What activities can wechat do on Valentine's Day to attract fans for the public number

A long way off star, bright river girl. The annual large-scale dog abuse Valentine's Day is Valentine's Day in the eyes of ordinary people, but it is a God-given marketing opportunity in the eyes of businesses. Festival marketing has become the most important marketing link for many businesses, especially major festivals, and many businesses strive to distance themselves from competitors in terms of intensity and creativity. It can be seen that in the endless current marketing techniques, only to keep up with the market, keep up with the development of The Times, in line with consumer characteristics and psychological marketing form can really capture smart and picky consumers "heart", Valentine's Day wechat activity planning program to do what, the following to introduce the Valentine's Day wechat activities how to do, how to create a unique romantic Qixi.

At this time of the year, it is the time for small and large businesses to sacrifice the ultimate marketing tool and carry out large-scale "harvest", so Xiaobian also has no time to start today, to bring several Valentine's Day wechat activities, how to correctly open the marketing strategy, first of all, the public number businesses need to apply for an account in the micro treasure platform, and bind the public number to create Valentine's Day wechat activities.

First, how to promote the e-commerce industry? -- Online mall must see

Businesses with online commodity sales demand, such as flowers, food, clothing, beauty and other industries, can seize the shopping psychology of fans, using the marketing strategy of small profits and quick sales, in Valentine's Day big promotional activities, guide fans to buy buy buy. Micro treasure has a number of e-commerce trading applications - micro bargaining, price reduction, micro seconds to kill.

Micro bargain: Invite friends to help bargain, cut the price random. Fans can finally get the treasure for a very low price.

Discount relay: product sales assistance application - coupon distribution, invite friends to help you count red envelopes, the number of concessions can be used for shopping cash.

In addition to promoting and guiding fans to buy directly and improving the amount of goods, these apps have great communication ability, helping the goods (activities) to spread wildly in the circle of friends and mining more potential customers. Each app has its own characteristics, which can fully meet the diversified e-commerce sales needs of merchants.

2. Interactive games for Valentine's Day wechat activities

For offline physical stores, how should online traffic be converted to offline? For example, catering, entertainment, hotel and other industries can use the interactive marketing game of micro treasure to achieve the marketing purpose of traffic conversion.

We have here - the new Valentine's Day special heart to heart, rose challenge, and love theme I want sister, love angel, single party, looking for a single dog and other interactive games can be modified and customized.

Valentine's Day is the consumption peak, set prizes in the game) coupons, Valentine's Day gifts, tickets, movie tickets, etc.), attract fans to participate in activities, and can be diverted to offline stores, increase customer sources to form final consumption. For example, a restaurant has a Valentine's Day movie ticket as a prize in the game, and the winning fans can just go to the restaurant to have a meal and watch a movie. This marketing approach is not only right for fans, but also connects fans and businesses closely through card marketing, and converts online traffic more easily.

Third, how does the public number brush the sense of existence on Valentine's Day?

In addition to the use of micro treasure interactive games, so that the public number fans of these industries "play games to win Valentine's Day awards", points to make the usual sleepy fans instantly active, but also through micro treasure graphic voting application, held some voting activities related to Valentine's Day topics, such as the most funny couple photos, the most husband and wife couples and so on. Through creative theme activities, the brand's exposure has been enhanced.

Who is the Lover: Fans who participate in the activity let their friends increase their charm value by sharing. The system judges the heterosexual relationship of the fan according to the gender of the friend, is it love saint or diao silk? In addition, the app's own impression label function is full of novelty and creativity, which is very attractive to fans. Merchants can set event prizes, default labels, gender value points and other details in the background, so that the event can better meet your Valentine's Day marketing needs.

"Qixi · Magpie Bridge about" : Fans participating in the activity will forward the activity to friends circle friends, let them help "help about". Friends are invited to enter the fun game, swipe the screen hard. The more slides, the farther the magpie flies, the higher the final score (and surprise prize)

Sweepstakes applications: Businesses can also use sweepstakes applications, such as shaking the lottery, smashing golden eggs, nine boxes, fruit machines, large turntables, scratch cards, coupons, and planning Valentine's Day marketing sweepstakes. The event prizes are set as Valentine's Day exquisite gifts, such as chocolates, roses, movie coupons, restaurant coupons, etc., in order to stimulate the enthusiasm of fans to participate in the event, and bring a lot of fans and friends to the business.

With the help of the third-party platform of micro Treasure, it can be seen that the planning of Valentine's Day wechat marketing activities is not so difficult, seize the characteristics of the festival, highlight the characteristics of the festival, highlight the holiday representative items that people focus on, and meet some needs of people with the help of these representative items. Of course, the wechat marketing activity game planning in this article is only a very simple suggestion, you can continue to dig deeper and refine according to the characteristics of the festival, discover more marketing promotion methods that are easy to spread, marketing should be sooner rather than later, carefully prepared these useful functions to help the business public number to attract fans + spread. Valentine's Day marketing, hurry up!

Latest comments