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CCTV Science and Education Channel (call sign: CCTV-10, abbreviated as: CCTV Science and Education Channel or CCTV Ten) is a television channel with educational, scientific and cultural themes, which was launched on July 9, 2001.
[1]
In 2002, CCTV Science and Education Channel won the 19th
Jules Verne Award
.
[2]
On June 5, 2010, the channel changed from a science and education channel to a science and education channel. In 2014, the high-definition version of CCTV's Science and Education channel was broadcast through Zhongxing 6A and began to be broadcast simultaneously in high standard definition.
- Chinese name
- CCTV science and education channel
- Foreign name
- CCTV-10
- alloname
- CCTV ten , CCTV science and education channel
- Representative program
- Lecture room , Healthy way , Geography · China , Exploration and discovery
- Broadcast time
- July 9, 2001
- Time of ascent
- July 9, 2001
- Channel director
- Han Zhaojiang
- Broadcast mode
- 16:9 HD simultaneous broadcast
- Daily broadcast duration
- 20 hours and 23 minutes
- Video format
- 16:9
- Broadcast time
- 05:57- 02:20 the next day
- Subordinate organization
- China Media Group
- Channel slogan
- Knowledge is power [3]
Early broadcast
On July 9, 2001, CCTV-10 was launched with the call sign "Science and Education Channel". The science and Education Channel focused on science and education, culture and society, and initially set up more than 30 programs, including "Contemporary Workers" and "Modern Workers".
Explore and discover
"Green Space," "Contemporary Education," "Scientific Investigation,"
Lecture room
""
narrate
""
character
"Science History" and other 28 columns. A specially produced programme, UNESCO 90', runs for 90 minutes and is presented every weekend. This is the first of its kind among CCTV channels.
[2]
On July 30, a popular science program on meteorological knowledge, co-produced by the China Meteorological Administration and CCTV, was released.
Today's weather
"Was launched on the channel.
[36]
On July 9, 2002, on the occasion of the first anniversary of the launch of the Science and Education Channel of CCTV, a series of "UNESCO Action - Looking Back on One Year" was launched, with five special programs of four hours: "New Year's Eve", "Education", "Science and Technology", "Culture" and "Society".
[2]
From October 2 to 3, CCTV-10 aired the National Day special program "The Long River of History", a total of 24 episodes, 85 minutes each episode, a total length of 36 hours, respectively, about the history of ancient Chinese music, transportation history, writing history, architecture history, science and technology history, history of war and other different themes; At the same time, "Friends of Man" was also aired, 85 minutes each, a total of 12 episodes, based on "Friends of Man".
Man and nature
"And"
Animal world
It mainly introduces various wild animals in nature.
[2]
From May 11 to 17, 2003, CCTV-10 and CCTV-1, CCTV-4, CCTV-5 and CCTV-News channel, which have just been tested, broadcasted a live broadcast.
2003, standing at the third pole
"- Large-scale live broadcast to commemorate the 50th anniversary of man's summit of Mount Everest".
[37]
On May 18, CCTV's Science and Education Channel launched the"
master
"Program.
On February 15, 2004, the Science and Education Channel of CCTV launched the"
Screening Room 10
"Program.
[4]
From July 18, 2005 to August 28, 2005, the Science and Education Channel of CCTV launched a series of special summer program - 2005 UNESCO Action. On December 26, the science and education channel of CCTV was revised. The revision takes "professional channel branding" as the strategic policy, highlights the concept of "two services and one effective" (serving society, serving the public, and effective communication), highlights the overall effect of channel programs and columns, aims at the needs of the audience, is close to the social reality, and pays attention to the "three new" (fresh people, fresh events, fresh topics). In this way, the communication value of serving society and the public can be fully realized.
[2]
Since August 16, 2006, CCTV has been fully launched in the evening prime time.
Green advertising sign
When the channel broadcasts commercials during prime time in the evening, a translucent "green advertising logo" is displayed in the upper right corner of the screen.
On June 16, 2007, CCTV Science and Education Channel launched the program "Science and Technology Life".
May 12, 2008, "May 12"
Wenchuan earthquake
After the earthquake, CCTV-10 successively launched a series of special programs for earthquake relief, and broadcast knowledge about earthquakes in the program "Into Science", such as "Revealing the Causes of earthquakes" and "A Preliminary study on the Causes of Wenchuan Earthquake". At the same time, there are a series of other programs such as "Prevention and Control of epidemic diseases after disasters" and "Psychological Intervention after disasters". Let the broad audience in-depth understanding of the earthquake, reduce the fear of this natural disaster psychology.
[43]
On February 8, 2009, CCTV's Science and Education Channel launched the program "I Love Inventions". On July 22, the science and Education channel of CCTV launched "The Wonders of Heaven -
Total solar eclipse
Live "special.
[42]
On August 24th, the original
CCTV Economic Channel
(CCTV-2) "Health Road" transferred to the channel broadcast.
Science and education channel period
On June 5, 2010, the channel shortened the name of "Science and Education Channel" to "Science and Education Channel" and launched two programs, "Animal Legend" and "Discovery Assembly". "
Encyclopedic exploration
""
Scientific world
"Off the air. On December 12, CCTV Science and Education Channel was revised and launched the"
Geographical China
""
Unlimited innovation
"The Legend of Nature" "
So it is
"Four programs. "
Man and society
""
Encyclopedic exploration
""
Scientific world
""
The window of scientific and educational films
""
Green space
"Off the air,"
Champion 360
"Transferred to CCTV comprehensive channel broadcast.
[5-7]
June 13, 2011,"
The afternoon book
"Was renamed" Reading ". June 27, the original
CCTV integrated channel
(CCTV-1)
Sunset glow
It was transferred to the channel (until 29 March 2013).
[40 and 41]
On September 6, the program of CCTV Science and Education Channel was adjusted, "Green Space" and "Green Space".
Science and technology life
"" Noon Book" and other five programs were suspended,"
Hope English
"Was renamed"
Star of hope
".
On July 9, 2012, CCTV Science and Education Channel launched "Tea Road".
[8]
January 1, 2013,"
Science and technology life
""
Unlimited innovation
""
revisit
"And five other shows were canceled.
On January 1, 2014, the HD version of the channel was broadcast via Zhongxing 6A, and began to be simulcast in HD.
On January 27, 2015, the channel's"
Natural code
In the standard definition version, the opening title maintained a 4:3 ratio, and the content of the program began to be broadcast in a 16:9 ratio. In the early morning of November 28, CCTV Science and Education Channel standard definition program content began to broadcast in high-definition 16:9 ratio. (The channel's standard definition timer is still 4:3, though).
On January 19, 2016, the "Discovery" program launched the TV documentary "Dunhuang Painting School".
[9]
On March 14, 2015, the "Search for the Most Beautiful Doctor" award ceremony was broadcast on CCTV-10.
[10]
On September 16, 2017, CCTV Science and Education Channel released a special film "Searching for Keel Stone".
[11]
September 23,"
Thumbs up China
- 2016-2017"
One hundred for five
"Network positive energy boutique exhibition special program" broadcast on CCTV-10.
[12]
On September 29, 2020, the live broadcast satellite platform added the transmission of "CCTV-10 HD" (channel number 10).
[44]
On July 9, 2001, the Science and Education Channel of CCTV used the English double-line scoop logo "CCTV-10". On August 2, the spoon label was made transparent and the serial number in the middle was also changed to highlight.
On January 1, 2011, CCTV officially changed its channel logo, adding the words "science and education" below the channel logo.
[13]
In the early morning of August 17, 2015, the logo was changed to 16:9 format, but the channel, due to technical reasons for broadcasting, except for the programs and advertisements broadcast in the mailbox mode, the broadcast program is still 4:3 (the high-definition version of the timer and the program are 16:9).
CCTV science and education channel
From January 1, 2023, the HD signal broadcast screen of the channel will no longer be marked with the word "HD".
[45]
Since its launch on July 9, 2001, CCTV's Science and Education Channel has always taken "educational character, scientific quality and cultural taste" as its core concept, rejected vulgar entertainment programs, improved the overall image of the channel, fully met the needs of audiences to acquire knowledge, acquire opinions and acquire ideas, and formed distinct characteristics. In the development, the science and education channel did not adhere to the "three products" positioning and "high and few", but attracted a large number of viewers with high-quality programs, forming a"
Lecture room
""
Approach science
""
Explore and discover
""
narrate
"Contemporary workers" and many other unique brand columns have gradually become the country's famous science and education professional channels, and their viewing share has been growing.
[2]
During the Spring Festival in 2002, the science and Education Channel of CCTV broke the routine, proposed the new concept of "science and technology New Year" and "Culture New Year", carried out the "bombing arrangement" for 20 days, and broadcast the "Horse Year Talk Horse" and "Horse Year Talk Horse".
A hundred years of laughter
"Frozen Poems" "Our Universe" "Pringing Horses into Spring" "Looking for the Truth" "
Time passes like water
"Dahua West" and a series of feature films.
[2]
Since June 30, 2003, CCTV Science and Education Channel launched the "UNESCO Action - Summer Special Arrangement", the program is divided into seven major sections, such as literature, aesthetic education, history, geography, nature, science and technology, comprehensive, each broadcast 55 minutes, the whole day in the morning, the middle and the evening three broadcast a total of nearly 7 hours, the whole process lasted two months.
[14]
Since July 18, 2005, the Science and Education Channel of CCTV has launched a special summer program to dedicate the series - 2005 UNESCO Action. Launched "History and Culture", "Happy Growth", "Fun science" and "History as a mirror".
[15]
On December 26, the Science and Education Channel of CCTV made a subtraction in the number of columns, adjusting 37 columns to 23, and canceling the four columns of "Contemporary Education", "Scientific Investigation", "Scientific History" and "Contemporary Workers". In the brand column to do addition, "discovery", "telling", "approach to science", "Lecture room", "Hope - English magazine","
character
""
The afternoon book
"And"
master
"And other 7 brand columns were expanded and improved. At the same time, launched the"
Champion 360
"Man and Society"
Encyclopedic exploration
"Revisit" 4 new columns. Highlight the channel's two viewing ranges at noon and evening, and launch two column clusters at noon "education plate" and evening "boutique plate". Noon "Education segment" by the"
The afternoon book
"People and Society", "Hope - English Magazine" and "Lecture Room"; Evening "Boutique segment" by"
Encyclopedic exploration
""
Approach science
""
narrate
"Discovery", "People" and other columns. After the revision, "Family," "Science World,"
Green space
""
Screening Room 10
"Public Welfare Action" "
Light of technology
""
The window of scientific and educational films
""
Science and Technology Expo
""
witness
""
Half the sky
""
Moral observation
"Health Road" and other programs have been improved and adjusted in the direction of topic selection, expression, broadcast time and other aspects, and continue to be retained in CCTV-10.
[2]
During the Spring Festival in 2007, the Science and Education Channel of CCTV, relying on the programs "Approaching Science", "Exploration and Discovery" and "Telling", launched three series of programs, "Film Chinese New Year", "Mysterious Nature" and "Champion New Year".
[16]
On December 12, 2010, CCTV Science and Education Channel was revised, highlighting the channel's "service consciousness" and "dating consciousness", adopting the arrangement mode of horizontal penetration, vertical cluster and differentiated arrangement strategy. The column has a set of five theme plates: "healthy life in the morning", "New knowledge of culture at noon", "natural science in the afternoon", "Scientific life in the evening" and "classic features in the evening". In order to maintain the stability and continuity of the audience of the brand program, in the channel arrangement, the broadcast time of the five brand programs "Approaching Science", "Telling", "Exploration · Discovery", "People" and "Lecture Room" in the evening is basically unchanged. At the same time, the new version of the channel on the four new columns "Geography China", "Innovation Unlimited", "Nature Legend" and "So" are arranged and broadcast in a horizontal way, in order to strengthen the channel and the audience's "dating" awareness.
[17]
On June 7, 2013, CCTV Science and Education Channel held the "2013 Summer Program Highlights as early as you Know" press conference with the theme of "Science is fun, culture is happy", and launched the "Chinese Memory" to find the most beautiful rural teachers, "Star of Hope English Talent Competition" three traditional projects. And "Chinese character Dictation Conference" and "Invention Dream Workshop" two seasons broadcast programs.
[18]
On July 9, 2001, the channel used the first version of the same packaging as the other channels of CCTV, the spoon logo of the promotional film background of color - sky blue petals.
On January 1, 2002, the channel changed to the second edition of the telescope packaging, and the original color - sky blue petal promos continue to be used.
On May 1, 2003, the channel changed to the third edition of the crystal packaging, the telescope packaging was discontinued, and the original color - sky blue petal promos continued to be used.
On December 26, 2005, the channel changed to a fourth edition in two-tone red and white packaging.
On June 5, 2010, the channel simplified the name of "Science and education channel" to "science and Education channel", the main style of the packaging was temporarily unchanged, and only the channel name was modified.
On December 12, 2010, the channel changed to the fifth edition window packaging, adding a sense of fashion, cultural sense and visual impact to the channel's visual identity system.
[19]
On January 1, 2013, the channel changed to the sixth edition of the Big Eyes package.
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Appreciation
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A Thousand Worlds
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Reference materials:
[28] 20 -
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Secrets of China
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Taste of the Seasons
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Colorful Huaxia
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UNESCO 90'
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Scientific Investigation
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Communication
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Foreign Language Teaching
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Vision
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Reference materials:
[32] 30 -
[35]
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Award time
|
session
|
Award name
|
prizewinner
|
Selection agency
|
|---|---|---|---|---|
|
October 4, 2002
|
19th session
|
Jules Verne Award
|
CCTV science and education channel
|
French National Research Center
|
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Reference materials:
[2]
[33]
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time
|
Audience rating
|
Viewing share
|
|---|---|---|
|
Full year 2012
|
010%
|
0.80%
|
|
Full year 2013
|
0.12%
|
0.97%
|
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Reference materials:
[34]
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CCTV science and education channel has strong professional characteristics, reasonable channel arrangement and rich knowledge content. The channel can strive to explore practice, exert the influence and guiding force of national TV media, undertake to promote mainstream values, and become a national TV channel favored by the audience.
(NetEase Entertainment Review)
[5]
CCTV Science and Education Channel always regards "educational character, scientific quality and cultural taste" as the core concept, rejects vulgar entertainment programs, improves the overall image of the channel, and fully meets the needs of the audience to acquire knowledge, acquire opinions and acquire ideas. CCTV Science and Education Channel did not stick to the position of "three products" and "high and few", but attracted viewers with high-quality programs.
(Commentary by Zhao Huayong, former Director of CCTV)
[2]
