What is AMP(Accelerated Mobile Pages)Web Development? The benefits of AMP and how it differs from responsive web design

If you look at website analytics traffic over the past few years, you may find that they share one important thing - an increase in the number of users on mobile devices.

Globally, mobile devices now have more web traffic than what we think of as "traditional devices," which primarily means desktop or laptop computers. There is no doubt that mobile computing has changed the way people consume online content, which means it has changed the way we build websites for an increasingly mobile-centric audience.

Built for the mobile masses

Web professionals have been focusing on creating "mobile Internet sites" for years. Practices such as responsive web design are designed to help create websites that work for all devices, with a focus on website performance and fast download times that benefit all users, mobile or otherwise. Another approach to mobile-friendly websites is called AMP Web Development, which stands for accelerated mobile pages.

The Google-backed project was created as an open standard designed to allow website publishers to create websites that load faster on mobile devices. If you think this sounds a lot like responsive web design, you're not wrong. These two concepts have a lot in common, namely that they both focus on delivering content to users on mobile devices. However, there are some differences between the two approaches.

AMP technology is a technology used to speed up the loading of mobile Web pages. It improves page load speed and performance by limiting the use of HTML, CSS, and JavaScript on the page. Here we will expand AMP technology from the following aspects to more fully understand its application and role

In what scenarios does AMP technology work best?

AMP technology is best suited for static web pages that need to load quickly, such as news, blogs, e-commerce product pages, etc. These pages usually don't require complex interactions and animations, so you can improve page loading speed and performance by limiting the use of HTML, CSS, and JavaScript. In addition, AMP technology may not be suitable for Web applications that require user interaction and action.

How does AMP technology affect website revenue and marketing effectiveness?

AMP technology can significantly improve page loading speed and performance, thereby increasing user satisfaction and retention. This has a positive impact on the website's revenue and marketing effectiveness. On the one hand, the fast loading of the page can reduce the user's waiting time, improve the user's conversion rate and purchase intention; On the other hand, a better user experience can help websites improve user retention and increase user stickiness, which in turn increases advertising revenue and other revenue streams.

What are the limitations of AMP technology and how can they be addressed?

Although AMP technology can improve the loading speed and performance of mobile Web pages, it also has some limitations. On the one hand, due to the limited use of HTML, CSS, and JavaScript, AMP pages may lack some complex interactions and animation effects, which may affect the user experience. AMP pages, on the other hand, require the use of AMP HTML and AMP components, which can lead to increased development costs and learning costs.

To address these limitations, AMP technology offers a number of solutions. For example, AMP technology supports interactive components, such as forms, pop-ups, etc., that enhance page interactivity and user experience. In addition, AMP technology also provides several extensions and plug-ins, such as AMP Analytics and AMP Ad, which can help websites achieve more features and revenue.

How important is AMP technology to the evolution of the mobile Web?

The advent of AMP technology is arguably a major milestone in the evolution of the mobile Web. In the past, the loading speed and performance of mobile Web pages have been the bottleneck of mobile applications, which has also limited the status of mobile Web in the minds of users. With the application of AMP technology, the loading speed and performance of the mobile Web have been greatly improved, thus making the mobile Web more competitive. In addition, the application of AMP technology has also brought more mobile Web applications and content, providing users with more choice and convenience. Therefore, AMP technology is of great significance to the development of the mobile Web.

How can AMP technology be combined with PWA technology to improve the performance and user experience of Web applications?

AMP technology and PWA technology are both technologies used to improve Web application performance and user experience. AMP technology is mainly used to speed up the loading of mobile Web pages, while PWA technology is mainly used to improve the offline access, push notifications and local caching of Web applications.

For better performance and user experience, AMP technology and PWA technology can be used in combination. For example, AMP technology can be used to speed up the loading of Web pages, and PWA technology can be used to enable offline access and push notifications. This can both improve the performance and user experience of Web applications and provide a better offline experience and interactivity on mobile devices.

In summary, AMP technology is an important technology for speeding up the loading speed of mobile Web pages. It improves page load speed and performance by limiting the use of HTML, CSS, and JavaScript on the page. At the same time, AMP technology has many other advantages and applications, such as improving the revenue and marketing effectiveness of the website, is of great significance for the development of the mobile Web, and can be combined with PWA technology to achieve better performance and user experience.

Key differences between AMP and responsive web design

The strength of responsive web design has always been the flexibility with which it is added to a website.

You can create a page that automatically responds to the visitor's screen size. This allows your web pages to look their best and be able to deliver a great experience from a variety of devices and screen sizes, from phones to tablets, laptops, desktops, and more. Responsive web design focuses on all devices and the user experience, not just mobile devices.

This is good in some ways, bad in others.

Website flexibility is great, but if you really want to focus on mobile devices, then creating a website that focuses on all screens, rather than just mobile devices, can provide flexibility for purely optimized mobile performance. That's the theory behind AMP.

AMP is purely focused on speed - that is, speed of movement. According to Malte Ubl, Google's technical lead for the project, AMP is designed to render "instantaneously to web content." Some of these methods include:

• Lazy loading
• Use preconnection
• Prefetch resource
• Asynchronous Javascript
• Inline style sheet
• There are no fonts available for download
• Resource prioritization

These are just some of the principles that make AMP load so fast. But there are also a few items on the list that could put longtime web professionals in a tough spot. For example, inline style sheets. Many of us have been told for years that all styles should be included in external stylesheets. The ability to create a large number of website pages from an external form is one of the advantages of CSS - this strength is negated if the page uses inline styles. Yes, you don't need to download external files, but at the expense of managing the entire site with a single style sheet.

So which approach is better? The reality is that they all have their advantages and disadvantages. The web is constantly changing and different people visiting your website have different needs. It is very difficult to formulate applicable rules in all cases, because different approaches make sense in different situations. The key is to weigh the pros or cons of each approach to determine what works best in a given situation.

Another major difference between AMP and RWD is that responsive design is rarely "added to" existing sites. Because RWD is really about rethinking the architecture and experience of a website, it is often necessary to redesign and redevelop the website to fit the responsive style. However, AMP can be added to an existing site. In fact, it can even be added to an existing response site.

AMP Real URL

Reserve the correct URL attributes for AMP pages

Accelerated Mobile Pages (AMP) can be used to improve the speed and performance of mobile content so that users can quickly access content in Google mobile search results. With Cloudflare AMP Real URL, browsers are able to display a canonical URL natively for content published in a mobile device's AMP viewer without additional coding.

How AMP real urls work

When served from Google's AMP cache, Cloudflare AMP Real urls utilize signed HTTP exchanges to authenticate publishers' content. When a supported browser is detected, the AMP Real URL creates a signature exchange for content requested in your domain. When using a supported Chrome browser, pages are validated using a signature exchange and displayed on the user's device using the original URL of your website.

JAVASCRIPT Considerations

Unlike RWD's websites, AMP websites do not use Javascript well. This includes 3 party scripts and a library that is very popular on today's website. These libraries can add incredible functionality to your site, but they can also affect performance. Therefore, the reasoning goes, an approach that focuses strongly on page speed will avoid the use of Javascript files. For this reason, AMP is usually best suited to static web pages, rather than pages that are highly dynamic, or that require specific Javascript effects for some reason. For example, a website gallery that uses a "light box" style experience would not be a great choice for AMP. On the other hand, a standard website article or press release that doesn't require any fancy features would be an excellent page to deliver with AMP. The page may be read by a user with a mobile device who may have seen the link on social media or Google Mobile search. Being able to deliver content immediately upon request, rather than reducing download speeds while loading unnecessary Javascript and other resources, can lead to a good customer experience.

Choose the right solution

So which option is right for you - AMP or RWD? This of course depends on your specific needs, but you don't need to choose one or the other. If we want smarter (and more successful) online strategies, that means we need to think about all the tools we have and learn how to work together. Perhaps this means that your website can be served responsive, but using AMP on selected sections or pages may work best for that development style. It may also mean taking different approaches and combining them to create hybrid solutions that meet very specific needs and give visitors to this site the best of both worlds.

Latest comments