a second leg. HeinrichNordhoff's answer to these questions was equally obstinate: "The secret of Volkswagen's success is not to seek a succession of new designs, however dramatic and seductive, but to make reasonable improvements, however difficult, to reach maturity and perfection, even in the smallest detail." How could anyone imagine that the masses would abandon a brand that has brought them success for so many years and has reached Europe Automobile industry The pinnacle model?" That's not to say VW isn't constantly working on replacement models, but for 15 years the Beetle sold so well and had so much production capacity that there was no demand for a new model at all.
Volkswagen
One summer Monday, Federal Republic of Germany The Government passed a law entitled "Articles governing the Legal Status of Volkswagen Limited Liability Companies". The purpose of this provision is to allow the government to turn a company into a publicly traded company under government control. Volkswagen shares were the first "people's shares" in the history of the then-young Federal Republic of Germany. German investors bid for the shares at 350 marks each Beetle Reputation for success in the marketplace.
(2)
In 1957, Autos declared in the same vein: "The Volkswagen sells mainly because it is an honest car." It's not in disguise. It made the buyer proud of having such an honest car. Wherever I look, I see honest design and solid craftsmanship." In capturing the vast American market, beetle The performance was undoubtedly remarkable, but while the transporter was a success in Europe, it sold less well in the United States and never reached its target.
On October 18, 1957, the court proceedings between the former "Popular Savers" and the company were finally resolved in the form of a settlement between the parties, possibly because the federal government, the successor of the two former Kdf companies in Berlin, had assumed responsibility for closing the case. The previous leading unit, the Ruhr Saxony State Government, was no longer responsible, as it was only responsible for temporary supervision of Volkswagen's assets in accordance with instructions issued by the British authorities. The persistence of some 80,000 savers finally paid off when, to their delight, the company agreed to send them a cheque for 100 marks, or to deduct 3,600 marks from their order if they were ready to order a new Beetle.
A few years on, Volkswagen is Germany's biggest company by value, exports are booming and, happily, it is making new improvements every year to the almost complete Beetle.
(3)
As the years passed, decade after decade, it became clear that a car that had done so much to secure jobs and generate profits would sooner or later be replaced. Vw's models need updating, even if some of the Wolfsburg diehards refuse to admit it. It was almost impossible for the company to find a successor to a model that was still selling a lot at the time, but Volkswagen realized that it could not rest on its laurels for long and that new models were desperately needed. The first model to appear in the new product offensive is the "Passat", whose technical data is largely derived from Audi 80 . Passat It proves for the first time that the building block design theory propagated by leiding and Kraus has borne fruit. In order to ensure that the user can see a clear difference between the two variants produced on the same main type, the well-known Italian designer GiorgettoGiugiaro was specially commissioned to design a bevel back body for the Passat. As expected, the Passat quickly gained the top spot in the new car registration chart. When the Golf was first introduced in 1974 with a 1.5L engine producing 51kW (70 HP), the public finally saw the long-awaited successor to the Beetle, which had been designed in an outdated way by Ferdinand Polscher alone, and the Golf was a model of modern collective creation. The "Golf" was a real sensation upon its appearance, and by October 27, 1976, a million had been produced. In short, the "Golf" presents a seemingly contradictory mix of "average appearance" and "high quality," with many different options for power units and the backing of the world's largest sales organization. Volkswagen did not depart from its sacred principles for the Beetle, which were to steadily improve every detail of the design, and gradually, but surely, the Golf would take over the role of the German "civilian car." The Beetle will soon only exist in the collections of its enthusiasts, who still love it with gusto, but have to admit that in today's automotive landscape, it is no more than a lovely old fossil.

Mass stage

In March 1975, a standardized but not complete Polo derivative was introduced. Engine power At 29kW (40 HP), the trade measures that followed were surprising, and Volkswagen went against the norm, constantly improving the Polo until it successfully forced the more luxurious Audi 50 out of the market in July 1978. Audi never recovered from its snub in the small car market until 1996, when it introduced its successful new Audi "A3".
Volkswagen - Porsche
Vw sales fell by 12% in the following year, mainly because Oil crisis Caused many problems. However, these heavy losses were largely compensated for by particularly good sales of the Golf and Passat, further evidence of VW reducing its reliance on the Beetle. 1975 first gave the dealership a chance to sell the Polo, a special, low-standard sister model that was not quite the same as the Audi 50. In the following years, the Polo also adopted a more powerful engine like the Audi 50.
In Germany," beetle There were still potential customers, but Volkswagen was desperate to use its production line for other models, and on January 19, 1978, the last Beetle rolled off the assembly line in Emton. In 1979" Jetta There was a switch to a slant back body based on the "golf", and there were also two and four door variants.
In August 1983, the second variant of the Jetta, about 700,000 units were produced, not a great number compared to the millions of the first generation Golf. However, the Jetta has played a role in capturing market share and maintaining the trust of users, who demand a very suitable luggage compartment or they will look for other models.
In July 1999, the launch of the Lupo3LTDI marked the first production car with a fuel consumption rate of only 3 liters /100 km, and Volkswagen once again wrote a strong note in the history of the automotive industry.
In December 2002, the company "Auto5000GmbH" (which operates one of the Group's plants in Wolfsburg) began production of the Touran minivan.

FAW-Volkswagen

FAW-Volkswagen
In February 1991, Faw-volkswagen Automobile Co., LTD Officially established.
On December 5, 1991, the first Jetta A2 car was assembled and rolled off the assembly line at FAW sedan Sedan Factory.
On January 21, 1992, the company began to conduct the first Jetta car localization parts test. As the first model in the first year of the birth of FAW-Volkswagen, Jetta quickly became popular in the north and south with durable product characteristics, selling in China for 19 years, with a total sales of more than 1.97 million vehicles, known as the "car world. evergreen ".
On February 17, 1993, the company held the 10,000 Jetta car rolling off the assembly line in the final assembly workshop. In June, the company was named one of the 500 largest industrial enterprises in China.
In May 1997, Faw Group Company and FAW-Volkswagen joint venture established FAW-Volkswagen sales Limited liability company Officially established.
In August 2001, the company held the 10th anniversary celebration in the final assembly workshop of the sedan car factory, and was known as the "driver's car". Bora The off-line ceremony.
On July 15, 2003, on the occasion of the 50th anniversary of the birth of FAW-Group Company, after four generations of modifications Golf sedan Officially listed in the country.
In 2006 and 2007, as the Chinese market continues to mature, FAW-Volkswagen has put into production from the world's leading PQ35 and PQ46 platformer Sagitar and Magotan .
Retrieved July 11, 2007 TSI turbocharging The technology of direct injection in the cylinder has moved the world.
In 2008, FAW-Volkswagen's 3 years of efforts ended with results and independent research and development New Bora This time, the Sportline model not only has a more sporty appearance and interior, but also carries the TSI+DSG that Volkswagen is proud to lead the world powertrain Technology.
On October 19, 2009, Sixth generation golf Launched, the sixth generation Golf is a benchmark that defines a new class Two-compartment car TSI+DSG powertrain technology is far ahead of its competitors in the same class of cars.
In July 2010, the new model was launched CC It is the crystallization of four years of painstaking development by the German Volkswagen designer team, which not only performs extremely well in control and power, but also has perfect exterior and interior.
In July 2011, the new Magotan was listed.
In March 2012, golf The blue drive is listed, and FAW-Volkswagen takes the lead in adopting it Blue drive Science and technology, invite you to care for the environment! [73]

Shanghai Volkswagen

Shanghai Volkswagen
In October 1984, China and Germany held a grand joint venture contract signing ceremony in the Great Hall of the People in Beijing, and Shanghai Volkswagen emerged in the tide of reform and opening up.
In 1984, Shanghai Volkswagen introduced SANTANA Santana, which has maintained a good sales momentum.
In 2000, the Passat was introduced to China and was praised as "the most beautiful middle and high class car".
On April 8, 2002, the Shanghai Volkswagen POLO was launched as the first one in China to synchronize with the world A compact car It is not only widely welcomed by users, but also quickly became a symbol of fashion boutique cars.
In 2004, Shanghai Volkswagen's first self-developed product Santana 3000 Type a successful listing.
It was developed in conjunction with the Volkswagen Group in June 2006 POLO passion , POLO power Listing, fully demonstrating the overall strength of Shanghai Volkswagen from modeling to power system development.
December 2007, new crossover model Cross Polo Go public.
In January 2008, as the Santana brand innovation, Santana Vista Zhi Jun is listed.
In June 2008, Lavida Lavida is listed. As the first self-developed product of Shanghai Volkswagen, Lavida quickly became A new generation of benchmarking products in the A-class car market.
In May 2009, Polo Sporty, a sports model specially designed for the new urban crowd of fashion sports, was launched.
In March 2010, Tiguan Tiguan is listed.
December 2010, New Touran The new Touran market.
In December 2010, a new Polo with a cool look was launched.
In April 2011, the new Passat was proudly launched.
Polo, June 2011 New energy Taking the listing has injected new practical elements into the brand concept of "young, dynamic and fashionable" for Shanghai Volkswagen Polo family. [74]
On June 20, 2018, Volkswagen Group (China) and FAWER Automotive Parts Limited Company Joint venture new parts factory Volkswagen FAW Platform Parts Co., Ltd. Tianjin branch (hereinafter referred to as "Tianjin Factory") officially completed. [11]

Off-road fresh drive

On May 11, 2022, according to a Caixin report, Volkswagen plans to launch a new Scout brand electric sport utility vehicle (SUV). SUV ) and a Scout electric pickup. [44]

Disaster assistance

On August 8, 2023, according to the "FAW-Volkswagen" wechat public number message, FAW-Volkswagen Automobile Co., Ltd. donated 20 million yuan with its three brands Volkswagen, Audi and Jetta. Through the China Rural Development Foundation, 7 million yuan was donated to support the emergency relief and post-disaster reconstruction work in the affected areas; Set up a special fund of 13 million yuan to provide emergency services such as rescue and maintenance of damaged vehicles for users of FAW-Volkswagen, Audi and Jetta three brands in five places. [68]

Industrial investment

broadcast
EDITOR
On June 17, 2020, the Beijing News shell financial reporter learned from the official of Volkswagen Group that Volkswagen Group plans to increase its stake in QuantumScape, a derivative enterprise of Stanford University's research and development of solid-state batteries, and invest an additional $200 million (about 1.419 billion yuan) to promote the development of solid-state battery technology. [75]
On January 26, 2022, Bosch announced that it has entered into a comprehensive partnership with Cariad, a subsidiary of the Volkswagen Group. [32]
In August 2022, it ranked 8th on the Fortune Global 500 List in 2022. [50]
In August 2023, with a revenue of 293,684.7 (million US dollars), it was listed in the 2023 Fortune Global 500 list, ranking 15th. [67]

Mass event

broadcast
EDITOR

Report an incident

On November 14, 2013, the State Administration of Quality Supervision, Inspection and Quarantine notified that Volkswagen (China) Sales Co., LTD., FAW-Volkswagen Automobile Co., LTD., and Shanghai Volkswagen Automobile Co., Ltd. decided to recall some Volkswagen, Shanghai Volkswagen Automobile Co., LTD., starting from November 25, 2013. Audi and Skoda Cars, 640,309 in total.
April 19, FAW-Volkswagen Audi With the theme of "Creating change", it brought more than 20 models to the 2017 Shanghai Auto Show and launched the world's first The Audi e-tron The Sportback concept car and six Asian debut models. [17]
The synthetic oil used in the transmissions of vehicles covered by this recall may cause faults in the internal power supply lines of the transmissions. In extreme cases, the synthetic oil used in the transmission may cause the fault of the internal power supply line of the transmission, resulting in the transmission not working properly, and there is a safety hazard. Volkswagen (China) Sales Co., LTD., FAW-Volkswagen Automobile Co., LTD., Shanghai Volkswagen Automobile Co., LTD., free of charge for the recall of vehicles transmission gear oil from synthetic oil to mineral oil, while providing users with the latest control software free of charge.
August 14, 2014, in response to the new Sagitar Rear shaft longitudinal arm fracture problem, the State General Administration of Quality Inspection law enforcement supervision Department organized AQSIQ The Defective Product Management Center launched the defect investigation, interviewed FAW-Volkswagen Automobile Co., Ltd. for many times, and carried out a large number of user visits, site surveys, defect technical analysis and expert evaluation.
The recall plan was filed with the General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ), announcing that from February 2, 2015, 563,605 new Sagitar cars manufactured between May 2011 and May 2014 and Beetle cars manufactured between April 24, 2012 and July 17, 2013 would be recalled in China, involving 17,485 vehicles, respectively. Volkswagen says the recall covers other markets around the world.
2015年12月31日,国家质检总局发布公告称,大众汽车(中国)销售有限公司自2016年4月15日起,召回2014年11月14日至2015年5月25日期间生产的部分进口2015款甲壳虫汽车,据该公司统计,在中国大陆地区涉及共计58辆。
According to the notice, for vehicles covered by this recall, the camshaft ends that drive high pressure oil pumps and vacuum pumps may be faulty in some cases High pressure fuel pump Set the peak load too high and break off the camshaft. If the end of the camshaft is broken, the high-pressure fuel pump and vacuum pump cannot operate normally. The engine enters the low-speed safe operation mode, and may cause the brake to harden, which has a safety hazard. Volkswagen (China) Sales Co., Ltd. commissioned authorized dealers to update the software free of charge for the vehicles involved in the recall to avoid such problems by reducing the fuel pressure of the high-pressure pump to reduce the load of the high-pressure pump on the camshaft. Prior to the implementation of the recall, Volkswagen (China) Sales Co., Ltd. commissioned authorized dealers to take temporary measures to reduce the risk. Inventory vehicles are delivered to owners after defects are eliminated.
Aqsiq announced that starting from January 25, 2015, The recalled models include some imported 2009-2014 Tuwei, Yiou, Scirocco, Scirocco R, Crossover Golf, Golf Tour Version, Golf R, Magotan Travel Sedan, Magotan All-Road Vehicle, CC and Charan cars manufactured between January 22, 2009 and May 6, 2014.
On January 20, 2016, the General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ) issued a notice saying that Volkswagen recalled 78,000 imported cars in China due to defective steering columns.
The recall, which began on January 25, covers some imported 2009-2014 Tuwei, Yiou and Tuwei models manufactured between January 22, 2009 and May 6, 2014. Scirocco , Scirocco R, Cross-border Golf, Golf Travel Edition, Golf R, Magotan Touring car, Magotan All-Road Vehicle, CC and Sharan Automobile.
Due to the design reasons of the above vehicles, foreign objects may enter the steering column switch electronic module, which will cause damage to the internal cables of the module in certain circumstances, affecting the driver's side airbag Electrical communication and horn function, and lead to horn failure, vehicle accident airbags can not deploy normally, depending on the configuration of different vehicles, the fault also affects the phone and audio button function on the steering wheel. [18]
On January 29, 2016,
In vehicles covered by the recall, if water leaks into the trunk and cannot be discharged, the water can accumulate under the trunk floor and not be visible, and if too much water accumulates, it can soak the high-voltage battery and cause a short circuit. In some cases, it may lead to the ablation of the two poles of the high-voltage battery and even cause fire, which is a safety hazard. Volkswagen (China) Sales Co., Ltd. commissioned authorized dealers to install drainage valves in the spare tire slots of the vehicles involved in the recall free of charge to eliminate safety hazards.
On March 28, 2016, Volkswagen Group announced that it was recalling nearly 5,600 Golf electric versions in the United States market to solve the problem that the battery could cause the vehicle to stall. All electric vehicles involved in the recall are mainly in the US market, where the electric version of the Golf went on sale in November 2014 and a total of 4,232 were sold in 2015.
In April 2016, Volkswagen decided to recall 91,000 Passat diesel cars in the United States to fix a chassis cable defect that could lead to short circuits and even fires. The recall only covers the US market and no other countries have been affected at this time.
On September 14, 2023, Volkswagen said that due to "market conditions", it will lay off 269 employees at its Zwickau plant in Germany, whose 12-month contracts will expire in the near future, in addition to adjusting shift work at the plant. [71]

Broken axle gate event

According to the survey results released by the General Administration of Quality Supervision, Inspection and Quarantine on September 11, 2015, the new Sagitar equipped with the coupled rod rear axle has a safety hazard caused by the fracture of the longitudinal arm, which constitutes a defect. Volkswagen Group (China), FAW-Volkswagen and Volkswagen Import issued a joint statement on the investigation announcement of the State Administration of Quality Supervision, Inspection and Quarantine on the evening of 11. In addition to a "sincere apology," the statement addressed consumers' concerns about vehicles for the first time, issuing four measures and taking the unprecedented step of offering to "replace vehicles of the same value at the original price."
Aqsiq announced the defect investigation results of the longitudinal arm fracture problem of the new Sagitar coupling rod rear axle. Through engineering test analysis and expert demonstration, the new Sagitar equipped with the coupling rod rear axle has a safety hazard caused by the longitudinal arm fracture, which constitutes a defect.
The State Administration of Quality Supervision, Inspection and Quarantine requires that FAW Volkswagen Automobile Co., Ltd. should earnestly fulfill the main responsibility of product quality and safety, and continue to improve the recall completion rate in a highly responsible attitude toward consumers, continue to strengthen the monitoring of vehicles after installing liner plates, and take further measures to eliminate safety risks.
In August 2014, the AQSIQ launched an investigation. After investigation by the defect engineering analysis expert group composed of authoritative experts, it was found that the deformation resistance of the longitudinal arm of the coupling rod type rear axle of the new Sagitar is relatively low compared with that of the similar structure, and the longitudinal arm will be deformed under collision or scratches, and the fatigue life will decrease significantly with the increase of deformation. After the longitudinal arm of the rear axle of some vehicles is deformed, the appearance is not easy to detect, resulting in the owner will not take the initiative to check or repair the rear axle of the vehicle, and the manufacturer's original maintenance process is difficult to effectively find the longitudinal arm deformation. The data showed that among 457 cases of longitudinal arm deformation and fracture collected, 312 cases were caused by serious collision, accounting for 68.3%; 54 cases were caused by non-serious collision or scratches, accounting for 11.8%; The remaining cases are difficult to confirm due to incomplete information.
According to the investigation, the recall measure of adding lining board improves the anti-deformation ability of the longitudinal arm of the rear axle and reduces the possibility of deformation of the longitudinal arm. If the rear axle of the vehicle is caused by the collision of the longitudinal arm deformation, the owner or unauthorized maintenance enterprises fail to find it in time, even after the longitudinal arm body is broken, the installed liner can still keep the vehicle driving a certain distance. [19]

Detection gate event

The U.S. Environmental Protection Agency charged on September 18 that some of the German Volkswagen sold in the United States Diesel oil Special software is installed in the car to identify whether the car is being tested for emissions by the US government. if discover When tested, the software activates the car's entire emissions control system, bringing the exhaust emissions up to standard. But in daily driving, the software will not start, resulting in the car's daily Nitrogen oxide Emissions can be up to 40 times the legal standard, in violation of the United States law. Clean Air Act ". Under the law, each vehicle violating emissions rules faces a maximum of 37,500 U.S. dollar Vw could face fines of up to $18 billion and a recall of nearly half a million vehicles. On September 20th Volkswagen admitted to manipulating emissions data in the US. Winterkorn issued an apology and promised to fully cooperate with the relevant US authorities and "disclose the relevant facts clearly, openly and transparently". The next day, Volkswagen shares plunged 18.6%, the biggest drop in the company's share price in 21 years. Europe's biggest carmaker lost nearly $15 billion in market value in a single day Euro . On the 22nd, Volkswagen said in a statement that about 11 million vehicles worldwide were affected by the illegal software, involving the engine model EA189. At the same time, the company announced a charge of 6.5 billion euros for the third quarter of 2015 and issued a profit warning. [20]
As a result of this incident, the former Chairman of the Board of Directors and CEO of Volkswagen Group Winterkorn announced his resignation on September 23, 2015. The Supervisory Board of the Volkswagen Group of Germany announced on September 25 that Matthias Mller, currently Chairman of the Board of Directors and Chief Executive Officer of Porsche AG, has succeeded Martin Winterkorn as Chairman of the Board and Chief Executive Officer of the Volkswagen Group. [21]
The French government confirmed that the test was true
On November 6, 2015, Segolene Royal, the French Minister of Ecology, sustainable development and Energy, said that the French government confirmed after random tests that German Volkswagen Group diesel cars sold in France were "cheating" on exhaust emissions.
Royal said that after the VW diesel emissions scandal broke in September 2015, France quickly carried out spot checks on diesel cars sold in its domestic market. Tests found that VW diesel cars emitted more than five times the emission standard for nitrogen oxides, confirming the cheating.
Royal said there was no similar situation with other diesel brands. Although some of the nitrogen oxide emission values of the sampled vehicles exceeded 1.5 to 2 times, they were in a reasonable range.
In September 2015, the U.S. Environmental Protection Agency accused Volkswagen of installing software in about 482,000 VW diesel vehicles sold in the United States that made them perform well below their actual driving values in emissions tests. According to data released by Volkswagen, the cheating software was installed in about 946,000 VW diesel vehicles in France. [22]

Advertising fraud

According to Reuters on the evening of March 29, 2016, Beijing time, United States Federal Trade Commission ( FTC A lawsuit was filed against Volkswagen AG on Tuesday, accusing the company of advertising fraud that falsely claimed its diesel vehicles were environmentally friendly when in fact it had installed cheating software in hundreds of thousands of cars to circumvent emissions tests. [23]
In a complaint filed in federal District court in San Francisco, the FTC said VW's fraud cost American consumers "billions of dollars." [23]

Water enters the air filter

Two hours after the broadcast of the 2018 "March 15" evening party, which reported vehicle problems concerning Volkswagen's imported Touareg, Volkswagen made a statement on @Volkswagen Imported Cars. Volkswagen said it attaches great importance to and is fully aware of the many shortcomings that remain in the process of handling customer claims, and is concerned about the Touareg vehicles Air filter element Water problems, to the owner caused by the inconvenience and trouble again express sincere apologies. In response to the above defects, Volkswagen has recently filed a recall plan with the relevant national departments, and officially began to implement it on April 30, and opened a one-to-one processing "exclusive channel" from March 16, 2018.

The diesel scandal

In June 2018, the Volkswagen Group was convicted of developing and selling polluting products Four-cylinder engine He was fined 1 billion euros by prosecutors in Brunswick for putting millions of polluting cars on the road. [2]
On October 16, 2018, Volkswagen Group released a news that Audi, a subsidiary of Volkswagen Group, had violated the rules Diesel engine The German regulator imposed a fine of 800 million euros. "Munich prosecutors have issued an administrative order against Audi, imposing a fine of 800 million euros for violating regulations on six - and eight-cylinder diesel engines," VW said in a statement, according to reports. Paying the fine directly affects Volkswagen's financial performance, the report said. [24]
Brussels, July 8, 2021 (AP) - The European Commission has fined Volkswagen and four other German automakers $1 billion for secretly agreeing to limit the development and promotion of vehicle emissions controls The system. [26]
On May 26, 2022, Reuters reported that Volkswagen will pay 193 million pounds as part of an out-of-court settlement to about 91,000 British car owners over the diesel emissions scandal. [45]

Dieselgate scandal

On September 1, 2021 local time, Volkswagen of Germany filed an appeal to the U.S. Supreme Court against the ruling of Ohio on the "Emissgate" scandal. Public opinion is widely believed that the state's decision has allowed the litigation cases that have been closed to have the possibility of compensation. [27]
In February 2022, Volkswagen made it clear that Porsche would be listed independently or the largest IPO in European history. [37]
In June 2023, according to Reuters, Germany's highest court ruled that car manufacturers such as Volkswagen and Mercedes-Benz are obliged to pay compensation to the owners of the "Emissgate" incident, the specific compensation standard is 5% to 15% of the owner's purchase price. [65]

Pop-up AD incident

In September 2022, Ms. Liu in Chongqing drove the newly bought FAW Volkswagen ID.6 pure tram, when driving with the in-car navigation on the touch screen, the screen suddenly appeared pop-up ads to block the navigation information in the driving, the pop-up advertising area accounted for almost half of the screen, and the navigation information being used was almost completely blocked. [53]

Recall event

Recall scope
Starting from February 28, 2022, Volkswagen (China) Sales Co., Ltd. recalled a total of 30,639 imported 2015-2019 Beetle, Scirocco, Golf, Charan, Tuwei and Weilan cars produced between June 1, 2015 and July 16, 2019.
Starting from February 28, 2022, FAW-Volkswagen Automobile Co., Ltd. recalled some imported 2015-2018 Audi A1 series cars produced between June 18, 2015 and January 27, 2018, totaling 6,455 vehicles.
From December 24, 2021, FAW-Volkswagen Automobile Co., Ltd. expanded the recall of some imported Audi A6 Avant and A7 cars with production dates between September 25, 2020 and May 18, 2021, totaling 14 vehicles.
On April 2, 2022, Volkswagen will have to recall more than 100,000 plug-in hybrid vehicles worldwide due to a fire risk. The 100,000 vehicles include not only Volkswagen brand models, but also Seat, Skoda, Audi and other models. [40] The Volkswagen brand will recall 42,300 vehicles worldwide, and Audi will recall 24,400 vehicles. According to Volkswagen China, the recall does not involve the Chinese market. [41]
On November 4, 2022, Volkswagen of America announced a recall of 224,704 vehicles in the United States. Models of the recalled cars include 2019 Tiguan LWB, Golf Sportswagen A7, Golf Alltrack, Golf R GP, Audi Q3, Audi A3 Cabriolet, 2019-2020 Jetta NF, Jetta GLI, Golf GTI, Atlas, Golf A7, Audi A3, 2020-2021 Atlas Cross Sport, 2021 Atlas FL vehicles. [55]
January 2023, starting from February 6, 2023, a total of 20,410 imported Beetle series cars of 2015-2016 models manufactured between June 20, 2014 and July 26, 2016 will be recalled. [58]
On August 27, 2023, Volkswagen Group of America will recall some of the 2024 Atlas PA2 and Atlas Cross Sport PA models for a total of 2,018 vehicles. [69]
On September 11, 2023, according to the National Highway Traffic Safety Administration, Volkswagen of America (Audi) will recall some 2023 Audi RS E-Tron GT and E-Tron GT models, totaling 1,899 vehicles. [70]
In December 2023, the National Highway Traffic Safety Administration said that Volkswagen recalled 26,866 vehicles in the United States. [80]
On February 22, 2024, the US National Highway Traffic Safety Administration disclosed that Volkswagen would recall more than 260,000 vehicles due to a problem with the seal of the suction injection pump in the fuel tank, which could allow fuel to flow into the evaporative emissions (EVAP) system and possibly leak from the carbon canisters. [82]
Cause of recall
The vehicles in the scope of (1) and (2) of this recall are equipped with 1.2TSI and 1.4TSI engines produced within a specific period of time. Due to manufacturing deviations in the production process, the oil rail bolts may have insufficient tightening torque, resulting in bolt loosening during the use of the vehicles. In extreme cases, the seal of the nozzle may be damaged, causing fuel leakage, and the risk of fire cannot be ruled out.
Due to the software coordination problem of the engine and transmission control unit of the vehicles in the scope of (3) of this recall, when the vehicle changes from first gear to second gear at a lower speed, if the driver suddenly changes the driving intention to release the accelerator pedal, the "engine stall protection mechanism" will be triggered during the shift process, resulting in increased engine output torque and slightly increased engine speed. There may be a sudden increase in speed of 3-5km/h within 1-2 seconds, increasing the possibility of accidents, and there is a safety hazard.
(4) Due to the potential insulation layer of the vehicle battery, the battery will become hot when used, the insulation has a potential to cause fire, and this hybrid (vehicles that connect a traditional internal combustion engine to an electric drive system and need to be charged) there is a risk of fire. [40]
Volkswagen said that when all four tires of the above-mentioned models of vehicles leak at the same time, the tire pressure monitoring system may not detect a drop in air pressure in time, which does not meet the requirements of the United States Federal motor vehicle Safety Standard 138 "Tire pressure Monitoring System." [55]
The driver's front airbags in vehicles covered by the recall (6) are equipped with Takata's ammonium nitrate gas generator with dry dosage form. After the vehicle is used for a long time, if the driver's front airbag is triggered and deployed in a collision accident, the gas generator may be abnormally damaged, causing debris to fly out, injuring the occupants of the vehicle, and there is a safety hazard. [58]
The scope of this recall (7) engine connecting rod bearings may be damaged, resulting in engine failure and stalling, thereby increasing the risk of a crash. [69]
solution
For the vehicles within the scope of recall (1) and (2), Volkswagen (China) Sales Co., Ltd. and FAW-Volkswagen Automotive Co., Ltd. will entrust authorized dealers to replace the engine oil rail bolts for the vehicles within the scope of recall free of charge and tighten the bolts according to the new fastening method to eliminate safety hazards.
For vehicles within the scope of recall (3), FAW-Volkswagen Automotive Co., Ltd. will entrust Audi authorized dealers to upgrade the engine control unit and transmission control unit software for vehicles within the scope of recall free of charge to eliminate safety hazards.
For vehicles within the recall scope (7), dealers will inspect the engine and replace the engine free of charge if necessary. [69]
Emergency measures
For vehicles within the recall scope (1) and (2), if users notice an abnormal fuel odor during the use of the vehicle, they should contact an authorized dealer for inspection as soon as possible.
This recall is part of the expanded recall of the "FAW-Volkswagen Automobile Co., Ltd. recalls some Imported and domestic Audi Cars" recall campaign issued on October 19, 2021. The reason for the expanded recall: Through further product investigation, it was found that the vehicles in the scope of this recall have the same safety hazard. [29]
On March 7, 2024, the Japanese Ministry of Land, Infrastructure and Transport issued a recall information showing that more than 12,000 vehicles were recalled due to the failure of the driver assistance system, including 5,759 Porsche cars and 6,536 Audi cars. The report showed that when the driver used the car's active lane assist function to change lanes, the warning time displayed on the on-board display did not meet safety standards. [85]
On May 21, 2024, according to the National Highway Traffic Safety Administration (NHTSA), the center control display and dashboard display of affected vehicles may not start, or occasionally reset, due to software issues, which can result in loss of speedometer information or loss of rear-view camera images. As a result, Volkswagen is recalling a total of 79,953 ID.4 vehicles from the 2021-2023 model years. [89]

Seizure incident

On February 14, 2024 local time, the Financial Times reported that US customs seized thousands of vehicles belonging to Volkswagen brands on the grounds of "parts suspected of violating sanctions against China", including about 1,000 Porsches, hundreds of Bentleys and thousands of Audis. Vw was forced to make emergency replacements A piece. [81]