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Rural market
Market type
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Rural market is the field of commodity circulation in rural areas. It is interrelated, restricted and corresponding to the urban market. A large number of markets and market towns with fixed commercial networks formed are the connecting points of urban and rural material exchanges. On the one hand, it undertakes the sales of the means of production and consumption produced by the factories, and at the same time, it also supplies various agricultural and sideline products to the cities. In China, the main characteristics of the rural market are: (1) Industrial products are the main body of the market, farmers' demand for commodities, mainly, a large number of industrial products, and the expansion of the demand for commercial agricultural products, is a development trend; (2) The purchasing power of commodities accounts for only about 50% of the purchasing power of the whole society, and the demand potential of China's agricultural population is large; (3) The relationship between urban and rural areas is a relationship of mutual assistance and cooperation, and the rural market can expand rapidly on the basis of continuous development of commodity production; (4) Rural purchasing power is closely related to agricultural production, natural environment, agricultural labor characteristics, rural living conditions, farmers' cultural level, customs and habits, and changes with the changes in the above conditions.
[1]
- Chinese name
- Rural market
- Market type
- Rural fair trade
- Rural characteristics
- Depend on natural conditions
- Market evaluation
- Marketing advertising strategy
catalogue
According to the "big rural market" theory, the rural market is no longer the real regional sense of the rural market, it represents a certain consumption power and level. In addition to the real sense of rural areas, it also includes counties, county-level cities and small and medium-sized towns. China has a total population of 1.3 billion, while the "big rural market" has a population of 1.1 billion, accounting for nearly 90% of the total population. Faced with such a broad rural market, in addition to producing products that meet the needs of the rural market, setting reasonable prices, and establishing sales channels that are convenient for rural consumers to buy, enterprises should also develop adaptation to agriculture, and achieve the purpose of promoting enterprises and consumers to buy through reasonable allocation of advertising resources.
There are three types of rural market in our country:
1. Rural market, it is the main and numerous one kind of market in rural market of our country.
2.
Wholesale market for agricultural products
It is a new product of China's economic system reform, especially the reform of the circulation system, and is also implemented in rural areas
Contract responsibility system for linked production
The product of the great development of commodity economy. It has the characteristics of large batch, long distance, fast flow and wide radiation, and plays an important role in doing a good job of commodity circulation and accelerating commodity turnover.
3.
Specialized market
It is gradually formed in the process of rapid development of commodity economy. Its characteristics are: long-distance trade, facing the whole country; Decentralized management and fierce competition; Professional division of labor, market regulation.
China's rural market relative to the urban market has its own emphasis: the scale and speed of market development depends on agricultural production, agricultural production to a large extent.
To achieve the purpose of promoting enterprises and promoting consumers to buy.
