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Zhongguang Shopping
Central Radio and Television Central Media Group under the national multimedia shopping company
Central Canton Shopping is
China Media Group
Central Media Group
National multimedia shopping company
[9-10]
,
It was founded on August 25, 2009
[1]
Headquartered in Daxing District, Beijing, the company will set up a wholly-owned subsidiary in Hangzhou by the end of 2021 to expand its network broadcast business. In recent years, on the basis of TV shopping business, CNG Shopping continues to integrate OTT smart screen terminals, network broadcast, APP, data marketing and social new retail and other private domain operation channels, to bring consumers thoughtful shopping experience.
- Chinese name
- Zhongguang Shopping
- Foreign name
- CNRmall
- Head office
- Peking
- Establishment time
- August 25, 2009 [1]
catalogue
Build a digital omni-channel supply chain platform;
[7]
Based on live TV, strengthen the advantages of video production and distribution;
Build content e-commerce ecosystem with network broadcast as the core;
Continue to upgrade the private domain operation and service capabilities, and comprehensively improve the comprehensive competitiveness of the platform.
-
Traditional TV channel
The product sales program is broadcast 24 hours a day, 365 days a year, and the live broadcast duration is more than 10 hours a day. The products sold by the TV channel cover 9 categories, and the IP column is the main guide to consumer cognition, helping thousands of enterprises to build brand image. As of July 2022, the Central and Guangzhou shopping TV channels have landed in 27 provinces and 315 cities across the country, covering 275 million households.
[9]
-
Smart screen TV channel
With the advent of the Internet era, big-screen shopping has entered a new era
OTT business
As the representative of the new channel business, bear the historical responsibility of opening up the second field of large screen shopping for Central and Guangzhou Shopping, and also provide important exploration experience for the establishment of the core business model of Central and Guangzhou Shopping in the future. As of August 2022, covered
Smart TV
TV mall, video aggregation APP, operator time, on-demand interactive area and other broadcast forms, more than 30 cooperation channels, covering more than 100 million users.
[9]
-
Data marketing channel
In order to continuously optimize member services and provide more high-quality exclusive services, in 2018, RCC set up an outbound call center, namely the data marketing division, which always firmly believes in the concept of "service drives sales", so that customers can enjoy a comprehensive and differentiated happy shopping experience from consulting, ordering, home delivery and after-sales service.
[9]
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Network broadcast channel
The Network broadcast Division is an important undertaking team in the small screen of CNR Shopping business transformation, and is also the responsible team for CNR Shopping to vigorously develop the strategic measures of network broadcast business. Tiktok platform as the main front of live broadcast operation accounts,
"Central Shopping Official", "Central Shopping preferred", "Central Shopping Mall", "Central Shopping Fashion"
As of August 2022, the account matrix has attracted more than 3 million fans, and a single live GMV has exceeded 30 million.
[9]
-
Social new retail channels
The Social New Retail Division was established in August 2021 and later integrated
"Central Radio Sketch APP"
Responsible for the overall operation of CNG shopping private domain traffic matrix, mainly responsible for: enterprise wechat, personal wechat, video number, mini program, etc., by building a four-force model of private domain, to provide consumers with more refined shopping guidance and services.
[9]
-
Tour to buy rural series activities [11]
On January 13, 2023, under the guidance of the Department of Resources Development of the Ministry of Culture and Tourism, the Department of Circulation and Development of the Ministry of Commerce, the Social Support Department of the National Rural Revitalization Bureau, and the Women's Development Department of the All-China Women's Federation, the "Ruixue Red Mei Happy New Year" - a series of rural tourism activities sponsored by China Culture Media Group Co., LTD., and Central Media Group Co., Ltd. was officially launched. As the planning and execution unit of the event, CCG Shopping carries out activities such as special publicity and promotion, publicity video exhibition, public welfare live delivery of goods, and e-commerce live training to help rural revitalization.
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"Happiness Library" public welfare project [2]
Since April 2010, CNG has launched the "Happiness Library" public welfare project, calling on the whole society to pay attention to and improve the cultural life of children in poor areas by establishing libraries for primary schools in remote and poor mountainous areas. 11 libraries have been built. It is located in Hongpan Township Primary School, Chayu Middle Banner, Wulanqab City, Inner Mongolia, Dabei Jiangu Town Central Primary School, Ninghe County, Ninghe County, Shanxi Province, Zhuangzi Township Zikeng School, Yuci District, Jinzhong City, Jiangsu Province, Nanjing Pukou District People's Primary School, Weifang City, Shandong Province, Linqu County Chunlei Primary School, Linan City, Hangzhou City, Zhejiang Province, Shirui Town, Pingan Town, Jilin Province, Liangfang Village Primary School, Luoyang City, Henan Province Song County Luling Primary School, Hubei Ezhou City Liangzi Lake Town Yongtang Primary School, Xuancheng City Xuanzhou District Xikou Central Primary School, Gansu Province Pingliang City Jingchuan County Taiping Town Sanxing Village Primary School.
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"Fields of Hope" public welfare agricultural assistance project [3]
Since 2016, CNG has launched a large-scale social welfare project "The Field of Hope · CNG Agricultural Assistance Day", taking public welfare agricultural assistance as the starting point, respectively, into Zhongning Ningxia, Wuchang Heilongjiang, Luochuan Shaanxi, Dalian Liaoning, Chifeng Inner Mongolia, Guide Qinghai, Anxi Fujian, Hangzhou Zhejiang, Panzhihua Sichuan, Pujiang Sichuan and other places. We helped tens of thousands of farmers and agricultural enterprises solve the problem of unsalable agricultural and sideline products.
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"Li Love poverty alleviation - into the central wide, share the best fresh" activity [4]
In 2020, Central and Guangzhou Shopping hosted the "Gift Love Poverty Alleviation - Into Central and Guangzhou, Sharing excellent fresh" and the matching meeting of agricultural special Products for poverty alleviation in Daxing District, vigorously promoting agricultural special products in Beijing's Daxing District and improving the efficiency of poverty alleviation by consumption.
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Support non-inherited innovation and China-Africa cultural exchanges [5]
In 2021, Zhongguang Shopping and
Chinese National Folk Arts and Crafts Association
and
China-africa non-governmental Chamber of Commerce
Cooperation agreements were signed to promote the inheritance and innovation of intangible cultural heritage and cultural exchanges between China and Africa.
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"Jointly ensure supply, help farmers and benefit the people" public welfare action [6]
In 2022, Yangguang Shopping and Carrefour North China launched a public welfare action of "jointly guaranteeing supply, helping agriculture and benefiting the people" in Beijing and Tianjin
[8]
Strive to solve the problem of slow sales for vegetable farmers and provide consumers with "uninterrupted supply, service is not closed" warm services.
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"National Treasure Garden" program
Since December 2014, Central and Guangzhou shopping Union
China National Radio
,
Chinese Poetry, Painting and Calligraphy Research Association
Jointly launched the high-end collection program of contemporary painting and calligraphy art exchange "Yangguang National Treasure Garden", collected resources from all parties to create a high-standard brand file in the painting and calligraphy collection sales industry, led the audience to appreciate the quintessence of Chinese art, and walked into the highest art palace of painting and calligraphy collection.
