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Iqiyi is made up of
Gong Yu
Created online on 22 April 2010
Video website
On November 26, 2011, the "iQiyi" brand was launched and a new logo was launched.
[1-2]
At the beginning of its establishment, iQiyi adhered to the company philosophy of "enjoy quality" and took"
User experience
"For the mission, through continuous technical investment,
Product innovation
To provide users with a clear, smooth and user-friendly viewing experience.
May 7, 2013
Baidu
purchase
PPS
Video business, and merged with iQiyi, is now a platform under Baidu Inc. Iqiyi in the United States on March 29, 2018
NASDAQ
Go public
,
Stock code
: IQ. in
Times Square, New York, USA
Iqiyi took out a large advertisement to celebrate the listing.
[3-5]
On August 6, 2018, iQiyi,
Xinying Sports
build
Joint venture company
, unified operation
Iqiyi Sports
; On August 8, iQiyi won the Best Innovative Operation Award of the Year at the Golden Games Awards.
[6]
On September 3, iQiyi issued a statement saying that it would close the display of the reception data of the whole station from now on.
[8]
On November 29, iQiyi announced that it planned to issue a convertible with a total principal of $500 million
Senior bond
.
[9]
On June 11, 2019, iQiyi was selected as"
2019 Forbes China's Most Innovative Companies list
".
[11] 10 -
In December 2019, iQiyi was selected
2019 China Brand Power Ceremony
Model 100 brand.
[12]
In July 2023, iQiyi ranked 437 on the 2023 Fortune China 500 list.
[98]
- Website name
- iqiyi
- Headquarters location
- China Beijing
- Online time
- March 29, 2018
- Website slogan
- Enjoy quality
- Foreign name
- iQIYI
- industry
- Network video
- Establishment time
- April 22, 2010
- Legal representative
- Geng Xiaohua
- Annual turnover
- 28.994 billion yuan [13] (2020)
- Number of employees
- 8,577 people (2019)
- Company address
- 1101, 11th Floor, No.2 Haidian North 1st Street, Haidian District, Beijing
- Founder and CEO
- Gong Yu
- Brand keyword
- Quality youth fashion [14]
- Corporate culture
- Simple think simple
- Software type
- Video platform [4]
- Affiliated company
- Baidu
Iqiyi, China's high-quality video entertainment
Service provider
. April 22, 2010 officially launched, adhering to the "enjoy quality"
Brand slogan
Actively promote product, technology, content, marketing and other all-round innovation, to provide users with rich, high-definition, smooth professional video experience, is committed to let people equal and convenient access to more and better videos. Iqiyi has successfully built a network that includes e-commerce,
game
,
Cinema ticket
And other businesses inside, connecting people and services video
Commercial ecology
, leading video websites
Business model
the
diversification
Development.
Iqiyi quality, youth, fashion
Brand tonality
Deeply rooted in the hearts of the people, the vast number of young users around the world. Iqiyi build covers
movie
,
teleplay
More than ten types of legitimate video content libraries, including variety shows and animation, and through the continuous promotion of the strategy of "iQiyi production", the "pure network content" has entered a full category and high-quality era in the true sense. At the same time, as a video website with a large number of paying users, iQiyi advocates the VIP membership concept of "light luxury neo-ism" and advocates people's high quality
Details of life
The pursuit of, adhere to the majority of VIP members to provide exclusive boutique content, the ultimate audio-visual experience, as well as unique offline member services.
In 2014, iQiyi established search and video data understanding on a global scale
Human behavior
Iqiyi Brain, a video brain, uses big data to guide the production, production, operation and consumption of content. And through the powerful cloud
Computing power
, bandwidth reserves and a global video distribution network to provide users with better video services. The new is driven by dual core in technology and content
Experience marketing
Time, iQiyi creatively proposed "iJOY enjoy marketing"
Customer service
Values and
methodology
. Through multi-screen touch points, creative content, technology optimization, interactive participation, purchase and other paths to comprehensively improve ROI, so that customers enjoy
Innovative marketing
Bring success and happiness.
In the future, iQiyi will focus on diversified content reserves, personalized product experience,
Customized marketing
The service sector continues to drive the video experience revolution. Continuously improve the ability to connect people and services, and better change people's lives.
[14]
Previously, iQiyi had tried to enter the Taiwan market several times, but was blocked several times due to the regulations on the output and input of the film and television industry
Taiwan authorities
The economic department rejected. After that, iQiyi through the "proxy" way, relying on the location
Taipei City
Inner Lakes District
The distributor of Antimony Entertainment Co., Ltd. is finally operating in Taiwan.
[15]
On August 6, 2018, iQiyi and New English Sports Media, a subsidiary company of Contemporary Mingcheng, jointly announced that the two sides would be established
Beijing new love sports media Technology Co., LTD
The independently operated new company will actively build a super online sports platform and unify the operation of the merged iQiyi sports platform, which includes the New English Sports company
Xinying Sports
App, iQiyi
Sports channel
,
Xinying Sports
App and
Xinying Sports
Network and other terminal names will also be officially renamed iQiyi Sports.
[6]
On October 15, 2020, in accordance with the relevant announcement of the competent department of economic affairs of the Taiwan authorities, the company completely stopped the customer service of iQiyi Taiwan station.
[16]
On October 4, 2021, iQiyi announced that it would officially cancel the pre-on-demand broadcast of the series, and cancel the content promotion patches visible to members, hoping that users can get a better experience. The move prompted netizens to comment: "Very good" and "good job this time."
[54]
On November 5, 2021, Zhejiang Provincial Consumer Protection Commission again interviewed iQiyi on member service issues.
[57]
On March 3, 2022, "iQiyi Network Movie" announced that since April 1, 2022, iQiyi has officially upgraded the network movie cooperation model. Iqiyi decided to upgrade the new business model of on-demand distribution of some high-quality network movies, that is, for some high-quality movies selected by iQiyi, iQiyi
Cloud cinema
Premiere, divided into a single on-demand paid + member viewing
Two stages
Broadcast. Both stages are split with partners.
[70]
In 2022, iQiyi and
Baidu
, the financial investor consortium signed the subscription agreement,
Private financing
285 million dollars.
[71]
On June 30, 2022, iQiyi announced a partnership with
Thailand
Max
Telecom operator
Advanced Info Services Plc. (AIS) entered into a strategic partnership. Both sides will be on iQiyi
International edition
members-only
co-marketing
Through the cooperation, AIS users will be able to conveniently open iQiyi VIP membership service on the AIS official website.
[80]
In July 2022,
trill
We have reached cooperation with iQiyi and will explore the secondary creation and promotion of long video content. Iqiyi will authorize to Douyin Group the long video content in its content assets that has the right of information network transmission and sub-license, including many high-quality plays such as "Fog Theater", to conduct short videos
Create.
[84]
As of December 31, 2022, the number of iQiyi members rose to 120 million.
[96]
On February 15, 2023, iQiyi and Baidu announced a cooperation, and iQiyi will fully access Baidu's "Wenxin Word", and the two sides will jointly explore the future
AIGC
The technology is applied to iQiyi content search, content promotion and distribution, content creation tools, novel creation and other businesses.
[93]
On February 20, 2023, iQiyi officially released a VIP member function adjustment note, saying that after careful consideration and urgent research and development, it made adjustments for screen projection services and login device rules.
[94]
On October 19, 2023, the signing ceremony between the National Tourism Administration of Thailand and strategic partners was held in Beijing. The National Tourism Administration of Thailand and Ant Group, Ctrip Group, Huawei, iQiyi, Carefree Travel, Meituan, Spring Airlines and Sina News signed a "strategic cooperation letter of intent" for Thailand tourism.
[100]
On October 23, 2023, iQiyi launched AI search, which for the first time applied generative AI technology to three search scenarios: character search, story search, and star search.
[101]
In December, according to the official Weibo message of HarmonyOS, iQiyi completed the Beta version of Hongmeng native application.
[103]
On February 28, 2024, iQiyi (NASDAQ:IQ) announced its unaudited financial results for the fourth quarter and full year ended December 31, 2023. Total revenue for the year was 31.9 billion yuan, up 10% year-on-year. Based on Non-GAAP financial indicators (hereinafter referred to as non-GAAP), the annual operating profit was 3.6 billion yuan, an increase of 68%, and achieved large-scale operating profit for two consecutive years. Full-year revenue and Non-GAAP operating profit both increased by double digits year-on-year, and profit growth was higher than revenue growth.
[104]
On April 22, 2022, to celebrate the 12th anniversary of its establishment, video platform iQiyi announced the launch of a new brand Logo, advocating a more passionate curiosity, innovation and creation, warm and simple youth image to the future.
[76-77]
Compared with the old version, the new version of the Logo is guided by "breaking through the boundary, upgrading the new green, turning the square into a circle, opening and stretching", removing the upper and lower borders of the text and improving it
Color saturation
, change the letter shape for a comfortable, simple effect.
[76]
Iqiyi logo
Design concept
For "iQiyi, screen life", with "screen" as the core
Visual element
, based on "screens" everywhere
Development trend
Fully reflects the interactive characteristics of multi-screen integration and network video. Jump out of the concrete expression of the play key, highlighting the intention of the leader of the full-screen era. In the full-screen era, the media and users are not simply transmitted and received, but really respect the needs of users and give users
Independent choice
The right to discourse is based on interaction, communication, and care
Information content service
.
"Love", is "care", is to understand the needs of users, so that users enjoy quality video and service mission;
"Love", is "love", looking forward to products, content, service to win users, establish user identity brand;
The amplification of I fully reflects the respect for individual users (I), Interaction and Innovation.
The four words "enjoy quality" accurately express iQiyi's high pursuit of quality
Business philosophy
. As the first company in the country to do a legitimate high-definition video playback platform, iQiyi will be from the smooth viewing experience, high-definition visual effects, intimate sharing feelings and other aspects of the "quality" to achieve the ultimate, to meet the user's "enjoy the quality of life" pursuit.
The launch of this brand concept reflects iQiyi's commitment to users and
advertiser
High regard for both sides means that in the video industry, both
User demand
still
Customer demand
Will be satisfied from a higher quality level. For users, the primary "video browsing" stage will be replaced by the "video appreciation" stage, for customers, based on the huge "enjoy quality" users, iQiyi will create high-quality videos
Marketing platform
The accuracy of video advertising is expected to be comprehensively improved, and the marketing value can be maximized on video websites.
The development of online video in China is fast and can be improved
User experience
And there are still many marketing needs to be met. Any company that wants to be successful must maintain attention and respect for users from beginning to end, and continue to enhance the marketing value of advertisers. To this end, iQiyi will go all out to ensure that users and advertisers can truly "enjoy quality."
On January 6, 2010,
Baidu
Announced an investment in an independent video company,
Gong Yu
As CEO.
[17]
On April 22, 2010, Qiyi was officially launched.
[2]
On August 17, 2010, Qiyi officially released Eco-Media technology platform, which aims to rely on comprehensive
Technical support
System to meet the needs of content parties, advertisers, users and video sites.
On October 12, 2010, Qiyi Video Link was launched, which innovatively improved the viewing experience of users.
On November 17, 2010, Qiyi released the full traffic data and announced to build China
First film
The door.
November 27, 2010 - December 15, 2011 Qiyi Marketing Conference
Beijing, Shanghai and Guangzhou
Three places solemnly held.
On January 4, 2011, iQiyi's first "Change Vision - Because I am Different" 2011 annual ceremony was held in Beijing.
On February 1, 2011, Baidu released its annual report and chairman of iQiyi
Robin Li
Eight months after the announcement of Qiyi online, the monthly users covered more than 100 million.
On March 9, 2011, iQiyi announced that in February 2011, the monthly unique users of Qiyi had reached 148 million, and Qiyi had covered more than 50% of China in just 10 months
Network video
User.
In mid-March 2011, iQiyi
iPad client
The number of independent users exceeded 800,000, ranking first in the industry.
On March 29, 2011, iQiyi Data Research Institute and Baidu Data Center jointly released "Baidu
Qiyi
Index ".
On April 1, 2011, iQiyi PC video client "Qiyi Video" was launched into public beta.
On May 18, 2011, iQiyi launched a member zone.
On May 19, 2011, iQiyi launched an APP zone.
On June 3, 2011, iQiyi launched a mid-chip advertisement.
On June 23, 2011, iQiyi released the strategy of "Qiyi Production" to establish network self-control
Industry standard
.
On July 1, 2011, iQiyi PC client Qiyi Video was officially launched.
On July 5, 2011, iQiyi was awarded
Shenzhou Computer
The 30 million advertising order is the largest single advertisement in the online video industry.
On July 7, 2011, iQiyi released the "cloud Power" strategy and launched a new version of the iPad client.
On August 4, 2011, Qiyi won the exclusive right to broadcast more than 1,000 fine animation sets.
On September 1, 2011, "Qiyi produced" the first TV series"
Online love
Start to broadcast
Advertising revenue
It's over ten million.
15 September 2011,"
Horror! Health alert
The end of the second season is planned to launch this year.
On September 20, 2011, the latest version of Qiyi Android phone2.0 was launched to realize multi-terminal movie viewing
Seamless docking
.
On October 21, 2011, "Change vision" Qiyi 2012 video full marketing Summit was held in Hangzhou.
On October 21, 2011, Qiyi released the "iQiyi Free to see" brand proposition to launch 200 million advertising plan.
On November 22, 2011, Qiyi Animation "Original change vision" forum was held in Beijing to sign a number of exclusive
Strategic cooperation
.
On November 24, 2011, Qiyi held the "Qiyi Production Changes the horizon" in Beijing
MOTOROLA
Cooperate with the press conference to achieve the multi-screen debut of "Qiyi production".
On November 26, 2011, Qiyi announced
Brand upgrading
Launched the "iQiyi" brand and launched a new logo.
On November 30, 2011, iQiyi took the lead in realizing the daily broadcast of self-made variety shows on the network.
On December 21, 2011, iQiyi first introduced the "floating screen" technology to highlight the network
Video advertising
Characteristic.
On January 5, 2012, iQIyi's "Change Vision Image China" annual ceremony opened in Beijing.
It was introduced by iQiyi on February 14, 2012
France
Dating reality show
Car full of romance
"Officially launched.
March 10, 2012,"
Animation industry
The "Development and Achievement Exhibition" was held in Beijing, and iQiyi was invited to participate as the only video website representative.
On March 26, 2012, iQiyi released the content strategy of "sharing the same taste" and opened the iPPC era of network video.
In March 2012, iQiyi APP terminal has covered 9,037 models and all operating systems, and the installed number of iPad clients has exceeded 5 million.
Mobile client
The installed capacity exceeded 36.8 million, ranking first in the whole industry.
On March 14, 2012,
Google
Video search
Person in charge
Tang Xing
Dr. Iqiyi
Chief technology officer
.
On March 26, 2012, iQiyi released the content strategy of "sharing sweetness and taste" to open the iPPC era of network video.
In April 2012, the monthly unique users of iQiyi reached 230 million, the monthly cumulative viewing time exceeded 42 billion minutes, the APP terminal covered 9,037 models and all operating systems, and the installed number of mobile phone clients was nearly 40 million, and the installed number of iPad clients was more than 6 million
Core data
Rank first in the whole industry.
On April 20, 2012, the second anniversary celebration of iQiyi was held in Shenzhen.
On April 22, 2012, iQiyi's new home page was grandly released to subvert the industry pattern and redefine "video website".
On April 24, 2012, iQiyi,
Sohu video
,
Tencent Video
Three video platforms first"
Video content cooperative organization
(VCC) ".
On May 10, 2012, the classic Japanese anime
The clever Ikkyu
"In iQiyi, iQiyi mobile client"
Qiyi
"And" Qiyi Animation "three platforms officially launched at the same time.
May 10, 2012, iQiyi "Campus video season" large-scale series of activities kicked off the first station Guangzhou station officially launched.
On May 17, 2012, iQiyi's new interview program"
Youth stuff
"Officially launched, popular anchor
Judin
Host the show.
On May 22, 2012, the urban emotional drama"
The summer of morning glory
"Sync up iQiyi,
Hunan Satellite TV
Iqiyi's "big platform push hot drama" strategy has been comprehensively upgraded.
15 March 2013
New weekly
"Year 2012
China video charts
With its high-quality video services, leading industry ranking and website influence, iQiyi won the "Video Brand of the Year" award, becoming the first video website in China to win this comprehensive blockbuster award.
On May 7, 2013,
Baidu
Announced the $370 million acquisition of the PPS Video business and the merger of the PPS Video business with iQiyi, with PPS acting as a subsidiary of IQiyi
Brand operation
. After the merger,
Gong Yu
Will be the new iQiyi company CEO, responsible for the new company
Unified management
.
[18]
On May 8, 2013, iQiyi joined forces
Henan Satellite TV
Invested tens of millions of cash to build a large-scale TV show
Chinese character hero
".
[19]
May 9, 2013, iQiyi support
Baidu search
Data release
"A search and a hundred screenings"
Precision advertising
.
On May 15, 2013,
Hangzhou Animation Festival
Iqiyi released the "China Animation Index Report" in the first quarter of 2013.
On May 17, 2013, iQiyi,
PPS
Team integration
Start, PPS Beijing staff moved into iQiyi headquarters.
On May 27, 2013, iQiyi and PPS teams were integrated and promoted
Wang Xiangjun
As chief marketing officer.
On May 30, 2013,
iresearch
In April 2013, iQiyi and PPS were combined for the first time
Video data
, iQiyi PPS
Synergistic effect
Obviously, user coverage is number one.
On June 13, 2013, iQiyi and PPS account system were fully opened, and members enjoyed the dual-platform ad-free viewing.
On June 20, 2013, iQiyi joined hands
High pass
A total of power saving technology, the same power can watch 2 times the video content.
On June 24, 2013, iQiyi,
PPS advertising
The system is open to build China's largest video advertising platform.
On June 25, 2013, iQiyi promoted the strategy of high-end events on the whole platform and exclusively broadcast the three major tennis Opens.
On June 26, 2013,
Hunan Satellite TV
, iQiyi jointly promoted"
Have good luck every day
", the first shot of the summer ratings.
On July 11, 2013, iQiyi and Beijing TV joined hands to promote cross-screen transmission of new media documentaries.
July 16, 2013, big data landing, iQiyi video push fully personalized home broadcast.
July 19, 2013,"
Have good luck every day
"Number one in a row,
Hunan Satellite TV
, iQiyi
Network linkage
Another good performance.
August 13, 2013, iQiyi"
Chinese character hero
"
quarter-final
Ratings fourth in the country, into the summer teachers hot recommendation program.
On August 13, 2013, iQiyi PPS integration completed the next mobile terminal
CDN
, P2P
Technology integration
; Iqiyi led the video website into the 1080P era.
On August 19, 2013, the second annual "Film Genre Short Film" was held
Venture capital season
The event launched iQiyi micro movie channel to help young filmmakers.
On September 3, 2013, TCL and iQiyi Qiangqiang
Cross-border cooperation
,
TV+
start
internetization
A new model.
On September 6, 2013, iQiyi mobile terminal pushed personalized home page, focusing on personal video interest mining.
On October 13, 2013, iQiyi Animation Carnival 2013, original animation with "Chinese dream".
On November 1, 2013, the exclusive copyright hit, and iQiyi led the independent broadcasting era in 2014.
On November 4, 2013, iQiyi mobile terminal introduced"
Quick pass
"Function, focusing on live-action video sharing services.
On November 6, 2013,
OpenStack
Summit, iQiyi invited to participate in the lead
Video cloud computing
.
On November 15, 2013, iQiyi "Open a new horizon" marketing sharing meeting
Shanghai Railway Station
Opening,
Maton
The studio was officially established.
On November 16, 2013, it was broadcast exclusively on iQiyi
Zhao Baogang
Emotional drama
Have something to support one's old age
".
Iqiyi Navigator video, November 20, 2013
H.265
Decoding technology, carry
MTK
On
Mobile video
The 1080P era.
On November 26, 2013, iQiyi was launched.
Green mirror
Rely on big data to deconstruct video content.
On December 19, 2013,
Silver heron
$66 million earned by iQiyi
Where's Dad Going, Season two
Web exclusive
Naming right
.
On December 25, 2013, TCL iQiyi TV TV+ sales exceeded 100,000, setting an industry record.
On December 30, 2013, iQiyi produced"
Life needs to be exposed
"Online, open domestic
debunking
Before you.
December 31, 2013,"
You from the stars
Detonate
Network on demand
Iqiyi audience customized detonating platform influence.
[20]
January 15, 2014, iQiyi"
Love Apartment 4
The premiere will be grand opening, starting the first battle of the opening year alone.
[21]
On February 25, 2014, iQiyi joined hands
Dolby
Issued a new version of the mobile terminal, into the video high-fidelity playback benchmark.
On March 19, 2014, iQiyi joined hands with China Micro Push 58 yuan "live + on-demand + interaction" integration
TV box
.
On April 18, 2014,
Iqiyi studio strategy
Start, Ma Dong, Liu Chun,
Gao Xiaosong
Three major studios appear.
April 21, 2014, CEO of iQiyi
Gong Yu
Attended the Beijing Film Festival, delivered a speech: Internet video achievement film dream.
On April 24, 2014,
Beijing
The selection of outstanding online audiovisual programs was announced, and iQiyi won seven awards.
In May 2014, iQiyi won the title of"
Top Gear
Exclusive broadcasting rights; The whole network premieres urban emotional drama"
Life revelation
".
On June 4, 2014, iQiyi carried
Nicky Wu
,
Liu Shishi
do
Sharp and benevolent teacher
"Exclusive premiere.
On June 6, 2014, Gao Xiaosong's talk show
Xiao Song's strange story
It will be available on iQiyi from June 6.
On June 12, 2014, the iQiyi World Cup channel was officially launched, and the famous mouth sat down to enjoy the football feast.
June 22, 2014, iQiyi"
Where's Dad going?
The first day of the second season broke 50 million views, more than 400% of the first season.
On July 17, 2014, iQiyi Pictures was officially established and launched the "Love 7.1 Movie Plan".
July 28, 2014, Huawei
honour
Reached a strategic cooperation with iQiyi to promote the "drama watching artifact"
Honor iQiyi X1
.
On August 6, 2014, iQiyi re-created the blockbuster self-made"
An incredible summer
"China, the United States and Japan jointly broadcast.
On August 27, 2014, iQiyi,
Huace Film
Declare established
Joint venture company
,
Du Fang
Will become CEO.
On September 16, 2014, iQiyi and Dolby deepened strategic cooperation to lead the evolution of video experience in China.
On September 19, 2014, iQiyi's self-made drama"
From the heirs of the stars
The full series was released on September 19.
On September 23, 2014, China's first online drama Industry Summit was held in 2014, leading the evolution of film and television content in the next decade.
September 26, 2014, August PC video: iQiyi PPS eighth consecutive crown, per person watched more than 50 minutes per day.
[22]
September 28, 2014, iQiyi Cheng
Busan Film Festival
Partner, and then join hands with international film events.
On September 29, 2014, Ministry of Culture, iQiyi,
Communication University of China
Jointly released the China Animation Index Report.
On September 30, 2014,
International copyright
Forum held iQiyi alone won the "national copyright demonstration unit".
Iqiyi animation, October 8, 2014
Summit forum
The Internet is changing China
Animation market
The pattern of...
On October 9, 2014, iQiyi Busan Film Festival signed contracts with Lotte and Fine Cut to win 100 films
Korean film
Exclusive copyright.
On October 10, 2014, my father left and my brother came to the Chinese version of"
Running Man
"On iQiyi.
On October 15, 2014, iQiyi exclusively launched on October 14.
darling
Zhao Wei version of the documentary.
October 16, 2014, iQiyi exclusive live broadcast
Chen Xiang
Concert 4K
ultra
Audio-visual experience.
October 16, 2014,"
Heart flower way to put
"Scriptwriter Dong Ruinian works on iQiyi Network drama"
All that harem stuff
".
On October 17, 2014, the Top Variety non-stop Chinese and Korean versions of"
Run, brother.
Meet iQiyi.
On October 20, 2014, "No video no marketing" : iQiyi opened 2015 network video
Content marketing
curtain
.
On October 21, 2014, the 4+X super network drama strategy was launched and iQiYI led the network drama into the quality era.
Iqiyi, October 22, 2014
Invest in China
The first commercial creative documentary will be shown overseas.
On October 24, 2014, iQiyi co-produced"
One step away
The first batch of video plays exceeded 10 million.
On October 23, 2014, iQiyi's "Golden Moment" became the most valuable video advertising product.
Iqiyi, October 24, 2014
Golden bounty
Winning five awards, content marketing is once again respected by the industry.
On December 8, 2014, iQiyi said
letV
's"
Fly TV Browser
Block its advertising, so it asked LeEco to claim 1 million yuan.
[23]
On January 4, 2015, the annual blockbuster variety show
Dream maker
"Landed exclusively on iQiyi on January 9.
On January 4, 2015,
Iqiyi personalized movie channel
Online for users to "private customized" watching platform.
On February 4, 2015, iQiyi won the "2014 Most Popular APP Award".
On February 4, 2015, iQiyi launched Video out upgrade technology for video recognition
Intelligent age
.
February 5, 2015, following Intel, NVIDIA, iQiyi again
University of Science and Technology of China
,
Shandong University
Reach strategic cooperation on video deep learning.
On February 10, 2015, iQiyi produced"
Business creativity in China
quilt
China Advertising Museum
Collect.
On February 11, 2015, iQiyi was awarded the "2014-2015 Time Mark Annual Best.
Innovation power
Video website Award ".
On February 11, 2015, iQiyi will broadcast 2015 exclusively worldwide
CCTV (China Central Television)
Year of Goat
Spring Festival Gala
.
On February 12, 2015, iQiyi won the "2014 Internet most popular video Website".
On February 16, 2015, iQiyi exclusive live Spring Festival Gala strategic cooperation microblog to create a one-stop "cross-network interaction".
On February 17, 2015, the exclusive live broadcast of iQiyi Spring Festival Gala opened the bullet screen mode to tease the whole people.
On February 19, 2015, iQiyi exclusively broadcast the CCTV Spring Festival Gala of the Year of the Sheep
Global online
Live stream recording.
On February 26, 2015, the "Victoria's Secret swimwear Show" will debut tomorrow exclusively on iQiyi
Hd live streaming
.
On February 27, 2015, iQiyi Spring Festival Gala was held worldwide for the first time in its history
webcast
It has been hotly debated by overseas media.
On February 28, 2015, iQiyi CCTV Spring Festival Gala of the Year of the Sheep led the industry with 110 million on-demand broadcasts.
On March 2, 2015, iQiyi premiered the zero-window period on the whole network.
The Wolf Totem
"And six other New Year blockbusters.
On March 3, 2015, iQiyi's historic live Spring Festival Gala video network interaction began.
On March 10, 2015, Metersbonwe once again joined hands with iQiyi
Fantastic theory
": The Internet variety era is coming.
March 11, 2015, February iQiyi media attention first
Website visits
It was up 6% quarter-on-quarter.
On March 13, 2015, iQiyi participated in the drafting of the first"
China mobile Internet advertising standards
"Published.
March 18, 2015, iQiyi"
Fall in love with supermodels
"Held the global premiere ceremony video + e-commerce can see" purchase ".
On March 20, 2015, iQiyi's "Online Film Festival" will showcase 22 blockbusters of the Hong Kong Film Festival.
March 24, 2015, "Ghost Director"
Wang Jing
A total of six films will be released in cooperation with iQiyi Pictures.
On March 25, 2015, iQiyi two trumps made their own variety show
Celebrity wardrobe
Big money for the title.
On March 27, 2015, "Beauty teacher" relayed "Overlord President" iQiYI self-made drama"
My beautiful teacher
"Online.
On March 30, 2015, iQiyi PPS ranked first in the industry and led the three core data comprehensively.
On March 31, 2015, orphaned families paid attention to the iQiyi public welfare search platform to find relatives through the power of the network.
April 3, 2015,"
Fall in love with supermodels
Two plays broke 20 million iQiyi to create an Internet fashion ecosystem.
On April 10, 2015, iQiyi's self-made drama"
My beautiful teacher
Traffic broke 100 million in the same period
webdrama
Top of the list.
On April 13, 2015, iQiyi once again entered the international auction
Cooperative network
Co-produced by LINE
My neighbor is EXO
".
On April 13, 2015, the Beijing Film Festival and iQiyi "Online Film Festival" 103 excellent films will be launched.
It will be broadcast exclusively on iQiyi on April 16, 2015
34th Hong Kong Film Awards
The award ceremony.
On April 20, 2015,
Iqiyi universal player
: Create a simple and powerful local video playback experience.
On April 23, 2015, iQiyi was fully adapted
Apple Watch
Video big data or will usher in a new breaking point.
April 30, 2015,"
Running man Season two
Iqiyi broadcast 200 million hao take 30% of the whole network traffic.
On May 5, 2015, iQiyi PC data in March led the average daily UV to the top for three consecutive months.
May 6, 2015, iQiyi"
Psychological crime
On May 8, self-made ushered in the 3.0 "super network drama" era.
On May 8, 2015, five years later, iQiyi will be more than just a video website.
On May 8, 2015, the wave of the new experience era hit, and iQiyi's "iJOY Enjoy marketing" was launched in Sanya.
On May 12, 2015, iQiyi commissioned the "Chinese version"
I'm going to school
The show is scheduled to launch in the summer.
On May 13, 2015, iQiyi launched Figure out intelligent recognition technology.
face scan
"In the video business opportunities.
On May 18, 2015, defining the new game of content marketing iQiyi
Fantastic theory
Capture
Golden Pupil Award
The grand prize.
On May 20, 2015, the word-of-mouth hit"
Psychological crime
Traffic broke 50 million diversified innovation leads the new era of "pure network content".
On May 21, 2015, iQiyi was awarded"
The Journey of Flower
Exclusive
Network copyright
Get through
pan-entertainment
IP industry chain.
On May 28, 2015, IQIYI's "iJOY Enjoy marketing" in the era of "technology + content" dual drive marketing was favored.
On June 3, 2015, the 2015 Network Variety Show Industry Forum was held in Beijing.
Internet plus
"Variety" to create an open cooperation model.
On June 3, 2015, "The More Authentic, the more Passionate" WangLaoji and iQiyi
Grave robbing notes
Reached strategic cooperation.
On June 9, 2015, iQiyi super network drama"
Grave robbing notes
On June 12, members can enjoy the full episode.
On June 11, 2015, iQiyi opened the"
The Journey of Flower
IP industry chain pan-entertainment
Strategic layout
Clear.
On June 12, 2015, iQiyi Entertainment Channel launched its fifth anniversary to create the first position of entertainment information.
On June 12, 2015, "The Journey of Flower" dominated the screen and led the whole network with 120 million feature streams on iQiyi.
On June 15, 2015, iQiyi won
World Intellectual Property Organization
Copyright gold award domestic only award-winning Internet station.
On June 15, 2015, iQiyi "Online Film Festival" will be screened for 18 sessions
Shanghai International Film Festival
53 films.
June 15, 2015,"
Weird talk second season
Advertising revenue broke 100 million into the "Tuyere" benchmark innovative Internet variety records.
On June 17, 2015, iQiyi and
Jingdong
6.18 Exclusive cooperation open cloud platform to deepen the layout of video e-commerce.
June 18, 2015, iQiyi"
The Journey of Flower
"Flow sword point 400 million"
Phenomenal order
"IP" helps deepen the pan-entertainment layout.
On June 19, 2015,
Tan Weiwei
June 21 in Beijing, iQiyi members can enjoy the concert HD live broadcast.
On June 24, 2015, iQiyi,
Tsingtao Beer
Produced a short film
Cross Jupiter
"Online expansion video
Membership marketing
New territory.
June 29, 2015, iQiyi"
The Journey of Flower
The number of plays of the same name game broke 1.1 billion public test results.
On July 1, 2015, iQiyi's "Wonderful Flower Said 2" premiered to break 40 million and lead the pure network content into the golden age.
On July 2, 2015, iQiyi and
Paramount Pictures
Reached a massive film library cooperation covering 800 completed films and future works.
July 6, 2015, iQiyi"
Grave robbing notes
"Traffic broke 1 billion lit
Chinese netizens
Video VIP members buy enthusiastically.
On July 7, 2015,
Super IP
Subverting the traditional pattern of iQiyi APP sweep
App store
The leaderboard.
On July 10, 2015, iQiyi expanded the VIP membership card sales channel and entered the first batch of physical cards
7-11
A convenience store.
On July 13, 2015,
Xie Na
Join in
Oh, my God
Iqiyi to create diversity
Pure net variety show
The system.
On July 15, 2015, "I go to school" set file on July 16, iQiyi opened up the high-quality variety IP industry chain.
July 22, 2015,"
I'm going to school
"Single episode broadcast broke 70 million iQiyi variety hit a new high traffic.
On July 23, 2015, iQiyi PC monthly users reached 325 million and continued to lead the whole network video market.
On July 24, 2015, iQiyi created a multi-VIP member content film library with a number of big network movies with traffic exceeding 10 million.
On October 14, 2015, iQiyi VIP member brand was fully upgraded.
Huang Bo
,
Angelababy
,
Yang Yang
Become iQiyi VIP member brand spokesperson.
[24]
On February 12, 2016,
Baidu
Announced that the company's Board of directors received the company's Chairman and CEO
Robin Li
And CEO of iQiyi
Gong Yu
A preliminary non-binding proposal to acquire 100% of iQiyi shares. The deal, which excludes cash and debt from contracts, values iQiyi at $2.8bn.
[25]
On February 26, 2016, iQiyi broadcast Angelababy's Shanghai birthday party
angelababy fan group
For the 10th anniversary, the cumulative number of online viewers accounted for 23.25% of the total number of viewers of iQiyi Entertainment's birthday party, ranking first.
[26]
July 25, 2016, Baidu
president
And Chief Executive Officer
Robin Li
And the CEO of iQiyi
Gong Yu
In a letter to Baidu's board of directors on behalf of the buyer consortium, the company announced the withdrawal of the privatization offer of iQiyi made in February 2016. The letter stated that the buyer's consortium, after multiple rounds of communication and negotiations with a special committee composed of three independent directors, had been closed as a result
Transaction structure
And the purchase price and other aspects could not reach an agreement, the buyer consortium decided
Withdrawal of offer
To end plans to acquire all of Baidu's 80.5 percent stake in iQiyi.
[27]
On December 1, 2016, iQiyi's "new cinematography" self-made network film strategic cooperation conference was held in Beijing. At the press conference, iQiyi senior vice president
Yang Xianghua
with
SONY
Film and television entertainment
Peking
Representative office
Chief representative
,
Greater China
Huang Dai, Vice President of Distribution, Sales and Production, jointly announced the strategic cooperation between the two parties, and the future of the two parties
Cooperative development
A series of film projects.
[28]
On February 21, 2017, Baidu announced its subsidiary
Holding subsidiary
Iqiyi has completed a $1.53bn convertible bond subscription, of which Baidu subscribed $300m.
[29]
At the end of 2017, iQiyi had 50.8 million subscribers.
[2]
On February 28, 2018, iQiyi applied in the United States
NASDAQ
Go public. The company plans to raise as much as $2.4 billion, offering 125 million shares
American Depositary Receipt
, estimated
Issue price
The range is $17 to $19.
[2]
[30]
On April 27, 2018, iQiyi and
Jingdong
Group (hereinafter referred to as Jingdong) officially reached an agreement on online entertainment and
E-commerce website
Exclusive strategic cooperation of members' rights and interests. After the cooperation is reached, the user becomes an annual card member of any platform of iQiyi or Jingdong, and can obtain the corresponding membership rights and interests of the cooperation platform at the same time by completing the entitlement collection and activation. That is, iQiyi annual card members can get Jingdong PLUS privileged price, freight coupon gift package, exclusive customer service, door-to-door returns and other exclusive rights and interests; Jingdong PLUS members can get exclusive rights and interests of iQIyi VIP members, such as exclusive VIP content, exclusive audio-visual experience for members, exclusive activity participation, and derivative privileges around movies and television.
[31]
On July 13, 2018, the exclusive meeting for iQiyi VIP members was held in Beijing and officially announced on the spot
Chen Weiting
Acting as iQiyi VIP member spokesperson.
[33]
On July 17, 2018, iQiyi announced that it had completed the acquisition of Skymoons
Inc.
And Chengdu
Celestial interaction
100% of Digital Entertainment Limited.
[34]
On August 6, 2018, iQiyi,
Xinying Sports
Establish a joint venture company, unified operation
Iqiyi Sports
.
[6]
On November 12, 2018, under iQiyi
On-demand cinema
Yuke Zhongshan store through the United States THX certification.
[35]
On January 15, 2019, iQiyi announced
Zhang Yixing
Become a spokesperson for new VIP members, and launch "Happy to enjoy"
Brand advertising
.
[36]
In 2019, the number of iQiyi members reached 96.8 million, and the revenue of members reached 3.4 billion yuan.
[37]
In August 2019, the number of iQiyi members exceeded 100 million.
[38]
On June 11, 2019, iQiyi was selected as"
2019 Forbes China's Most Innovative Companies list
".
[11] 10 -
On November 7, 2019, IQIyi (IQ.US) released Q3 2019
Financial report
Total revenue reached 7.4 billion yuan, and subscriptions accounted for more than half of revenue for the first time.
[39]
On March 2, 2020, iQiyi (II.US) lost 10.3 billion CEO in 2019
Gong Yu
The membership fee is too low and the price will be raised.
[40]
On September 27, 2020, iQiyi was awarded
The fourth Net Film Festival
Annual innovation value
Network platform
[41]
.
In October, people familiar with the matter said that iQiyi, a Chinese video-streaming platform listed in the United States, had selected banks to arrange Hong Kong
Secondary listing
Matter.
[55]
In December, iQiyi launched online dramas, children's, animation, dynamic comics, documentaries,
Game video
The field is completely new
Separate account
Rules, from the previous based on the member click to the member viewing time of the split account, while adding incentive funds and subsidies.
[61]
On December 15, 2021, iQiyi VIP members' Weibo message will update the subscription price of iQiyi Gold VIP members from 0:00 on December 16. At the same time, it will provide one year to maintain the original price service for users who have previously purchased and have not cancelled the continuous monthly/quarterly/annual package service of iQiyi Gold VIP members.
[64]
On December 15, 2021, the official Weibo of iQiyi announced that the subscription price of iQiyi Gold VIP members will be adjusted from 00:00 on the 16th: the price of package year, monthly card and seasonal card will remain unchanged
Amount of increase
Between 9% and 20%. Among them, the price of ordinary monthly cards rose the most, from 25 yuan to 30 yuan; The price of the package has gone up from 19 yuan to 22 yuan
.
[66]
In January 2022, iQiyi announced the appointment
Wang Jun
For the company
Chief financial officer
.
Wang Xiaodong
No longer serving as iQiyi for personal reasons
Chief financial officer
He will continue to serve in an advisory capacity until April 30, 2022.
[68]
On the morning of January 28, iQiyi released the "iQiyi" App adapted to the car terminal, and announced that it had reached cooperation with FAW-Volkswagen, which has been in FAW-Volkswagen since January 28
Pure electric vehicle
ID. family
Turning engine
App store launches download service
Yes.
[69]
On March 29, 2022, iQiyi announced that its channel is now online
Canada
And Roku devices in the US.
[74]
On May 20, 2022, iQiyi released a list of 24 movies in the next two years, including 17 theatrical movies and 7 online movies.
[79]
On July 18, 2022, iQiyi announced on its official website that the company had partnered with
trill
In a definitive agreement, the Company will license selected content to Douyin and publish it in short videos edited in a mutually agreed format, and the two parties will also cooperate in other business areas.
[82]
On July 19, 2022, iQiyi and
trill
The group announced a partnership that will revolve around
Long video
content
Secondary creation
And promotion and other aspects of exploration. Iqiyi will license to Douyin Group the long video content that has the right of information network transmission and sublicensing in its content assets, including"
Theater of the Mist
Many of the plays are used for short video creation. In the future, Tiktok Group
trill
,
Watermelon video
,
Toutiao
And other platform users can create these works again.
[83]
In November 2022, iQiyi released a cooperation model for sharing accounts of network micro-short plays. For upstream micro drama creators, a single episode length of 2 to 15 minutes and complete and coherent drama, can be distributed through the member payment or CPM advertising distribution model online love
Qiyi Platform.
[85]
On May 17, 2024, iQiyi announced its financial results for the first quarter of 2024. Later, Gong Yu, founder and CEO of iQiyi, confirmed in a conference call that the company will no longer disclose the specific number of members in each quarterly earnings report.
[105]
December 12, 2019,"
Huizhu Network ·2019 Hurun Brand list
"Released, iQiyi with 26 billion yuan
Brand value
Ranked 65th; Ranked 32nd in "2019 Hurun Most Valuable Private Brand", ranked 2nd in the country in terms of brand value of film and television media in 2019, and 2nd in the private sector.
[42]
On January 3, 2020, it was listed on the top 500 listed companies by market value in 2019, ranking 125th.
[43]
On January 9, 2020,
Hurun Research Institute
Released "2019 Hurun China Top 500 Private Enterprises", iQiyi ranked 67th with a market value of 97 billion yuan.
[44]
No. 343 on the 2021 Fortune List.
[51]
In July 2022, iQiyi Co., Ltd. ranked 393rd in the 2022 Fortune China 500 list.
[81]
In July 2023, it ranked 437 in the 2023 Fortune China 500 List.
[98]
In September 2018, it was reported that"
Toutiao
"Without permission
Short video
Way on its mobile end
Application program
Online broadcast hit
Film and television works
"
The Yanxi Palace
",
Beijing iQiyi Technology Co., LTD
To infringe upon the work
The right to information network communication
On the grounds that
Toutiao
"Operator
Beijing Bytedance Technology Co. LTD
Go to court and ask the other party to stop immediately
tort
And compensation for economic losses and reasonable expenditures totalling 30 million yuan, the Haidian court accepted the case.
[47]
In November 2018, according to the Haidian Court network, iQiyi produced programs due to dissatisfaction
The Wonderful Eclipse of Light
Before the official launch was
Douban.com
Friends slander, a few days ago
Reputation right dispute
On the grounds of suing the Douban network operating main body. Iqiyi asked Douban to delete the infringing articles, make a public apology, provide the real identity information of the three users, and compensate for economic losses of 500,000 yuan. Iqiyi believes that the articles on the website have a very negative impact on the reputation of the show and have damaged it
Legal rights and interests
The case is under further trial.
[48]
On June 2, 2020,
Beijing Internet Court
"Iqiyi"
Qingyuk
"
Advance vod
Case ". The judgment said that "advance on-demand broadcasting" was illegal and constituted a breach of contract, and the defendant iQiyi provided the plaintiff with the vip member rights and interests originally enjoyed by the plaintiff for 15 consecutive days, and the defendant compensated the plaintiff
Notary fee
$1,500 in damages, plaintiff dismissed other
claim
.
[49]
On August 6th, 2020,
Beijing cultural market comprehensive law enforcement Corps
The illegal and illegal problems of the video platform "iQiyi" were investigated and dealt with intensively, and a total of 3 violations were investigated and dealt with
Administrative punishment
Three pieces. The details are as follows:
1. The publication of "iQiyi" has induced minors to break the law and render violence,
Terrorist activity
Such content of two online games
Explanatory video
There is a transmission of audiovisual programs containing prohibited content
Illegal act
, issued a warning and fine
RMB
Administrative penalty of 30,000 yuan.
2. "Iqiyi" published two music videos containing criminal content, exist
Business Internet culture unit
Providing the Internet with prohibited content
Cultural product
For illegal acts, an administrative penalty of 30,000 yuan shall be imposed.
3. An administrative penalty of a warning and a fine of RMB 30,000 was imposed on "iQiyi" for illegal acts of broadcasting audiovisual programs containing prohibited content in a 5-episode imported documentary that contained prohibited content.
[50]
On August 18, 2021,
Information and Communications Administration of the Ministry of Industry and Information Technology
List of apps reporting problems: iQiyi (
Developer:
Beijing iQiyi Technology Co., LTD.) involved "illegal calls
Address book
And geolocation permissions.
[52]
On August 25th, 2021,
China Television Artists Association
Organized the "Chongde cultivation and self-improvement - China Association of Vision.
Television art
worker
Professional ethics
And fashion construction work symposium ". At the meeting, iQiyi and other platforms have always insisted on drawing a clear line with the improper trend of the industry and resisting unreasonable
Remuneration for a film actor
To resist industry irregularities, to resist tax evasion, and to cancel the next few years
Idol talent show
And any off-site voting.
[53]
On November 1, 2021, according to Taiwan's"
Business Times
"Reported that iQiyi's Taiwan agent
Euroantimony Entertainment Limited
A few days ago, the announcement said that due to the long-term unfriendly attitude of the Taiwan authorities, after a review and evaluation, iQiyi decided to expire the contract with Euroantimonic Entertainment Co., Ltd. at the end of this year, no longer renew the contract, and officially end the relevant business cooperation.
[56]
On November 12, 2021, iQiyi was on schedule
Zhejiang Province
The Consumer Protection Commission submitted a rectification report to the Zhejiang Consumer Protection Commission on November 5, 2021
Make an appointment with
5 items mentioned in the meeting
Membership service
The problems are replied one by one and corresponding rectification measures are taken.
[58]
On November 19, 2021, Zhejiang Provincial Consumer Protection Commission will meet
Video website
The rectification commitment and the progress of the rectification are made public, and the majority of consumers are invited to jointly supervise. Iqiyi has pledged to rectify the problems involved.
[59]
On December 1, 2021, iQiyi employee Zhang Zhangxiang
China Business News
The reporter reflected that iQiyi is currently downsizing, the proportion of layoffs is between 20% and 40%, and the layoff compensation is temporarily pressed
N+1
"But the current layoff policy is still changing, and the specific number of payments still exists.
uncertainty
"
[60]
December 1, 2021, according to
Sina Technology
Sources said that iQiyi began a round of large-scale layoffs, a number of laid-off workers said that the layoffs are the largest round of layoffs in the history of iqiyi, some departments were almost all cut, even such as content,
Learning Products
And other profitable sectors also have indicators.
[62]
In 2021, iQiyi will update the Gold VIP membership subscription price from 0:00 on December 16. At the same time, users who have previously purchased and have not canceled the aforementioned continuous monthly/quarterly/annual package service will be provided with the original price service for one year.
[63]
On December 15, 2021, iQiyi announced the price increase of its members: the package year is unchanged, and the package month is on
Tone.
[65]
On January 7, 2022, iQiyi launched a free viewing activity, which is limited to
Xi 'an City
and
Xianyang City
Mobile phone number
Users, free viewing time from January 7 to February 6.
[67]
In March 2022, Beijing iQiyi Technology Co., Ltd. and
Guangzhou Huya Information Technology Co., LTD
Unfair competition
The legal documents of the second instance of disputes shall be made public.
Documents show that the first instance plaintiff iQiyi company sued that Huya company without permission, through its development and operation
Huya Live
The platform provided the works involved in the case to the public in the form of live broadcasting without authorization.
Nirvana in Fire
", infringed iQiyi company enjoy
copyright
Constitutes unfair competition.
The court of first instance held that Huya Company, when it should have known the existence of the behavior of the involved anchor broadcasting the involved works, did not take reasonable and effective measures to stop it, which was subjectively wrong and constituted
Aiding infringement
Shall bear the corresponding
Legal responsibility
Finally, the Huya company compensated iQiyi Company for a total of 230,000 yuan.
Tiger Tooth appealed. The court of second instance heard that Huya company was involved in the case
Network user
The act of infringing iQiyi's copyright by using the broadcast room involved in the case constitutes knowledge and shall bear the liability of helping the infringement; The amount of compensation determined by the court of first instance was also reasonable. Therefore, the court of second instance rejected the Huya company
Request for appeal
,
Uphold the original judgment
.
[73]
United States Eastern time
On March 30, 2022,
United States Securities and Exchange Commission
(SEC) listed iQiyi and five other Chinese enterprises in the"
Foreign Companies Accountability Act
Provisional list. It is reported that the five companies need to provide evidence to the SEC by April 20 that they are not eligible for delisting. If they cannot prove it, they will be placed on the "definitive delisting list".
[75]
On April 21, 2022, according to the disclosure of the US Securities and Exchange Commission, iQiyi and other five companies
China Concept Stock
Companies have been moved from the "pre-delisting List" to the "Definitive Delisting List", and these companies are the third batch of Chinese companies to be included in the list.
[78]
In January 2023, iQiyi App began to limit the TV projection screen: gold VIP only supported
480P
Show the screen.
[89]
On January 11, 2023, due to business adjustments, members' rights and interests were transferred under the function
Thread.
[92]
On January 31, 2023, iQiyi was sued by users for "restricting screen casting", and the court has filed a case.
[90]
On February 1, 2023, iQiyi issued a response saying: "We have received a request for comment
articulation
The response notice of the change will be based on respect for the law, respect for the contract and respect
Consumer rights and interests
The principles of the United States are taken seriously and carefully."
[91]
On the morning of February 20, 2023, iQiyi released a description of the optimization of iQiyi member service through its official Weibo account.
[95]
From August 1, 2023, the film cooperation mechanism will be further opened up and the cooperation process will be simplified. For films that have obtained the "Network drama film distribution license" or the "State Film Administration Film Release License" and meet the requirements for the first broadcast of members, iQiyi will cancel the review process of the finished film platform.
[99]
In December 2023, Beijing, Tianjin Consumer Association, Hebei Provincial Consumer Protection Committee jointly interviewed iQiyi and Qingdao Dream Bloom Technology Co., LTD. In 2022, "iQiyi Adventure VR glasses" carried out promotional activities on the platform, claiming that the gold card was returned after continuous success, but some consumers reflected that the gold card of the successful offspring could not be redeemed. In accordance with the public welfare responsibilities entrusted to consumer organizations by the "Consumer Rights and Interests Protection Law", relying on the Beijing-Tianjin-Hebei consumer organization cooperation rights protection mechanism, the Beijing-Tianjin-Hebei Consumer Association organization jointly conducted an interview investigation of Dream Want to Bloom and iQiyi.
[102]
Award time
|
award
|
prizewinner
|
awards
|
|
January 2022
|
Organized by CAC, Network Communication Bureau of CAC,
China Internet Development Foundation
CCTV network hosted
[87]
|
2021 China Positive Energy"
One hundred for five
Network quality selection, "100 fine network positive energy animation audio and video works"
|
Chinese Doctor Campaign Edition
[88]
|
Win a prize
|
December 2022
|
Winner of the 2022 Golden Pupil Award
[86]
|
Original Content unit Original Drama Group Gold Award
|
"Cultural, government and Enterprise" in-depth cooperation of film and TV drama IP wind up Luoyang"
|
Win a prize
|
Original Content unit Original IP Group Silver Award
|
"Iqiyi Huaxia Ancient City Universe Luo young marketing"
|
Win a prize
|
||
Gold Award in PR and Brand Building for Content Marketing Unit
|
A Show on Fire, a City.
|
Win a prize
|
||
Silver Award for Content Marketing Unit Entertainment Marketing Group
|
Coca-Cola's Possible War
|
Win a prize
|
||
Bronze Award in Media Group of Content Marketing Unit
|
"Fog Theater" Audio-visual Play "Creative advertising to help warm the heart of Public Welfare"
|
Win a prize
|
||
April 2023
|
2023 Capital TV program spring push
[97]
|
Audio-visual platform of the year
|
iqiyi
|
Win a prize
|