- Chinese name
- Approach science
- Foreign name
- Approaches To Science
- Generic type
- Popularization of science
- emcee
- Zhang Tengyue
- Production country/region
- Chinese mainland
- Production company
- CCTV science and education channel
- Premiere time
- June 1, 1998
- Broadcast channel
- CCTV science and education channel
- Broadcast time
- Monday to Thursday at 15:43
- Network playback platform
- CCTV network , Youku
- Broadcast status
- No longer available
- Duration per episode
- About 30 minutes
With the implementation of the policy of "rejuvenating the Country through science and Education" and the promulgation of the first Law on Popular Science, popular science TV programs have attracted the attention of the media at all levels, and with the launch of the Science and Education Channel of CCTV and some professional science and technology TV programs, they have achieved a good social response. There are more quality TV shows on the TV screen. However, it seems that it is difficult for such TV programs to find a balance between popularizing scientific and technological knowledge and achieving the best results, and to achieve a goal of both knowledge, thought, art and appreciation. "Approaching Science" came into being under this background, as a column leading people to understand science.
[2]
In 1995, the strategy of "rejuvenating the country through science and education" was proposed, and the Ministry of Radio and Television organized expert symposia to discuss how the radio and television industry could serve the strategy of "rejuvenating the country through science and education". Television has become an important means of science and education propaganda.
[3]
On June 1, 1998, the daily science and education program "Approaching Science" was established
CCTV integrated channel
Broadcast it.
On July 9, 2001, Access to Science was republished
CCTV science and education channel
At the same time, the format of the program has changed from the pursuit of a broad block structure to the whole structure of one theme per issue.
[3]
In 2003, Approaching Science because
Audience rating
Poor and was given a yellow card warning, the survival of the column was once threatened.
[3]
In March 2004, the format of the show changed from reporting scientific issues and explaining scientific events to: focusing on and reporting speculative stories in life; Scientific analysis of hot spots and doubts.
[3]
On September 30, 2019, Closer to Science aired its last program.
[4]
The program uses the combination of professionalism and popularization of scientific and educational knowledge to reach audiences of different strata as much as possible, and spreads it with popular language, story-oriented expression and twists and turns.
[5]
The program uses video and sound elements to increase the tension, render the atmosphere of suspense, and ignite the curiosity of the audience.
[6]
By telling the twists and turns in the process of scientific research, the program shows the infinite charm of science and the touching stories of scientists' dedication to scientific research, so that the audience can understand the scientific knowledge and feel the personality charm of scientists.
[1]
The theme of the program involves all aspects of social life, including professional scientific knowledge, telling the audience a scientific principle in the form of storytelling, difficult problems and unusual phenomena encountered in life, as well as scientific exploration of the natural environment and geographical situation, which covers a wide range.
[5]
The show's focus is not only on hot topics at the forefront of technology. It also follows the latest progress in various scientific research fields.
[1]
Approach science
The program uses a variety of flexible performance techniques to turn scientific phenomena into stories and plots. Through the introduction of science fiction perspective, suspense is set and promoted layer by layer to arouse the curiosity of the audience.
[6]
|
Producer
|
Associate producer
|
Zhao Liang
|
|
|
Responsible editor
|
Wang Congying
|
Write and direct
|
bamboo
|
|
Camera shooting
|
Wang Hongjun
|
Music editor
|
Song Weibu
|
|
Technical support
|
Xing Wei
|
manufacture
|
Wang Bo
|
|
Plan as a whole
|
Lv Ning, Wang Xiaoyang
|
Supervise the production of
|
|
|
General producer
|
produce
|
||
|
References are from the end of Issue 20170720
[7]
|
|||
|
Air date
|
Number of periods
|
content
|
|---|---|---|
|
September 2, 2019
|
Issue 20190902
|
Chinese "Congou" - ballpoint pen break through
|
|
September 3, 2019
|
Issue 20190903
|
Silkworm new ideas
|
|
September 4, 2019
|
Issue 20190904
|
Deciphered medusoxin
|
|
September 5, 2019
|
Issue 20190905
|
Cold chain preservation
|
|
September 9, 2019
|
Issue 20190909
|
Chinese "time" - rail needle hunting
|
|
September 10, 2019
|
Issue 20190910
|
Light sport aircraft
|
|
September 11, 2019
|
Issue 20190911
|
Block jellyfish toxin
|
|
September 12, 2019
|
Issue 20190912
|
Green mines in the Gobi
|
|
September 16, 2019
|
Issue 20190916
|
Secrets of flight
|
|
September 17, 2019
|
Issue 20190917
|
Chinese "Congou" -- Dashan "stethoscope"
|
|
September 18, 2019
|
Issue 20190918
|
"Grow" delicious ketchup
|
|
September 19, 2019
|
Issue 20190919
|
crust-1
|
|
September 23, 2019
|
Issue 20190923
|
Green super rice
|
|
September 24, 2019
|
Issue 20190924
|
Fresh-keeping processing has a trick
|
|
September 25, 2019
|
Issue 20190925
|
Biological waste into energy
|
|
September 26, 2019
|
Issue 20190926
|
Smart glowing zebra crossing
|
|
September 30, 2019
|
Issue 20190930
|
Treated peanut
|
|
Reference materials:
[8]
|
||
|
time
|
Events
|
Prize name
|
|---|---|---|
|
The year 1998
|
1998 National Excellent Television Award
|
Science and education program evaluation category first prize
|
|
The year 1999
|
1999 China Radio and Television Society Journalism Award
|
First prize in Science and Technology Education Program category
|
|
The year 2000
|
China Radio and Television Society News Award in 2000
|
Science and Technology Education Program Award
|
|
The year 2000
|
China Radio and Television News Award 2000
|
TV Social Education Program Award Second Prize Science Education Program
|
|
The year 2001
|
2001 News Award of China Radio and Television Society
|
First prize in Science and Technology Education Program category
|
|
The year 2003
|
First prize of the 8th National Excellent Science and Technology Audio and Video Products Award
|
First prize for audio and video products
|
|
The year 2004
|
2004 Excellent column
|
Excellent column second prize
|
|
The year 2005
|
2005 National Science, Education, Film and Television Academic Award Science and technology column category first prize
|
First prize in science and technology column category
|
|
The year 2009
|
First prize of the 4th "Record · China" selection activity
|
First prize in the breed category
|
|
Reference materials:
[9]
|
||
|
Broadcast channel
|
Air date
|
Broadcast time
|
Broadcast situation
|
|---|---|---|---|
|
Since June 1, 1998
|
Every evening at 20:00
[1]
|
premiere
|
|
|
Since 9 July 2001
|
Monday to Thursday at 15:02 p.m
[7]
|
premiere
|
|
time
|
Audience rating
|
Viewing share
|
|---|---|---|
|
Full year 2006
|
0.8%
[10]
|
1.8%
|
|
January - September 2008
|
0.48%
[11]
|
1.13%
|
|
Full year 2010
|
0.6%
[12]
|
10.9%
|
|
Full year 2012
|
0.3%
[13]
|
8.0%
|
"Approaching Science" is a magazine-type block column, which has given full coverage to major international and domestic scientific and technological events, major scientific and technological policies, major scientific and technological achievements, and important scientific and technological figures, and has been well received by the scientific and technological circles and audiences. (
Guangming.com
Evaluation of
)
[14]
Approaching Science, as a low-end product of popular science, fills the gap where popular science TV rarely involves rural audiences. (
Sina.com
Evaluation of
)
[15]
"Into Science" at the beginning of the mystifying, full use of dark pictures, mysterious music, deep narration, ghost film techniques, whet your appetite; And then in the last minute, talking to himself, came to an inexplicable conclusion. (
Tencent
Evaluation of
)
[16]
After being revamped in 2004, "Access to Science" chose a pseudo-scientific path that relied on suspense and spookiness in order to boost ratings in the following years. The program claims to promote science, but a considerable part of the topic planning has nothing to do with science at all, such as unsolved mysteries such as water monsters and Ufos that are difficult to prove scientifically, or various supernatural events that pretend to be ghosts. Behind these sensational events is either a pure misunderstanding, or simply declared that the person has psychological problems, everything is an illusion, and ultimately reduced to a man-made farce under the guise of science. (
NetEase
Online comment
)
[17]
