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Fusion media is a new media formed by the fusion of various media. There are five most common media in daily life, including the first media: newspaper; Second media: radio; Third media: television; Fourth media: computer;
Fifth media
: Mobile phone; That is to say, the media actually have a common denominator, that is, they all have a carrier
picture
The spread of text and video.
- Chinese name
- Convergence media
- Foreign name
- media convergence
Among the five media, the first media has a wide audience, yes
Mass communication
The main carrier; The audience of the second media is narrow, most of the audience is taxi drivers, so most enterprises will not choose the second media to do related promotion; The third media television, although the audience is large, but the cost is too high, and most enterprises can not reach; Fourth, media is the largest and most mature media in the world, and its promotion effect is also the best among the five media. Fifth, there are many media users, but they have not yet turned entertainment into business. Therefore, the brand through train adopts the world's first integrated media, perfectly combines the first media and the fourth media, and effectively solves the problems of difficult enterprise promotion, poor effect and high cost. This is a kind of conceptual innovation, is a kind of promotion change.
This project is a multi-dimensional integrated brand promotion project jointly launched by China Business News, China Brand War Research Center and Business Opportunity Network through strategic cooperation, integrating resources of 100 websites, 100 newspapers, 100 periodicals and 100 exhibitions. The brand promotion project will rely on the strong media background of China Business News and global network platforms such as Xinhuanet, Fenghuang and Business Opportunity Network. To help many traditional small and medium-sized enterprises to cultivate brands, promote products, and achieve industrial upgrading.
The alliance brand marketing strategy of newspaper, journal, network and exhibition allows small and medium-sized enterprises to enjoy the brand promotion advantages of fast communication, large amount of information, strong authority, taking into account both graphics and videos, and low cost. This is compared with a single traditional network advertising, TV advertising millions of, tens of millions of investment, not only cost very little, but also can quickly and accurately show their own brand in front of hundreds of millions of consumers.
Make full use of the alliance media resources of 100 networks, 100 newspapers, 100 periodicals and 100 exhibitions such as Xinhua Network, Business opportunity network, Phoenix network, People's Daily, China Business Daily, etc., integrate online and offline various forms of publicity, and help small and medium-sized enterprises in the Pearl River Delta to carry out comprehensive brand promotion based on Internet marketing, exhibitions, newspapers and so on. Through multi-dimensional integration
Internet e-commerce
The new marketing way to small and broad, so that many traditional manufacturing enterprises in the fierce market competition to invest the minimum amount of brand publicity costs to establish a large brand, obtain high benefits, to achieve China from the "manufacturing power" to the "brand kingdom" strategic transformation and industrial upgrading.
One of the authoritative organizers: Xinhuanet is a central key news website directly deployed by the Party Central Committee and sponsored by the state news agency Xinhua. It is an important online public opinion front for the Party and the country, and has great influence at home and abroad. It is one of the most important official websites in China, and also the largest national key website with global influence in China.
Authoritative Organizer 2:
Phoenix New Media
Focus on 100 million high-end Internet users, through its integrated portal Phoenix and
Ifeng.com
Network and station linkage, combined communication. In the era when broadband and wireless Internet bring subversive innovation and the integration of old and new media, Phoenix New Media leads the combined communication of Internet, mobile phone and TV and the innovation of mobile phone media in the 3G era. According to the latest Alexa traffic ranking, among traditional media portals, Phoenix is ranked among the top three in the world; It ranks first in Asia and Greater China.
Third of the authoritative organizers: Business network is the largest in South China
E-commerce platform
It has more than 5.1 million registered members and more than 10 million daily visits, covering more than 2,800 cities and more than 300 industries, affecting more than 120 million business people; The business network international trade platform has 1.03 million registered members, and the business situation of enterprises covers more than 90 countries and regions around the world, providing efficient e-commerce services for the network marketing of Chinese foreign trade enterprises.
