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Sincere communication

Documentary public service advertising program first aired in 2002
"Sincere Communication" is the only one in China. Documentary public service advertisements "Column.
This column to "sincerity and communication" as the general Public welfare theme Each episode has a fixed duration of 1 minute and 30 seconds, and is aired in the" Eastern space-time "Column in the loop broadcast, 7-10 days to replace a, since the column was founded in April 2002, has produced a total of more than 100 public welfare publicity films, creating China's" same general theme documentary. Public service advertisement "The precedent and record. "Sincerity · Communication" is the" Eastern space-time The brand concept of the column has been recognized and loved by the vast audience, which has enhanced the humanistic temperament and brand value of the general column of the Eastern Space and Time. As the shortest fixed column of CCTV, communication emphasizes the universal social significance of case selection. Do not seek novelty, do not pursue extreme, the pursuit of emotional typicality and social resonance.
Chinese name
Sincere communication
Production country/region
Chinese mainland
Generic type
Documentary public service advertisements
Production company
CCTV News and Commentary Department
Premiere time
1 April 2002
Broadcast channel
CCTV News channel
Duration per episode
1 minute
Broadcast status
finished
Network playback platform
CCTV network , CCTV video and audio
First seeding
Time is uncertain

Column creator

broadcast
EDITOR

Lv Mu

Communication University of China Master of Advertising. In 2002, he became the director of "Communication" and has produced more than 60 short films of "Sincere Communication" in the past five years. His works were awarded the first national anti-corruption campaign Public service advertisement Silver prize and other awards.

Yang Yang

Graduated from Beijing School of International Relations Department of International Journalism, then went to the United States to study Master of Business Administration degree . In 2003, he joined the Sincere Communication program and was interested in public welfare programs. He was once the director of the United Nations Small loan public welfare publicity video.

Zhang Xiaoming

School of Journalism, Renmin University of China Master of journalism, joined CCTV News commentary Department after graduation, like people interview. Previously, he had seven years of experience as a paper journalist.
Author of 300,000 characters interview program research books, in August 2006 joined the "Sincerity · Communication".

thundermelt

Engaged in the media industry for 18 years, filmed TV series, did advertising, but since 1996 with" Eastern space-time Meet, never change, infatuation.

Core idea

broadcast
EDITOR
Sharp move, quiet shock. communication "Means a change and contrast before and after communication, or the expectation of such a change. There is a psychological imbalance, only need to communicate. What we find is not a solution of objectification, but a way of thinking that seeks mental harmony.
Mode of expression
" Open one's heart "Communication is like a super short emotion movie . Inner dissection, confrontation and contrast. " Detail emotional The most important changes take place in the heart; And all emotional changes can be reflected in the subtleties of the reality image.

Partial program list

broadcast
EDITOR
  • Message 18: Beijing No. 4 subway driver - Qingshuo
  • Message to the 18th National Congress: Chief designer of Beidou navigation satellite -- Xie Jun
  • Message 18: Yunnan Shuhe ancient town farmers - and Huilan
  • Message to the 18th National Congress: Retired employees of state-owned photo studio -- Mou Shanzhang
  • Message to the 18th National Congress: Volunteer teacher -- Sun Ying
  • Message to the 18th National Congress: Tianjin port media dock worker -- Kong Xiangrui
  • Chinese women's volleyball player Hui Ruoqi
  • Paralympic sitting volleyball player Tang Xuemei
  • Volunteer to pick up blind Zhang Guangming
  • Dangerous container inspector Chen Wei
  • Voluntary haircut for the elderly barber Ye Weibing
  • Ten years to remove illegal small advertising 130,000 He Liang, a septuagenarian
  • Physics special teacher Huang Shubo
  • Dough figurine artist Gao Guiying
  • "Fashion dance too" Bai Shuying
  • Wuhan retired workers repair umbrella for the people's orchid science
  • Wang Kerong, head nurse of Red Ribbon House
  • Fried rice chef Zheng Jian 'an
  • Shanghai taxi driver Zhang Meng
  • Mohe railway inspectors plan the Cultural Revolution
  • Backpacker Zhang Kwang-chu Wang Jong-jin
  • The best pneumatic worker "Chen Zuhui
  • Sign Language corner founder Wang Jianmin
  • Civilization ride supervisor Hu Yali
  • Flight rescue captain Pan Wei
  • Tianjin laid-off female worker Li Qing
  • Love endorser Bi Haiyan
  • Heat maintenance worker Niu Lei
  • Shi Lei, the initiator of the free book lending campaign
  • Clown flower shop founder Song Feifan
  • Liu Zenglong, the fourth generation of the tomb keeper
  • Shanghai Traffic police Chen Dong
  • Ballet girl Yao Qifeng
  • Let white ranch primary school teacher Su Lang have green
  • South Luogu lane shop owner Jiang Senhai
  • 114 operator Feng Zhixun
  • Fengtai district sanitation worker Liu Guiping
  • Lottery salesman Zhao Shubing
  • National women's judo team male sparring Liu Leilei
  • Roller skating girl Feng Hui
  • Women's nine-ball player Chen Siming
  • Fancy bartender Zheng Wen
  • Writer Yu Hua
  • Artist Han Meilin
  • Airline service Sun Juan
  • Kaishan island guard island militia couple Wang Jicai and Wang Shihua
  • Practicing socialist core values - Zheng Zhaoming, a high-speed traffic police officer who dedicated himself to creating sand paintings for traffic propaganda, Wu Yanlan, a teacher at Jilin Yangyanzi Primary School, and Shao Xianrong, a clothing store owner in Sanlitun
  • Practice the core values of socialism - integrity and cargo owners separated from the bearer carrier Zheng Dingxiang, "integrity brother" Liu Hongan
  • Practicing socialist core values - Ye Ruling, a doctor who provides free medical treatment for community residents after a friendly retreat; Zhuang Shihua, president of the Xinjiang Armed Police Corps Hospital; Li Jieshou, vice president of the General Hospital of the Nanjing Military Region; Ren Shirong, a national first-class accordion actor
  • Practicing the core values of socialism - Patriotic return Overseas Chinese Professor CAI Linhai from Qingdao University, voluntary tree planting farmer Shi Shuzhu from Gansu Minqin, English teacher Liao Lainian
  • Practicing the core values of socialism - Master Li, a Beijing taxi driver who collects inspirational words from passengers to encourage others in harmony, and Zhang Zhiming, a hunter who volunteers to patrol mountains to protect golden monkeys