What is the difference between trademark and brand?
From the basic meaning, the two are basically the same, the trademark is originally called "brand", but the two have a conceptual level of difference, the trademark is the administrative and legal level of the concept, such as "famous trademark", "well-known trademark"; Brand is a marketing concept. The concept of calling trademark focuses more on the call and recognition of the trademark itself, while the concept of calling brand focuses more on the intangible connotation and extension of the brand. Brand is not only a trademark, it contains the value of the product itself and other intangible added value, is a symbol containing personality emotion, is a long-term market cultivation, the result of consumer experience.
