catalogue
- Chinese name
- live
- nature
- CCTV-2 Original program
- Premiere time
- Originally Monday to Friday at 19:25
- emcee
- Chen Hengting
- Start sowing
- 1 July 1996
- Broadcast status
- finished
With the purpose of safeguarding the dignity and rights of the people and improving the quality of life in an all-round way, we have adopted the
model
The tracking and reporting of meaningful consumption traps, shady schemes, and scams, through the recent occurrence of life and health,
Public safety
,
Public interest
The hot spots, difficulties, doubts and doubts, to provide in-depth and detailed services.
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The hosts have always been a highlight of the "Life" section, they make it because of "Life" and they make it. From the original single broadcast of female hosts to the current broadcast of male and female hosts, the hosts of "Life" are also seeking new changes with the content of the program.
[1]
The "Life" column published on July 1, 1996 is the product of our "consumption era", and also the booster of consumer trends, she tells you what is fashion, what is the science around you, how you should configure the resources you have, and how you should get out of the misunderstanding of life, "practical supremacy" is the content positioning of "Life".
Confucianist
The theory of "pursuing realistic survival, affirming secular life and serving it" is a practical rationality, which is the deep culture of Chinese people
Mental structure
Watching TV programs is to hope that the program you watch can be "useful." Watching the economic life service program "Life", you will have a very strong sense of the benefit of opening the "volume". Solutions to the problems you may have in life, must have
Common sense of life
All condensed into a few minutes of the program, a lot of practical information, some you may already know, some you may not know, some you may even misunderstand, frequent viewers of Life will recall their own long-term doubts and misunderstandings have been dispelled.
People's needs in life are diverse, and naturally "Life" should also try to meet diverse needs. Therefore, after the revision on July 3, 2000, the column was set <.
Life discovery
Small sections, to satisfy the audience's curiosity and interest in social hot issues, of course, the lens is aimed at the contradictions and focus of economic life, such as the broadcast of "embarrassing.
Glass curtain wall
>, <
Water tank
Bucket lawsuit > and so on is to find the phenomenon of "everyone's eyes, everyone's heart is not", and give you an "eye" that is good at finding. The "Consumer Station" section was retained in 2001 after several revisions, the only change is that the original length is only 6 minutes, and later doubled. This is the most living content of the "Life" column, with empirical means, starting from the micro, calmly provide practical for the audience
Consumer service
Its thoughtfulness is almost meticulous, such as <
Thermal underwear
>, < How to choose air conditioning >, < laundry products who is the best >, < it is when the sun protection is carried out > and so on, that < consumer station > is the people
Life guide
It's not an exaggeration. The new "Creative Space" section of "Life" provides ordinary people with the opportunity to show their ideas, in the program you can see a lot of ideas, but also quite practical small inventions, such as "building blocks like sockets","
Water-saving toilet
>, "Whatever you want Computer", etc. No matter what you say about these
Invention and creation
Yes or no, but what this section advocates
do-it-yourself
The idea of creating a good life is certainly valuable, because everyone should be the artist of their own life. "Life" is practical, so it is wonderful.
Creating individuality is the unremitting pursuit of Life. The tradition of speaking in the voice of "us" has been eliminated
mode of transmission
Because of the exclusion of personality input, individual experience and unique expression, the lack of artistry has been difficult to make a difference. The rapid expansion of the media makes all the things without personality ignored by people, and also makes people despise all the things that follow others' opinions. Life has been dedicated to the creation of individuality since the beginning, as they know in various
Information flooding
Only the columns with personality have a reason to be recognized and accepted by the audience.
The personality of "Life" lies first in the orientation of the program. The main audience of Life is between 25 and 45 years old, college-educated citizens with a monthly income of about 2,000 yuan. The social views of these audiences,
Standard of value
, cultural ideal, life attitude,
Consumption desire
Roughly equivalent to their ability, they are more willing and able to pursue a high quality of life, "Life" is to fathom their mind, with the right programs to meet their needs. A comprehensive look at the programs broadcast by the "Life" column
Interest in life
In the choice of the audience does not pursue integration, to "all" the audience
Imaginary audience
And only serve this specific group to achieve "targeted" personality transmission.
The personality of "Life" is also structured and packaged. The original previews, the pleasing hosting style, the vivid captions, the graphics and the far, middle and near differences that echo the beginning and end of the program
Field of view
The composition that creates the atmosphere is different;
studio
Pleasing to the eye
Sky blue
Structural adjustment
A clear, elegant, fresh, fashionable space, bring the audience a strong
Visual impact
and
Aesthetic pleasure
So that the audience sees the sky blue as if "Life" has come into view.
The style of the host is also a reflection of the personality of "Life". Fresh, natural and smooth is the host's style positioning, which naturally fits the positioning of the "Life" column, and also echoes the "Life".
Marker coloration
The sky blue. "Walking", "walking and talking", "multi-location activity" hosting may not be the original creation of "Life", but it is indeed the earliest practitioners, which have left an imprint on the minds of the audience at that time. And through the large screen presentation will the studio host parts and programs
Organic combination
The way to get up is to borrow boldly from the party
Technique of expression
The creation of "Life" is the highlight of today.
Seeking new changes is the eternal topic of "Life" column.
"Life" has been in existence for many years, and there have been several major revisions, but small fine-tuning has been constantly. In February 2000, "Life" was revised, adjusting the program, host, studio, and subtitles to highlight the concept of "Big Life". Borrowed in July the same year
Economic center
The whole channel has been revamped twice, from the content to the packaging, from the host arrangement to the studio design have new moves, and recently launched the "Life" weekend edition - the end of the film is changed to record ordinary people
Survival state
Yes, added columns
Humanistic color
. Life Monthly Attention, which has been launched every month since 2001, has become the new selling point of Life.
"Life" is commendable, it has almost all the domestic TV life program awards, but there has always been a kind of thin ice
Sense of crisis
. With this, the audience can expect the future of "Life" to still be interesting. I hope "Life" will become a good column with a regular appointment function for you.
"Life" column original premiere time: Monday to Friday 20:00--20:35; Saturday 20:15--20:50
"Life" column original replay time: Monday to Friday 11:20- 11:55, 6:50- 6:25; Saturday from 12:50 to 13:25
[4]
Graduate from
Beijing Broadcasting University
Broadcasting Department, since 1993 as a CCTV program host, in addition to "Life", has hosted including "Life"
Happy dictionary
", "·15" party ", "the Ninth National Young Singers TV Grand Prix", "2000 Spring Festival Gala" and many others
CCTV (China Central Television)
Important programs; Guest starred in
Variety exhibition
","
Gather together happily
"And other variety
Entertainment program
The host of...
Wen Thanh
His programs have won many government awards. It was voted the most popular in the country by the most viewers in the country
Television economy
Program Host Title, Government"
Gold microphone
Silver Award and the title of National Top 100 TV program host. This is from
Guilin
The girl in the show brought us is such as
Landscape of Guilin
The general scenery.
Also in the Beijing Broadcasting College sophomore began to host "life", no doubt "life" to Zhao Lin growth provided the most fertile soil, and Zhao Lin also with its fresh, natural hosting style also "life" a clean
Sky blue
.
Has hosted the column:
Beijing Television Station
"Pop 20", "Weekend Plan"
Phoenix TV Chinese channel
The Car Impulse
Since November 1996, he has hosted CCTV's "Life" column
National type awards:
In 1998, he won the "Top Ten" title of "Huahe Cup" National excellent economic program host
"Life" won the first prize of National Excellent economic program
"Life" won the first prize of CCTV Excellent program
"Life" won the first prize of the excellent program of the Radio and Television Society
Shanghai Theatre Academy
After the professional graduation of the host, he was recognized by the Hong Kong City audio-visual communication company and became a contracted artist. Hosted the "City Golden Song" and other TV programs, acted in many
Music video
, TV skits and dramas. He has many years of experience in television hosting. He has hosted a series of TV shows on CCTV
Contemporary worker
"Column, CCTV three sets of" Music Times "column, its four sets in the central
International channel
The "Oriental Home" and "Happy Gathering" hosted by the audience at home and abroad are loved, and the "Oriental Home" also won the first prize of National New Hong in 1998. Join Life,
Xiong Xiong
Found a wider sky.
Studied at
Zhejiang Radio and Television College
Broadcasting major
After graduation, he entered Ningbo cable TV Station. He participated in editing and hosting the "Cable Red Green Blue" won 95, 96 years
China Radio and Television Society
First prize in the program category. In 1998, he began to host Beijing TV's"
Television store
", "Lucky Light", "Traveling South and North" and other columns, began to join the "Life" column in August 2000.
[1]
Zhu Yi
He used to be a laid-off crosstalk performer in Wuhan, and became a host of three columns of CCTV after five years of "moving north". The book that bears his name, Zhu Yi Yi Yi Ji,
Audience rating
In CCTV 2 (financial channel) second only to
Li Yong
's
Very 6+1
"; He was named in
New weekly
"Was named the Best Life Show host of 2005. In 2001, he began to host "Life".
January 25, 2005 17:00 PM, CCTV2 "Life" column chief editor Chen Hengting, host
Xiong Xiong
,
Zhu Yi
Zhai Rui is a guest
Sina
Talk about the story of "emergency room" with netizens.
Host: They came not to talk about the old topics of "Life", but to talk about the new changes of "Life". I heard that "Life" recently launched a series of programs specially prepared for the Spring Festival, called "Festival emergency room". "Holiday emergency Room" may involve some
Holiday sickness
The prevention of some festivals
Accidental injury
Prevention of events. Let's still ask four people to greet you, first please chief editor Chen Hengting teacher.
Chen Hengting: The original idea of "Festival Emergency Room" was also extracted from our daily program "Life", because we had done a program called
Emergency escape
Of course, this emergency risk aversion has been continued. Emergency avoidance mainly concerns people's safety and health issues, this topic is more serious, life and death issues. Later, we thought, during the Spring Festival, can this program have some innovation in the form of content, so that everyone can accept the knowledge we want to convey in a relaxed state. So we were wondering if we could combine
melodrama
, the visibility is relatively strong, more active in this form, and we originally made the feature film
Amount of information
The two characteristics of relatively large and fast rhythm are combined with the characteristics of the two to innovate a form called situational drama launched during the Spring Festival, so that everyone can accept our form in a festive atmosphere and in a cheerful atmosphere. I think if you often watch our "Life" column, and like our program style of friends, this time will not be disappointed, and even surprised.
From the "Festival Emergency Room" we see the new changes in "Life", we wonder if this means that the "Life" itself has changed its positioning.
Chen Hengting: I think "Life" for everyone to provide practical services, this positioning has not changed, no matter how the form changes, never change, we have a sincere heart for everyone to serve, other forms can make everyone relaxed and happy to accept us. Zhu Yi: To put it psychologically, we are afraid that the audience will not tell us what they want. Is there any female netizens who are more interested in me, fat people are not popular these days. (Laughter).
Netizen: After this "festival emergency room" as a good start, you are not the next step to continue to do these aspects of exploration. Chen Hengting: "Life" column is an old column, whether in form or content, since its inception in 96, until 2005, exploration and innovation is our consistent pursuit of the goal, I think our innovation action is a moment will not stop, not only to innovate, more to innovate in the future, innovation is our life, is our program to get high
Audience rating
A source. Therefore, we will adhere to this innovative path in the future, and continue to have good programs and new programs for everyone.
Zhu Yi: You can click this on our website.
Chen Hengting: "Life" channel has the introduction of the host, click on "Life" can be. Due to time, our chat ends here, but these creators of our "Life" column, you not only brought the story of the emergency room, because the Spring Festival is coming, but also brought holiday greetings to you.
Zhu Yi: I also congratulate those of you who wear your eyes to surf the Internet. You must control the time you spend surfing the Internet. At the same time, the New Year's doctor advises that after two hours of surfing the Internet at a time, you must move your eyes to another place to look, such as moving to CCTV's "Life" channel to watch for a while and then return to the Internet.
[2]
