Economy half hour

The financial channel of China Central Radio and Television Group
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The Economy Half Hour is CCTV financial channel ( CCTV-2 Launched the economic in-depth report column. [1]
"Economic Half Hour" always pays attention to social hot spots with an economic perspective, always chooses major economic events and industry figures as the core of the report, and reports economic events in depth, thoroughly analyzes economic phenomena, and accurately grasp the economic pulse with a rigorous attitude, news vision, economic perspective, and authoritative comments. [1]
The program was first broadcast from Monday to Friday at 20:00 on the Financial Channel of CCTV from December 18, 1989. [2]
Chinese name
Economy half hour
Generic type
Financial information
emcee
Zhang Jing [9] , Yao Xuesong [10]
Production country/region
Chinese mainland
Production company
China Central Television (CCTV)
Premiere time
December 18, 1989
Broadcast channel
CCTV financial channel
Network playback platform
CCTV network
Broadcast status
On air
Duration per episode
25 minutes
First seeding
Monday to Friday 20:00

Program history

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Program background

On December 18, 1989, in order to further improve and improve the quality of economic programs, CCTV Financial Channel launched a TV economic column "Economic Half-hour" on the basis of the revision of "Comprehensive Economic Information". [3]

Development history

On December 18, 1989, at 21:00, "Half Hour of Economy" was broadcast on CCTV-2. [8]
In 1994, CCTV-2 launched China's first program named after its host, Yidan Topic, on the Economic Half-Hour.
On January 1, 1995, CCTV-2 "Half an hour of economy" revision, divided into "Daily finance", "Today's view", "Every day twelve points" three plates.
From April 1 to 16, 1996, the 16-part television series Pilot Tracker was broadcast CCTV-2 Half an Hour on the Economy. [8]
In September 1997, it released a 10-part series called The Transition Across the Century. [4]
In July 2000, with the launch of CCTV's economy, Life and service channel, "Half an Hour of Economy" was revised. This revision takes news as the direction, takes "chasing news, catching hot spots, revealing inside stories, and striving for uniqueness" as our pursuit, and takes "questioning spirit and research attitude" as our purpose. Try to give more understanding to the news, more context to the facts. On December 28, the first CCTV2000 Economic Person of the Year selection activity sponsored by CCTV came to an end in the "Economic half-hour Night" award celebration. [8]
On July 9, 2001, CCTV-2's Economic Half-Hour made a major adjustment, extending the program length of 30 minutes, which had been maintained for 12 years, to 35 minutes, and the format of the program was also adjusted accordingly. The premiere time was changed to 21:25 every day, and the content of the program was richer and more profound. Not only the comprehensive combination of economic events and economic phenomena and in-depth continuous reports, but also the news of the day to carry out unique information screening, to provide the most valuable key news for the audience. And in addition to strengthening the daily programs, the major themes were reported.
On July 30, 2002, in order to meet the direction of future professional development of the channel, to make the quality of the column more pure, to meet the needs of rapid response to news, "Economy Half hour" was again comprehensively adjusted. First, put forward the slogan "create the demand of the day". Giving up the original way of combining two or three news, but from the complicated news events every day, selecting one to two of the most important economic news, carrying out a report with depth, commentary, and multiple viewpoints, "Doing one through" has become the new choice of "Economic Half Hour". Second, the studio will be moved to the office, and the host will be involved in the program.
On October 20, 2003, Economy Half Hour resumed at 21:30 daily for the first time.
In July 2006, after the 1991 CCTV-2 (the second program of CCTV) "Economic Half Hour" reported on the Dabie Mountain revolutionary old area, the theme of "Revisiting Dabie Mountain to build a New countryside" was held again.
On August 24, 2009, CCTV-2 was revised, and the "Economy Half Hour" was moved from 21:30 to 21:15 every day.
On January 1, 2018, CCTV-2 The first edition of "Economy Half Hour" was changed from 21:15 every day to 20:00 every Monday to Friday.

Program form

broadcast
EDITOR

Program production

"Economy Half Hour" adopts interview innovation, interview techniques both open interview and hidden interview. In the process of covert interview, the identity of the reporter is not revealed, and the shooting is also carried out in a covert way. "Economic half hour" also innovated the use of telephone interview, wired interview and other interview methods, "Wired interview is now often used in TV news, the interviewer and the interviewee at the same time in different Spaces to talk, using TV technology to show the picture and sound of the two calls simultaneously." It has the advantage of overcoming the barriers of space while retaining the characteristics of television." [5]

Program feature

"Economic Half Hour" always pays attention to social hot spots with an economic perspective, always chooses major economic events and industry figures as the core of the report, and reports economic events in depth, thoroughly analyzes economic phenomena, and accurately grasp the economic pulse with a rigorous attitude, news vision, economic perspective, and authoritative comments. From the commercial war in the 1980s to the tracking of the pilot reform of state-owned enterprises in the 1990s, the soft landing of the Chinese economy, from the documentary of the well-off Chinese countryside in the mid-1990s to the Shanghai "Wealth" dialogue and the New Millennium Davos Forum at the end of the century, from the 13-year negotiation of China's accession to the World Trade Organization to the journey of the Chinese stock market for more than 10 years, From 2003 China Record to 2007 "Made in China" new territory, including eight consecutive years of successful creation of "Xiaoya running two sessions" and "China's Annual economic person selection" two well-known brand activities, "Economic Half hour" has always walked in the forefront of China's market economic reform watch. As the only economic current affairs commentary column of CCTV, its authority and depth of insight also provide a vivid reference value to the national macroeconomic decision-making level. From government officials to corporate managers, from business titans to ordinary spectators.
In 2008, "Economic Half Hour" made great efforts in program innovation, mechanism innovation and management innovation, and achieved remarkable results. On the one hand, in the coverage of the two sessions, the selection of China's economic figures of the year, the publicity of the 17th National Congress and other major themes, the program has increased innovation efforts, both "Little Ya running two Sessions" and "China's economic Figures of the Year" have reached a new level; On the other hand, it further strengthens the column positioning of economic characteristics in the daily program report. Looking back at 2008, the economic hot spot of the whole Chinese society is the "three prices" : stock prices, prices and housing prices, and there is no shortage of excellent works on these three topics: the stock market, "Economic Half-hour". Rogers Visit the Chinese Stock Market, Listen to Buffett, and Cheng Siwei on the "Slow Bull" exclusively beat the three major representatives of the Chinese stock market, Rogers and Buffett were "introduced" to China by the column, Rogers began a frequent gold trip to China, and Buffett also became a "good example to learn from Buffett" in China; Economic half an hour of several exclusive investigations "looking for the most ox retail Liu Fang", "Hangxiao Steel Structure's big single", "private speculation of Hong Kong stocks", "the stock market back to a year ago" have greatly affected China's securities market; In terms of prices, the column's repeated emphasis on inflation has been repeatedly confirmed in the past two years; The property market, the most proud, column in 2007 first mentioned "housing price inflection point", Wang Shi He came to the studio to call on the people of the whole country not to buy a house for 3 or 4 years, and in 2008, it was a sensation to reveal the phenomenon of "broken supply". [6]

Creative team

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Producer
editor-in-chief
Shi Shilun, Zhang Kaihua, Chen Xiangyuan, Zhou Renjie
Press group
Sin, Zhou Yixiang, Li Xiang, Zhang Zixian, Sun Ling, Gao Yang, Li Pingping, Shen Zhu, Zeng Xiaolin, Li Chunyan, Kang Jingfeng, Meng Qinghai, Liu Yuchen, Yuan Baixin, Wang Yadan, Sun Jing, Yin Li, Yan Wenyu, Lu Xiaobo, Xiong Manlin, Zhou Yong, Gu Ping, Wang Liping, Jiang Longfei, Hu Changchun Fu Yu, Peng Yike
Column planning
Yan Qiong and Tang Juhua
Camera crew
陈艳波、景延、李慧、毛云李、欧阳、沈焱、董伟涛、张明、白羽、徐胜、李培、樊建恩、韩戈、樊金峰
office
Zhang Sa, Liu Rong, skiing
Broadcast-editing group
Li Weihua, Lv Yuan, Chen Jie, Wang Xiaoxin , Pihao

emcee

broadcast
EDITOR
Current host
Zhang Jing [9] , Yao Xuesong [10]
Former host
Change it to another show
Li Yufei [11] , Ma Hongtao [12] , Chen Xiaoyu [13] , Xie Yingying [16]
Get behind the scenes
deceased
Zhao He [15]

Award record

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time
Events
Prize name
22 May 2001
The first Chinese college Student TV Festival
China's most vital column
Reference materials: [7]

Broadcast information

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Broadcast platform

Broadcast platform
Broadcast time
Broadcast situation
(CCTV-2) CCTV Financial Channel
Monday to Friday 20:00 [1]
premiere
10:30 the next day
rebroadcast

Audience rating

The 1999 CCTV Research Company report shows that there are all 298 CCTV TV column "Economy Half Hour" ranked tenth in "audience awareness". In the business and economic column of CCTV, the "national audience satisfaction" ranks first, and the audience rating ranks first.

Program evaluation

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EDITOR
Half an Hour on the Economy China Central Television In the past 20 years, the report content of the column is changing, the face of the host is changing, and the style of TV art is changing, but the unique quality of "Economic Half Hour" - "view the economic trend, know the people's livelihood cold and warm" has not changed. ( CCTV review ) [6]
"Economic half-hour" column has not only become the most trusted and most willing to use the economic management department of the television platform, but also the audience to understand economic information, access to economic speech authoritative channel. While strengthening the economic characteristics, the economic half hour strives to improve the program's appeal to the audience and social influence, and has achieved three harvests of influence, viewing and income. ( CCTV review ) [6]