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Voice of China Radio and Television Group

China Radio and Television Group broadcasting frequency
synonymVoice of the Taiwan Straits(Program name of the China Radio and Television Group) generally refers to the Voice of the China Radio and Television Group
Radio across the Taiwan Strait (frequency call sign: CNR-5, abbreviated as "Radio across the Taiwan Strait"), formerly known as China National Radio to Taiwan, was established on August 15, 1954 [2] .
On August 15, 1954, China National Radio began broadcasting to Taiwan [10] . On December 29, 2013, China National Radio broadcast to Taiwan under the call sign "China Voice of China National Radio" [6] . On October 25, 2019, the Voice of China of China National Radio was revised and launched [3] . On March 24, 2021, the Voice of China National Radio changed its name to the Voice of China National Radio and Television Group. [8] .
Chinese name
Voice of China Radio and Television Group
Foreign name
CMG Cross-Strait Radio
alloname
Voice of the Taiwan Straits
Generic type
Ethnic class
Establishment time
August 15, 1954
Representative program
Hear from both sides of the strait , Focus on the Taiwan Strait
language
Mandarin Chinese
Subordinate organization
China Media Group
Docking frequency
Fuzhou and Matsu FM102.3 MHZ, Xiamen and Kinmen FM94.9 MHZ
Broadcast time
March 24, 2021

Development course

broadcast
EDITOR
  • China National Radio broadcast period to Taiwan
In July 1954, in Zhou Enlai Under the intervention of the Premier, the Organization Department of the Central Committee issued a transfer order to transfer more than 20 broadcast personnel from East China, Southwest, Northeast, Hebei and other places to form the Central People's Radio broadcasting Department to Taiwan [15] . On August 15, China National Radio was established to broadcast to Taiwan [4] .
On January 1, 1981, China National Radio broadcast "Friends in the Air" to Taiwan officially launched, which is the first radio program in the People's Republic of China with a host identity [12] .
On October 31, 1995, China National Radio Broadcast to Taiwan (the fifth program of China National Radio) with a new look broadcast to the Taiwan region [17] .
  • China National Radio China Voice period
On December 29, 2003, China National Radio revamped its Taiwan broadcast. China National Radio broadcasts to Taiwan under the call sign "China Voice of China National Radio", and the frequency of "China Voice of China National Radio" is mainly news programs. The revised radio program is more timely and interactive. In order to better serve the Taiwan audience, before the revision, we listened to the opinions and suggestions of the Taiwan audience, conducted a professional survey of the Taiwan audience, and made corresponding adjustments in the program layout, column setting and broadcast style according to the suggestions of the audience [5] .
At the end of 2005, in order to further enhance the effect of radio publicity to Taiwan and improve the pertinence of radio publicity to Taiwan, China National Radio commissioned a professional market research institution in Taiwan to investigate the situation of radio publicity in Taiwan and put forward targeted work opinions on the basis of empirical data analysis [16] .
In June 2009, the "Taipei Studio" of China Radio, China National Radio was launched. It is a news program compiled and produced by reporters in Taiwan. It is broadcast every Monday to Saturday in the "Straits Online" and "Morning Walkman" of China Radio, China National Radio. The duration is about 10 minutes [19] .
On August 14, 2014, China National Radio held a symposium in Beijing to commemorate the 60th anniversary of China National Radio broadcasting to Taiwan [12] .
In March 2018, China Media Group Set up [18] The Voice of China of China National Radio is managed by the Hong Kong, Macao and Taiwan Program Center of China Radio and Television Group [23] .
On January 1, 2019, the Standing Committee of the National People's Congress issued the" The Standing Committee of the National People's Congress of the People's Republic of China issued a statement to compatriots in Taiwan On the 40th anniversary, the China Central Radio and Television Network (CNR) presented a special program on the 40th anniversary of the publication of the "Message to Compatriots in Taiwan" to the Taiwan Program Center for the production and launch of bilingual news topics. Vicissitudes on both sides of the forty years, the heart fit a family The Mandarin version was broadcast on the Voice of China of the Central Radio and Television Group [14] . On October 25, the Voice of China of the China Media Group was revised and launched [3] .
  • The Voice of China Central Radio and Television Group
On March 20, 2021, the opening and closing songs of the China Radio and Television Group were officially announced publish [1] . On March 24, the Voice of the Sea of the China Radio and Television Group and" Sea of terraces The new media platform was officially launched [7] . The Voice of Taihai of the China Radio and Television Group covers the southeast coast of the Chinese mainland and Taiwan, broadcasting in Mandarin Chinese for 20 hours a day [8] . April 2, Taiwan Railway" The Taroko After the derailment of train 408, the China Media Group launched a special column on Taiwan Radio Station. Direct attack on Taiwan Railway accident: Searching for the families of the injured and dead ". The program was the first time to roll broadcast the rescue progress and casualties reports sent by front-line reporters in the headquarters station at the accident and medical scene, providing relevant rescue information to help find the families of the victims of the accident [20] . On June 16, the China Radio and Television Group planned and produced the" Celebrating the 100th anniversary of the founding of the Communist Party of China "To Yan 'an", "Liangshan", "Great Rescue" and "Anne's Sea of Flowers" were first launched in Beijing, in Voice of China, China Media Group , Voice of Guangdong-Hong Kong-Macao Greater Bay Area, China Media Group The Central Radio and Television Group, Taiwan Radio and other broadcast frequencies [11] . On September 15th, The 14th Games of the People's Republic of China The opening ceremony in Xi 'an was broadcast live by the China Radio and Television Group [22] . On September 21," 2021 China Media Group Mid-Autumn Festival party With the "romantic" perspective and the "temperature" of the heart, in 8 languages, it has dedicated a cultural feast with both traditional cultural connotation and vigorous vitality in the new era to the audience around the world. The China Media Group broadcast the evening live to Taiwan [21] .
中央广播电视总台台海之声和 “看台海”新媒体平台 中央广播电视总台台海之声和 “看台海”新媒体平台 中央广播电视总台台海之声和 “看台海”新媒体平台 中央广播电视总台台海之声和 “看台海”新媒体平台 中央广播电视总台台海之声和 “看台海”新媒体平台
China Radio and Television Group Radio and the "Grandstand Sea" new media platform

Radio culture

broadcast
EDITOR
First, serve the overall situation of the country's work on Taiwan Accurately do a good job of broadcasting to Taiwan, and more effectively perform the duties and missions of national radio and television.
Second, we will strengthen the guidance of public opinion struggles Timely release of authoritative information, bashing the "Taiwan independence" separatist forces, and resolutely criticizing "independence" to promote unification.
Third, highlight the characteristics of Taiwan communication To increase the proportion of news and information reporting in the island, focus on reporting hot events that Taiwanese audiences care about, and strengthen the timeliness and closeness of news and information; Build a platform for Taiwan businessmen and Taiwan youth to display, report the new practice of Taiwan businessmen and Taiwan enterprises participating in the national development strategy and the new story of Taiwan youth pursuing their dreams in the mainland, showing the development opportunities and broad prospects of the mainland.
Fourth, we will strengthen cultural communication With the excellent traditional Chinese culture as the link, we will work hard to create a high-quality program cluster to meet the needs of Taiwan compatriots, and enhance the appeal of young people in the island with the way and content in line with the listening preferences of young people.
Fifth, give full play to the advantages of integrated communication Build a good "Grandstand Sea" new media platform, highlight mobile and video, strengthen the interaction between broadcast and new media, integrate and link the resources of various platforms, improve the communication effect, persevere in the pursuit of excellence and create first-class [8] .

Arrangement scheme

broadcast
EDITOR
  • China National Radio China Voice period
For the comprehensive frequency of news, the Voice of China has set up nine times of on-time news, three news intensive areas in the morning, middle and evening, and four major topics of economy, youth, tourism and service [6] .
  • China Radio and Television Group period
The Voice of China is a comprehensive news frequency, with three major sections throughout the day: news and commentary, life service and culture and music. News and commentary programs (" Cross-Strait hot News ", "Sun and Moon Tan", "Cross-Strait tide watching", "Taipei Studio", "Straits Military") authoritative release, timely interpretation; Special service programs (" Cross-Strait Good Life ", "Fun Travel", "Xin Xin Mainland") close to Taiwan compatriots, practical and convenient; Cultural and music programs (" Art and culture "" Two Listening Garden" "Music eggs") root pulse identification, fit the heart [3] .
  • The Voice of China Central Radio and Television Group
Opening song: The opening song of the Sound of Taiwan is based on the melody of the piano version of "Bright Moon, a Thousand Miles away to send Love". Accompanied by melodious music, the male and female announcer speaks in three languages, Mandarin, Hokkien and Hakka, and the voice crosses the Strait to talk to the family on both sides of the strait.
Closing song: The Sound of Taiwan ends with the melody of the violin version of "Under the Silver Moon" as the keynote, with a familiar local voice and the people on the other side of the Strait kiss goodnight [1] .
The program types of Taiwan Radio are divided into four parts: news and commentary, life service, culture and art, music and tourism. In the news and commentary section, according to the three time periods of morning, afternoon and evening, three news columns such as "News on both Sides of the Strait", "Taiwan Strait Focus" and "Tide Watching on both sides" are set up respectively, including the hot commentary column "Cross-Strait Opening" and the "Taipei Live Studio" program from the island. The life service section includes "Good Life on both Sides of the Strait" and "Xin Xin Mainland" and other columns, focusing on the actual needs of the audience on the island, interpreting Huitai-Taiwan policies, serving the life of Taiwan compatriots, and providing mainland people's livelihood information in finance, health, fashion and other aspects. Culture and Arts section set up "Art and Literature Two Hall Garden" column, in a relaxed, fresh and pleasant style, interprets and broadcasts the classic literary works, original radio plays and audio novels loved by Taiwan audiences, and introduces the excellent films and TV plays and variety shows from both sides of the Taiwan Strait. For young audiences in Taiwan Island, the music tourism sector focuses on creating music columns such as "Music Eggs", "Classical Joy" and "Good Morning Joy", which are set at a relaxed time every day to highlight the accompanying experience. "Fun Travel" column mainly introduces cross-strait tourism trends, provides practical information services, and shares the travel experience of famous mountains, rivers and popular scenic spots in the motherland [9] .

Main program

broadcast
EDITOR
Radio of Taiwan, China Media Group regularly broadcasts programs
Program type
Column name
News and Reviews
"News on both Sides of the Strait", "Focus on the Taiwan Strait", "Tide Watching", "Cross-Strait Lecture", "Taipei Studio"
Life service
"Good Life on both Sides" "Xin Xin Mainland"
Culture and literature
Two Halls of Art and Literature
Music tourism
"Music Eggs" "Classical Joy" "Good Morning Joy" "Fun Travel"
Program information source [9]

Listening frequency

broadcast
EDITOR
Listening frequency of Taiwan Radio of the China Media Group
Coverage area
Broadcast frequency
/
Medium waves 549, 765, 837 KHZ
Fuzhou, Matsu
102.3 MHZ
Xiamen, Kinmen
The frequency is 94.9 MHZ
Data source [20]

Social evaluation

broadcast
EDITOR
CCTV to radio broadcast (i.e. China National Radio Broadcasting to Taiwan) Adhering to the concept of cross-Straits communication media first, the Central Government's Taiwan policies and the voices of the mainland people are directly broadcast to the island, becoming the main force of propaganda to Taiwan [13] . (Comments by Ye Kedong, Deputy Director of the Taiwan Affairs Office of the CPC Central Committee and the Taiwan Affairs Office of the State Council)
CCTV to radio broadcast (i.e. China National Radio Broadcasting to Taiwan) It has always been the most direct, fastest, most effective and most stable tool and means for Taiwan's propaganda media, and is one of the main channels for Taiwan compatriots to understand the situation and information on the mainland of the motherland, and is praised by Taiwan compatriots as the heart bridge connecting the two sides of the Taiwan Strait [13] . (Wang Qiuping, then Director of China National Radio)
60 years (1954-2014) One A, Central radio to radio (i.e. China National Radio Broadcasting to Taiwan) It has witnessed the ebb and flow of cross-strait relations, as well as the transformation and development of broadcast media [13] . (Comment by Xin Qi, Vice President of the Chinese Culture Development Promotion Association)
Broadcast to Taiwan (i.e. China National Radio Broadcasting to Taiwan) After 50 years (1954-2004) It is a 50-year period of propagating the policies of the Central Committee, promoting Cross-Strait exchanges and cooperation, deepening the kinship between compatriots on both sides of the Straits, and promoting the peaceful reunification of the motherland [2] . (Comments by Yang Bo, then Director of China National Radio)