iqiyi

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Iqiyi is made up of Gong Yu Created online on 22 April 2010 Video website On November 26, 2011, the "iQiyi" brand was launched and a new logo was launched. [1-2] At the beginning of its establishment, iQiyi adhered to the company philosophy of "enjoy quality" and took" User experience "For the mission, through continuous technical investment, Product innovation To provide users with a clear, smooth and user-friendly viewing experience.
May 7, 2013 Baidu purchase PPS Video business, and merged with iQiyi, is now a platform under Baidu Inc. Iqiyi in the United States on March 29, 2018 NASDAQ Go public , Stock code : IQ. in Times Square, New York, USA Iqiyi took out a large advertisement to celebrate the listing. [3-5]
On August 6, 2018, iQiyi, Xinying Sports build Joint venture company , unified operation Iqiyi Sports ; On August 8, iQiyi won the Best Innovative Operation Award of the Year at the Golden Games Awards. [6] On September 3, iQiyi issued a statement saying that it would close the display of the reception data of the whole station from now on. [8] On November 29, iQiyi announced that it planned to issue a convertible with a total principal of $500 million Senior bond . [9]
On June 11, 2019, iQiyi was selected as" 2019 Forbes China's Most Innovative Companies list ". [11] 10 - In December 2019, iQiyi was selected 2019 China Brand Power Ceremony Model 100 brand. [12]
In July 2023, iQiyi ranked 437 on the 2023 Fortune China 500 list. [98]
Website name
iqiyi
Headquarters location
China Beijing
Online time
March 29, 2018
Website slogan
Enjoy quality
Foreign name
iQIYI
industry
Network video
Establishment time
April 22, 2010
Legal representative
Geng Xiaohua
Annual turnover
28.994 billion yuan [13] (2020)
Number of employees
8,577 people (2019)
Company address
1101, 11th Floor, No.2 Haidian North 1st Street, Haidian District, Beijing
Founder and CEO
Gong Yu
Brand keyword
Quality youth fashion [14]
Corporate culture
Simple think simple
Software type
Video platform [4]
Affiliated company
Baidu

Development course

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EDITOR
Iqiyi, China's high-quality video entertainment Service provider . April 22, 2010 officially launched, adhering to the "enjoy quality" Brand slogan Actively promote product, technology, content, marketing and other all-round innovation, to provide users with rich, high-definition, smooth professional video experience, is committed to let people equal and convenient access to more and better videos. Iqiyi has successfully built a network that includes e-commerce, game , Cinema ticket And other businesses inside, connecting people and services video Commercial ecology , leading video websites Business model the diversification Development.
Iqiyi quality, youth, fashion Brand tonality Deeply rooted in the hearts of the people, the vast number of young users around the world. Iqiyi build covers movie , teleplay More than ten types of legitimate video content libraries, including variety shows and animation, and through the continuous promotion of the strategy of "iQiyi production", the "pure network content" has entered a full category and high-quality era in the true sense. At the same time, as a video website with a large number of paying users, iQiyi advocates the VIP membership concept of "light luxury neo-ism" and advocates people's high quality Details of life The pursuit of, adhere to the majority of VIP members to provide exclusive boutique content, the ultimate audio-visual experience, as well as unique offline member services.
In 2014, iQiyi established search and video data understanding on a global scale Human behavior Iqiyi Brain, a video brain, uses big data to guide the production, production, operation and consumption of content. And through the powerful cloud Computing power , bandwidth reserves and a global video distribution network to provide users with better video services. The new is driven by dual core in technology and content Experience marketing Time, iQiyi creatively proposed "iJOY enjoy marketing" Customer service Values and methodology . Through multi-screen touch points, creative content, technology optimization, interactive participation, purchase and other paths to comprehensively improve ROI, so that customers enjoy Innovative marketing Bring success and happiness.
In the future, iQiyi will focus on diversified content reserves, personalized product experience, Customized marketing The service sector continues to drive the video experience revolution. Continuously improve the ability to connect people and services, and better change people's lives. [14]
Previously, iQiyi had tried to enter the Taiwan market several times, but was blocked several times due to the regulations on the output and input of the film and television industry Taiwan authorities The economic department rejected. After that, iQiyi through the "proxy" way, relying on the location Taipei City Inner Lakes District The distributor of Antimony Entertainment Co., Ltd. is finally operating in Taiwan. [15]
On August 6, 2018, iQiyi and New English Sports Media, a subsidiary company of Contemporary Mingcheng, jointly announced that the two sides would be established Beijing new love sports media Technology Co., LTD The independently operated new company will actively build a super online sports platform and unify the operation of the merged iQiyi sports platform, which includes the New English Sports company Xinying Sports App, iQiyi Sports channel , Xinying Sports App and Xinying Sports Network and other terminal names will also be officially renamed iQiyi Sports. [6]
On October 15, 2020, in accordance with the relevant announcement of the competent department of economic affairs of the Taiwan authorities, the company completely stopped the customer service of iQiyi Taiwan station. [16]
On October 4, 2021, iQiyi announced that it would officially cancel the pre-on-demand broadcast of the series, and cancel the content promotion patches visible to members, hoping that users can get a better experience. The move prompted netizens to comment: "Very good" and "good job this time." [54]
On November 5, 2021, Zhejiang Provincial Consumer Protection Commission again interviewed iQiyi on member service issues. [57]
On March 3, 2022, "iQiyi Network Movie" announced that since April 1, 2022, iQiyi has officially upgraded the network movie cooperation model. Iqiyi decided to upgrade the new business model of on-demand distribution of some high-quality network movies, that is, for some high-quality movies selected by iQiyi, iQiyi Cloud cinema Premiere, divided into a single on-demand paid + member viewing Two stages Broadcast. Both stages are split with partners. [70]
In 2022, iQiyi and Baidu , the financial investor consortium signed the subscription agreement, Private financing 285 million dollars. [71]
On June 30, 2022, iQiyi announced a partnership with Thailand Max Telecom operator Advanced Info Services Plc. (AIS) entered into a strategic partnership. Both sides will be on iQiyi International edition members-only co-marketing Through the cooperation, AIS users will be able to conveniently open iQiyi VIP membership service on the AIS official website. [80]
In July 2022, trill We have reached cooperation with iQiyi and will explore the secondary creation and promotion of long video content. Iqiyi will authorize to Douyin Group the long video content in its content assets that has the right of information network transmission and sub-license, including many high-quality plays such as "Fog Theater", to conduct short videos Create. [84]
As of December 31, 2022, the number of iQiyi members rose to 120 million. [96]
On February 15, 2023, iQiyi and Baidu announced a cooperation, and iQiyi will fully access Baidu's "Wenxin Word", and the two sides will jointly explore the future AIGC The technology is applied to iQiyi content search, content promotion and distribution, content creation tools, novel creation and other businesses. [93]
On February 20, 2023, iQiyi officially released a VIP member function adjustment note, saying that after careful consideration and urgent research and development, it made adjustments for screen projection services and login device rules. [94]
On October 19, 2023, the signing ceremony between the National Tourism Administration of Thailand and strategic partners was held in Beijing. The National Tourism Administration of Thailand and Ant Group, Ctrip Group, Huawei, iQiyi, Carefree Travel, Meituan, Spring Airlines and Sina News signed a "strategic cooperation letter of intent" for Thailand tourism. [100]
On October 23, 2023, iQiyi launched AI search, which for the first time applied generative AI technology to three search scenarios: character search, story search, and star search. [101] In December, according to the official Weibo message of HarmonyOS, iQiyi completed the Beta version of Hongmeng native application. [103]
On February 28, 2024, iQiyi (NASDAQ:IQ) announced its unaudited financial results for the fourth quarter and full year ended December 31, 2023. Total revenue for the year was 31.9 billion yuan, up 10% year-on-year. Based on Non-GAAP financial indicators (hereinafter referred to as non-GAAP), the annual operating profit was 3.6 billion yuan, an increase of 68%, and achieved large-scale operating profit for two consecutive years. Full-year revenue and Non-GAAP operating profit both increased by double digits year-on-year, and profit growth was higher than revenue growth. [104]

Logo

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EDITOR
On April 22, 2022, to celebrate the 12th anniversary of its establishment, video platform iQiyi announced the launch of a new brand Logo, advocating a more passionate curiosity, innovation and creation, warm and simple youth image to the future. [76-77]
Compared with the old version, the new version of the Logo is guided by "breaking through the boundary, upgrading the new green, turning the square into a circle, opening and stretching", removing the upper and lower borders of the text and improving it Color saturation , change the letter shape for a comfortable, simple effect. [76]
Iqiyi logo Design concept For "iQiyi, screen life", with "screen" as the core Visual element , based on "screens" everywhere Development trend Fully reflects the interactive characteristics of multi-screen integration and network video. Jump out of the concrete expression of the play key, highlighting the intention of the leader of the full-screen era. In the full-screen era, the media and users are not simply transmitted and received, but really respect the needs of users and give users Independent choice The right to discourse is based on interaction, communication, and care Information content service .
"Love", is "care", is to understand the needs of users, so that users enjoy quality video and service mission;
"Love", is "love", looking forward to products, content, service to win users, establish user identity brand;
The amplification of I fully reflects the respect for individual users (I), Interaction and Innovation.

Brand concept

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EDITOR
iqiyi Brand concept It is "Always Fun, Always Fine".
The four words "enjoy quality" accurately express iQiyi's high pursuit of quality Business philosophy . As the first company in the country to do a legitimate high-definition video playback platform, iQiyi will be from the smooth viewing experience, high-definition visual effects, intimate sharing feelings and other aspects of the "quality" to achieve the ultimate, to meet the user's "enjoy the quality of life" pursuit.
爱奇艺发布会 爱奇艺发布会 爱奇艺发布会 爱奇艺发布会 爱奇艺轻奢时代发布会 爱奇艺轻奢时代发布会 爱奇艺轻奢时代发布会 爱奇艺轻奢时代发布会
Iqiyi light luxury era conference
The launch of this brand concept reflects iQiyi's commitment to users and advertiser High regard for both sides means that in the video industry, both User demand still Customer demand Will be satisfied from a higher quality level. For users, the primary "video browsing" stage will be replaced by the "video appreciation" stage, for customers, based on the huge "enjoy quality" users, iQiyi will create high-quality videos Marketing platform The accuracy of video advertising is expected to be comprehensively improved, and the marketing value can be maximized on video websites.
The development of online video in China is fast and can be improved User experience And there are still many marketing needs to be met. Any company that wants to be successful must maintain attention and respect for users from beginning to end, and continue to enhance the marketing value of advertisers. To this end, iQiyi will go all out to ensure that users and advertisers can truly "enjoy quality."

Chronicle of Events

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EDITOR

The year 2010

On January 6, 2010, Baidu Announced an investment in an independent video company, Gong Yu As CEO. [17]
On February 24, 2010, Qiyi announced Website name Qiyi and domain names.
On March 25, 2010, Qiyi officially launched "Enjoy quality" Brand proposition .
March 29, 2010, Qiyi Beta version Go online.
On April 22, 2010, Qiyi was officially launched. [2]
On April 29, 2010, Bank of China Become the first Qiyi advertiser .
On August 17, 2010, Qiyi officially released Eco-Media technology platform, which aims to rely on comprehensive Technical support System to meet the needs of content parties, advertisers, users and video sites.
On September 26, 2010, Qiyi launched the first web version/client to support iPhone4/ iPad Watch.
On October 12, 2010, Qiyi Video Link was launched, which innovatively improved the viewing experience of users.
On November 17, 2010, Qiyi released the full traffic data and announced to build China First film The door.
November 27, 2010 - December 15, 2011 Qiyi Marketing Conference Beijing, Shanghai and Guangzhou Three places solemnly held.

The year 2011

On January 4, 2011, iQiyi's first "Change Vision - Because I am Different" 2011 annual ceremony was held in Beijing.
On February 1, 2011, Baidu released its annual report and chairman of iQiyi Robin Li Eight months after the announcement of Qiyi online, the monthly users covered more than 100 million.
On March 9, 2011, iQiyi announced that in February 2011, the monthly unique users of Qiyi had reached 148 million, and Qiyi had covered more than 50% of China in just 10 months Network video User.
In mid-March 2011, iQiyi iPad client The number of independent users exceeded 800,000, ranking first in the industry.
On March 29, 2011, iQiyi Data Research Institute and Baidu Data Center jointly released "Baidu Qiyi Index ".
On April 1, 2011, iQiyi PC video client "Qiyi Video" was launched into public beta.
On April 18, 2011, iQiyi was appointed Yuan Bin , Wang Xiangjun Two vice presidents.
April 21, 2011, iQiyi Film Entertainment community Fantastic story Officially online.
Iqiyi is seen in Beijing, April 22, 2011 JW Marriott holds an anniversary celebration.
May 11, 2011, iQiyi and Taiwan Gold Star Entertainment Sign up, shoot big homemade Variety show .
On May 18, 2011, iQiyi launched a member zone.
On May 19, 2011, iQiyi launched an APP zone.
On June 3, 2011, iQiyi launched a mid-chip advertisement.
On June 23, 2011, iQiyi released the strategy of "Qiyi Production" to establish network self-control Industry standard .
June 28, 2011, iQiyi Film clip Channel online.
On July 1, 2011, iQiyi PC client Qiyi Video was officially launched.
On July 5, 2011, iQiyi was awarded Shenzhou Computer The 30 million advertising order is the largest single advertisement in the online video industry.
On July 7, 2011, iQiyi released the "cloud Power" strategy and launched a new version of the iPad client.
On July 7, 2011, iQiyi's self-made drama" Online love Boot.
On July 15, 2011, iQiyi's self-made variety show" Love GO "Was launched.
On July 28, 2011, iQiyi joined forces Anhui Satellite TV publish Thai TV series It's a solo show.
On August 4, 2011, Qiyi won the exclusive right to broadcast more than 1,000 fine animation sets.
On August 16, 2011, Qiyi innovated and launched three industry-leading sets Recommendation engine .
On September 1, 2011, "Qiyi produced" the first TV series" Online love Start to broadcast Advertising revenue It's over ten million.
15 September 2011," Horror! Health alert The end of the second season is planned to launch this year.
On September 20, 2011, the latest version of Qiyi Android phone2.0 was launched to realize multi-terminal movie viewing Seamless docking .
On October 21, 2011, "Change vision" Qiyi 2012 video full marketing Summit was held in Hangzhou.
On October 21, 2011, Qiyi released the "iQiyi Free to see" brand proposition to launch 200 million advertising plan.
On November 2, 2011, Qiyi joined hands Paramount , won the" Transformers 3 》中国大陆版权。
November 11, 2011, Qiyi" City image "Series of micro films officially launched.
On November 22, 2011, Qiyi Animation "Original change vision" forum was held in Beijing to sign a number of exclusive Strategic cooperation .
On November 24, 2011, Qiyi held the "Qiyi Production Changes the horizon" in Beijing MOTOROLA Cooperate with the press conference to achieve the multi-screen debut of "Qiyi production".
On November 26, 2011, Qiyi announced Brand upgrading Launched the "iQiyi" brand and launched a new logo.
On November 30, 2011, iQiyi took the lead in realizing the daily broadcast of self-made variety shows on the network.
On December 20, 2011, CEO of iQiyi Gong Yu Elected in 2011 variety New Media Person of the Year.
On December 21, 2011, iQiyi first introduced the "floating screen" technology to highlight the network Video advertising Characteristic.

The year 2012

On January 5, 2012, iQIyi's "Change Vision Image China" annual ceremony opened in Beijing.
It was introduced by iQiyi on February 14, 2012 France Dating reality show Car full of romance "Officially launched.
March 10, 2012," Animation industry The "Development and Achievement Exhibition" was held in Beijing, and iQiyi was invited to participate as the only video website representative.
On March 26, 2012, iQiyi released the content strategy of "sharing the same taste" and opened the iPPC era of network video.
In March 2012, iQiyi APP terminal has covered 9,037 models and all operating systems, and the installed number of iPad clients has exceeded 5 million. Mobile client The installed capacity exceeded 36.8 million, ranking first in the whole industry.
On March 14, 2012, Google Video search Person in charge Tang Xing Dr. Iqiyi Chief technology officer .
On March 26, 2012, iQiyi released the content strategy of "sharing sweetness and taste" to open the iPPC era of network video.
In April 2012, the monthly unique users of iQiyi reached 230 million, the monthly cumulative viewing time exceeded 42 billion minutes, the APP terminal covered 9,037 models and all operating systems, and the installed number of mobile phone clients was nearly 40 million, and the installed number of iPad clients was more than 6 million Core data Rank first in the whole industry.
On April 20, 2012, the second anniversary celebration of iQiyi was held in Shenzhen.
On April 22, 2012, iQiyi's new home page was grandly released to subvert the industry pattern and redefine "video website".
On April 24, 2012, iQiyi, Sohu video , Tencent Video Three video platforms first" Video content cooperative organization (VCC) ".
On May 10, 2012, the classic Japanese anime The clever Ikkyu "In iQiyi, iQiyi mobile client" Qiyi "And" Qiyi Animation "three platforms officially launched at the same time.
May 10, 2012, iQiyi "Campus video season" large-scale series of activities kicked off the first station Guangzhou station officially launched.
On May 17, 2012, iQiyi's new interview program" Youth stuff "Officially launched, popular anchor Judin Host the show.
On May 22, 2012, the urban emotional drama" The summer of morning glory "Sync up iQiyi, Hunan Satellite TV Iqiyi's "big platform push hot drama" strategy has been comprehensively upgraded.

The year 2013

Baidu buys PPS video business for $370 million
15 March 2013 New weekly "Year 2012 China video charts With its high-quality video services, leading industry ranking and website influence, iQiyi won the "Video Brand of the Year" award, becoming the first video website in China to win this comprehensive blockbuster award.
On May 7, 2013, Baidu Announced the $370 million acquisition of the PPS Video business and the merger of the PPS Video business with iQiyi, with PPS acting as a subsidiary of IQiyi Brand operation . After the merger, Gong Yu Will be the new iQiyi company CEO, responsible for the new company Unified management . [18]
On May 8, 2013, iQiyi joined forces Henan Satellite TV Invested tens of millions of cash to build a large-scale TV show Chinese character hero ". [19]
May 9, 2013, iQiyi support Baidu search Data release "A search and a hundred screenings" Precision advertising .
On May 15, 2013, Hangzhou Animation Festival Iqiyi released the "China Animation Index Report" in the first quarter of 2013.
On May 17, 2013, iQiyi, PPS Team integration Start, PPS Beijing staff moved into iQiyi headquarters.
On May 27, 2013, iQiyi and PPS teams were integrated and promoted Wang Xiangjun As chief marketing officer.
On May 30, 2013, iresearch In April 2013, iQiyi and PPS were combined for the first time Video data , iQiyi PPS Synergistic effect Obviously, user coverage is number one.
On June 13, 2013, iQiyi and PPS account system were fully opened, and members enjoyed the dual-platform ad-free viewing.
On June 20, 2013, iQiyi joined hands High pass A total of power saving technology, the same power can watch 2 times the video content.
On June 24, 2013, iQiyi, PPS advertising The system is open to build China's largest video advertising platform.
On June 25, 2013, iQiyi promoted the strategy of high-end events on the whole platform and exclusively broadcast the three major tennis Opens.
On June 26, 2013, Hunan Satellite TV , iQiyi jointly promoted" Have good luck every day ", the first shot of the summer ratings.
On July 3, 2013, iQiyi released "Green Tail". Video sharing Technology.
On July 11, 2013, iQiyi and Beijing TV joined hands to promote cross-screen transmission of new media documentaries.
July 16, 2013, big data landing, iQiyi video push fully personalized home broadcast.
July 18, 2013, iQiyi" Youth stuff "" Singular family "Landing TV.
July 19, 2013," Have good luck every day "Number one in a row, Hunan Satellite TV , iQiyi Network linkage Another good performance.
On July 29, 2013, Wimbledon Championships Iqiyi set a new record for online broadcast of the event.
August 13, 2013, iQiyi" Chinese character hero " quarter-final Ratings fourth in the country, into the summer teachers hot recommendation program.
On August 13, 2013, iQiyi PPS integration completed the next mobile terminal CDN , P2P Technology integration ; Iqiyi led the video website into the 1080P era.
On August 19, 2013, the second annual "Film Genre Short Film" was held Venture capital season The event launched iQiyi micro movie channel to help young filmmakers.
On September 3, 2013, TCL and iQiyi Qiangqiang Cross-border cooperation , TV+ start internetization A new model.
On September 6, 2013, iQiyi mobile terminal pushed personalized home page, focusing on personal video interest mining.
On October 13, 2013, iQiyi Animation Carnival 2013, original animation with "Chinese dream".
On November 1, 2013, the exclusive copyright hit, and iQiyi led the independent broadcasting era in 2014.
On November 4, 2013, iQiyi mobile terminal introduced" Quick pass "Function, focusing on live-action video sharing services.
On November 6, 2013, OpenStack Summit, iQiyi invited to participate in the lead Video cloud computing .
On November 15, 2013, iQiyi "Open a new horizon" marketing sharing meeting Shanghai Railway Station Opening, Maton The studio was officially established.
On November 16, 2013, it was broadcast exclusively on iQiyi Zhao Baogang Emotional drama Have something to support one's old age ".
Iqiyi Navigator video, November 20, 2013 H.265 Decoding technology, carry MTK On Mobile video The 1080P era.
On November 26, 2013, iQiyi was launched. Green mirror Rely on big data to deconstruct video content.
On December 19, 2013, Silver heron $66 million earned by iQiyi Where's Dad Going, Season two Web exclusive Naming right .
December 19, 2013, CEO of iQiyi Gong Yu "2013 Variety Person of the Year".
On December 25, 2013, TCL iQiyi TV TV+ sales exceeded 100,000, setting an industry record.
On December 30, 2013, iQiyi produced" Life needs to be exposed "Online, open domestic debunking Before you.
December 31, 2013," You from the stars Detonate Network on demand Iqiyi audience customized detonating platform influence. [20]

The year 2014

January 15, 2014, iQiyi" Love Apartment 4 The premiere will be grand opening, starting the first battle of the opening year alone. [21]
On February 25, 2014, iQiyi joined hands Dolby Issued a new version of the mobile terminal, into the video high-fidelity playback benchmark.
March 7, 2014, iQiyi" Soul ferry "Hit 120 million plays in the first week.
On March 13, 2014, iQiyi was launched 4K super Hd video Service.
On March 19, 2014, iQiyi joined hands with China Micro Push 58 yuan "live + on-demand + interaction" integration TV box .
March 28, 2014, Loser brother " Complete works Online, iQiyi production release explosive energy.
On April 15, 2014, 100 + Iqiyi mobile phone release, open Video phone New era.
On April 18, 2014, Iqiyi studio strategy Start, Ma Dong, Liu Chun, Gao Xiaosong Three major studios appear.
April 21, 2014, CEO of iQiyi Gong Yu Attended the Beijing Film Festival, delivered a speech: Internet video achievement film dream.
On April 24, 2014, Beijing The selection of outstanding online audiovisual programs was announced, and iQiyi won seven awards.
April 2014," A Bite of China Season 2 "Hit iQiyi, with more than 180 million views.
In May 2014, iQiyi won the title of" Top Gear Exclusive broadcasting rights; The whole network premieres urban emotional drama" Life revelation ".
On June 4, 2014, iQiyi carried Nicky Wu , Liu Shishi do Sharp and benevolent teacher "Exclusive premiere.
On June 5, 2014, JDB , Tianhong Fund Release World Cup strategy with iQiyi.
On June 6, 2014, Gao Xiaosong's talk show Xiao Song's strange story It will be available on iQiyi from June 6.
On June 12, 2014, the iQiyi World Cup channel was officially launched, and the famous mouth sat down to enjoy the football feast.
June 22, 2014, iQiyi" Where's Dad going? The first day of the second season broke 50 million views, more than 400% of the first season.
In July 2014, iQiyi PPS Daily users, monthly users and monthly duration continue to hold the title.
On July 6, 2014, iQiyi premiered the new program drama" My youth is an octave higher ".
On July 17, 2014, iQiyi Pictures was officially established and launched the "Love 7.1 Movie Plan".
July 28, 2014, Huawei honour Reached a strategic cooperation with iQiyi to promote the "drama watching artifact" Honor iQiyi X1 .
On August 6, 2014, iQiyi re-created the blockbuster self-made" An incredible summer "China, the United States and Japan jointly broadcast.
On August 13, 2014, iQiyi tweeted Semantic search Efficient access to video content.
On August 27, 2014, iQiyi, Huace Film Declare established Joint venture company , Du Fang Will become CEO.
On September 16, 2014, iQiyi and Dolby deepened strategic cooperation to lead the evolution of video experience in China.
On September 19, 2014, iQiyi's self-made drama" From the heirs of the stars The full series was released on September 19.
On September 23, 2014, China's first online drama Industry Summit was held in 2014, leading the evolution of film and television content in the next decade.
September 26, 2014, August PC video: iQiyi PPS eighth consecutive crown, per person watched more than 50 minutes per day. [22]
September 28, 2014, iQiyi Cheng Busan Film Festival Partner, and then join hands with international film events.
September 29, 2014, iQiyi China Night 19th Busan International Film Festival An official event.
On September 29, 2014, Ministry of Culture, iQiyi, Communication University of China Jointly released the China Animation Index Report.
On September 30, 2014, iQiyi Animation Carnival Q3 opened Chinese animation Index report released.
On September 30, 2014, International copyright Forum held iQiyi alone won the "national copyright demonstration unit".
Iqiyi animation, October 8, 2014 Summit forum The Internet is changing China Animation market The pattern of...
Iqiyi, October 8, 2014 Yang Xianghua China's film market will surpass America's in ten years.
On October 8, 2014, Busan Film Festival Focus on Chinese film iQiyi's new film model.
On October 9, 2014, iQiyi Busan Film Festival signed contracts with Lotte and Fine Cut to win 100 films Korean film Exclusive copyright.
On October 10, 2014, my father left and my brother came to the Chinese version of" Running Man "On iQiyi.
On October 14, 2014, iQiyi China Night was praised and helped Chinese film To the world.
On October 15, 2014, iQiyi exclusively launched on October 14. darling Zhao Wei version of the documentary.
October 16, 2014, iQiyi exclusive live broadcast Chen Xiang Concert 4K ultra Audio-visual experience.
October 16, 2014," Heart flower way to put "Scriptwriter Dong Ruinian works on iQiyi Network drama" All that harem stuff ".
On October 17, 2014, the Top Variety non-stop Chinese and Korean versions of" Run, brother. Meet iQiyi.
On October 20, 2014, "Dad 2" 1.5 billion traffic ended iQiyi Ramming Variety leadership .
On October 20, 2014, "No video no marketing" : iQiyi opened 2015 network video Content marketing curtain .
On October 21, 2014, the 4+X super network drama strategy was launched and iQiYI led the network drama into the quality era.
Iqiyi, October 22, 2014 Invest in China The first commercial creative documentary will be shown overseas.
On October 24, 2014, iQiyi co-produced" One step away The first batch of video plays exceeded 10 million.
On October 23, 2014, iQiyi's "Golden Moment" became the most valuable video advertising product.
Iqiyi, October 24, 2014 Golden bounty Winning five awards, content marketing is once again respected by the industry.
October 27, 2014," TFBOYS idol Notes "Hot iQiyi total play over 60 million.
On December 8, 2014, iQiyi said letV 's" Fly TV Browser Block its advertising, so it asked LeEco to claim 1 million yuan. [23]

The year 2015

On January 4, 2015, the annual blockbuster variety show Dream maker "Landed exclusively on iQiyi on January 9.
On January 4, 2015, Iqiyi personalized movie channel Online for users to "private customized" watching platform.
On January 15, 2015, iQiyi, Intel Strategic alliance Develop efficient video Service system .
On January 23, 2015, iQiyi, NVIDIA Announce create video Deep learning Joint laboratory .
On February 2, 2015, iQiyi Family Search Platform Son, where are you "Officially launched".
On February 4, 2015, iQiyi won the "2014 Most Popular APP Award".
On February 4, 2015, iQiyi launched Video out upgrade technology for video recognition Intelligent age .
February 5, 2015, following Intel, NVIDIA, iQiyi again University of Science and Technology of China , Shandong University Reach strategic cooperation on video deep learning.
On February 10, 2015, iQiyi produced" Business creativity in China quilt China Advertising Museum Collect.
On February 11, 2015, iQiyi was awarded the "2014-2015 Time Mark Annual Best. Innovation power Video website Award ".
On February 11, 2015, iQiyi will broadcast 2015 exclusively worldwide CCTV (China Central Television) Year of Goat Spring Festival Gala .
On February 12, 2015, iQiyi won the "2014 Internet most popular video Website".
On February 16, 2015, iQiyi exclusive live Spring Festival Gala strategic cooperation microblog to create a one-stop "cross-network interaction".
On February 17, 2015, the exclusive live broadcast of iQiyi Spring Festival Gala opened the bullet screen mode to tease the whole people.
On February 19, 2015, iQiyi exclusively broadcast the CCTV Spring Festival Gala of the Year of the Sheep Global online Live stream recording.
On February 26, 2015, the "Victoria's Secret swimwear Show" will debut tomorrow exclusively on iQiyi Hd live streaming .
On February 27, 2015, iQiyi Spring Festival Gala was held worldwide for the first time in its history webcast It has been hotly debated by overseas media.
On February 28, 2015, iQiyi CCTV Spring Festival Gala of the Year of the Sheep led the industry with 110 million on-demand broadcasts.
On March 2, 2015, iQiyi premiered the zero-window period on the whole network. The Wolf Totem "And six other New Year blockbusters.
On March 3, 2015, iQiyi's historic live Spring Festival Gala video network interaction began.
On March 4, 2015, iQiyi exclusively broadcast CCTV on March 5, 2015 Lantern Festival party .
On March 10, 2015, Metersbonwe once again joined hands with iQiyi Fantastic theory ": The Internet variety era is coming.
March 11, 2015, February iQiyi media attention first Website visits It was up 6% quarter-on-quarter.
On March 13, 2015, iQiyi participated in the drafting of the first" China mobile Internet advertising standards "Published.
March 18, 2015, iQiyi" Fall in love with supermodels "Held the global premiere ceremony video + e-commerce can see" purchase ".
On March 20, 2015, iQiyi's "Online Film Festival" will showcase 22 blockbusters of the Hong Kong Film Festival.
March 24, 2015, "Ghost Director" Wang Jing A total of six films will be released in cooperation with iQiyi Pictures.
On March 25, 2015, iQiyi two trumps made their own variety show Celebrity wardrobe Big money for the title.
On March 26, 2015, "iQiyi Night" shone Hong Kong International Film Festival .
On March 27, 2015, "Beauty teacher" relayed "Overlord President" iQiYI self-made drama" My beautiful teacher "Online.
On March 30, 2015, iQiyi PPS ranked first in the industry and led the three core data comprehensively.
On March 31, 2015, orphaned families paid attention to the iQiyi public welfare search platform to find relatives through the power of the network.
April 3, 2015," Fall in love with supermodels Two plays broke 20 million iQiyi to create an Internet fashion ecosystem.
On April 10, 2015, iQiyi's self-made drama" My beautiful teacher Traffic broke 100 million in the same period webdrama Top of the list.
On April 13, 2015, iQiyi once again entered the international auction Cooperative network Co-produced by LINE My neighbor is EXO ".
On April 13, 2015, the Beijing Film Festival and iQiyi "Online Film Festival" 103 excellent films will be launched.
It will be broadcast exclusively on iQiyi on April 16, 2015 34th Hong Kong Film Awards The award ceremony.
On April 20, 2015, Iqiyi universal player : Create a simple and powerful local video playback experience.
April 22, 2015, iQiyi 5th anniversary layout Video e-commerce Iqiyi Mall is officially launched.
On April 23, 2015, iQiyi was fully adapted Apple Watch Video big data or will usher in a new breaking point.
On April 27, 2015, iQiyi will broadcast GMIC2015 Global Mobile Internet Conference .
On April 29, 2015, iQiyi Pictures' first big online film" Run, Van "Was released.
April 30, 2015," Running man Season two Iqiyi broadcast 200 million hao take 30% of the whole network traffic.
On May 5, 2015, iQiyi PC data in March led the average daily UV to the top for three consecutive months.
May 6, 2015, iQiyi" Psychological crime On May 8, self-made ushered in the 3.0 "super network drama" era.
On May 8, 2015, five years later, iQiyi will be more than just a video website.
On May 8, 2015," Net only The golden Age of content has arrived.
May 8, 2015," Running man Season 3 "Will be available exclusively on iQiyi.
On May 8, 2015, the wave of the new experience era hit, and iQiyi's "iJOY Enjoy marketing" was launched in Sanya.
On May 12, 2015, iQiyi commissioned the "Chinese version" I'm going to school The show is scheduled to launch in the summer.
On May 13, 2015, iQiyi launched Figure out intelligent recognition technology. face scan "In the video business opportunities.
On May 18, 2015, defining the new game of content marketing iQiyi Fantastic theory Capture Golden Pupil Award The grand prize.
On May 20, 2015, the word-of-mouth hit" Psychological crime Traffic broke 50 million diversified innovation leads the new era of "pure network content".
On May 21, 2015, iQiyi was awarded" The Journey of Flower Exclusive Network copyright Get through pan-entertainment IP industry chain.
On May 25, 2015, iQiyi exclusively broadcast on May 26 The 51st South Korean Art Festival .
On May 28, 2015, IQIYI's "iJOY Enjoy marketing" in the era of "technology + content" dual drive marketing was favored.
On June 3, 2015, the 2015 Network Variety Show Industry Forum was held in Beijing. Internet plus "Variety" to create an open cooperation model.
On June 3, 2015, "The More Authentic, the more Passionate" WangLaoji and iQiyi Grave robbing notes Reached strategic cooperation.
On June 9, 2015, iQiyi super network drama" Grave robbing notes On June 12, members can enjoy the full episode.
On June 11, 2015, iQiyi opened the" The Journey of Flower IP industry chain pan-entertainment Strategic layout Clear.
On June 12, 2015, iQiyi Entertainment Channel launched its fifth anniversary to create the first position of entertainment information.
On June 12, 2015, "The Journey of Flower" dominated the screen and led the whole network with 120 million feature streams on iQiyi.
On June 15, 2015, iQiyi won World Intellectual Property Organization Copyright gold award domestic only award-winning Internet station.
On June 15, 2015, iQiyi "Online Film Festival" will be screened for 18 sessions Shanghai International Film Festival 53 films.
June 15, 2015," Weird talk second season Advertising revenue broke 100 million into the "Tuyere" benchmark innovative Internet variety records.
On June 16, 2015, VIP member of iQiyi More than 5 million Chinese video payment typhoon has come.
On June 17, 2015, iQiyi and Jingdong 6.18 Exclusive cooperation open cloud platform to deepen the layout of video e-commerce.
June 18, 2015, iQiyi" The Journey of Flower "Flow sword point 400 million" Phenomenal order "IP" helps deepen the pan-entertainment layout.
On June 19, 2015, Tan Weiwei June 21 in Beijing, iQiyi members can enjoy the concert HD live broadcast.
On June 24, 2015, iQiyi, Tsingtao Beer Produced a short film Cross Jupiter "Online expansion video Membership marketing New territory.
June 26, 2015, iQiyi" Fantastic theory The second season will premiere on June 26 at 8 p.m.
June 29, 2015, iQiyi" The Journey of Flower The number of plays of the same name game broke 1.1 billion public test results.
On July 1, 2015, iQiyi's "Wonderful Flower Said 2" premiered to break 40 million and lead the pure network content into the golden age.
On July 2, 2015, iQiyi and Paramount Pictures Reached a massive film library cooperation covering 800 completed films and future works.
July 6, 2015, iQiyi" Grave robbing notes "Traffic broke 1 billion lit Chinese netizens Video VIP members buy enthusiastically.
On July 7, 2015, Super IP Subverting the traditional pattern of iQiyi APP sweep App store The leaderboard.
July 8, 2015, iQiyi VIP members live on July 8 Eason Chan New album launch.
On July 9, 2015, iQiyi launched the" King of Pop The ten year draft round is back.
On July 10, 2015, iQiyi expanded the VIP membership card sales channel and entered the first batch of physical cards 7-11 A convenience store.
On July 13, 2015, Xie Na Join in Oh, my God Iqiyi to create diversity Pure net variety show The system.
On July 15, 2015, "I go to school" set file on July 16, iQiyi opened up the high-quality variety IP industry chain.
On July 20, 2015, iQiyi exclusively broadcast" INTERN First "One network, one machine" model.
July 22, 2015," I'm going to school "Single episode broadcast broke 70 million iQiyi variety hit a new high traffic.
On July 23, 2015, iQiyi PC monthly users reached 325 million and continued to lead the whole network video market.
On July 24, 2015, iQiyi created a multi-VIP member content film library with a number of big network movies with traffic exceeding 10 million.
On October 14, 2015, iQiyi VIP member brand was fully upgraded. Huang Bo , Angelababy , Yang Yang Become iQiyi VIP member brand spokesperson. [24]

The year 2016

Iqiyi Entertainment
On February 12, 2016, Baidu Announced that the company's Board of directors received the company's Chairman and CEO Robin Li And CEO of iQiyi Gong Yu A preliminary non-binding proposal to acquire 100% of iQiyi shares. The deal, which excludes cash and debt from contracts, values iQiyi at $2.8bn. [25]
On February 26, 2016, iQiyi broadcast Angelababy's Shanghai birthday party angelababy fan group For the 10th anniversary, the cumulative number of online viewers accounted for 23.25% of the total number of viewers of iQiyi Entertainment's birthday party, ranking first. [26]
July 25, 2016, Baidu president And Chief Executive Officer Robin Li And the CEO of iQiyi Gong Yu In a letter to Baidu's board of directors on behalf of the buyer consortium, the company announced the withdrawal of the privatization offer of iQiyi made in February 2016. The letter stated that the buyer's consortium, after multiple rounds of communication and negotiations with a special committee composed of three independent directors, had been closed as a result Transaction structure And the purchase price and other aspects could not reach an agreement, the buyer consortium decided Withdrawal of offer To end plans to acquire all of Baidu's 80.5 percent stake in iQiyi. [27]
On December 1, 2016, iQiyi's "new cinematography" self-made network film strategic cooperation conference was held in Beijing. At the press conference, iQiyi senior vice president Yang Xianghua with SONY Film and television entertainment Peking Representative office Chief representative , Greater China Huang Dai, Vice President of Distribution, Sales and Production, jointly announced the strategic cooperation between the two parties, and the future of the two parties Cooperative development A series of film projects. [28]

The year 2017

On February 21, 2017, Baidu announced its subsidiary Holding subsidiary Iqiyi has completed a $1.53bn convertible bond subscription, of which Baidu subscribed $300m. [29]
At the end of 2017, iQiyi had 50.8 million subscribers. [2]

The year 2018

On February 28, 2018, iQiyi applied in the United States NASDAQ Go public. The company plans to raise as much as $2.4 billion, offering 125 million shares American Depositary Receipt , estimated Issue price The range is $17 to $19. [2] [30]
Beijing time March 29, 2018, iQiyi in the United States Nasdaq Go public , Stock code : IQ. [4-5]
On April 27, 2018, iQiyi and Jingdong Group (hereinafter referred to as Jingdong) officially reached an agreement on online entertainment and E-commerce website Exclusive strategic cooperation of members' rights and interests. After the cooperation is reached, the user becomes an annual card member of any platform of iQiyi or Jingdong, and can obtain the corresponding membership rights and interests of the cooperation platform at the same time by completing the entitlement collection and activation. That is, iQiyi annual card members can get Jingdong PLUS privileged price, freight coupon gift package, exclusive customer service, door-to-door returns and other exclusive rights and interests; Jingdong PLUS members can get exclusive rights and interests of iQIyi VIP members, such as exclusive VIP content, exclusive audio-visual experience for members, exclusive activity participation, and derivative privileges around movies and television. [31]
On May 18, 2018, Iqiyi Qibabu The platform is online. [32]
On July 13, 2018, the exclusive meeting for iQiyi VIP members was held in Beijing and officially announced on the spot Chen Weiting Acting as iQiyi VIP member spokesperson. [33]
On July 17, 2018, iQiyi announced that it had completed the acquisition of Skymoons Inc. And Chengdu Celestial interaction 100% of Digital Entertainment Limited. [34]
On August 6, 2018, iQiyi, Xinying Sports Establish a joint venture company, unified operation Iqiyi Sports . [6]
On November 12, 2018, under iQiyi On-demand cinema Yuke Zhongshan store through the United States THX certification. [35]

2019

On January 15, 2019, iQiyi announced Zhang Yixing Become a spokesperson for new VIP members, and launch "Happy to enjoy" Brand advertising . [36]
In 2019, the number of iQiyi members reached 96.8 million, and the revenue of members reached 3.4 billion yuan. [37]
In August 2019, the number of iQiyi members exceeded 100 million. [38]
On June 11, 2019, iQiyi was selected as" 2019 Forbes China's Most Innovative Companies list ". [11] 10 -
On November 7, 2019, IQIyi (IQ.US) released Q3 2019 Financial report Total revenue reached 7.4 billion yuan, and subscriptions accounted for more than half of revenue for the first time. [39]

The year 2020

On March 2, 2020, iQiyi (II.US) lost 10.3 billion CEO in 2019 Gong Yu The membership fee is too low and the price will be raised. [40]
On September 27, 2020, iQiyi was awarded The fourth Net Film Festival Annual innovation value Network platform [41] .

The year 2021

In October, people familiar with the matter said that iQiyi, a Chinese video-streaming platform listed in the United States, had selected banks to arrange Hong Kong Secondary listing Matter. [55]
In December, iQiyi launched online dramas, children's, animation, dynamic comics, documentaries, Game video The field is completely new Separate account Rules, from the previous based on the member click to the member viewing time of the split account, while adding incentive funds and subsidies. [61]
Iqiyi Gold VIP member price increase
On December 15, 2021, iQiyi VIP members' Weibo message will update the subscription price of iQiyi Gold VIP members from 0:00 on December 16. At the same time, it will provide one year to maintain the original price service for users who have previously purchased and have not cancelled the continuous monthly/quarterly/annual package service of iQiyi Gold VIP members. [64]
On December 15, 2021, the official Weibo of iQiyi announced that the subscription price of iQiyi Gold VIP members will be adjusted from 00:00 on the 16th: the price of package year, monthly card and seasonal card will remain unchanged Amount of increase Between 9% and 20%. Among them, the price of ordinary monthly cards rose the most, from 25 yuan to 30 yuan; The price of the package has gone up from 19 yuan to 22 yuan . [66]

2022

In January 2022, iQiyi announced the appointment Wang Jun For the company Chief financial officer . Wang Xiaodong No longer serving as iQiyi for personal reasons Chief financial officer He will continue to serve in an advisory capacity until April 30, 2022. [68]
On the morning of January 28, iQiyi released the "iQiyi" App adapted to the car terminal, and announced that it had reached cooperation with FAW-Volkswagen, which has been in FAW-Volkswagen since January 28 Pure electric vehicle ID. family Turning engine App store launches download service Yes. [69]
News dated March 4, 2022 "Iqiyi announced fundraising 285 million dollars. [72]
On March 29, 2022, iQiyi announced that its channel is now online Canada And Roku devices in the US. [74]
On May 20, 2022, iQiyi released a list of 24 movies in the next two years, including 17 theatrical movies and 7 online movies. [79]
On July 18, 2022, iQiyi announced on its official website that the company had partnered with trill In a definitive agreement, the Company will license selected content to Douyin and publish it in short videos edited in a mutually agreed format, and the two parties will also cooperate in other business areas. [82]
On July 19, 2022, iQiyi and trill The group announced a partnership that will revolve around Long video content Secondary creation And promotion and other aspects of exploration. Iqiyi will license to Douyin Group the long video content that has the right of information network transmission and sublicensing in its content assets, including" Theater of the Mist Many of the plays are used for short video creation. In the future, Tiktok Group trill , Watermelon video , Toutiao And other platform users can create these works again. [83]
In November 2022, iQiyi released a cooperation model for sharing accounts of network micro-short plays. For upstream micro drama creators, a single episode length of 2 to 15 minutes and complete and coherent drama, can be distributed through the member payment or CPM advertising distribution model online love Qiyi Platform. [85]

2024

On May 17, 2024, iQiyi announced its financial results for the first quarter of 2024. Later, Gong Yu, founder and CEO of iQiyi, confirmed in a conference call that the company will no longer disclose the specific number of members in each quarterly earnings report. [105]

Brand value

broadcast
EDITOR
In December 2019, iQiyi was selected 2019 China Brand Power Ceremony Model 100 brand. [12]
December 12, 2019," Huizhu Network ·2019 Hurun Brand list "Released, iQiyi with 26 billion yuan Brand value Ranked 65th; Ranked 32nd in "2019 Hurun Most Valuable Private Brand", ranked 2nd in the country in terms of brand value of film and television media in 2019, and 2nd in the private sector. [42]
On January 3, 2020, it was listed on the top 500 listed companies by market value in 2019, ranking 125th. [43]
On January 9, 2020, Hurun Research Institute Released "2019 Hurun China Top 500 Private Enterprises", iQiyi ranked 67th with a market value of 97 billion yuan. [44]
May 10, 2020, "2020 Top 500 Chinese brands The ranking was released, and iQiyi ranked 247. [45]
On July 27, 2020, iQiyi ranked The 2020 Fortune China 500 list Number 333 on the list. [46]
No. 343 on the 2021 Fortune List. [51]
In July 2022, iQiyi Co., Ltd. ranked 393rd in the 2022 Fortune China 500 list. [81]
In July 2023, it ranked 437 in the 2023 Fortune China 500 List. [98]

Related event

broadcast
EDITOR
In September 2018, it was reported that" Toutiao "Without permission Short video Way on its mobile end Application program Online broadcast hit Film and television works " The Yanxi Palace ", Beijing iQiyi Technology Co., LTD To infringe upon the work The right to information network communication On the grounds that Toutiao "Operator Beijing Bytedance Technology Co. LTD Go to court and ask the other party to stop immediately tort And compensation for economic losses and reasonable expenditures totalling 30 million yuan, the Haidian court accepted the case. [47]
In November 2018, according to the Haidian Court network, iQiyi produced programs due to dissatisfaction The Wonderful Eclipse of Light Before the official launch was Douban.com Friends slander, a few days ago Reputation right dispute On the grounds of suing the Douban network operating main body. Iqiyi asked Douban to delete the infringing articles, make a public apology, provide the real identity information of the three users, and compensate for economic losses of 500,000 yuan. Iqiyi believes that the articles on the website have a very negative impact on the reputation of the show and have damaged it Legal rights and interests The case is under further trial. [48]
On June 2, 2020, Beijing Internet Court "Iqiyi" Qingyuk " Advance vod Case ". The judgment said that "advance on-demand broadcasting" was illegal and constituted a breach of contract, and the defendant iQiyi provided the plaintiff with the vip member rights and interests originally enjoyed by the plaintiff for 15 consecutive days, and the defendant compensated the plaintiff Notary fee $1,500 in damages, plaintiff dismissed other claim . [49]
On August 6th, 2020, Beijing cultural market comprehensive law enforcement Corps The illegal and illegal problems of the video platform "iQiyi" were investigated and dealt with intensively, and a total of 3 violations were investigated and dealt with Administrative punishment Three pieces. The details are as follows:
1. The publication of "iQiyi" has induced minors to break the law and render violence, Terrorist activity Such content of two online games Explanatory video There is a transmission of audiovisual programs containing prohibited content Illegal act , issued a warning and fine RMB Administrative penalty of 30,000 yuan.
2. "Iqiyi" published two music videos containing criminal content, exist Business Internet culture unit Providing the Internet with prohibited content Cultural product For illegal acts, an administrative penalty of 30,000 yuan shall be imposed.
3. An administrative penalty of a warning and a fine of RMB 30,000 was imposed on "iQiyi" for illegal acts of broadcasting audiovisual programs containing prohibited content in a 5-episode imported documentary that contained prohibited content. [50]
On August 18, 2021, Information and Communications Administration of the Ministry of Industry and Information Technology List of apps reporting problems: iQiyi ( Developer: Beijing iQiyi Technology Co., LTD.) involved "illegal calls Address book And geolocation permissions. [52]
On August 25th, 2021, China Television Artists Association Organized the "Chongde cultivation and self-improvement - China Association of Vision. Television art worker Professional ethics And fashion construction work symposium ". At the meeting, iQiyi and other platforms have always insisted on drawing a clear line with the improper trend of the industry and resisting unreasonable Remuneration for a film actor To resist industry irregularities, to resist tax evasion, and to cancel the next few years Idol talent show And any off-site voting. [53]
On November 1, 2021, according to Taiwan's" Business Times "Reported that iQiyi's Taiwan agent Euroantimony Entertainment Limited A few days ago, the announcement said that due to the long-term unfriendly attitude of the Taiwan authorities, after a review and evaluation, iQiyi decided to expire the contract with Euroantimonic Entertainment Co., Ltd. at the end of this year, no longer renew the contract, and officially end the relevant business cooperation. [56]
On November 12, 2021, iQiyi was on schedule Zhejiang Province The Consumer Protection Commission submitted a rectification report to the Zhejiang Consumer Protection Commission on November 5, 2021 Make an appointment with 5 items mentioned in the meeting Membership service The problems are replied one by one and corresponding rectification measures are taken. [58]
On November 19, 2021, Zhejiang Provincial Consumer Protection Commission will meet Video website The rectification commitment and the progress of the rectification are made public, and the majority of consumers are invited to jointly supervise. Iqiyi has pledged to rectify the problems involved. [59]
On December 1, 2021, iQiyi employee Zhang Zhangxiang China Business News The reporter reflected that iQiyi is currently downsizing, the proportion of layoffs is between 20% and 40%, and the layoff compensation is temporarily pressed N+1 "But the current layoff policy is still changing, and the specific number of payments still exists. uncertainty " [60]
December 1, 2021, according to Sina Technology Sources said that iQiyi began a round of large-scale layoffs, a number of laid-off workers said that the layoffs are the largest round of layoffs in the history of iqiyi, some departments were almost all cut, even such as content, Learning Products And other profitable sectors also have indicators. [62]
In 2021, iQiyi will update the Gold VIP membership subscription price from 0:00 on December 16. At the same time, users who have previously purchased and have not canceled the aforementioned continuous monthly/quarterly/annual package service will be provided with the original price service for one year. [63]
On December 15, 2021, iQiyi announced the price increase of its members: the package year is unchanged, and the package month is on Tone. [65]
On January 7, 2022, iQiyi launched a free viewing activity, which is limited to Xi 'an City and Xianyang City Mobile phone number Users, free viewing time from January 7 to February 6. [67]
In March 2022, Beijing iQiyi Technology Co., Ltd. and Guangzhou Huya Information Technology Co., LTD Unfair competition The legal documents of the second instance of disputes shall be made public.
Documents show that the first instance plaintiff iQiyi company sued that Huya company without permission, through its development and operation Huya Live The platform provided the works involved in the case to the public in the form of live broadcasting without authorization. Nirvana in Fire ", infringed iQiyi company enjoy copyright Constitutes unfair competition.
The court of first instance held that Huya Company, when it should have known the existence of the behavior of the involved anchor broadcasting the involved works, did not take reasonable and effective measures to stop it, which was subjectively wrong and constituted Aiding infringement Shall bear the corresponding Legal responsibility Finally, the Huya company compensated iQiyi Company for a total of 230,000 yuan.
Tiger Tooth appealed. The court of second instance heard that Huya company was involved in the case Network user The act of infringing iQiyi's copyright by using the broadcast room involved in the case constitutes knowledge and shall bear the liability of helping the infringement; The amount of compensation determined by the court of first instance was also reasonable. Therefore, the court of second instance rejected the Huya company Request for appeal , Uphold the original judgment . [73]
United States Eastern time On March 30, 2022, United States Securities and Exchange Commission (SEC) listed iQiyi and five other Chinese enterprises in the" Foreign Companies Accountability Act Provisional list. It is reported that the five companies need to provide evidence to the SEC by April 20 that they are not eligible for delisting. If they cannot prove it, they will be placed on the "definitive delisting list". [75]
On April 21, 2022, according to the disclosure of the US Securities and Exchange Commission, iQiyi and other five companies China Concept Stock Companies have been moved from the "pre-delisting List" to the "Definitive Delisting List", and these companies are the third batch of Chinese companies to be included in the list. [78]
In January 2023, iQiyi App began to limit the TV projection screen: gold VIP only supported 480P Show the screen. [89]
On January 11, 2023, due to business adjustments, members' rights and interests were transferred under the function Thread. [92]
On January 31, 2023, iQiyi was sued by users for "restricting screen casting", and the court has filed a case. [90]
On February 1, 2023, iQiyi issued a response saying: "We have received a request for comment articulation The response notice of the change will be based on respect for the law, respect for the contract and respect Consumer rights and interests The principles of the United States are taken seriously and carefully." [91]
iqiyi
On the morning of February 20, 2023, iQiyi released a description of the optimization of iQiyi member service through its official Weibo account. [95]
From August 1, 2023, the film cooperation mechanism will be further opened up and the cooperation process will be simplified. For films that have obtained the "Network drama film distribution license" or the "State Film Administration Film Release License" and meet the requirements for the first broadcast of members, iQiyi will cancel the review process of the finished film platform. [99]
In December 2023, Beijing, Tianjin Consumer Association, Hebei Provincial Consumer Protection Committee jointly interviewed iQiyi and Qingdao Dream Bloom Technology Co., LTD. In 2022, "iQiyi Adventure VR glasses" carried out promotional activities on the platform, claiming that the gold card was returned after continuous success, but some consumers reflected that the gold card of the successful offspring could not be redeemed. In accordance with the public welfare responsibilities entrusted to consumer organizations by the "Consumer Rights and Interests Protection Law", relying on the Beijing-Tianjin-Hebei consumer organization cooperation rights protection mechanism, the Beijing-Tianjin-Hebei Consumer Association organization jointly conducted an interview investigation of Dream Want to Bloom and iQiyi. [102]

Award record

broadcast
EDITOR
Award time
award
prizewinner
awards
January 2022
Organized by CAC, Network Communication Bureau of CAC, China Internet Development Foundation CCTV network hosted [87]
2021 China Positive Energy" One hundred for five Network quality selection, "100 fine network positive energy animation audio and video works"
Chinese Doctor Campaign Edition [88]
Win a prize
December 2022
Winner of the 2022 Golden Pupil Award [86]
Original Content unit Original Drama Group Gold Award
"Cultural, government and Enterprise" in-depth cooperation of film and TV drama IP wind up Luoyang"
Win a prize
Original Content unit Original IP Group Silver Award
"Iqiyi Huaxia Ancient City Universe Luo young marketing"
Win a prize
Gold Award in PR and Brand Building for Content Marketing Unit
A Show on Fire, a City.
Win a prize
Silver Award for Content Marketing Unit Entertainment Marketing Group
Coca-Cola's Possible War
Win a prize
Bronze Award in Media Group of Content Marketing Unit
"Fog Theater" Audio-visual Play "Creative advertising to help warm the heart of Public Welfare"
Win a prize
April 2023
2023 Capital TV program spring push [97]
Audio-visual platform of the year
iqiyi
Win a prize