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A quick lunch (or meal); a quick lunch (or meal); A snack; Fast food (kuai) refers to the popularization of fast food by commercial enterprises, instant consumption, and reasonable price to meet the needs of People's Daily life
catering
. It has the characteristics of fast, convenient, standardized and environmental protection. In Hong Kong and Taiwan, it is translated as instant food, instant food, etc., and
handy
There is a difference, and consumers' understanding of fast food is diverse, far more than the original meaning of foreign words can accommodate. But nothing more than this, that fast food is made by
food
Factory production or medium and large
catering
Enterprise processing, popular, time-saving, convenient, can act as
Staple food
. Fast food has become a way of life, and hence the emergence of"
Fast food culture
"And"
speedism
".
[1-2]
On March 15, 2016, CCTV 315 party exposed the takeout "black workshop incident".
- Chinese name
- snack
- Foreign name
- snack; fast food
- Conceptual type
- matter
- connotative
- Pre-prepare meals that are ready to eat quickly
- Related culture
- Fast food culture; speedism
catalogue
snack
Nationwide already
catering
There are 4 million outlets, and super-large-scale enterprises have emerged, with 11 enterprises
turnover
More than 1 billion yuan, there are 34 enterprises turnover of more than 500 million yuan, of which the top ten turnover reached 33.676 billion yuan, an increase of 18.4%, accounting for nearly 50% of the total turnover of the top 100, reaching 49.34%, the overall scale of the top 100 enterprises steadily increased, the industry concentration further strengthened. The analysis found that the chain catering industry is mainly concentrated in the eastern region and big cities, but the penetration rate to the western region and medium-sized cities is accelerating.
First appear in
Germany
In English it is called "quickmeal" or "fastfood". After it was introduced into China, the Chinese name was "fast food", that is, cooked meals that can be served at any time. In fact, what we usually call "fast food" should be accurately called
Chinese fast food
, commonly known as
Box lunch
. It is...
Chinese food
absorb
Foreign food culture
And form the way of eating. It has entered thousands of households with the remarkable characteristics of brightness, convenience and economy.
The tang dynasty
generation
marketplace
There is a banquet called "Liban", this "Liban", is the Tang Dynasty fast food. According to the
Li Zhao
The "National History Supplement" records:
Emperor Dezong of Tang
Summon at short notice
Wu Chu
And appointed him"
Jing Zhaoyin
"And asked him to take up his post immediately.
Wu Chu
Before taking office, invited relatives and friends to dinner at home, although the time is very tight, but received the invited guests arrived, the banquet has been set on the table. Some of the guests were very puzzled, and the people of Wu Fu replied: "The two cities are polite banquet, and take it with the clang kettle, so the dinner for three or five hundred people can be arranged." Here we are
The song dynasty
Generation, in
Tokyo
, Hangzhou and other places,
marketplace
There is a ubiquitous call "hourly call" and "咄嗟 can do"
catering
Like today's so-called instant fast food.
With the social and economic development, in first-tier cities such as Beijing, Shanghai and Shenzhen, fast food has become the mainstream lunch for white-collar workers, and the style of fast food has gradually evolved and upgraded, not only focusing on the balance of nutrition, but also more colorful styles.
1, according to the mode of operation, the degree of industrialization can be divided into: traditional fast food, modern fast food.
Delicious food
3, according to the variety of forms can be divided into: a single variety of fast food, combination of fast food.
1, high oil
2. High salt content
3. High in sugar
4. Lots of
seasoning
5. Low fiber foods
6, contains more artificial additives
7. Quick supply of energy
8. Color and smell stimulate appetite
9. Fast food is easy to eat
10. There is an unbalanced supply of nutrients
11. Excessive heat supply
12. Excessive salt supply
[1-2]
1. Choose as much as possible
Balance
2, don't choose too oily and too sweet
food
3. Avoid salty foods
4. Eat fast food
Enough is enough
5. Eat more
fruit
6, can drink barley tea after fast food,
celery
Juice,
cucumber
Juice, etc., is coarse
Fiber
the
drink
1, is an important living environment and investment environment of the industry;
4, is an important part of people's leisure consumption, tourism consumption, shopping consumption and other consumption;
5. It is an important channel for the country to expand domestic demand, absorb social employment and expand re-employment;
6. It is China's development of export-oriented economy and international relations
catering
marketplace
A new force for docking.
China's fast food industry started relatively late, in April 1987
KFC
Fast food chains enter Beijing
marketplace
As an opportunity, it opened the prelude to the rapid development of modern fast food in China. After years of development, China's fast food industry has grown rapidly.
marketplace
The share is expanding and has been occupied
catering
45% market share.
Full year 2004
Catering industry
Retail sales reached 748.6 billion yuan, a net increase of 133 billion yuan over the previous year, an increase of 21.6%, achieving double-digit high-speed growth for 14 consecutive years, and its growth rate was 10 percentage points higher than that of the previous year; In 2005, the annual retail sales of catering industry reached 888.68 billion yuan, an increase of 17.7%, higher than the net increase of 133.6 billion yuan in the previous year
Total retail sales of consumer goods
The growth rate was 4.8 percentage points, accounting for 13.2% of the total retail sales of consumer goods, contributing 17.4% to the growth of total retail sales of consumer goods and driving rates were 2.3%.
Above and below the quota for the full year 2006
catering
The turnover of enterprises was 301.18 billion yuan and 733.37 billion yuan respectively, up 15.9% and 16.6% over the previous year, accounting for the whole country
Catering industry
The proportion of total retail sales was 29.1% and 70.9% respectively; The growth rate above the quota was 4.4 percentage points higher than the previous year, while the growth rate below the quota slowed down but the proportion increased slightly. Year 2006
Catering industry
Retail sales accounted for 13.5% of the total retail sales of consumer goods, contributing 15.8% to the growth of total retail sales of consumer goods, driving the growth of total retail sales of consumer goods by 2.2 percentage points. The business tax revenue of the whole industry reached 56.9 billion yuan, an increase of 17.6 percent over the previous year.
From January to November 2007, the national accommodation and
Catering industry
The total retail sales reached 1113.13 billion yuan, an increase of 18.9%, 2.7 percentage points higher than that in the same period of last year, accounting for 13.9% of the total retail sales of consumer goods, driving the growth of total retail sales of consumer goods by 2.6 percentage points, and contributing to the growth of total retail sales of consumer goods by 15.7%.
Food is the life of the people. In the past 30 years of reform and opening up, the turnover of the catering industry has increased by more than 200 times.
catering
Consumption has become the important force that pulls the growth of consumption demand in our country. In the 30 years of China's reform and opening up, the catering industry is one of the industries that started the earliest, developed the fastest, achieved the most obvious results and achieved the highest degree of marketization. In 2006, it exceeded 1 trillion yuan, and in 2007, it reached 1235.2 billion yuan, an increase of 19.4%. In 2008, the output value of China's catering industry reached 1,539 billion yuan, an increase of 26% over 2007. It is predicted that the output value of China's catering industry will reach 2 trillion yuan by 2010. China's catering industry has been growing at a double-digit rate for 18 consecutive years and has become a very important part of our national economy.
Fast food industry as an important part of the catering industry, its development speed is also very amazing. So far, KFC has more than 2,000 outlets in China, McDonald's has 1,000, and Dexstar has 950. KFC plans to add 100 to 150 more in 2009, and McDonald's will add 80 to 100. Western fast food has developed rapidly in China. However, in China, Chinese fast food is still the main body of China's fast food industry, according to the survey, 78.9% of Chinese fast food restaurants, and 21.1% of Western fast food restaurants. Despite the growing popularity of Western fast food, Chinese fast food still occupies most of the domestic fast food market with its price advantages and taste advantages in major consumption levels.
Urban and rural barriers have been loosened and many breakthroughs have been made, and the scale of population flow between urban and rural areas has been expanding. By 2015, China will have more urban people than rural people for the first time. Urbanization not only means the overall improvement of people's living standards, but also means the great change of people's lifestyle and the increase of resource consumption. Therefore, it is not difficult to see that urbanization is particularly closely related to the development of fast food industry. China's fast food industry is active and the pace of development is accelerating. At the same time, the industry also has more new ideas, new ideas appear, looking forward to the development of the fast food industry changes, encouraging.
In the increasingly fierce competition, in order to grasp the market opportunities, to make wise decisions, enterprises are required to have enough understanding of industry information. At the critical period of the development of China's fast food industry, understanding the direction of situation control under the current situation and providing a detailed analysis of the environment and future development trend of the fast food industry will play a positive guiding role in both the long-term development of China's fast food industry and the breakthrough of the fast food industry in specific work.
1.
Chinese fast food
The development changes from perceptual cognition to rational accumulation stage.
modern
Chinese fast food
In the development process from the late 1980s to the 1990s, the majority of enterprises have the courage to practice, not afraid of setbacks, overcome difficulties, forge ahead, and made hard efforts, and have also reflected the characteristics of touch and impulse in development. Through the practice of this stage, the majority of enterprises have accumulated experience, see the shortcomings, and constantly summarize and reflect, so that
Chinese fast food
Since the beginning of the new century, the development has become more solid, and the development characteristics based on rational accumulation have become more obvious:
(1) The development idea is more objective, paying more attention to the objective reality, reducing the blindness and impulse in the development;
(2) Capital investment is more reasonable, enterprises emphasize effectiveness, investment pay attention to return, development pay attention to foundation, expansion pay attention to survival;
(3)
marketplace
More cohesive connections,
Enterprise positioning
Closer to the market to meet the diversified needs of the market;
(4) The distribution of stores is more regional, most enterprises first based on local and regional expansion, take step by step, gradually promote the strategy, and achieve effective results; (5) The internal accumulation is more profound, strengthen its own infrastructure construction and management support system construction, constantly accumulate internal skills, and pursue and maintain the sustainable development of the enterprise;
(6) The development of enterprises is more stable, the phenomenon of ups and downs and too much hype has been significantly weakened, and it is necessary to be steady, steady development and continuous improvement.
2, the social and industrial status of fast food has been established, and its role is more prominent.
With the development of social economy and the continuous improvement of people's living standards, people's
catering
The consumption concept has gradually changed, eating out has become more routine and rational, the selectivity has been enhanced, the consumption quality requirements have been continuously improved, and the brand quality, taste and characteristics, health and safety, nutrition and health, and simple and fast. As the social demand for fast food expands,
marketplace
consumption
public
The characteristics of sex and basic needs are more fully expressed. The concept of operation standardization, distribution factory, chain scale and scientific management of modern fast food has been widely accepted and recognized through the deepening process from discussion to practice, and has expanded from the fast food industry to
Catering industry
Has become the important development goal and direction of China's food and beverage modernization. Fast food as our country
Catering industry
The new force and the pioneer army of modern catering have become an important representative force for the development of modern catering, and have played a prominent role in promoting and driving the whole industry, making positive contributions to the development of society and the industry.
3, the scale of the industry and enterprises continue to expand, and the quality and level of development are significantly improved.
According to the
National Bureau of Statistics
Released, 2004, our whole society
Catering industry
Turnover reached 748.6 billion yuan, an increase of 21.6% over the previous year; There are more than 4 million catering outlets in the country, and more than 20 million employees, and the development speed of the industry continues to grow by a large margin, and the contribution rate to the national economy continues to increase. According to preliminary estimates, the national fast food
Chain operation
More than 1 million outlets, annual turnover of up to 150 billion yuan, will be accounted for
Catering industry
Around 22% and 20% of the fast food industry continues to expand. from
Catering industry
According to the annual statistical survey of top 100 enterprises, fast food enterprises occupy the top 100 catering enterprises
Three parts of the world
In 2001, fast food enterprises were listed as 12 of the top 100 catering enterprises, accounting for 30.1% of the turnover; In 2003, there were 18 fast food enterprises among the top 100 catering enterprises, accounting for 33.29% of the turnover; In 2004, there were 20 fast food enterprises among the top 100 catering enterprises, accounting for about 33% of the turnover. While the number of outlets in the fast food industry is increasing and the scale is expanding, the development strength and operation capacity of brand enterprises are becoming more optimistic, the construction of internal support system is strengthened, the quality of development is gradually improving, and the overall level of development is constantly improving.
4.
Western fast food
Chain enterprises are expanding rapidly, and the trend of Chinese and Western integration is increasing.
With KFC,
McDonald's
The representative of the international fast food brand enterprise is expanding rapidly in our country, and the speed of development is accelerating obviously. By the end of 2004, China's KFC reached 1200 chain stores, McDonald's more than 600, increased by 800 and 300 over 2000, the average annual store reached 200 and 80, the annual business scale of more than 11 billion yuan and 6 billion yuan, the average annual turnover of a single store is more than 8 million yuan, becoming China's fast food and fast food
Catering industry
The role and influence of the leading enterprises on the development of the industry continue to expand. From the characteristics of its development, it extends from China's first and second class cities to third and fourth class cities, and from eastern cities to western cities. The strategic layout, system construction and localization concept of enterprise development have been basically completed, and the thought of "basing on China and integrating into life" has been established; The development and adjustment of varieties are intensified, the introduction of Chinese varieties and the nutritional connotation are enhanced, and the trend of Chinese and Western fusion is more obvious.
5, the field of fast food continuous innovation, development space continues to extend and expand
.
From the perspective of the development of China's fast food industry, the demand for fast food is diversifying, and the business space of fast food enterprises is constantly expanding, and the extension is expanding day by day:
(1) Fast food chains continue to develop with more diversified store styles,
Chain operation
Make steady progress;
(2) The emergence of group catering, professional companies continue to grow and become
marketplace
New highlights;
(3) Breakfast projects around the country have been launched, and a number of fast food chain enterprises have acted as the main force and risen rapidly;
(4) Food delivery and take-out are developing strongly.
marketplace
Growing demand and broad prospects;
(5)
Fast food
The speed of processing development has been accelerated, and the active development of family-oriented services has been welcomed;
(6) The leisure and light food color of fast food has been strengthened, and the enterprise's innovation and extension of management have been strengthened, showing the vitality and vitality of the development of China's fast food industry.
6, the joint between related industries is more in-depth, and the industrial connection is gradually formed.
With the expansion of industry scale and the enhancement of enterprise strength, the industrialization process of fast food industry has taken a new step, which has laid the foundation for the development of fast food enterprises. It is mainly manifested in:
(1) The construction of raw material procurement, planting and breeding bases and food distribution centers of fast food enterprises has increased, and the ability to connect agricultural production, logistics circulation and industrial production and processing and distribution has been enhanced;
(2) Cooperation with related equipment development and production suppliers is more common, and the development of special technical equipment is further promoted;
(3) The alliance between enterprises and educational institutions has been launched, and initial results have been achieved in the orientation of entrusting and training professional talents in institutions;
(4) Strengthen the service capacity and intensity of professional consulting and training institutions;
(5) Enterprises start to implement mergers, acquisitions, reorganization and resource integration through capital operations;
(6) The theoretical research of fast food has made continuous progress, and new achievements have been made in book publishing;
(7) The establishment of industry organizations has created favorable conditions for the construction of industry service platforms.
China's fast food industry is developing rapidly, the overall operation is good, and the market is growing steadily. The golden age of China's fast food industry has arrived, and will take Beijing and other big cities and developed areas as the center, and gradually spread to the whole country, towards a mature stage of development. In 2013, the fast food market can be said to be hot, the competition between Chinese and foreign fast food enterprises has escalated, the development momentum of fast food industry is good, and many enterprises have begun to enter the expansion and acceleration stage.
With the continuous development of China's economy and the gradual improvement of people's living standards, the time for the fast food industry to accelerate the development is ripe, the market scale is expected to achieve leap-forward growth, and the development prospect of China's fast food industry will be broader. China's economic growth prospects make the Chinese market a golden growth point in the global market in the future, which also means that China's fast food industry will face unprecedented fierce competition.
Do you always turn to quick and convenient fast food? If you're struggling with a weight loss tug-of-war, keep your eyes peeled for fast food choices. How can I eat fast food and lose weight when there is no way? Come and see, eat fast food still lose weight!
Question 1:24.9g of fat is half of the daily requirement!
Hamburg
Adults need 40~50g of fat for 1 day, 24.9g is already half of 1 day! After eating this meal, you must pay special attention when eating other foods, so as not to accidentally eat too much fat!
The amount of fat intake in 1 day is 20 to 25% of the total calories, and the proportion of fat content in fast food packages is often too high, which is the culprit of obesity!
Action: Think carefully about package combinations
It is best to control the fat intake in a day within 50g, therefore, if 3 meals have 1 meal to Western fast food solution, it is best not to eat more than 20g of fat.
Such as fried chicken, French fries, crispy fried chicken leg burger, or teriyaki sauce type of burger, added bacon pizza or burger and Portuguese egg tart, should be avoided!
When ordering a salad, if you choose a restaurant with a variety of dressing, try to choose a salad dressing with a low fat content, such as zephine dressing, rather than salad dressing or honey mustard dressing. As long as you can master this point, you can effectively control the amount of fat you eat!
Problem 2 Fiber 5g can hardly eat vegetables!
Pulled noodles
The 5g distribution is 3g hamburgers, 2g French fries, and the food fiber required by the human body is about 20 to 25g a day, which is not enough!
The general fast food package can be said to be almost impossible to eat vegetables, which is easy to cause insufficient vitamin and food fiber intake in the long run, and then constipation or dry skin and other symptoms.
Action: Serve with juice or salad
The most common set of Western fast food is all kinds of hamburgers with French fries, although this menu is simple and clear, easy to choose, but its biggest drawback is the lack of yellow green vegetables!
This combination lacks vitamins and minerals. To make up for this, enjoy your fast food with a smoothie or salad. Again, be careful with your salad dressing!
Question 3 Calcium 137mg, iron 2mg minerals are seriously insufficient!
Pizza
The daily calcium intake for adults is 600mg. The ideal intake ratio of calcium and phosphorus is about 1:1, if you look at the ratio of the package on the left, it is too bad!
The daily iron requirement for women is 12mg. If the iron intake is consistently below this figure, anemia symptoms may occur, causing damage to health and requiring special attention.
Countermeasure: The other 2 meals must be more mindful
If one of the three meals is fast food, the other two meals need to be planned! Because fast food contains less dairy products and vegetables, it is easy to cause insufficient protein and food fiber content, and the other two meals must be made up, and try to choose a cooking method that does not require oil.
Eat fast food days, for nutrition bonus.
Like to eat fast food you, in order to avoid nutritional imbalance, remember to add extra points for nutrition oh! The other 2 meals can focus on the following low-fat ingredients:
1. Fish
If you have already eaten a meat burger that day, avoid meat ingredients for the remaining two meals and replace them with fish. Remember to avoid fried foods!
2. Tofu
The human body does not only need animal protein, plant protein is also very important! Tofu is a great source of plant-based protein.
3. Low-fat yogurt
Dairy products that are easy to ignore in daily life can not be more convenient to replace with yogurt! If you are concerned about the fat content, you can choose low-fat yogurt. Cheese is the same as yogurt, the same dairy products, but its fat content is high, don't eat too much!
4. Cooked vegetables
In terms of vegetables, if you choose lettuce salad, the amount of food you eat is often not large, and the fat content and calories of the salad dressing are concerned. It is recommended to eat more boiled vegetables or hot vegetables, a lot of food fiber supplement!
In 2011, China's catering industry experienced ups and downs, after rising prices, personnel shortages, food safety incidents and other tests, but in the industrial structure, management level, business philosophy has been very good improvement, successfully opened the "Twelfth Five-Year" early stage of the catering industry to prosper the economy, serve the people's livelihood, show culture of the historical mission. In 2010, the retail sales of the hotel and catering industry in China was about 2.1 billion yuan. In 2010, the national catering revenue reached 1,764.8 billion yuan, an increase of 18.1%, accounting for 11.24% of the total retail sales of social consumer goods. The data show that China's catering industry maintains a steady and rapid growth trend, and catering consumption continues to become a bright spot in the consumer goods market. In 2011, China's accommodation catering industry continued the momentum of development in 2010, in 2011 China's accommodation catering industry retail sales reached 2,488.5 billion yuan, an increase of 18.5%, the size of the fast food market reached 691 billion yuan.
Looking at the development status of China's catering industry, one feature can be found, that is, the consumer demand in the catering market is quietly changing, fast, personalized is becoming the trend, catering chain enterprises will focus on this change, carry out reform. Due to the long-term eating habits of Chinese people and the irresistible taste of Chinese food, although western fast food has developed well in China, the future development trend will still be dominated by Chinese fast food." The survey shows that at present, China's fast food market, 78.9% of Chinese fast food restaurants, and 21.1% of Western fast food restaurants. Chain operation is not only a way for enterprises to improve efficiency and reduce costs, but more importantly, it can help enterprises break through the management bottleneck in development. Chain management has cost advantage, price advantage, service advantage, brand advantage, has strong competitive ability, and should also be the main development direction of the business model of China's catering industry. The competition in the catering market will eventually be back to the competition between the brands, who has a stronger brand, who can have a broader market, brand power has become the key to the catering enterprises to compete for the market. Brand power is also the most crucial element to absorb consumers, as people's requests for the dining environment, experience, service and other aspects are getting higher and higher. The social and industrial status of fast food has been established, and its role has become more prominent. It has been accepted and recognized, and has expanded from the fast food industry to the catering industry, and has become a development goal and direction of China's food and beverage modernization.
On March 15, 2016, CCTV 315 party exposed the takeout "black workshop incident". After a field investigation by a CCTV reporter: on the "hungry me" website, the photos of the restaurant look clean and regular and bright, but it is actually greasy and unsightly, such as the owner's teeth to bite the ham sausage directly into the fried rice, the chef tastes the food and then throws it into the pot.
[3]
