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Heng Yuanxiang
Chinese clothing brand
Hengyuanxiang is the first company to host the "Laureus World Sports Awards Ceremony", which is known as the "sports Oscar"
China time-honored brand
Brand companies, but also
Chinese Olympic Committee
Partners,
sponsor
.
[1]
On June 9, 2014, Edwin Moses, president of the Lawrence Society, officially announced Hengyuanxiang Group as 2015
Laureus World Sports Awards
sponsor
; On April 15, 2015, the Lawrence Awards ceremony was held
Shanghai Grand Theatre
Grand opening, more than a thousand sports, entertainment stars attended the ceremony. On the night of the grand ceremony, Heng Yuan Xiang and
gallop
,
The nations
Brands like watches are in the spotlight,
Century-old brand
Climbing the brand career development of a new peak.
[2]
On November 18, 2019, Hengyuanxiang became
Beijing 2022 Winter Olympics
And the official dress of the Winter Paralympics
Household goods
Sponsor.
[3]
- Company name
- Heng Yuanxiang
- Foreign name
- HengYuanXiang
- Establishment time
- The year 1927
- Headquarters location
- 100 Zhejiang South Road, Huangpu District, Shanghai
- Business scope
- Textile and garment category
- product
- Wool, knitting, clothing and home textiles
- Market size
- It accounts for 23% of the country's wool sales
- cause
- Be a part of history
- spirit
- Nothing can be made out of nothing
- value
- Continue to create value for society
Hengyuanxiang (Group) Co., Ltd. is a company focusing on
Brand management
the
High-tech enterprise
and
Modern service industry
Enterprise. Hengyuanxiang is China's entry
Market economy
After earlier implementation
Brand operation
In 1991, it was also the earliest franchised enterprise in China (1999). Hengyuanxiang Group has more than 10 industrial companies, products covering wool, knitting, clothing, footwear, home textiles and other categories, under the "Hengyuanxiang", "Hengyuanxiang"
Painted sheep
", "Xiaonan" and other brands. Guarantee the wool and
Woolen sweater
The sales volume of...
Hengyuanxiang consortium has more than 100 franchised factories, more than 500 franchised dealers and more than 7,000 franchised
Sales network
.
China
Provincial market sales outlets
Coverage rate
100%, the coverage rate of local and municipal market outlets is more than 94%,
County-level city
The market network coverage exceeds 60%. Hengyuanxiang e-commerce in
Tmall
,
Jingdong
The number of authorized stores on the platform has reached more than 130, and the categories involve clothing, home textiles, underwear, clothing accessories and so on.
Brand is the wealth of Hengyuanxiang Group. World marketing guru Milton Kotler,
International brand
Vice President of the Alliance,
Coca-Cola
Chief consultant
Francis McGuire
Sir, all gave Hengyuanxiang brand high praise, and praised Hengyuanxiang is China's "Coca-Cola"!
[4]
Brand authorization
The core is intellectual property, so Hengyuanxiang Group pays full attention to online and offline
Brand equity
Protect, hit hard
Fake and inferior products
Continuously strengthen and improve the construction and supervision of the Group's own brand authorization system.
At an accelerating pace
Brand development
In the process, Hengyuanxiang Group actively forge ahead, organize and participate in a series of large-scale international activities to accelerate the realization of Hengyuanxiang brand to become part of the mission of history.
On December 22, 2005, Hengyuanxiang Group officially became
Beijing 2008
years
Olympic Games
Sponsor, this is the first non-sports textile and apparel corporate sponsor in the history of the Olympic Games; On November 30, 2008, Hengyuanxiang became
Chinese Olympic Committee
Our first partner; In 2010, Hengyuanxiang became Shanghai
World Expo
Franchised manufacturers and retailers; On November 20, 2012, Hengyuanxiang continued to be a sponsor of the 2013-2016 Chinese Olympic Committee. Hengyuanxiang has been successful
Peking
,
London
Two Olympic Games
Sports in China
The delegation has created ceremonial costumes and will continue to do so
Brazil
Rio Olympic Games
The Chinese sports delegation presents wonderful dresses. In 2014, Hengyuanxiang officially became the sports Oscar - 2015 Laureus World Sports Awards ceremony
sponsor
This is also the first company to become
Lawrence Prize
The organizer.
[1]
In 2019, it officially became the official formal wear and housewares sponsor of the Beijing 2022 Olympic and Paralympic Winter Games, and the official formal wear supplier for IOC members and staff during the Tokyo Olympic Games and the Beijing 2022 Olympic Winter Games.
Hengyuanxiang Group chairman and general manager Chen Zhongwei.
[47]
Hengyuanxiang was founded in 1927
Shanghai, China
Time-honored brand, the earliest is
Production and management
Thread-based enterprises. In 1927, the founder of Hengyuanxiang
Shen Laizhou
Mister started one
rayon
Yarn number. Hengyuan Xiang character was born. The three words "Hengyuan Xiang" are taken from the couplet of "Hengluo Department store source hair thousand Xiang", which implies the artistic conception of Henggu Changqing (Heng), long history (yuan) and auspiciousness (Xiang).
Hengyuanxiang has gone through five large-scale transformations since its development from a yarn store.
The first transformation took place in 1935, when Hengyuanxiang moved from retail to manufacturing. As a store, Hengyuanxiang has encountered such problems in its development
Imported goods
Monopoly market
And so on a lot of resistance, in order to seek a breakthrough, Shen Laizhou and people jointly founded the first company in 1935
Woollen mill
-- Yumin Woolen Mill, production of Earth brand, Shuangyang brand thick and fine yarn, Hengyuanxiang's business and capital scale has been rapidly expanded. By 1949, Hengyuanxiang had 7 factories, 3 stores, and shares in 25 industries, becoming the famous "wool king" on the Shanghai beach.
[5]
The second transformation took place in 1956, when Hengyuanxiang went from private to public. nation
Public-private partnership
The policy transformed Hengyuanxiang from a private enterprise to a state-owned enterprise. in
Planned economy
In the years, with Hengyuanxiang
Property right relationship
Major changes have taken place, and its business areas have also shrunk significantly, from one involved in wool spinning, weaving, dyeing and finishing, and other phases
Related industry
The company was re-established as a shop specializing in yarn. During the Cultural Revolution, Hengyuan Xiang Knitting Shop was renamed the Big Sea Knitting Shop. In 1978, the name of Hengyuan Xiang Knitting Shop was restored.
[5]
The third transformation occurred in 1991, Hengyuanxiang from the name to the brand. Hengyuanxiang was originally the shop's name, in 1987, Hengyuanxiang's second "head"
Liu Ruiqi
Hengyuan Xiang yarn store general manager. In 1988, the three words "Heng Yuan Xiang"
Shop sign
It was registered as a trademark by Liu Ruiqi according to law. In 1991, Hengyuanxiang began to cooperate with the factory to produce hand-knitted yarn of Hengyuanxiang brand into the market, which quickly opened up the situation. By 1996, Hengyuanxiang had become the largest manufacturer and distributor of hand-knitted yarn in China and the world. In 1993, Hengyuan Xiang wool store entered the listed company "Vientiane Shares", and in 1998, "Hengyuan Xiang" brand became the general trademark of "Vientiane Shares".
[5]
The fourth transformation occurred in 1998, Hengyuanxiang from a single product to a variety of products. In the implementation of the further expansion of the brand, Hengyuanxiang found that the profits generated by hand-knitted wool could not support the development of a brand, so Hengyuanxiang began to expand to home textiles, clothing, knitting, daily chemical and other fields, establishing the industrial framework of modern Hengyuanxiang Group. Although it was difficult to start at the beginning, it has gained market recognition after years of development. During the period, Hengyuanxiang was implemented from the listed company "Vientiane Shares" in 2001
MBO acquisition
The enterprise was transformed.
[5]
The fifth transformation occurred in 2005, Hengyuanxiang from strategy to strategy. Hengyuanxiang has developed a national, differentiated
Development strategy
And clear from the brand
Business strategy
To culture
Strategic transformation
The direction of... In 2006, Hengyuanxiang fully launched"
Cultural strategy
Import "work; In 2007, Hengyuanxiang increased the fifth transformation and confirmed the long-term
Strategic objective
; 2008, according to the Group
Brand development
The law and years of accumulated experience, summed up the "brand.
Value creation
And the realization of the circular law "and in the brand
Business activity
It is widely used in China.
[5]
After five times of transformation, Hengyuanxiang has been reborn, and various industries have entered the top ten ranks in China. Today, Hengyuanxiang is using his own creation
Profit model
Rapid development.
[5]
Brand determines wealth, culture determines destiny. Hengyuanxiang Group established the brand and culture is
Enterprise development
The two core work. Over the years
Brand management
Hengyuanxiang recognized that behind the brand is culture, and developed a brand with culture as the core
Development mode
Hengyuanxiang has set up a research team headed by Chairman Liu Ruiqi to study the relationship between culture and brand, and actually apply the research results to the group's brand management process. (See"
Brand and culture
"Book)
Heng Yuanxiang around
Core values
A brand management methodology characterized by culture is created. From the practice of long-term brand management summed up the brand management of the "circular law", summed up: brand management is continuous discovery
Cultural phenomenon
And resource the process; Is continuous innovation
Cultural design
And the process of combination; Is constantly realized
Cultural communication
And the process of identification; It is a process of continuously enhancing the power and value of culture. These four stages and eight aspects cycle and become the "methodology" for Hengyuanxiang to practice its mission, highlight its spirit and values in the past, present and future.
Hengyuanxiang Group
Brand research
Mainly around
National brand
Strategy, national cultural personality and national brand
National cultural soft power
"And so on. In the process of long-term brand research, Hengyuanxiang Group and Chinese Academy of Social Sciences,
Peking University
Professional institutions and institutions of higher learning have formally established long-term partnerships. Results achieved include the National
Brand strategy
", "Research on National Brand and National Cultural Soft Power" and other research monographs on brand and culture, and were included in the library of the Chinese Academy of Social Sciences.
[6]
"Chinese Contemporary Aesthetic Literature Selection 2022" was included in the first series of "Hengyuanxiang Aesthetic Literature Selection Books". The "Literature selection" has selected 32 representative papers from various recent journals across the country. According to the principle of conformity, it is divided into ten chapters, including "Metaphysical inquiry of aesthetic ontology", "Exploration of the relationship between beauty and musical sense", "Concept analysis and practical countermeasures of aesthetic education", "Bird's eye view of ancient Chinese aesthetics", "Contemporary Chinese aesthetics", "aesthetic signs of" post-learning ", "life aesthetics", "brand aesthetics", "film and television aesthetics" and "Music and dance", which are partial to theoretical research. There are also discussions around practice, which open a window for domestic and foreign scholars to understand the overall appearance and cutting-edge progress of Chinese contemporary aesthetics.
[22]
Hengyuanxiang Group has always adhered to the "culture-oriented,
Industry-university-research cooperation
Combined with independent innovation ", "to
Brand innovation
Promote technological innovation to
Scientific and technological achievements
Up
Brand value
Innovative development ideas to establish efficient integration and docking of brands, culture and technology
Enterprise innovation system
For the goal of innovative development, we actively cooperate with major scientific research institutions in industry-university-research cooperation
New material
Development and application of printing and dyeing technology, etc
Product quality
Wear... with...
Comfort level
; Design such as sensory experience, color rendering,
Cultural element
Implants and other fields
Product development
With the development project. Has gradually developed into a set
Research and development
Standards development, communication and consulting services as one of the leading domestic level, with an international vision of technological innovation brand. Hengyuanxiang Group has also been recognized by the state as "national level.
Enterprise technology center
","
High-tech enterprise
", "National Industrial brand cultivation demonstration enterprise", "National Torch Plan key high-tech enterprises" and other honorary titles.
[7]
In August 2013, approved by the Ministry of Labor and Human Resources and Social Security, Hengyuanxiang Group
Postdoctoral research workstation
Officially established, this is the first domestic focus on brand,
Cultural studies
the
Enterprise post-doctoral research workstation
. Workstation to introduce, cultivate, create in
Scientific and technological innovation
Field and brand culture research field has
High standard
To provide consulting services and practical guidance for enterprises to improve the level of scientific and technological research and development and enhance the ability of independent innovation.
Hengyuanxiang Group attaches great importance to the promotion of quality work, including the improvement of product quality and service quality, while focusing on scientific and technological innovation. Held annually in September throughout the Union
Quality month
Activities to improve employees' products and services
Quality consciousness
; Carry out regular quality training within the group, including manufacturers and terminals
Service personnel
Etc.; Cooperate with relevant agencies to resolutely participate in the production and sale of counterfeit goods
Special rectification
Activities that crack down on offline and online sales
outlaw
; Participate in the international Intellectual Property and trademark conference to further protect the brand
Legal rights and interests
.
[7]
Hengyuanxiang has a long history in the development of Chinese sports. Sponsored by Shanghai since 1989
Figure roller skating
Team, Hengyuanxiang began to sponsor the road of sports. The development of Hengyuanxiang and Chinese sports can be divided into the following stages:
Support for Chinese football: In March 1993, Hengyuanxiang held the "Chinese Football Seminar"
[4]
; Since the Chinese football league was restored in 1994, Hengyuanxiang has invested heavily every year to sponsor all levels
Football match
-- Men's, women's,
methylA
, a B,
Super Master Cup
,
Football Association Cup (FA Cup)
This also makes Hengyuanxiang the only company to sponsor Chinese football League A for ten consecutive years
Professional league
The enterprise. On September 12, 2003,
Chinese Football Association Super League
Established, Hengyuan Xiang and
Chinese Football Association
Sign up to be
Chinese Football Association Super League
The first sponsor will produce a championship trophy weighing 12 pounds of pure gold and present it to the Football Association to accompany Chinese football to start a new journey. Heng Yuanxiang also sponsored the Chinese football team to compete in the World Cup for two consecutive times in 1997 and 2001. In December 2011,
Liu Ruiqi
The chairman was invited to
FIFA (International Football Association)
The headquarters visited President Blatter and said that if the World Cup is held in China, Hengyuanxiang will apply to become a sponsor.
support
Olympic Games
As early as 1995, Heng Yuanxiang dreamed of getting involved with the Olympic Games. In November 1996, Hengyuanxiang Cup China Olympic Games
Children's art
The competition was launched across the country, and 30 excellent works were selected for China to participate in the World Children's Art Competition, and were selected
International Olympic Committee
Collect. In 1996, it was positive
Modern Olympic Games
On the occasion of the centennial birthday, the large-scale seal cutting work of "100 people, 100 items and 100 Seals Celebrating 100 years" created by one hundred 7-14 year old artisans of Hengyuanxiang "Good Little Girl" Universal Hands Club was published and approved by the International Olympic Committee
museum
A permanent collection. In May 1997, Chairman Liu Ruiqi went to Switzerland
Lausanne
International Olympic Committee Headquarters
Visiting the then president Samaranch, Liu put forward the bold idea of developing the hand-woven Olympic project, leaving Saong
Deep impression
. On December 22, 2005, Hengyuanxiang signed a contract to become
2008 Beijing Olympic Games
Sponsor, this is the first non-sports textile sponsor in Olympic history. During the Olympic Games, Hengyuanxiang undertook
Sports in China
Delegation ceremonial equipment, Organizing committee officials,
Olympic Games
Technical officials clothing design, production tasks, but also undertaken
Olympic village
The Paralympic Village and
Media village
Home textiles
Production, service work. In the face of the difficulties of short time, heavy task and high difficulty, Hengyuan Xiang consortium successfully produced for the Olympic Games with the spirit of not doing
Western suit
, shirt,
culottes
More than 50,000 pieces of accessories, more than 600,000 pieces of bedding, towels and curtains were obtained
Beijing Organizing Committee for the Olympic Games
High evaluation of the operation team; In 2008, Hengyuanxiang became 2009-2012
Chinese Olympic Committee
The first partner, Hengyuanxiang, participated in the Chinese sports delegation during this period
London 2012 Olympic Games
Many large sports competitions in the world provide etiquette equipment; On November 20, 2012, Hengyuanxiang signed a contract to become a sponsor of the 2013-2016 Chinese Olympic Committee, continuing to write the Olympic legend, Hengyuanxiang also fought for 2016
Rio Olympic Games
The Chinese sports delegation provided gowns.
[8]
Heng Yuanxiang
The year 2020 is
Tokyo Olympic Games
And 2022
Beijing Winter Olympics
period
International Olympic Committee
Official formal wear supplier for members and staff.
[20]
At the same time, it has officially become the official formal wear and home furnishings sponsor of the Beijing 2022 Olympic Winter Games and Paralympic Winter Games.
[23]
Hengyuanxiang will provide entrance uniforms for the Chinese delegation at the Tokyo Paralympic Games in 2021.
In the same year, he provided entrance uniforms for the refugee delegation of the Tokyo Olympic Games.
[24]
[27]
Made of wool by Hengyuanxiang Group in January 2022
Intangible cultural heritage
The work "Velvet Flowers · Mirror of Spring" appeared in the Beijing Winter Olympic Village Chinese traditional skills and skills culture exhibition experience area.
[25]
At the same time, Hengyuanxiang used the "Haipai knitting technique" to provide 1251 "never-dying" wool award bouquets for the Beijing Winter Olympics.
[26]
Sponsored by Heng Yuanxiang
Sports event
And activities also include: "Hengyuanxiang Cup" national fencing championship finals,
China Men's Basketball Professional League
(
CBA
), China Women's Basketball Association (
WCBA
), the 48th session
World table Tennis Championships
,
Gymnastics World Cup
, International WUF competitions,
Beijing International Marathon
,
World Championship
, Hengyuanxiang CCTV ice and snow COOL Olympics
Short track speed skating World Cup
Hosted the "China Henggood - Glory for 60 years" Hengyuanxiang's most influential New China sports figure selection, hosted the "China Henggood -
China Sports Journalists Association
Establishment 30
Anniversary celebration
Award party ", "Hengyuanxiang Cup" bridge tournament held for many years.
On April 15, 2015, we successfully hosted the 2015 Laureus World Sports Awards Ceremony and other events.
[1]
In November 2022, Hengyuanxiang won the 16th World Wushu Championship.
[28]
Around the two core work of brand and culture, Hengyuanxiang continues to develop and break through in the field of culture and art.
On May 22, 2009,
Hengyuan Xiangshan Painting Academy
Officially established, and hired contemporary Chinese painting masters
Chen Peiqiu
As honorary dean. Hengyuan Xiangshan Painting Academy/Art Museum, formerly known as Shanghai Xiangshan Painting Academy, was established on March 26, 2004 as an enterprise-type joint-stock painting academy. In April 2010,
Xiangshan Art Museum, Hengyuan
Officially established, hired Chen Peiqiu as honorary curator. After the establishment of Xiangshan Painting Academy and Art Museum, Hengyuan Xiangshan Art Museum has now become one of the ten professional art museums in Shanghai recognized by the government cultural authority. On September 28, 2013, Beijing Hengyuanxiang Xiangshan Painting Academy and Beijing Hengyuanxiang Art Exhibition Hall were officially inaugurated. Li Wuwei, former Vice chairman of the CPPCC National Committee, Zheng Jianbang, former Standing Committee of the CPPCC National Committee and vice Chairman of the Central Committee of the Democratic Revolution,
Chinese Calligraphers Association
Secretary and Vice Chairman of the Party Branch
Zhao Changqing
Wait for the meeting to congratulate. The establishment of Beijing Hengyuanxiang Xiangshan Painting Academy and Art Exhibition Hall marks that Hengyuanxiang has become the only enterprise group in China with two painting academies in the north and the south.
In 2013, Hengyuanxiang was in
Cultural transformation
To achieve a further breakthrough - Hengyuanxiang involved in the field of drama art, the establishment of Hengyuanxiang drama
develop
Limited company. "Constant drama" has created and staged "Forever Yin Xueyan", "He and her one son and one daughter", "Eternal drama".
Great commerce Sea
And in September 2015, successfully launched a large-scale original musical"
The Jews are in Shanghai
To commemorate the 70th anniversary of the victory of the Chinese People's War of Resistance against Japanese Aggression and the World Anti-Fascist War, the play was also chosen for 2015
Shanghai International Art Festival
The opening performance.
[9]
In addition, Hengyuanxiang was founded in 2005
Woolen embroidery
For many years, the original studio has been committed to inheriting and promoting traditional Chinese velvet embroidery skills, and has embroidered the velvet of many domestic and foreign leaders
Embroidered portrait
. In 2014, Hengyuanxiang became 2015
Laureus World Sports Awards
After the sponsor, for Lawrence promoter, former
Presidents of South Africa
Mandela's embroidered woolen figure was presented to the Laureus Sports Society during the 2015 Laureus Sports Awards. Before making the embroidered Mandela statue, he also worked for
International Olympic Committee
Successive chairmen,
FIFA (International Football Association)
The chairman made a velvet picture.
In 2022, Shanghai School wool works "Velvet Flowers · Mirror of Spring" appeared in the Beijing Winter Olympic Village, showing traditional Chinese culture and culture
Olympic Winter Games
The fusion of...
[21]
Heng Yuanxiang has long been enthusiastic about public welfare
charity
One of the major manifestations is the concern for youth development and
Sports cause
In addition to sponsoring specific projects, Hengyuanxiang Group has also set up a special community organization to make it a normal work. These organizations include the four teams of "Hao Xiao Nan",
Shanghai private pearl middle School
And Hengyuanxiang Bridge Club. The teams have become influential organizations in various fields.
"Good Little Girl" four art teams were established in 1994, including
Good little girl Kindergarten
, Hao Xiaonan Children's Choir, Hao Xiaonan Omnipotent Hands Club and Hao Xiaonan Children's Peking Opera Troupe. The four teams adhere to the concept of "starting from the baby and cultivating successors", from the fields of music, drama, art, characteristic education, etc., to the children in an all-round way
Traditional skill
And the cultivation and education of comprehensive quality, has been recognized and praised by all walks of life. In 2014, the four major teams of "Good Xiaonan" celebrated their 20th anniversary, and the educational achievements of "Good Xiaonan" attracted Shanghai
Zhabei District
Education Bureau joins hands with Hengyuanxiang to export "Xiao Nan" from Hengyuanxiang
Brand resources
Shanghai Zhabei District Hao Xiaonan Kindergarten officially opened,
Zhou Xiaoyan
The professor congratulated the kindergarten with the inscription "Good little girl, good voice".
[10]
Pearl secondary
: Pearl Middle School was established in 1992 as
Shanghai
One of the first five private schools founded in the city, Pearl Middle School has been actively carrying out moral education as the core,
Innovative spirit
And practical ability as the focus
Quality education
. Pearl Middle School has always attached importance to the cultivation of students' interests, allowing students to participate in a variety of research groups according to their own interests and hobbies. On the occasion of the 20th anniversary of the establishment of Pearl Middle School, students designed China's first teacher etiquette dress for teachers, which is the best embodiment of innovative education.
Bridge (a card game)
Club: On June 16, 2004, in order to further carry forward the glorious tradition of Shanghai bridge sports, Hengyuanxiang established "Hengyuanxiang Shanghai Bridge Club". Since 2011
The National Bridge Championship
After winning the Open group championship, the Bridge Club continued to win in the country,
International competition
Get excellent grades in middle school. In 2012
Fukuoka, Japan
In the 7th Asia Pacific Bridge Competition held, Hengyuan Xianglion Bridge Club won the second place in the open team competition. In 2014, the club won the fourth "Famous Hao Cup" national bridge
Invitational tournament
Championship and third place in the 2014 Bridge Class A Club League.
Wealth creation and responsibility parallel, is a permanent commitment
Social responsibility
The best strategy. Uniting the power of brand and love, Hengyuanxiang Group insists on using 10% of its profits for public charity every year, maintaining a charitable heart, and forming a deep friendship with public charity. The three words "Hengyuan Xiang" not only represent a good meaning, but also contain the fate with public welfare charity and social responsibility.
Major projects include --
"
Constant love action
": By Heng Yuan-xiang and
China Children and Youth Foundation
It was jointly launched in 2005 to help China
Orphans and disabled
Public welfare activities aimed at children. The activity takes the wool provided by Hengyuanxiang as the carrier, and the women's federations around the country launch, organize and recruit the "Henglove Action" loving parents to weave love sweaters for orphaned and disabled children, showing Hengyuanxiang earnestly fulfilling its social responsibility and actively innovating charity
Public welfare undertakings
By the end of 2014, more than 740,000 love sweaters have been woven for orphaned and disabled children, and the realization of including
Hong Kong, Macao and Taiwan
The full coverage of the region, "constant love action" has also obtained two consecutive"
China Charity Award
- The most Influential Charity Project "title, in 2015," Eternal Love Action "ushered in the 10th anniversary.
[11]
In 2018, "Constant Love Action" was born the 1 millionth love sweater.
[19]
In the same year, the "constant love action leading the Belt and Road" has also entered
Vietnam
[29]
and
Laos
[30]
To contribute a love for the local children.
In 2019, the "Constant Love Action - millions of family affection line" public welfare activities
Cambodia
,
Laos
Each donated 1000 catties of love wool to send the warmth from China to the local families in need.
[31]
April 2020 "Constant Love action" weaving dream warm Winter Olympics into
Qinghai (Province)
Guizhou, through the form of public welfare activities will
Olympic spirit
The Winter Olympic sports projects are brought to more areas, giving children a "beautiful, warm and real" Winter Olympic dream.
[33]
In December of the same year, the 15th anniversary of the "Constant Love Action" was released, and by the end of 2020, the "constant Love Action" has accumulated
Xinjiang
Ethnic minority children in the region and children in need across the country donated more than 1.15 million love sweaters, and donated 606,000 jin of love wool.
[34]
"Hengyuanxiang Literature Star" : "Hengyuanxiang Literature star" Chinese middle school students
Composition contest
It was founded in 2005 by
All-China Federation of Students
The office,
Chinese Writers Association Children's Literature Committee
,
All-China Women's Federation
Children's center
Co-sponsored by such institutions, and undertaken by 82 middle school newspapers and periodicals across the country, it is a project aimed at inheritance
Chinese culture
, carry forward
National spirit
Improve middle school students' thinking
Moral level
, literary accomplishment and
Writing ability
The public welfare event. With an annual average of 30 million participants, the competition has become the largest and highest in scale,
coverage
The broadest and most influential national and public welfare composition competition, covering more than 20 provinces and autonomous regions across the country, has been recognized and widely concerned by the society, and has been successfully held for 17 sessions by 2022.
[12]
In October 2020, the Chinese middle school students Hengyuanxiang Literary Star Lingtai creative activity was launched, and the Chinese Children's Mercy Association Small Love Warm Fund joined hands
Chinese middle school student composition Contest
The Organizing committee, Hengyuanxiang Group and Encyclopedia of China Publishing House entered Lingtai County, Longdong, Gansu Province, to "send knowledge" to the children here.
[35]
"The Beloved Under the Blue Sky" Charity Auction: "The Beloved under the Blue Sky" charity auction, by
Shanghai Charity Foundation
The event aims to help poor elderly cataract patients regain their eyesight as well as children
Congenital heart disease
acromic
Surgical treatment
And deaf children
Rehabilitation training
Let's wait. By 2013, the project had invested more than 70 million yuan to help more than 18,000 poor elderly cataract patients and nearly 1,000 children in Shanghai. Since 2008, Hengyuanxiang Group has been entitled "The Beloved under the Blue Sky Lights up the Wish" charity auction for five consecutive times.
[13]
"
Young people always do well
In 2009, in the Central Committee of the Communist Youth League, the All-China Students' Federation, the All-China Youth Federation,
International Labour Organization
Under the joint guidance of Hengyuanxiang (Group) Co., Ltd. and
KAB National Extension Office
Jointly built a focus on youth growth, talent, service, support young people (college students) innovation, creativity, entrepreneurship
openness
Public welfare practice platform - "Youth Henghao" was officially born. The "Youth Forever Good" campaign mainly focuses on college students
Social entrepreneurship
Developed to enhance the cultivation of
Sense of social responsibility
, public welfare ideals and global vision of social entrepreneurship youth, through
Traditional media
With new media, we will create a social atmosphere encouraging social innovation and supporting social entrepreneurship in an all-round way, and guide contemporary young people (college students) to solve the problem with business methods
Social problem
In order to enrich and enhance the activities of the "Youth Constant Good" project
Brand image
To build "Youth Henghao" into the first brand activity in the field of social entrepreneurship in China. The main activities of "Youth Constant Good" include: the whole country
Launching ceremony
, Chinese university public welfare
Entrepreneurship forum
City tour, "Youth Constant Good" Forum, "Youth Constant Good" into Davos, public welfare
Entrepreneurial project
Landing ceremony, China Youth Social Entrepreneurship Survey Report 2015, social Entrepreneurship Night, and its supporting experts
Review meeting
,
Press conference
, project crowdfunding PK, media meeting and other activities.
[14]
"Heng Yuan Xiang Hoh Xil
Tibetan antelope
Sheep Rescue Center ": It was built by Heng Yuan Xiang in 2003
Qinghai Hoh Xil Nature Reserve
At an altitude of over 4,700 meters, it is the highest in the world
Wild animal
The ambulance base. Since its establishment more than ten years ago, the rescue center has saved, fed and treated 339 wild animals, including 251 Tibetan antelopes, and successfully achieved six times of breeding under artificial feeding and management conditions. Hoh Xil Tibetan antelope rescue Center became a business participation
Ecological environment
and
Wildlife protection
A successful example of...
[15]
In 2011, Heng Yuanxiang
Hoh Xil
The second phase of the investment, maintenance and expansion project of the Tibetan Antelope Protection Center was completed and put into use. After the completion of the rescue center, the success rate of wildlife rescue has reached over 90%.
Tibetan antelope
The population has reached more than 60,000.
[36]
In April 2017, Hengyuanxiang Group and other organizations initiated the establishment of "Protection.
Hoh Xil
"Guardian Alliance" aims to build a platform of love and win more support from social forces for the soldiers in the protection area in their work and life.
[18]
In July 2018, Ma Jun, the inheritor of Hengyuanxiang intangible heritage Embroidery, started the embroidery work of "Colorful Hoh Xili", aiming to call for more forces to pay attention to the common cultural and natural heritage of all mankind in the form of the encounter of "two cultural relics".
[37]
In September of the same year,"
Hoh Xil
Stick to the spirit "fine party class in Shanghai
World Expo Museum
Hold.
[38]
In Hengyuanxiang Building, representatives of member units of the "Protection of Hoh Xil Guardian Alliance" and members of the Huangpu District Regional Party Building Joint Conference jointly participated in weaving wool Kelsang flowers to protect Hoh Xil "icing on the cake".
[40]
In April 2020, the online public welfare "Because of love, the World Eternal Beauty" was officially launched, and Hengyuanxiang donated some funds to the epidemic area, so that those children trapped in the epidemic can feel the warmth from the big family of society.
[32]
Heng Yuanxiang's development has always been inseparable from the leadership of the Communist Party of China. Especially in the context of the national reform and opening up, the group attaches more importance to the party building work, and puts forward the theme of "Love the Party, love the country, love Hengyuanxiang" as the party building of Hengyuanxiang as a brand
Intangible assets management
An important part of. After more than 20 years of development, the number of Hengyuanxiang party members continues to increase, the scale of the party organization continues to expand, from the branch to the general branch and in 2006 promoted to the Party committee. The Party committee passed the "Grasp the direction.
Service brand
","
Cultural transformation
","
Learning organization
Construction ", "joint party work group
Joint construction
The work fully embodies the role of "promoting development, serving the masses, gathering people's hearts, and promoting harmony", and the Party's core position in the politics, ideology, and organization of Hengyuanxiang's cause has been increasingly reflected and achieved good results.
The characteristic of the construction of Hengyuan Xiangparty industrial group is to creatively put forward trans-regional, trans-subordinate and trans-regional
ownership
The organization of the joint construction mode, in the scope of Hengyuanxiang consortium to establish Hengyuanxiang "party member home","
Youth home
", "home of workers" and other platforms, through pair construction,
Skill training
Business exchanges, interactive activities and other rich and diverse forms, to build a brand as a link, to culture as a carrier, to
Common development
For the vision of Hengyuanxiang consortium.
Practice proves
Through the joint construction platform to promote the construction of corporate culture, so that the joint construction enterprises pay more attention to the people-oriented harmony
Working atmosphere
The creation of employees' material and spiritual life needs to be enriched, the enterprise's
Cohesive force
Further enhance and actively undertake
Corporate social responsibility
To carry out "constant love" every year
One-day Tax
", "voluntary blood donation" and other public welfare
Charity activity
.
Original Party building brand project -- concentric embroider Party flag to the party,
[45]
In 2019, Hengyuanxiang invited representatives from all walks of life to participate in the "Joint National Flag embroidery to the Party" activity to celebrate the 70th anniversary of the great motherland in the form of "stitch and thread joint national flag embroidery". On April 3, under the leadership of Hengyuanxiang cashmere embroidery master Li Qiang, the first stitch was embroidered on the cashmere national flag with the skills of Shanghai Cashmere embroidery, a national intangible heritage.
[41]
In July, the online relay embroidery of 9.6 million needles was officially launched in Shaoshan.
[42]
November 2020
Three River source area
National Park Administration Party Committee and Hengyuanxiang Party Committee, together in Qinghai
Sining
The Party building theme activity of "Welcoming the 100th anniversary of the birth of the Communist Party of China - Embroidering the Party Flag to the Party" was held, and the two sides worked together to inherit the red gene, inherit the excellent traditional Chinese culture, and promote the party
Ecological civilization
Build.
[39]
In June 2021, after more than 100 relay embroidery activities in the past year, the main Party flag was closed at the Memorial Hall of the Great Congress of the Communist Party of China.
[43]
Hundreds of units across the country jointly embroider a hundred Party flags, and pass on red genes with a needle and a thread, and the "concentric co-embroider of the Party Flag" activity ended.
[44]
In recent years, Hengyuanxiang's Party work group construction work has been recognized by all aspects of society, and won the "Shanghai employees most satisfied Enterprise" and "Shanghai Employees Most Satisfied Enterprise".
Civilized unit
", Shanghai
Social work
Party Committee "Five good Party Organization", "Party building demonstration site", "non-public enterprise group construction demonstration site above the scale of Shanghai", "National Textile harmonious Enterprise","
National model enterprise with harmonious labor relations
", "National Enterprise Party building innovation ten outstanding contribution units", "National Enterprise culture construction advanced grass-roots Party organization", "China
Enterprise brand
"Top Ten cultural management units" and many other honors.
In 2002 and 2003, Hengyuanxiang brand won the title of "China's Top Ten Public Favorite Trademarks" for two consecutive years;
[7]
In 2006, Hengyuanxiang brand ranked second among the 100 most valuable time-honored brands in China;
[7]
In 2007, by
World Brand Lab
Released China's 500 most valuable
Brand ranking
In China, Hengyuanxiang brand ranked 64th,
Brand value
Reached 9.458 billion yuan;
[7]
In 2011, Hengyuanxiang brand was selected as the "Top 500 Asian Brands", ranking 268; In the same year, the Group won the"
China Trademark Gold Award
- "Trademark Application Award";
[7]
In 2014, Hengyuanxiang Group won the title of "2013 Industrial brand Cultivation Pilot Enterprise" and was awarded "National" by the Ministry of Science and Technology
Torch program
Key point
High-tech enterprise
The title and Hengyuanxiang brand were once again selected as the "Top 500 Asian Brands", ranking 127th.
[7]
Hengyuanxiang Group has won many awards at the same time, as the "wool king" also maintained 6
World record
: includes the world's thickest wool, the largest ball of wool, the longest straight wool needle, the most expensive wool, the finest wool (fabric), the largest hand-knitted sweater; In addition, Hengyuanxiang is also the first in the industry to obtain
Pure wool mark
(1991),
ISO9002 certification
(1996),
National Quality Award
(2006) and other honored enterprises.
[7]
In 2019, it was evaluated
Iimedia Gold List
(iiMedia Ranking) released the "2019 Winter Home goods new Consumer brand List" TOP10.
[16]
In 2020, it was ranked TOP9 in the "TOP15 Online Development List of China's down jacket Brands in November 2020" released by iiMedia Ranking.
[17]
On March 6, 2024, Hengyuanxiang appeared at the World Advertising Conference and won the Golden Camel Bell Award, China's Most internationally Influential Innovation Breakthrough Award.
[46]
Postal code
: 200021
On November 18, 2019, Hengyuanxiang became
Beijing 2022 Winter Olympics
And the official dress of the Winter Paralympics
Household goods
sponsor
.
[3]
