How to make money online? How much do you know about the Internet advertising model

Before I talk about the Internet advertising model, let me review my journey growing up with the Internet. In my other article "Various Internet money making models I've been exposed to", I've outlined some of the stories of my new exposure to the Internet. Today, I will continue the story!

In May 2012, I reopened one of my idle Taobao stores because at that time I found that some of the video resources, website templates, website source code, and e-books that I often search on Baidu were being sold on Taobao.

And some of them sell very well, very high sales. What does this mean? It means that there is a market, and a lot of people have a need for this.

At that time, I found that a lot of things can be bought cheaply, and then sold, selling virtual items is very cost-effective, it can be said that it is a large profit, a one-time purchase, permanent sales, and there is no need for secondary costs.

After I learn this method, selling website templates, website source code, etc., gradually excavating some new products, slowly, my Taobao store products are also rich.

If you are interested, you can also try, and then the store name can be called a "certain network studio" and the like, if you are ready to do so, then you must have a psychological preparation.

Why do we need a mental preparation? First of all, you must be good at learning, have the spirit of specialization, withstand loneliness, open a shop, although you are the boss, but, the customer is your food and clothing parents, you must have a sense of service. If you don't, advise you to give up!

First, why be good at learning, because you do not learn how do you know how to decorate your shop, how to operate your shop, how to know how to promote your shop?

Why to learn there is also a very important point, if you are ready to get involved in website construction, website template, website source code business, then you must learn HTML language, and PHP, MySQL database, this is a must, because if you do not these, once the customer bought your things, to find your stubble, say not here, there is no time, At least you understand that some small problems can be fixed.

I remember that when I was engaged in this business, I often went to bed very late, that is, a person at night to stay next to the computer to study these source code, to solve the problem of customers, customers are God, there is no way, must serve well.

Second, why do you have the spirit of specialization, this is very important, do not encounter a little difficulty to give up, to learn to find a way, dig down, there must be a solution to the problem, if you are not good at specialization, then it will be very bad, in the encounter a little tricky problem, you will be confused, no direction.

Third, tolerate loneliness, why, because all day long in the face of the computer, if you have a lot of interest is OK, if your interest is not high, it is difficult to stick to it.

Fourth, service awareness, business, no matter what line, can not be separated from service, customers buy your things, not pay the money is not in charge, we are not doing a stick sales, if you hold that attitude to do, you must not do long, we should be enthusiastic to do a good tracking service, return visit, solve the customer's worries, so that you can win customers, As long as you win customers, you are not afraid to make money.

So, after I did Taobao for a period of time, I found that these people who came to me to buy source code, buy templates, and build websites, they are operating some Internet projects, because I usually treat customers with special enthusiasm, and general customers are willing to answer my questions, I asked him, what do you do this station to do, and they told me.

Through the communication with these customers, I also have a certain understanding of the Internet projects they do, after understanding, my heart will not be so calm, see others are doing, I also want to follow, so I went to Wan Wan bought a domain name, Wan Wan server is too expensive, I went to find a cheap space service provider, they specialize in selling Hong Kong web hosting, And you don't have to file.

I still remember the first time I registered the domain name to be used to do a website to do Taobao customers, when I found that many Taobao customers are operating in the weight loss class and breast products ranking of the Taobao customer website. After a period of time, I also made some money, and then I found that it was one of my Taobao customers, he asked me to help him do a movie station, I asked him, build this station can make money?

Later, he told me that he had a good day's income through this station, mainly to the advertising alliance to pick up advertising, I remember that the customer went to the advertising alliance called "9733 advertising alliance", his alliance is the agent of the Sogou Alliance advertising, mainly click advertising.

Later, I also tried to build a movie station, and also went to this alliance to pick up advertising to do, the effect is also good.

Through this process of continuous discovery and attempt, I have basically explored and understood the advertising model of the Internet, and here I will make a summary of what types of advertising models there are.

First: CPC advertising, this type of advertising is to click to charge, such as you in the advertising alliance to receive this type of advertising, and then your website visitors click on these ads, you have revenue, such as a click a dollar, visitors click, you earn a piece, this is a click type advertising CPC model.

Second: CPA advertising, this kind of advertising is based on the effective behavior of visitors to charge, such as Taobao in the first online, he has used the CPA model to promote, that is, if you successfully register a Taobao account, even if an effective behavior, Taobao will give you 10 pieces.

Third: CPM advertising, this kind of advertising is billed by the number of shows, like we often on some websites, some in the lower right corner will have a game of small advertising pop-up, this belongs to CPM advertising, generally 1000 display 50 yuan, the large advertising alliance may be higher, this depends on the advertiser, the higher he is, the higher the unit price of the display.

Fourth: CPS advertising, this kind of advertising is to sell products to calculate the commission point, such as a product 100 yuan a box, sell a box back 20%, then you help him sell 10 boxes, is 1000 yuan, multiplied by 20%, is 200, so your rebate is 200, like this belongs to CPS advertising.

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