catalogue
- Chinese name
- Golden land
- Frequency channel
- CCTV Economic Channel (now: Financial Channel)
- Site position
- CCTV is the only independent agriculture-related economic column
- Broadcast time
- July 1996
- Off-air time
- End of 2006
The program takes the rich new countryside as the background, with the participation of typical rural characters, and reveals the spiritual outlook of the new countryside and new farmers through the designed live behavior. Through open conversation space and on-site interaction, a communication and display platform for mainstream economic topics is built.
The theme of the program is closely related to the pulse of economic development, from the perspective of agricultural and regional economic development, to show the current situation of building a harmonious society in rural areas, and promote the reflection and discussion on the balanced and coordinated development between people and society, people and nature, as well as between urban and rural areas and between regions.
-- Our purpose:
Publicize the achievements of new rural construction, showcase regional economic development, enhance the value of local resources, and promote communication between urban and rural areas
Display the spirit of the new countryside, display China's rich geographical, cultural and folk resources, and promote the sustainable utilization of resources
show the wealth, confidence and vitality of the new farmers in the 21st century, and publicize the concept of building a harmonious society
-- We are concerned about:
New countryside: rich and advanced, with unique history, culture and economic resources
New farmers: confident, energetic, advanced consciousness;
New events: the new things and new trends that are happening in the new countryside and the new farmers are doing, which can reflect the spirit of the new farmers; With creative rural new landscape, new fashion
Channel advantage
Economic channel is the channel with the highest coverage and influence of CCTV, which has a wide range of viewers and audience influence. Relying on this powerful broadcasting platform, the column has a larger
Brand awareness
And development potential
Time advantage
Saturday and Sunday 10:00 this broadcast time slot, open probability is generally higher, greater influence, wider dissemination
Time advantage
The program length of 50 minutes has obvious advantages in the exploration of the theme and the in-depth introduction of resources; Strong interpersonal communication and media communication
Resource advantage
◇ column support
China Central Television
and
Economic channel
Strong resources, with the central ministries, local governments, economic organizations at all levels and enterprises close contact, has a wide range of cooperative relations
A large number of new rural typical, and their own unique regional resources, as well as the new rural construction emerged in the characteristics of the small people, is an inexhaustible valuable resources
◇ From the countryside and on
New countryside construction
The continuous attention of government officials, experts, scholars, celebrities, business people, relevant international organizations, and enthusiastic rural audiences are the solid foundation for the program to attract attention from all walks of life and create influence
is a platform for urban and rural areas to hold hands, not only creating events, happiness and surprise, but also a comprehensive display of local agricultural economic development achievements, culture, history, folk customs and other resources
An activity that connects the central media with local governments, enterprises and markets, serves to stimulate domestic demand, and creates an atmosphere of entertainment and celebration
Program host
1. Live competition
farmers' skills, products and technologies are taken as the content of the competition, and the winners will get corresponding honors and titles
On the basis of cooperation with the relevant governments and enterprises, the winners will also get the benefits of preferential policies, contracts, investment and so on
Consumers can also actively participate in the competition interaction, voting, etc
2. New project planning meeting
Plan and recommend a place's most distinctive resources such as history, culture, humanity, geography, tourism, architecture, clothing and customs
Introduce secret guests to participate in the planning and interaction. The secret guests can be officials, experts, entrepreneurs or relevant farmers
3. Special celebrations
Select special regional festivals with distinctive characteristics, and take the celebration as the background of the program
Combined with the theme of the celebration design, fully showcase the features of local economic development, as well as the spirit of local new farmers
Every Sunday 10:00-10:50 (Premiere)
Every Saturday 10:00-10:50 (Replay)
Broadcast status: Off the air
