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Dong Laishun

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Beijing Donglaishun Group Co., LTD

Donglaishun, a Chinese time-honored brand, was founded in 1903 and realized in 1955 Public-private partnership . In 1988, Donglaishun brand as the core of Beijing Dongan diet The company was established, the company gave full play to the advantages of the time-famous brand, involved in chain industry development, brand semi-finished products, finished products research and development and other fields, injected vitality for the sustainable development of enterprises. In 1996, Donglaishun chain headquarters was established, and the time-honored Donglaishun went on franchise The chain development path.

Chinese name: Dong Laishun ^[3]
Establishment time: The year 1903
Affiliated company: Beijing Donglaishun Group Co., LTD ^[3]

Application/registration number: 605513 ^[3]
Application date: August 17th, 1990 ^[3]
Date of notice of registration: August 10, 1992 ^[3]
Applicant's address: Dongcheng District of Beijing South Heyan Street Block E, Hua Long Street ^[3]

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Trademark information

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EDITOR

On the basis of China trademark network Trademark "Donglaishun" application/registration No. 605513, application date August 17, 1990, registration announcement date August 10, 1992, belongs to Beijing Donglaishun Group Co., LTD . ^[3]

Origin of name

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EDITOR

Donglaishun store plaque

The founder of Donglaishun is a man named Dindeberg Of the Hui people. In 1903, he set up a stall in Dongan Market Mutton mixed noodles and Soba noodles Glutinous rice cake It was added later Bake a cake on top of a pan And porridge. As business was booming, we took "from. Jingdong "All goes well" means that the signboard of the Donglaishun porridge stall is officially hung up.

Company introduction

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EDITOR

Donglai Shun fresh fragrant pot bottom

Donglaishun Restaurant is Beijing Catering industry One of the most famous historical shops in the world. Beijing City It has a history of more than 3,000 years as a city and 850 years as a capital Famous historical and cultural city . Beijing tradition Food culture It is an indispensable part of the splendid history and culture of Beijing, which not only integrates Chinese nation The essence of traditional food culture is also a beautiful window to show the unique style and diversity of Chinese food culture to the world.

In the last hundred years, the east has been flowing Muslim As an important branch of Jinghua cuisine, its establishment, development and continuous enrichment have made contributions and influences to the promotion of Chinese national food culture, continuation, innovation and development of Jinghua cuisine. The brand of Donglaishun, after hundreds of years of building Cangmulberry, has now become one of the Beijing cuisine Iconic brand And well-known at home and abroad" China famous trademark ". This is the glory and pride that history has left to Donglaishun, and it is also the most precious wealth and a huge sum that generations of Donglaishun people have left to our successors Intangible assets . To this end, I would like to take this rare opportunity to review the history of Donglaishun, in order to express our high respect and deep yearning for the predecessors, several leaders and retired workers who have laid a solid foundation for the development of Donglaishun.

Donglaishun lamb slices

In the past one hundred years, the development and historical evolution of Donglaishun can be divided into The founding of New China Fore and aft Two stages .

In nearly half a century before the founding of New China, Donglaishun's entrepreneurial history and development history, in a sense, can be regarded as a microcosm of the development and evolution of Beijing's modern national catering industry. In the early 20th century, Qing government Implement a New Deal, open up the market.

In 1903, with the emergence of the earliest and most famous Dongan market in Beijing, the founder of Donglai Shun Restaurant Dindeberg Brother, hand Push cart With a wooden case and a few benches came to the north gate of the Dongan market and set up stalls Halal snack douzhi , Braised glutinous rice cake Took the first step of hard business. A few years later, the Ding brothers set up shop, "Donglaishun" hence the name. Shop name first called "Donglaishun porridge shop", the scale is not large, just a small wooden shed, operating varieties of bean juice, Various kinds of noodles , pasty , haggis .

Donglai Shun Restaurant - Fine dining

In 1912, the Dongan Market caught fire and the wooden shed was burned. After the reconstruction of the market, Ding Deshan built three tile-roofed houses in the original place, changed the sign to "Donglaishun Mutton Restaurant", and began to operate shabu meat. Ding Deshan was born poor, set up a stall when the strength to make money, after the industry also lose the nature of diligence and thrift, is still painstakingly managed. Because he is integrity-based, emphasizing authenticity, and good at learning from others' management and production skills, so, within a few years, the East is smooth Instant-boiled mutton Then he became associated with the famous" Zhengyang Tower "The same name. By the 1920s, Donglaishun improved the mutton hot pot and other utensils, and with the fine selection of materials, fine processing, seasoning, and the unique firepower, a more and become the capital of the mutton crown. Since then, Donglaishun has been unable to stop, not only built high-rise rooms, business varieties are also expanding and developing, forming a collection of explosion, baking, stir-frying, shabu in one of the halal series of dishes, in the Sichuan, Shandong, Hunan, Guangdong cuisine, unique in the capital, become a famous time-honored brand in Beijing. Although, in the nearly half a century before liberation, due to frequent wars and social unrest, the East is also experienced difficulties, several ups and downs, but its Operating performance However, it has always been the top of the city's catering industry. It is a valuable tradition to work hard and thrifty, adapt to The Times, make continuous improvements, and seek lasting prosperity Business philosophy ; Integrity-based, Customer first Good material, fine, people can be sweet, is the old Donglaishun excellent service tradition. These precious Traditional marketing Experience is always worth our good inheritance and reference.

Donglai Shun Restaurant - Fine dining

The rapid development of Donglaishun was more than half a century after the founding of New China. In 1955, with the support of the people's government, Donglaishun successfully realized a public-private joint venture. The Party and the government in order to develop the national cause, carry forward Minority nationality diet Cultural tradition Donglaishun has carried out great support and help. Since then, the business scale of Donglaishun has continued to expand, the workforce is more orderly, and the technical force is more advanced. Donglai Shun Restaurant not only become vast Masses of the people It is also a elegant place where celebrities gather. At the same time, it often undertakes the tasks of party and state leaders to entertain foreign heads of state and dignitaries, and has made great contributions to the country's diplomatic activities and the promotion of friendship with people around the world. Famous writer Lao She Mr. And Mrs. Hu Jieqing The master of Chinese painting Qi Baishi Master of Beijing Opera Ma Lianliang , Zhang Junqiu Such senior celebrities often entertained guests and friends in Donglaishun and left them for Donglaishun Treasures of painting . Former United States presidents Nixon former Secretary of state Henry Kissinger, former Japanese Prime Minister Kakuei Tanaka , Masayoshi Ohira President of Mozambique Zamora Pakistani President Ishaq Khan, as well as Islam, many government officials and diplomatic officials of the country, have given Donglaishun's delicious food a high appreciation and evaluation.

Especially after the 1980s of the 20th century, with the expansion of China's foreign exchanges and the rapid development of tourism, especially Cheng Qian Come and taste Instant-boiled mutton And halal cuisine with international friends and Overseas Chinese Day by day. During the shabu season, Donglaishun often receives hundreds of foreign guests and overseas Chinese every day. As a century-old restaurant, Donglaishun has always been committed to maintaining halal dining customs and spreading Islamic food culture. On the basis of inheriting and carrying forward the essence of traditional Chinese food culture, Donglaishun has constantly innovated and developed four series of delicious dishes including shabu, fried, fried and roasted. Concentrated to show the Chinese food culture in the "warm", "elegant", "exquisite", "strange", "luxurious" unique flavor and national customs, especially "a dish into the table" and famous at home and abroad Donglaishun instant-boiled mutton It is also the food, delicious, beautiful utensils, good service integrated into one, to all the guests who have been to Donglaishun can leave an unforgettable memory.

Donglai Shun Jingtai blue small pot

Donglaishun's century-old history and unique halal Catering culture As well as the national reputation of the Donglaishun brand, although it is a huge intangible assets, but with Market economy Continuous development, especially in the face of increasingly open markets, old brands want to become increasingly fierce Market competition In addition to inheriting and carrying forward the fine tradition, we must keep pace with The Times and constantly update our ideas.

Beijing's business has stepped into the fast lane of circulation modernization, all walks of life Management concept and Management mechanism Great changes are taking place. Similarly, with the rapid pace of the modernization of the capital circulation, Donglaishun also boldly chose the world's advanced Marketing method - will" franchise "," Chain operation Combined with the intangible assets of time-honored brands. Make full use of Donglaishun's trademarks, trade names, products, patents and expertise, Mode of operation Etc. are awarded in the form of contracts franchisee Paid use, realized franchiser And the franchisee mutual benefit, achieve a win-win situation.

At the end of 1986, Donglaishun was in Lianyungang City Opened the first branch, ending the history of "only this one, no semicolon", and then after ten years of exploration, in 1996 officially embarked on the road of franchise chain development, established the Donglaishun chain headquarters, and gradually established a set of adapt to modern enterprise production scale and Consumer demand A combination of diversity Normal linkage Mechanism.

Seven years, passed Franchise chain In the form of scale management and scale development as the goal, Donglaishun has established 100 chain stores in 28 provinces, municipalities and autonomous regions, including Mutton , beef Tableware, hot pot, etc Supply base Out of a new way of chain management. In recent years, the scale and reputation of Donglaishun have been further expanded throughout the country Business area A total of 65,000 square meters, joining the chain of economic components and industries more diversified, year Operating income More than 600 million yuan. At the same time, a batch of life State-owned assets , make State assets preservation It has solved the employment of more than 6,000 employees and become a new growth point for local governments and different unemployment.

According to the survey and statistics of the authoritative agencies of the economy and society, customers are obedient to the east Satisfaction rate 95.4 per cent and 97.5 per cent of unnominated names; in Peking In the process of promoting the modernization of circulation, the system evaluation and expert evaluation have been carried out in the East Beijing Future large-scale circulation Enterprise group Candidate enterprises are listed as "Beijing Circulation 31 finalists". At the same time, the brand of Donglaishun has been identified as a famous franchise brand in Beijing. In recent years, it has been rated as the annual Chinese chain Top 100 enterprises, Top 100 national catering enterprises, China excellent Licensed brand .

Donglaishun stainless steel small pot

When the cause of Donglaishun is moving towards its second hundred years, under the direct leadership and support of the Beijing Municipal Committee and Municipal Commission of Commerce, Donglaishun Group Company was formally established, which is the greatest concern and encouragement of the Party and the people for Donglaishun. The history of Donglaishun will also open a new page.

Donglai Shun Wangfujing shop

After the establishment of the new Donglaishun Group, the leaders of the Group worked out the development plan of Donglaishun Group in the next five to ten years after repeated discussion and research: Donglaishun will rely on the Donglaishun brand, take the main food and beverage as the basis, take the professional chain as the line, take the industrialization experience as the chain, carry on the good tradition of Donglaishun integrity-based and hard work, advance with The Times, explore and innovate, establish a halal characteristics, chain franchise Donglaishun group company, and achieve the goal of quality, marketization and diversification of line development. To build the first halal brand in China, and make greater contributions to carrying forward the splendid food culture of the motherland.

To be specific, by 2005, the operating income is 2.5 billion yuan, the profit is 50 million yuan, and the chain scale has developed to 200. By 2010, the operating income was 6 billion yuan, and the chain scale had grown to 500. Donglaishun Group will pass Brand management Standardize, integrate, enhance the enterprise, including the development of the country and the world Tourist city And Muslims Country and region Including the chain, as well as including Halal food , drinks, tableware, utensils, equipment, Tourist commodity inward Series products Processing plants and various forms of chain suppliers, the formation of three pillars Chain management system . Also, according to the world Catering industry Level, the formation of direct enterprises, chain enterprises, Distribution center Production and processing four business segments. And develop and strengthen two markets of halal catering and halal products, making Donglaishun Group truly become one of the top 100 enterprises in China's halal food industry pacemaker .

"One hundred years of integrity Donglaishun, halal a champion of the capital" - this is the glory of Donglaishun people in the last century goodwill .

"Continue the century-old fire, and create a second brilliance" - this is the responsibility of our generation of Donglaishun people.

The Times are moving forward, enterprises are developing, opportunities are in front, challenges are in front, time does not wait for me, there is a long way to go. But we believe that with a hundred years of history and excellent tradition of Donglaishun people, will, as always, advance with The Times, pioneering and innovative, Yongzhi.

Enterprise history

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EDITOR

Famous in the capital

Dong Laishun

In 1914, Donglaishun added explosive, roast, Instant-boiled mutton And stir-fry, while renamed Donglaishun Mutton restaurant. He's trying to get high pay Front door outside Zhengyanglou Restaurant One of the famous chef's helpers handed down the skill, so that Donglaishun's mutton knife is exquisite, Cut out rear-lay Blue and white porcelain plate Inside, the pattern on the plate through Slice of meat You can barely see it.

By the 1930s and 1940s, Donglaishun's instant-boiled mutton had become famous in the capital, and some accounts in the 1930s recorded that the mutton sold in the peak season was more than 50,000 kilograms each year. Donglaishun also opened the sauce garden workshop, the soy sauce required for instant-boiled mutton, Sesame oil , Sesame paste , Pickled Sweet Garlic , Leek flower Hot pot, etc., are processed by these workshops. Generations of chefs have learned from everyone Mutton Dishes production skills, in the explosive, baking, shabu on the basis of gradually summed up a set of exclusive flavor of food, fried, grilled, fried and other cooking techniques, operating dishes increasingly exquisite.

Donglaishun stir-fry

Donglai Shun restaurant to operate Instant-boiled mutton It has a long reputation and has maintained the characteristics of fine material selection, fine processing, full seasoning and high firepower over the years. Mutton Select Inner Mongolia only Xilin Gol League Where sheep are produced castrate The five parts of high quality small tail sheep are upper brain, big fork, small three fork, grinding stop and cucumber strip. Cut out of the meat is more thin, even, uniform, beautiful known, half a kilogram of mutton can be cut 20 cm long 8 cm wide meat slices 80 to 100 pieces, each piece weighs only 4.5 grams, and pieces folded in half, the texture is clear, "thin as paper, uniform as crystal, such as line, beautiful as flowers", put in Dried shrimps Mushroom soup in the shabu is cooked, eat up sweet and tender, not shan not greasy. Condiments include tahini, Shao Jiu , Fermented bean curd , Pickled leek flowers Prawn oil, soy sauce, Chili oil And green onion, coriander Etc., set fragrant, salty, spicy, spiced, bad, fresh and other flavors as one, plus homemade white skin Pickled Sweet Garlic and Sesame cake The taste is mellow and thick, and the taste is unique, coupled with the first reform of the store decades ago Shabu hotpot The height of the bore is large, and the carbon is not messy Fly ash bottomy Iron grating Coarse and sparse, easy ventilation for oxygen, to ensure that the charcoal fire is always hard.

In addition to shabu meat, the shop also operates a variety of halal stir-fry dishes, its representative dishes are Dried fried mutton , Cantharis fillet , shashlik , It resembles honey. , Minced chicken with white fungus , Roast Lamb Leg , Sweetbreads in white soup , Hand-held mutton , Fried goat's tail and Roast duck And more than 200 species, Cream fried cake , Walnut cream Other flavor snacks are also quite distinctive.

There are twists and turns

The Donglaishun Hotel

In 1942, competitor Zhengyang floor announced bankruptcy, Donglaishun The eastern part of the city From now on, the number one, the number one. After the fall of Beiping in 1937, Donglaishun's business was not as good as before. During the Cultural Revolution, Trade name At one time changed to Ethnic restaurant , National hotel It was restored in 1979. Zamora , Kissinger Ishaq Khan and other foreign dignitaries. Tanaka Kakuei and other Japanese prime ministers during their visits to China, most of them also came here to taste Instant-boiled mutton . In 1989, the restaurant won the prize for instant-boiled mutton Department of commerce System Quality product Golden Tripod Award . In 1994, it was recognized as a halal brand in the first National Halal Cooking technology competition Flavored food .

Donglaishun Restaurant is located in Beijing Wangfujing Street Dongan Market is a well-known halal restaurant at home and abroad. Qing Guangxu twenty-ninth year (1903), Hebei Cangzhou Hui Ding Deshan (Zi Zi Qing), in the east of Wangfujing Street east of the Dongan market, set up a small rice stall, operating civilian snacks douzhi , Braised glutinous rice cake Wasa Noodles . Hui people have always been clean, careful to eat as the basis, Ding Deshan is good at honest management, small rice stall business bigger and bigger.

Dong Laishun

Three years later, at the original rice stall, the shop shed was erected and the signboard "Donglaishun Porridge Stall" was officially hung, which was the beginning of Donglaishun Restaurant. In 1912, stole the fruits of the victory of the Xinhai Revolution Yuan Shikai And made" Beijing mutiny A torch burned the Dongan market to ashes, and the Donglaishun porridge shed was not spared. Ding Deshan painstakingly managed "Donglaishun" signboard, the first time suffered a fatal blow. The disaster did not discourage Ding Deshan. He identified Wangfujing as a valuable place for doing business, and raised bonuses to get friends and broad prosperity Timber mill The help of the boss Zhang Mou, after the mutiny, and in the original shop shed address, built a number of tile houses, reopened in 1914, the store name is more "Donglaishun Mutton house".

reopen

Re-opened Donglaishun to operate explosive, grilled, Instant-boiled mutton Lord, began the first Second venture . Especially instant-boiled mutton, with unique characteristics. The capital comes with A two-part allegorical saying Spread: "Donglaishun shabu - really called tender".

Instant-boiled mutton, also known as Mutton hot pot . Legend has it that it has a history of hundreds of years. The Ministry of Health of the Song Family and the Ministry of Health of the Song Family in the Ming Dynasty Clear grass money It is recorded that it was originally a palace dish, which gradually spread into the market in the late Qing Dynasty and the early Republic of China, and has now become a popular winter dish for the public.

Dong Laishun

In the early years of the Republic of China, the capital was the most famous Instant-boiled mutton Pavilion Zhengyang Building, Yuanxing Hall, Liangyi Xuan, etc., are in the commercial prosperity Qianmen Street Around. Dongan Market in Wangfujing Street, since the formation of the market in the late Qing Dynasty, has gradually become a concentration of business and entertainment. especially Jixiang Theatre , Red cinnamon Tea Garden And the Chinese stage three theaters opened in succession, the east, west Inner city The rich and powerful businessmen have a place to entertain. For a moment" Theater field Open garden on three sides, Hao bamboo misuses silk to listen to a song. Want to know the gold swing guest, but look at a few young ling ", red and green, noisy day and night. Ding Deshan saw the situation, in order to meet the needs of such "high consumers", in the instant-boiled mutton business, made some efforts. Instant-boiled mutton is better, must have "choice. butanol The knife is fine, the seasoning is absolute and the food is exquisite "these four characteristics. Dingdeshan took a lot of pains in these four characteristics.

Dong Laishun

Instant-boiled mutton Pay attention to the mutton is not fishy does not danshan, fresh and tender taste, fat and thin appropriate. A sheep has only the hind legs (the term cucumber sticks), the tail (three forks) and the tail back Bone meat (upper brain) several parts are available. At the beginning of Donglaishun's business, Ding Deshan and his two younger brothers, while running a restaurant, while Dongzhimen Buy land to grow vegetables and raise sheep. After investigation and comparison, he chose the plant Inner Mongolia Big tail Sheep And only two to three years of castration A surname Or only one birth of the ewe, to ensure that the meat is tender and not "firewood". In addition to buying adult sheep directly from Inner Mongolia for slaughter, he also buys young sheep from the production area and temporarily feeds them in his own garden, or lets farmers raise them on behalf of him. After becoming sheep, they are ready to be used in restaurants.

Develop and grow

By 1921, the Ding garden outside the Dongzhi gate had grown to two or three acres and became a large vegetable store and sheep stall for the Donglaishun restaurant. The knife is fine, pay attention to the meat slices cut out as thin as paper, spoon if pulp, like line, beautiful as flowers, placed on the plate is translucent, visible on the plate pattern.

At that time, among the knife masters in the capital, the most famous was Zhengyang Tower One of the meat cutters. Ding Deshan is generous with money to "dig" the butcher, Pass on orders A group of apprentices, so that Donglaishun meat slices, become the capital of the absolute.

The capital of a country Instant-boiled mutton The pavilion has blossomed all over the place, only The western part of the city Taipingqiao Street There are hundreds of them, known as "meat shabu street". But to Donglaishun to eat instant-boiled mutton, still need to line up "take the number" every day rationing . Many famous people at home and abroad, all to taste Donglaishun instant-boiled mutton for pleasure. They had not yet eaten, and were attracted by the beautiful pieces of meat.

Donglaishun fresh lamb shashlik

USA front Secretary of state Kissinger, once praised Donglaishun meat slices "is a flower like exquisite crafts." Use it in the east Instant-boiled mutton Seasoning, fine attention. Soy sauce with our own "Tianyishun" soy sauce garden produced natural soy sauce; Shrimp oil Made of Hebei Nanbei shrimp; Yellow rice wine Must use Shaoxing The finest Shaoxing wine produced. The rest of tahini, Fermented bean curd , Leek flower, chili oil, Rice vinegar , Pickled Sweet Garlic As well as cabbage head, coriander, onion and ginger, etc. are supplied by their own sauce garden and vegetable garden. For a long time, it has formed a unique flavor of spices. To this end, Donglaishun made a lot of effort. In 1932, Donglaishun bought the "Tianyi soy Sauce", and in 1940, in Chaoyang Gate, opened the "Yongchangshun" soy sauce, and then opened again Mill flour , oil, non-staple food, dry and fresh spices and other shops, formed the "production, supply, sales" A coordinated process guaranteed Donglaishun instant-boiled mutton The features of...

Donglai Shun fresh fragrant pot bottom

At the same time, it has expanded diversification . in Instant-boiled mutton On the utensils, Donglaishun is also very sophisticated. First, strictly grasp the "halal" characteristics, from shopfront Arranged to a bowl of one, all give people a simple elegant clean, fresh and generous feeling. Second, the utensils are unique and different. For instant-boiled mutton Copper hot pot Are specially made, pot height, large carbon bore, firepower. The soup in the pot always keeps boiling and does not drop, so that the mutton slices are cooked immediately. Bowls and plates used, all from Jingdezhen Specially made blue and white Fine porcelain All beautiful as handicrafts. More than ten kinds of spices, respectively placed in more than ten small bowls, the five colors are varied, and the color, aroma and taste are truly beautiful.

The shrewdness of Ding Deshan is not only aimed at a group of "high consumers", but also improved Instant-boiled mutton The grade, so that Donglaishun all day long VIP, and do not forget the toiling masses of ordinary people these "low consumers." Since the beginning of the porridge stall, Donglaishun has been growing, and by the 1930s, it has built a three-story building, which can accommodate four or five hundred people to eat at the same time, becoming one of the best halal restaurants in Beijing.

However, Donglaishun has not abandoned the porridge stall when the "cake", "noodles". And then there's more Boiled dumpling , pasty , Quick-boiled meatballs And other affordable food. At one time, the peddler and the pawn, the common people rushed to taste. More than half of a sheep cannot be used for shabu. As a result, Donglaishun turned the parts that could not be used for meat shabu and stir-frying into meat stuffing, made into meatballs, dumplings and pies, and sold them at low prices to attract a large number of low consumers.

These coachmen, the servants of the big house gate and hawker As well as Living advertisement To promote and attract guests for Donglaishun. Donglaishun established the Donglaishun chain headquarters on June 8, 1996, and has established 66 chain stores in 20 provinces and autonomous regions across the country, with an annual operating income of 300 million yuan. In 1998, it was absorbed by Beijing Chain Association as the first member unit. In March 1998, Donglai Shun Restaurant in New Dongan Market The fifth floor reopened. It gathers dinner, snack Snacks and take-out in one, for the majority of customers to provide convenient and satisfactory service.

Brief history of development

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EDITOR

The founder of Donglaishun was Ding Deshan, Zi Qing, a native of Cangzhou, Hebei Province. In the early years, he was a coolie who sent loess to the city. Before liberation, the city did not have gas, heating facilities, winter heating and cooking all rely on briquet Make raw materials. And you can't shake the briquettes without Binding agent -- Loess. Deshan is dedicated to the coal field to send loess business. Every day from the city to pull loess sent to the city, often passing the old Dongan market.

The predecessor of Dongan Market was the horse farm of the Imperial Palace. Qing Dynasty When the emperor went to court, Civil and military officials They must enter the palace through the meridian gate, but they cannot ride horses or enter the palace in a sedan chair. There's a block at the Donghua Gate Lower Horse Stone It is written that civil officials get off the sedan chair and military attaches get off the horse. The predecessor of the old Dongan market was the place where the military attache kept his horse after dismounting, and later gradually formed the suggested trading market, with people coming and going.

Tindeshan has his eye on this place Geomantic land The savings saved by the dry coolies were all invested in the north gate of the Dongan Market and built a shed. Hang up the "Donglaishun porridge stall" sign, set up a monopoly Corn flour with cake , Millet gruel The stalls, specifically to entertain charioteers, coachmen based people, business is very prosperous. So we scaled it up and hired another one 抻面 Master attracts customers.

At that time, the horse farm of Dongan Market was in charge of an eunuch named Wei Yan. He liked porridge stalls 抻面 and often patronized Ding De Shan's porridge stalls. Ding Deshan was also very perceptive, and every time Wei Yan came, he was very thoughtful to entertain and flatter, and won the favor of the old eunuch. Wei Yan saw Dingdeshan people are very clever, and can come and go, one by one, he accepted Adopted son . In 1912, the Dongan Market caught fire, and the porridge stalls were burned down. Wei eunuch came forward and took out a number of silver taels to help Ding De Shan rebuild three tile-roofed houses, with the name of "Donglaishun Mutton Restaurant". To start, just do some Lamb soup , Cooked chopped entrails of sheep Wait, and then put" Instant-boiled mutton "The shop was introduced.

It is said that instant-boiled mutton this flavor, is Kublai Khan Under the cook in the march combat emergency, in order to first aid, emergency wisdom created. At that time, on the way to the war, it coincided with the winter, the weather was cold, and the army rations were broken, so I cooked a pot of boiling water, cut the frozen mutton into slices and put them in the pot. Although can not say how delicious, but will solve the temporary eating problem. Later, it was appreciated by Kublai Khan and promoted throughout the army. Of course, the practice at that time was relatively primitive, the knife was not exquisite, and the seasoning was not complete. After several generations of chefs dedicated research, has gradually improved, gradually formed a special flavor.

Ding Deshan introduced the flavor of instant-boiled mutton into the shop, and after careful consideration, the instant-boiled mutton meat is tender, delicious, mainly by the selection of fine materials, fine processing, seasoning. So he put a lot of money outside the front door Zhengyanglou Restaurant Bring in a famous chef with a knife, and pass it on. This cut Instant-boiled mutton The master made normative rectification of the origin of sheep, the parts of meat and the methods of cutting meat. Cut out the mutton slices, spread in the blue and white porcelain plate, through the meat can faintly see the pattern on the plate, formed to see the Donglaishun master cut meat is a scene, eat Donglaishun shabu meat is a kind of enjoyment, Donglaishun thus enjoy the name of the capital.

"Donglaishun Mutton House" has not only become a common place for ordinary people, but also some dignitaries and literati often come and go to taste the characteristics of instant-boiled mutton. In this way, the scale of the "Donglaishun Mutton Restaurant" has been able to Stand a chance Further development, the reputation has been further expanded, after the name was changed to Donglaishun Restaurant.

At this time, Ding Deshan did not set up a shelf because of fame, in addition to instant-boiled mutton, continue to operate the porridge stall business. He had three main purposes: first, to make the coachman, the coachman, and the coolie come regularly. They are all live advertisements, they are treated well, they run around, do publicity everywhere, and take the initiative to send customers to Donglaishun; Second, the leftovers of Donglaishun Restaurant will have a place to go, and they can be sold again, reducing the cost; Third, as a starting point for success, it can inspire future generations not to forget the hardships of entrepreneurship.

In the past hundred years, while adhering to the tradition, Donglaishun people have learned from others and kept improving, creating a unique harmony and unity of color, aroma, taste, shape and utensils, and forming eight characteristics of flavor shabu meat: fine selection of ingredients, beautiful knife skills, fragrant spices, prosperous hot pot, fresh bottom soup, Pickled Sweet Garlic Crisp, fine ingredients, all accessories.

Corporate culture

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EDITOR

Since the establishment of Donglaishun chain headquarters in 1996, the "Donglaishun" brand has taken advantage of a variety of flexible concessions Franchise chain the Marketing method To construct a chain development framework in the country, with the headquarters as the core, and develop chain stores nationwide. National brand Business is booming, the number of Donglaishun chain stores has 99, the chain network covers 24 provinces and municipalities, autonomous regions, operating a total area of 61,000 square meters, the total number of employees 6,800 people, in 2002 to achieve a total sales of 560 million yuan.

The combination of traditional national brand and modern marketing concept promotes the formation of new thinking of Donglaishun franchise, standardized management, marketing network, product industrialization, production intensification, and more broadens the management channels; A variety of characteristic marketing has made its brand charm continuously expand and extend, and has built Donglaishun Mutton Base, Donglaishun seasoning Base, Donglaishun Pickled Sweet Garlic Base, Donglaishun hot pot base and Donglaishun beef base and other product bases, so that Donglaishun chain business more and more full of vigor and vitality.

After 100 years of development, Donglaishun is not only a model of the combination of time-honored brands and modern management, but also a treasure of halal food culture. In the new century, Century-old shop With its unique charm, will attract more colleagues from all walks of life, the headquarters in line with the principle of "strengthen the quality, orderly development", continuous development, expand the chain team, for the Donglaishun cause to create a more brilliant new chapter.

Shanghai Branch

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EDITOR

Donglai Shun restaurant Shimen Road two shop

Address: Shanghai Jing'an District - TV Station No. 215 Shimen 2nd Road (near New sluice road )

Donglai Shun Restaurant Zhangyang Road shop

Address: Shanghai Pudong New Area - Yaohan 5F, No. 579 Zhangyang Road, No. 1 Food (near Nanquan North Road)

Donglaishun Dadu River Road store

Address: Putuo District, Shanghai - Changfeng Park 588 Dadu River Road (near Changfeng Park)

Honor received

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EDITOR

He was selected in August 2021 Iimedia Gold List (iiMedia Ranking) released the "Top15 Chinese hot pot brands in the first half of 2021". ^[1]

In October 2021, it was selected as the 45th in the "2021 Hurun China's Most Historical and Cultural Brands List". ^[2]

On September 28, 2023, the Notice of the Ministry of Commerce and other five departments on the Announcement of the results of the Review of Chinese Time-honored Brands was announced, and the Donglaishun brand passed the review of Chinese time-honored brands. ^[4]

Brand event

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EDITOR

The food Additive Usage table shows that the beverage does not use additives

In August 2011, a consumer reported that the company was located South Heyan Street The east is smooth Hualong Street shop Fresh juice Mixed by "fruit fans". The store's fresh juice is made with" Juice mate Mixed with additives and a small amount of pulp, the cost of 1 is mostly controlled at about 10 yuan, and the price is 50 or 60 yuan. In this store Food additive As seen in the filing form, it is marked that the homemade beverage does not use additives.

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