How to protect the right to exclusive use of trademarks?
(1) Administrative channels
With respect to the infringement of the exclusive right to use a registered trademark, the infringed party may lodge a complaint with the administrative department for industry and commerce at or above the county level and request the administrative department for industry and commerce to investigate and handle the infringement case. The administrative department for industry and commerce shall make administrative handling of infringement cases that have not yet constituted a crime, and transfer infringement cases suspected of constituting a crime to judicial organs to investigate the criminal responsibility of the infringer. If the party concerned is not satisfied with the decision of the administrative department for industry and commerce, it may bring a suit in a people's court within 15 days from receipt of the notification. If neither a suit is brought nor performance is fulfilled within the time limit, the relevant administrative department for industry and commerce shall apply to the people's court for compulsory execution.
(2) Judicial channels
Where an act infringes upon the exclusive right to use a registered trademark, the infringed party may also bring a suit directly before a people's court. The people's court shall, through trial procedures, safeguard the lawful rights and interests of the trademark owner.
