CCTV social and legal channel

Television channel under the China Media Group
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CCTV Social and Legal Channel (call sign: CCTV-12, abbreviated as CCTV Social and Legal Channel or CCTV Twelve) is a social, moral and legal TV channel, which was launched on May 12, 2002 [1-2] .
On May 12, 2002, CCTV Western Channel was launched [2] . On December 28, 2004, the call sign of CCTV-12 was changed from "CCTV Western Channel" to "CCTV Social and Legal Channel". [3-4] . On January 1, 2014, the HD channel of CCTV's Social and Legal Channel was broadcast through Zhongxing 6A satellite, achieving the same broadcast in HD and standard definition.
Chinese name
CCTV social and legal channel
Foreign name
CCTV-12
alloname
CCTV twelve , CCTV social and legal channel
Representative program
A ray of , Skynet , Hotline 12 , Moral observation
language
Mandarin
Subordinate organization
China Media Group
Broadcast time
12 May 2002
Time of ascent
12 May 2002
Channel slogan
There's a world in between [5]
Famous host
Wang Xiaolei , Lu Chen , Cao Xuanyi
Channel director
Wang Guangling
Broadcast mode
High standard HD simultaneous broadcast
Video format
HDTV (16:9), SDTV (16:9)
Broadcast duration
20 hours

Development course

broadcast
EDITOR

Revision history

Western channel period
On May 12, 2002, CCTV Western Channel was officially launched, with 17 main programs, including the special program "CCTV Western Channel". Heaven and earth "Western Forum" and entertainment shows" Charm 12 "" Happy every day Etc. [2] . On July 19, the news in-depth interview program" Evening news talk "Aired on China Central Television's Western Channel [6] . In August, the Western Channel, together with the propaganda Department of the Party Committee of 12 western provinces (autonomous regions and municipalities) and 3 autonomous prefectures, the Radio and television Bureau and the TV station jointly launched a TV series of reporting activities "Western Propaganda Week", and repeated CCTV-1 "News Broadcast", "Focus Interview" and "Western Propaganda Week". Weekly quality report ".
On June 1, 2003, CCTV Western Channel was launched in Shanghai and rebroadcast through Shanghai Cable TV Channel 32. On June 9, the children's animation program "Fine Animation" was launched on the Western Channel [7] . On July 3, CCTV's "Today's Talk" program was transferred to CCTV's Western Channel. In November, the Western Channel and CCTV Network held the "My favorite Western city" selection activity [8-10] .
In January 2004, the Western Channel of CCTV held the" CCTV Western folk song TV contest From February 1 to February 28, the Western Channel carried out the "Northeast Publicity Month" activity, which focused on the publicity of the three Northeast provinces through various programs such as news, special topics and artistic performances [11] . On the morning of December 5, CCTV held a press conference on the opening of the Social and Law Channel, announcing that the Western Channel would be discontinued and replaced by the Social and Law Channel [3] [12] .
Social and legal channels period
At 12:00 on December 28, 2004, CCTV Social and Legal Channel was officially launched, replacing CCTV Western Channel [3-4] .
Since August 16, 2006, CCTV has fully launched the review of "green advertising signs" in the evening prime time, and when the Social and legal Channel broadcasts advertisements in the evening prime time, the translucent "green advertising signs" are displayed in the upper right corner of the screen.
On May 12, 2008, May 12 Wenchuan earthquake After the earthquake, CCTV-12 successively launched a series of special programs for earthquake relief, involving the reconstruction of the earthquake area, relevant post-earthquake psychological counseling and psychological interviews [42] . August 11-24, Social and Legal Channel participation Beijing Olympic Games During live broadcast, the marker is moved to the top right corner of the screen so as not to affect the display of the scoreboard [13] [35] . On December 29, the Social and Legal Channel was revised for the first time, retaining the" Everyone's opinion "" Law lecture hall "" Fangyuan Theater "" Moral observation "" Psychological interview "" Today's statement "" Rule of law online "Economics and Law Review" "The First Line" " Skynet "Heaven and Earth Theater" "China Rule of Law Report" " Court scene "" Confessions "" Rule of law perspective "And other programs.
On February 14, 2010, CCTV Social and Law Channel aired the image film "2010 See Me See China". On July 12, the program "China Rule of Law Report" was suspended. On September 1, "Today's Statement" canceled its broadcast on CCTV's Social and legal channel. November 13-27, Social and Legal Channel participation 2010 Asian Games in Guangzhou Live event [14] .
In the Spring Festival of 2011, CCTV social and Law channel image film "2010 See Me See China" was discontinued. On March 23, Skynet ended its year-end program. On April 18, CCTV's Social and Legal channel was revised for the second time [36] The two TV dramas "Heaven and Earth Theater" and "Fangyuan Theater" were cancelled. On August 15, CCTV Social and Law Channel launched the youth inspirational, educational and law Popularization special program" Monitor to monitor " [38] .
On July 16, 2012, CCTV Social and Legal Channel launched a special summer program" Go through 12 " [39] . On December 4, CCTV Social and Law Channel held the 2012 annual theme Publicity Week activity "Safe China - Rule of Law Protects Peace" [15] .
At the beginning of 2013, CCTV Social and Law Channel developed content resources for "social construction", enhanced law popularization, emphasized service, worked hard on "specialization" and "depth", and launched eight columns successively on the basis of upgrading the original columns [16] . On June 17, the Society and Law Channel CCTV headquarters building Broadcast it. Starting September 30," Sunset glow "Transferred to CCTV social and legal channel broadcast [37] .
On January 1, 2014, the HD version of the Social and legal channel was broadcast through the star 6A on the star, achieving HD and SD co-broadcast. Since May, due to CCTV's strengthening of the review of public service advertisements, the Social and Legal Channel has displayed a "public service advertisement logo" with color blocks in the upper right corner when broadcasting public service advertisements.
On May 1, 2015, the Society and Law Channel resumed the broadcast time of TV series under the name of "Society and Law TV Series Selection", and the first TV series after the resumption was "Mekong Case", which was broadcast at 23:10 every day.
On May 1, 2016, the police competition reality show" Special police training camp "AIRS on the Society and Law Channel [17] . On May 29, the public service program "I am a Barrister" was launched on the Social and Legal Channel [18] .
On January 12, 2017, CCTV Sports Channel "Lottery" was adjusted to social and legal channels. On September 3, the legal service program "Here Come the Lawyers" was launched on the Social and Law Channel. On September 6, the Rule of Law education program for minors Guard tomorrow "AIRS on the Society and Law Channel.
On October 14, 2019, the Social and Legal Channel launched a revision, with a new slogan of "Between the square and the square, its own world". [5] .
On September 29, 2020, the live broadcast satellite platform added the transmission of "CCTV-12 HD", channel number 12 [43] .
On November 20, 2021, Supreme People's Procuratorate The fifth season of Guardian Tomorrow, co-produced with the China Media Group, aired on CCTV's Social and Legal channel [34] .

Beacon evolution

On May 12, 2002, the Western Channel of China Central Television (CCTV) adopted the English two-line "CCTV-12" logo.
On January 1, 2011, CCTV officially changed the channel logo, which added the words "Society and law" under the logo of the Society and Law channel [19] .
CCTV social and legal channel logo
In the early morning of August 17, 2015, the channel standard was adjusted to 16:9 format, and the standard definition standard was adjusted to 16:9 horizontal compression 4:3 format.
From January 1, 2023, the HD signal broadcast screen of the channel will no longer be marked with the word "HD". [47]

Arrangement scheme

broadcast
EDITOR

Time slot scheduling

On May 12, 2002, in the early days of the launch of the Western Channel of CCTV, there was information on the hour and news on the half hour [2] . The main programs of the Western Channel during the period were "Western News", "News Night Talk", "News Morning Post", "Financial Front Line", "12/12", "Daily News", "Traffic Online", "Boutique animation", "Old movies New", "Midnight feature film" and "Dynamic Theater". [40] "Charm 12", "Western Music and Painting", "Happy every Day", "Happy Weekend", "Boutique", "Western Forum", "Travel Gold Line", "Heaven and Earth", "TV Selection" and other programs 26 [27] At the same time, replay some programs of other channels of CCTV such as "News Broadcast" and "Focus Interview" [28] [41] .
On December 28, 2004, the Western Channel of CCTV was renamed the Social and Law Channel, and the proportion of legal programs increased. The main programs are "Everyone's Opinion", "Law Lecture Hall", "Fangyuan Theater", "Moral Observation", "Psychological Interview", "Moral Observation". Today's statement "" Rule of law online "Economics and Law Review" "The First Line" " Skynet "Heaven and Earth Theater" "China Rule of Law Report" "Court Scene" "Confessions" " Rule of law perspective " [3-4] .
Since April 18, 2011, CCTV's Social and Law Channel has been revised for the second time, retaining programs such as "Sky Net", "Moral Observation", "Court Scene", "Confessions", "Psychological interview" and "Legal Perspective", and splitting "Law Lecture" into two programs: life version and literature and history version. New programs such as "Line", "Night Line", "Hotline 12", "Witness", "Law program drama", "Community event" and "Safe 365" [36] .
In October 2019, CCTV Social and Law Channel was revised again, retaining programs such as "Moral Observation", "Frontline", "Sky Net", "Law Lecture (Life version)", "Law Lecture (Literature and History version)", "Sunset Red", "Hotline 12", "Nightline" and "Witness". Launched "Lifeline", "Rule of law in depth", "Hot talk", "Fangyuan Drama Array", "Scene", "from the heart", "lawyers are coming", "the whole network tracking" and other programs [25] .

Image packaging

On May 12, 2002, the Western Channel of CCTV began to use black background packaging.
On December 28, 2004, the Western Channel of CCTV was replaced by the Social and Legal Channel of CCTV, and the packaging used grass green as the background color.
On December 29, 2008, CCTV's Social and Legal channel underwent its first revision, changing to grey packaging and introducing three new time slots.
On April 18, 2011, CCTV Society and Law Channel underwent a second revision, changing to white packaging.
On January 1, 2012, the ID of the Social and Law Channel promotional video changed the background music.
On January 1, 2013, CCTV's Social and Legal channel changed its packaging.
On February 29, 2016, the channel changed its packaging again.
In 2017, the channel ID was improved, adding the slogan "Law to secure the world, Germany to enrich the people".
On October 14, 2019, the Social and Legal Channel launched a revision, using red and white colors to replace the original blue and yellow main colors on the packaging, and the new slogan is "Between the square and the square, its own world". [5] .

Main program

broadcast
EDITOR

Broadcast program

Regular program
" Skynet "
" witness "
" lifeline "
" Law lecture hall (Literary and Historical Edition)
" Law lecture hall (Life Edition)
" A ray of "
" scene "
Season show, party
Annual Legal Figure Award Ceremony
Reference materials: [24] 20 - [46] 44 -

Next program

2002.5.12-2004.12.28 Predecessor: CCTV Western Channel
December 28, 2004 - Present: CCTV Social and Legal Channel
Early broadcast
" nightline "
" Safe 365 "
" Fangyuan Theater "(TV series)
" Tiandi Theater "(TV series)
" Today's statement "(Replay)
The original Western Channel broadcast programs during the period
" 12/12 "
" Charm 12 "
" Old movies and new ones "(TV series)
" Midnight feature film "(TV series)
" Dynamic theatre "(TV series)
" Focus interview "(Replay)
" News broadcast "(Replay)
" Weekly quality report "(Replay)
Reference materials: [23] [25 to 28]

Host lineup

broadcast
EDITOR

Award record

broadcast
EDITOR
time
Events
Prize name
prizewinner
Selection agency
25 November 2008
2008 China Television Awards
Best legal Channel of the year
CCTV social and legal channel
Marketwatch · Advertiser
Reference materials: [30]

Viewing performance

broadcast
EDITOR
time
Audience rating
Viewing share
Week 17, 2011
0.10%
0.80%
Week 18, 2011
0.10%
0.70%
Week 19, 2011
0.11%
0.90%
Week 20, 2011
0.09%
0.90%
Reference materials: [31]

Social evaluation

broadcast
EDITOR
The Social and Law Channel of CCTV has opened up content resources for social construction, social service and social progress, strengthened law popularization, paid attention to people's livelihood and emphasized service [31] . (CCTV network review)
The Social and Legal Channel of CCTV adheres to the principle of people-oriented legal publicity, targeting the general public, the public who are concerned about the process of China's legal system and those who have special interest in legal culture as its audience, establishing a mass oriented communication strategy, taking into account the mass, emphasizing the humanistic care spirit of legal programs, and attaching importance to human expression, human voice and human destiny. And combine it with the standard development of law [32] . (Comments by Liu Yang)
As a state-level legal professional channel, CCTV Social and Law Channel adheres to its professional positioning, builds an authoritative platform for the rule of law and a platform for assisting public welfare, integrates the concept and pursuit of justice and public welfare into every program, and always takes the responsibility of practicing media as its own responsibility [33] . (CCTV network review)