Heilongjiang Satellite TV

Heilongjiang Radio and television station TV channel
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Heilongjiang Satellite TV, the full name of Heilongjiang Radio and Television satellite TV channel, yes Heilongjiang Radio and Television Station Its satellite television channel, which focuses on news, was launched on 16 October 1997 [17] .
On October 16, 1997, Heilongjiang Satellite TV passed Asiasat 2 Transmission, coverage China The whole territory and Asia-Pacific More than 50 countries and regions. On June 28, 1999, Heilongjiang Satellite TV broadcast 24 hours a day [17] . On March 1, 2001, Heilongjiang Satellite TV was re-integrated into a "news and comprehensive" channel and realized the specialization of the channel [17] . On June 30, 2003, launched an external news program "English News". [35] . January 2007, a comprehensive revision, positioning "civilian TV" [35] . On September 28, 2009, Heilongjiang Satellite TV HD channel was officially broadcast on the star [18] . In December 2016, it won the title of "TV Landmark" annual excellent provincial Satellite TV [1] . On December 24, 2021, it won the title of "TV Landmark" the most innovative provincial satellite TV of the year [6] .
Chinese name
Heilongjiang Satellite TV
Foreign name
Heilongjiang Satellite TV
alloname
Dragon platform
Generic type
News & General
Famous host
Liu Shuang , Deng Yang , Sun Xiaole , Wang Qiufu , Yu Shuo [61-65]
Prime-time theatre
China Dragon Theatre
TV theater
Sunshine and wind vigor
Channel slogan
Northernmost, warmest
Video format
16:9
Broadcast mode
High standard HD simultaneous broadcast
Broadcast time
October 16, 1997
Time of ascent
October 16, 1997
Channel director
Wang Cheng [52] 51 -
Online live broadcasting platform
Heilongjiang network radio and television station [20]

Development course

broadcast
EDITOR

Harbin TV Station

Aerial view of Heilongjiang Radio and Television Building
In 1958, Heilongjiang Provincial Broadcasting Administration decided to establish the first TV station in Heilongjiang Province in Harbin, the capital of Heilongjiang Province, named "Harbin TV Station". In March, the Broadcasting Administration of Heilongjiang Province put forward the Opinions on the Establishment of Harbin TV Station, and planned to carry out the TV experiment in 1958; In July, the development of television equipment began. After 3 months of repeated research and test, finally developed a set of small black and white TV equipment, this TV equipment temporarily placed in the Heilongjiang People's Radio station, No. 113 Songhuajiang Street, Nangang District, Harbin City, the 3rd floor club. On December 18, an internal test broadcast was carried out using the television equipment [28] ; December 20, Heilongjiang TV trial broadcast, external call sign "Harbin TV Station" [16-17] .
In September 1959, "Harbin TV Station" assembled a set of black and white TV relay equipment for live broadcast of the celebration of the 10th anniversary of the founding of Harbin City [28] ; On October 1, "Harbin TV" successfully relayed the celebration of the 10th anniversary of the founding of the People's Republic of China in Heilongjiang Province and Harbin City with its own relay equipment in front of the Harbin Municipal People's Government [28] ; On December 18, "Harbin TV Station" ended the trial broadcast. During the trial broadcast period, it was broadcast 64 times and the total broadcast hours were 158.5 hours [28] ; On December 20, "Harbin TV Station" switched from experimental broadcasting to official broadcasting [17] . On the same day, a special radio and television program for the first Anniversary of the station was held. [28] . After the official broadcast, the number of broadcasts per week increased from one to two. That is, every Wednesday and Friday, the broadcast starts at 18:30 and ends at around 21:00. The opening song is" Socialism is good ". Transmitter power is 500 watts [28] .
In February 1960, Harbin TV Station moved to the 9th floor of the newly built North Building, No. 120 Huayuan Street, Nangang District, Harbin City [28] ; From 1 March, the number of broadcasts per week has been increased from 2 to 3; In April, "Harbin TV" launched the "Harbin TV University" course, the students are primary and secondary school teachers and staff with high school education; On July 16, "Harbin TV Station" and "Changchun TV Station" ( Jilin TV station The predecessor) co-choreographed and broadcast the TV series "March Snow"; In October, Harbin TV increased the number of broadcasts to four times per week [28] .
In December 1961, the transmitter of "Harbin TV Station" was upgraded to a high-level modulation dual-channel 1kW black-and-white transmitter produced by Beijing Broadcasting Equipment Factory, which improved the broadcasting quality and expanded the coverage area.
On May 1, 1962, a TV relay truck assembled by Harbin TV Station was put into use and began to broadcast live to theaters, venues and other places. In principle, it will be broadcast once every Saturday. Guo Moruo At the request of the TV station, the station logo was written for the TV relay truck: "Harbin TV Station". That same year, Central Broadcasting Authority Changes to China's national television stations. "Harbin TV Station" is listed among the closed TV stations [28] .
On February 11, 1963, Harbin Television was allowed to remain as an experimental television station. The reasons for retention are: "The site was built earlier, the work is more basic, the equipment is complete, the work has been scaled and the local needs" [28] .
On June 5, 1965, with the approval of The State Council submitted by the Central Broadcasting Authority, "Harbin TV Station" was converted from an experimental television station to a formal television station [28] .
From August 1967 to March 1968, he was subjected to" Cultural revolution "Harbin TV Station" stopped broadcasting. Later, it resumed irregularly broadcasting, mainly broadcasting "Beijing Television Station" (BTV). China Central Television Predecessor) program. Sometimes broadcast the "rebel" organization of the mass meeting, criticism meeting live [28] .
In August 1970, "Harbin TV Station" was broadcast twice a week.
In 1971, "Harbin TV Station" was expanded to three times a week; On January 27, "Harbin TV" began to relay the programs of Beijing TV (the predecessor of CCTV) through the post and telecommunications microwave line from Beijing to Harbin. Due to the poor quality of the microwave line, the program image is sometimes unstable and sometimes interrupted. In the broadcast of "Beijing TV" program at the same time, but also to arrange backup programs, once can not broadcast "Beijing TV" program, broadcast their own backup programs [28] .
At the end of June 1976, the Heilongjiang Provincial Committee of the Communist Party of China approved the "Harbin TV Station" to be renamed "Heilongjiang TV Station". [28] .

Heilongjiang Television Station

Heilongjiang Satellite TV "China Dragon seal" old platform logo
On August 1, 1978, "Harbin TV Station" officially changed its call sign to "Heilongjiang TV Station". [17] , In the broadcast began to use "Heilongjiang TV station" call sign and station logo [28] .
In May 1979, Heilongjiang Television began to move from the North Building to the Heilongjiang Radio and Television Building, which was located at 115 Zhongshan Road, Nangang District, Harbin City [28] ; In October, a 10 kW color TV transmitter was installed to relay the first program of CCTV (formerly Beijing Television Station) throughout the day [28] .
In 1980, Heilongjiang TV Station established business relations with TV stations in Hebei, Henan, Hubei, Hunan and other sister provinces to exchange programs and exchange needed goods. In August, the second Shenyang Music Week, a music festival in Liaoning, Jilin and Heilongjiang provinces, opened in Shenyang. Heilongjiang TV Station, Jilin TV Station, Liaoning TV station We worked together to record this music week program and broadcast it on each station [28] .
On September 28, 1981, Heilongjiang TV installed a 1 kW color TV transmitter to broadcast Heilongjiang TV programs, so that Heilongjiang TV programs were changed from black and white to color programs [28] .
In 1982, Heilongjiang TV installed a 10 kW color TV transmitter as a backup for rebroadcasting color programs of CCTV. In the winter of the same year, a color TV relay truck with the functions of recording, rebroadcasting and compiling TV programs was purchased from the United States. During the New Year's Day, held the "Northeast three provinces TV New Year joint broadcast program" [28] .
In May 1983, with the approval of the Heilongjiang Provincial Committee of the Communist Party of China, Heilongjiang Television Center upgraded the 1 kW color TV transmitter for broadcasting Heilongjiang TV programs to 10 kW color TV transmitters. The power of transmitter was increased, the quality of broadcast programs of Heilongjiang TV Station was improved, and the coverage area was expanded. On December 15, Heilongjiang TV set up an external publicity department [28] .
Chinese dragon platform
On January 1, 1984, Heilongjiang TV carried out the second adjustment and reform of TV programs, from the original four comprehensive programs per week to seven. In terms of program setting, nine new programs have been added, including "News of the Week", "On today's Calendar", "Science and Sea", "Cultural life", "Northern Sports", "Screen Service Window", "Music Flowers", "Northern Folk Art" and "One Week Screen"; On October 1, in order to celebrate the 35th anniversary of the founding of the People's Republic of China, Heilongjiang TV Station participated in the "Celebration of the 35th anniversary of the founding of the 10 provincial and municipal TV stations New works of art exhibition". [28] .
In March 1985, Heilongjiang TV Station cooperated with Hong Kong Television Broadcasting Co., Ltd. to shoot a feature film "Harbin, the Hometown of Ice Transportation" reflecting the development of ice sports in Heilongjiang Province. August 12, 6:00am to 7:00am, assisting Tokyo TV ( TBS The live telecast of the Morning Hotline special program to commemorate the 40th anniversary of the end of the World Anti-Fascist War and the Sino-Japanese War was successful; From August 23 to September 15, the Heilongjiang TV Satellite Earth Station was experimentally opened to directly receive the first set of TV programs from CCTV. CCTV-1 ); November 24-30, Nippon Television Broadcast Niigata Group of Suzuki Joe visit Heilongjiang TV station; At the end of the year, Heilongjiang Television Station developed into Heilongjiang Provincial Television Broadcasting Center station. There is a comprehensive program composed of 5 categories of news, special topics, education, literature and art, and service. It AIRS seven self-produced programs per week, each lasting 4 hours and 30 minutes. Television programs are transmitted to the cities (localities) and counties (cities) of Heilongjiang Province through microwave lines and other means, with a population coverage rate of 70% [28] .
In June 1986, Heilongjiang Television Station was established in Japan Niigata prefecture Formally sign an agreement establishing business relations [28] .
In 1990, Heilongjiang TV recorded and broadcast "Dragon Man, Dragon Year, Dragon River Situation" Spring Festival party, by Li Gang direct [29] .
In 1993, Heilongjiang TV launched China's first Russian TV program "Hello Russia". [31] .
In 1995, he was the director of the literature and Art Department of Heilongjiang TV Station Caravan shop and Li Xin For" Heilongjiang Daily "50th anniversary TV show to write songs [30] .
In February 1996, Heilongjiang Television took over The 3rd Asian Winter Games Television broadcasting and reporting duties [32] .
On March 9, 1997, Heilongjiang TV broadcast the celestial wonder of "Total solar Eclipse - Comet Hale-Bopp appears in the sky" live in Mohe, Greater Khingan Mountains [32] .

Heilongjiang TV satellite channel

Heilongjiang Satellite TV 2009 slogan
On October 16, 1997, the first program of Heilongjiang TV Station (call sign: Heilongjiang TV Station) was passed Asiasat 2 Transmission, covering the whole of China and more than 50 countries and regions in the Asia-Pacific [17] .
On June 28, 1999, Heilongjiang Satellite TV broadcast 24 hours a day [17] .
In the spring of 2000, Heilongjiang Satellite TV successfully broadcasted Harbin citizens and extreme sports enthusiasts Yan Genghua Solo climb Mount Everest The process of [32] ; In September, Heilongjiang TV's" News night flight The program announced a revision, the program from October, from the original 10 minutes to 30 minutes, the program format changed from recording to live [40] .
On March 1, 2001, after re-integration and revision, Heilongjiang TV launched nine professional channels, and Heilongjiang TV was a "news and comprehensive" channel, realizing the specialization of the channel [17] .
On June 30, 2003, Heilongjiang Satellite TV launched the news program "English News". [35] .
On February 6, 2005, Heilongjiang TV and Heilongjiang TV Arts Channel simultaneously broadcast Heilongjiang TV's 2005 "Dragon Flying and Phoenix Dancing to Celebrate the New Year" Spring Festival Gala [36] .
January 1, 2007, Heilongjiang Satellite TV comprehensive revision, positioning "civilian TV" [35] .
On September 28, 2009, Heilongjiang Satellite TV HD channel was officially broadcast on the star [18] ; On November 7, Heilongjiang TV revamped the whole station, and Heilongjiang TV and other seven channels of the whole station simultaneously broadcasted the "China Dragon" media promotion party [22] [37] .
On February 6, 2010, Heilongjiang Satellite TV launched" Moyama Happy Camp The Spring Festival special program "Eight treasures welcome Spring, five blessings Linmen" burst into laughter at the family gala [23] .
On July 29, 2013, Heilongjiang Satellite TV launched the game competition program" Lucky elevator " [39] ; On December 14, the Spring Festival Gala program jointly created by Heilongjiang Satellite TV and Hunan Entertainment Channel was launched. Spring Festival Gala " [42] .
In 2014, Heilongjiang Satellite TV launched the" Favorite Chinese characters "" You can't fake it "" Wonder New World "" Surprise lab "Xiaoao Heavyweight" "People Spring Festival Gala" " There are so many beautiful places "" Happy Mahua Street "" Laughing room "Happy Home You Station" ten comedy programs [33] .

Heilongjiang Radio and television satellite channel

Heilongjiang Satellite TV global New Year ice and snow festival platform
In January 2015, the former Heilongjiang People's Radio Station and Heilongjiang Television Station merged to form Heilongjiang Radio and Television Station, and the call sign was changed to "Heilongjiang Radio and Television Satellite Channel" (still referred to as: Heilongjiang Satellite TV). [16] ; November 15th, by Hubei Satellite TV With a Korean entertainment production company CJ E&M The show produced by Set off together It aired on Hubei Satellite TV and Heilongjiang Satellite TV [7] .
In 2016, Heilongjiang Satellite TV launched the seasonal outdoor skiing competition reality show "Frozen" [41] .
Beijing Winter Olympics global New Year ice and snow ceremony three provincial and municipal platform
On December 27, 2017, the standard standard of Heilongjiang Satellite TV channel was fine-tuned, and all the images were broadcast in 16:9 format. The corner signs, captions, and timepiece were also displayed in 16:9 format [44] .
On June 29, 2020, Heilongjiang Satellite TV's high-definition simultaneous broadcast programs covered the whole country through live satellite transmission, and national live satellite users could watch them through live satellite set-top boxes with high-definition reception functions. [83] December 31," 2021 Winter Olympics meet in Beijing BRTV Global New Year's Ice and Snow Festival "Aired on Heilongjiang Satellite TV [8] .

Television culture

broadcast
EDITOR

Image logo

Heilongjiang Satellite TV station logo
Heilongjiang Satellite TV uses the original Heilongjiang TV station logo, the logo is a seal type Yang engraved red "dragon" character shape, slightly three-dimensional. The word "dragon" is written in cursive style, implying the soaring Heilongjiang Province [14] .

Cultural spirit

Propaganda slogan
A given year
Propaganda slogan
The year 2009
Chinese dragon, the world [27]
The year 2016
Fresh life, green China [34]
The year 2017
Green youth, green China [21]
The year 2018
Northernmost, warmest [15]

Arrangement scheme

broadcast
EDITOR
  • Time slot scheduling
In 2007, Heilongjiang Satellite TV was completely revised, and the program arrangement was news-based and comprehensive, and the channel was positioned as "civilian TV". . From Monday to Saturday at 6:00 AM, "English News" will be published for 10 minutes each time to promote Heilongjiang at home and abroad. Every morning at 6:30 am Share the morning light "Provides news and useful information to the audience. Every day at 17:42, "Special Attention" exclusively reports on major cases and major supervision reports occurring within the scope of China. Monday-saturday 18:05 Topic of the day "Reported the major news events that happened in China on that day. At 18:05 on Sunday, "Click 7" focuses on the news programs of all disabled people, and uses the host and sign language interpreter to broadcast together. Every night at 18:30 Heilongjiang Satellite TV news broadcast Dig deep into the scene, restore the original appearance of the event, analyze the government's words, and convey the aspirations of the people. Every Sunday at 21:16, the legal talk show "The Ultimate Conversation" uses conversation as the main means to show the psychological process of criminals before and after the crime and arrest. From Monday to Saturday at 21:45, the live program "The Day of the People" is 30 minutes each, and the living state of people from all walks of life is shown, experienced and perceived through the way of the studio host [25] .
During the Spring Festival in 2010, Heilongjiang Satellite TV first promoted the concept of "Week" and gave the audience eight treasure blessings: He Mei Ankang, Le Shun Fuwang, and built Heilongjiang Satellite TV brand activity week - Eight treasure Week. Spring Festival Eight Treasure Week series activities from February 6 (lunar month 23) "Benshan Happy camp Spring Festival Special program" started, to March 2 (January 17) "Spring Festival Eight Treasure Week Award Party", 25 consecutive days [23] .
During the Spring Festival in 2015, Heilongjiang Satellite TV launched all-weather Spring Festival special programming, opening up the three major periods of the day, respectively arranging large plates with the same theme programs, forming a ribbon arrangement. "Chinese Dragon Ode to Joy" live throughout the day every hour of the hour, the evening three hours of the gift lottery live link [26] .
During the 2020 epidemic, Heilongjiang Satellite TV made timely adjustments to the programming and suspended the program. Dear to each other The broadcast of "Station" and other programs was changed to "See the word" and "See the face". Singing and smiling "" Salute the hero "And other cultural programs. therein Labor is the most glorious The program urgently adjusted the direction of the topic, and the interview team went deep into the designated hospitals for treatment, as well as the disease control center, railway stations, airports and other epidemic prevention lines, respectively from the two perspectives of "prevention" and "treatment", focusing on showing the determination and courage of the whole society to cooperate, unite as one, and overcome the difficulties together [24] .

Main program

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EDITOR

Regular program

Seasonal program

Global New Year Ice and Snow Festival [8]
"Touching Longjiang Annual Person (Group) Release Ceremony" [38]
" Burn it! youth " [53]
" Let's read together " [75-76]

Next program

National Survey
" Big life " [4]
" touch "
A match of Men and Women [73]
Pretty Woman [5]
Health and Happiness Home
Super Soldier
Class Begins
Dragon Vision
China Dafu Show
Frozen
Ace Maker Camp [66]
China Dragon News Weekly [55]
Dragon Wu Tang
Happy Arena
There are Artists in Our Village.
Total Joy
Happy Lake
Old Cow Tells a Story
The Days of the People
Thank You [66]
Refuting Rumors by Authority [66]
The Dance Awakens [66]
Happy Walk [66]
" discover " [55]
Taste of Green China [55]
All the Way North [55]
Travel Across the Long River

Host lineup

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EDITOR
emcee
Host a program
emcee
Host a program
Heilongjiang Satellite TV News Broadcast [67]
Heilongjiang Satellite TV News Broadcast [47]
Heilongjiang Satellite TV News Broadcast [48]
Heilongjiang Satellite TV News Broadcast [45]
Heilongjiang Satellite TV News Broadcast [47]
"Sharing the Morning Light" [54] Viewpoint [72]
"Sharing the Morning Light" [56]
"Sharing the Morning Light" [57] Viewpoint [79]
Viewpoint [71]
"Sharing the Morning Light" [70]
Let's Read [68-69]
Dong Xu
Falling in Love with the City [80]
Yu Shuo Says the Weather [65]
Gao Fei
Falling in Love with the City [58]
Falling in Love with the City [58]
Vega
Happy Private House Dishes [59]
Labor is the most Glorious
Ace Maker Camp Labor is the most glorious "
Class Begins
Wang Yi
-
Wu Shuai
-
" Big life "
National Survey
Let's Read [81-82]

Award record

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EDITOR
Award time
Win awards
prizewinner
December 2016
"TV Landmark" (2016) Annual excellent provincial Satellite TV [1]
Heilongjiang Satellite TV
December 5, 2019
"TV Landmark" (2019) Chinese TV media annual growth of provincial satellite TV [2]
Heilongjiang Satellite TV
The year 2021
"TV China" (2021) The influence of National radio and television media Convergence 2020-2021 Fusion communication/TV programs (products) Top 10 [12]
Heilongjiang Satellite TV
December 24, 2021
"TV Landmark" (2021) The most innovative and influential provincial satellite TV [6]
Heilongjiang Satellite TV
"TV Landmark" (2021) Provincial satellite TV annual innovative influence program [6]
Heilongjiang Satellite TV

Viewing performance

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EDITOR
After the end of the first quarter of 2018, the average viewership of Heilongjiang Satellite TV increased by 26% compared with the first quarter of 2017 [13] .
In 2021, Heilongjiang Satellite TV ratings ranked 10th among China's provincial satellite TV, and 920 evening programs with the highest ranking entered the top seven at the same time in the country.
As of 2021, Heilongjiang Satellite TV (through Zhongxing 6A , Medium star 6B Double star parallel rotation [19] China has a domestic population of 1.17 billion [12] .

Social evaluation

broadcast
EDITOR
Heilongjiang Satellite TV relies on accurate positioning, based on innovation, drama, self-run programs, news sections go hand in hand, scientific arrangement escort, successfully achieved a ratings counterattack, which also plays a good demonstration role for second - and third-line satellite TV ratings breakthrough [13] . (Review of Zhongguang Xintong Culture Media Co., LTD.)
Heilongjiang Satellite TV sees the gradual warming of the influence of Northeast culture in the whole of China, under the condition of a good and stable situation, the "northeast wind" as a positioning, began to create a unique charm of the Northeast professional channel, with happiness as the purpose. At the same time, Heilongjiang Satellite TV in the face of opportunities, seize the opportunity, seize the right theme, find the right partners, ratings continue to improve [43 ] . (Editorial review of "The World of Sound and Advertising")