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The emblem of the 2008 Beijing Olympic Games is the symbol used for the 2008 Beijing Olympic Games. The main figure is a traditional Chinese seal with a similar oval shape, which shows the athletes running forward. Below it is the "Beijing 2008" and the logo of the Olympic rings written in a brush, using red as the main color
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On April 5, 2002, the 2008 Beijing Olympic Games visual image Design Seminar was held; From October 2002 to February 2003, after expert review and deliberation by the Olympic Games Organizing Committee, "Chinese Seal Dancing Beijing" was identified as the alternative logo, which was further modified and improved by the design team; On March 28, 2003, Rogge, then president of the International Olympic Committee of the Olympic Games Organizing Committee, submitted the Beijing Olympic Games emblem plan and was approved; On August 3, 2003, the emblem of the 2008 Beijing Olympic Games was officially released to the world at the Temple of Heaven in Beijing
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The emblem of the 2008 Beijing Olympic Games has different symbolic meanings. The running "human" shape represents the beauty and brilliance of life
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; The Chinese pinyin characters "Beijing" and "2008" symbolize the 2008 Beijing Olympic Games; The Olympic rings are the symbol of the Olympic spirit
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; The Olympic emblem with the golden stone seal as the image is the Chinese people's respect and sincerity for the Olympic Games
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- Chinese name
- Emblem of the 2008 Beijing Olympic Games
- Release time
- August 3, 2003
- Flag attribute
- emblem
- designer
- 张武、郭春宁、毛诚
- Main body pattern
- It consists of the Chinese seal of the humanoid "Jing" character, the Chinese pinyin "Beijing" and the words "2008", and the Olympic rings
- Color composition
- Red, black, blue, yellow, green
catalogue
On April 5, 2002, the 2008 Beijing Olympic Games visual image Design Seminar was held.
On July 3, 2002, the emblem design competition for the 2008 Beijing Olympic Games was officially launched.
On October 8, 2002, the design competition for the emblem of the 2008 Beijing Olympic Games closed.
On October 15-16, 2002, the expert selection Committee of the emblem of the 2008 Beijing Olympic Games made a preliminary evaluation.
From November 3 to 4, 2002, the expert selection committee of the emblem of the 2008 Beijing Olympic Games reviewed and finally selected 10 winning works of the emblem competition such as "Chinese Seal Dancing Beijing" (first place).
On November 6, 2002, the 2008 Beijing Olympic Games Emblem evaluation Committee meeting was held, and the selection results were completely consistent with the opinions of the expert selection committee.
On 21 November 2002, the Executive Committee of the Organizing Committee of the Olympic Games considered the winning design competition for the first time.
On December 16, 2002, the Executive Committee of the Organizing Committee of the Olympic Games reviewed the winning works of the design competition for the second time, and decided to revise the "Chinese Seal Dancing Beijing" as an alternative work for the emblem of the 2008 Beijing Olympic Games.
From late December 2002 to February 8, 2003, the original author of the 2008 Beijing Olympic Games emblem and relevant experts repeatedly revised and improved the "Chinese Seal Dancing Beijing".
In late January 2003, the Organizing Committee of the 2008 Beijing Olympic Games entrusted the State Trademark Office and the State Trademark Office
International Olympic Committee
The Intellectual Property Consulting Company conducted the search for the candidate works of the 2008 Beijing Olympic Games logo in China's domestic and international trademark registration.
On February 11, 2003, the special selection Committee meeting of the 2008 Beijing Olympic Games Emblem was held, and the revised 2008 Beijing Olympic Games emblem candidate works were unanimously approved by experts both at home and abroad.
On February 17, 2003, the Executive Committee of the Organizing Committee for the Olympic Games reviewed and confirmed for the second time that "Chinese Seal Dancing Beijing" was the alternative emblem for the 2008 Beijing Olympic Games.
On February 28, 2003, the alternative proposal for the emblem of the 2008 Beijing Olympic Games "Chinese Seal Dancing Beijing" was submitted to the Leading Group of the 29th Olympic Games for approval and was approved.
On March 26, 2003, a delegation of the Organizing Committee for the Olympic Games left Beijing for Lausanne to present the emblem of the 2008 Beijing Olympic Games to the International Olympic Committee.
On 28 March 2003, the Organizing Committee of the Olympic Games presented to the then President of the International Olympic Committee
Rogge
The proposal for the emblem of the 2008 Beijing Olympic Games was submitted and approved.
On August 3, 2003, the emblem of the 2008 Beijing Olympic Games was officially released to the world at the Temple of Heaven in Beijing
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Emblem of the 2008 Beijing Olympic Games
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Chinese characteristics
The design of the emblem of the 2008 Beijing Olympic Games cleverly combines Chinese characteristics, Beijing characteristics and Olympic movement elements. The emblem of the 2008 Beijing Olympic Games takes the seal as the main form of expression, combines the traditional Chinese seal and calligraphy and other art forms with the sports characteristics, and transforms into a sports human figure running forward and dancing to meet the victory through exaggerated artistic techniques. At the same time, the shape of the person resembles the charm of the modern "Jing" character, which contains strong Chinese charm. The emblem conveys and represents four layers of information and meaning:
(1) With the traditional Chinese cultural symbol - seal (Xiao shape seal) as the expression form of the main design of the emblem of the 2008 Beijing Olympic Games, the seal has appeared in China as early as four or five thousand years ago. It is a form of traditional Chinese culture and art with far-reaching origins, and it is a widely used form of social integrity expression. It means that Beijing will fulfill its solemn promise to "host the best Olympic Games in history."
(2) Choose the Chinese traditional festive color red as the benchmark color of the main design of the emblem of the 2008 Beijing Olympic Games. Red has always been regarded as the representative color of China, or the color of the Chinese national flag, representing the great People's Republic of China, the main color of the emblem of the 2008 Beijing Olympic Games is red, representing the Chinese festive traditional culture.
(3) The emblem of the 2008 Beijing Olympic Games represents that Beijing is welcoming athletes and people from all over the world to gather in Beijing with the attitude of reform and opening up, expressing the enthusiasm and sincerity of Beijing to welcome guests from all over the world, and conveying the Olympic concept and spirit. The work is rich in connotation, showing that Beijing, China, welcomes people from all over the world with open arms.
(4) The modern Olympic Movement has always emphasized the athlete as the core, and the emblem of the 2008 Beijing Olympic Games reflects this principle. The movement figure in the seal is both rigid and soft, and the image is friendly, which contains Chinese culture and is full of movement.
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Chinese brush style
The font design of the emblem of the 2008 Beijing Olympic Games adopts the style of Chinese brush Chinese Jane, which has a unique design. The strokes and charm of the Chinese simple script are integrated into the font of "BEIJING 2008", which is natural, simple and smooth, and is in harmony with the emblem of the 2008 Beijing Olympic Games and the Olympic rings, and the main pattern style of the logo. It avoids possible legal disputes of copycat infringement due to the use of ready-made fonts in the overall logo registration and standard font registration in the future.
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Proportional coordination
The "Chinese Seal", "Han Simplified" and "Beijing 2008" of the main body of the emblem of the 2008 Beijing Olympic Games and the three parts of the Olympic Five rings are coordinated in layout and proportion, and each part can be used independently
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Laws and regulations
According to the Regulations on the Protection of Olympic Symbols, the Beijing Organizing Committee for the Olympic Games is the right holder of the emblem of the 2008 Beijing Olympic Games. Without the permission of the Beijing Organizing Committee for the Olympic Games, no organization or individual may use the emblem of the 2008 Beijing Olympic Games for commercial purposes (including potential commercial purposes). When the emblem of the 2008 Beijing Olympic Games is used for non-commercial purposes, it must be clearly distinguished from commercial acts and must not be used next to commercial advertisements
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Matters needing attention
No organization or individual shall, under any circumstances, use the emblem of the 2008 Beijing Olympic Games by splitting, distorting, tampering or other forms, nor shall the emblem of the 2008 Beijing Olympic Games be used as part of other designs. When using the emblem of the 2008 Beijing Olympic Games in the administrative area of Beijing, in addition to strictly observing the Regulations on the Protection of Olympic Symbols, the Beijing Olympic Intellectual Property Protection Regulations shall also be observed.
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Zhang Wu
From Qixian County, Henan Province. He graduated from Kaifeng No. 1 Middle School in 1980 and Commercial Art Department of Central Academy of Arts and Crafts in 1987. The core designer of the emblem "China Seal" for the 2008 Beijing Olympic Games
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Guo Chunning
He graduated from the Central Academy of Arts and Crafts (the predecessor of the Academy of Arts of Tsinghua University) in 1984, and was the original designer of the 2008 Beijing Olympic emblem "China Seal Dancing Beijing"
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