Voice of Guangdong-Hong Kong-Macao Greater Bay Area, China Media Group

China Radio and Television Group broadcasting frequency
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The China Media Group's Voice of the Guangdong-Hong Kong-Macao Greater Bay Area (call sign: CNR-7, hereinafter referred to as "Voice of the Greater Bay Area") is the first radio station in China dedicated to broadcasting Guangdong-hong Kong-Macao Greater Bay Area The national radio frequency broadcast was officially launched at 7:00 on September 1, 2019 [1-2] .
On October 1, 1992, China National Radio began broadcasting to Hong Kong and Macao [12] [13 ] . On June 18, 1994, China National Radio broadcast to Hong Kong and Macao under the call sign "China National Radio". On September 1, 2019, CNR Huaxia Voice changed its name to "Voice of the Guangdong-Hong Kong-Macao Greater Bay Area of China Media Group". [5] . On July 1, 2022, the Voice of the Guangdong-Hong Kong-Macao Greater Bay Area by the China Media Group landed in Hong Kong [13 ] [15] .
The Voice of the Greater Bay Area of the China Media Group covers the Greater Bay area of Guangdong, Hong Kong and Macao Guangdong Province Guangzhou City , Shenzhen , Zhuhai City , Foshan City , Huizhou City , The city of Dongguan , Zhongshan City , Jiangmen City , Zhaoqing City and Hong Kong Special Administrative Region , Macao Special Administrative Region The broadcast frequency is 101.2MHz FM, 1215KHz medium wave, 21 hours of broadcasting throughout the day, the program is divided into news, finance, life, culture, music and other five plates, mainly broadcast in Cantonese, and has Hakka, Chaoshan and other dialects of the program [1] .
Chinese name
Voice of Guangdong-Hong Kong-Macao Greater Bay Area, China Media Group
Foreign name
CMG Radio The Greater Bay
alloname
The Voice of the Greater Bay Area
Generic type
Ethnic class
Establishment time
October 1, 1992
Broadcast time
September 1, 2019
Broadcast frequency
FM 101.2MHz, medium wave 1215KHz
Subordinate organization
China Media Group
Broadcast duration
21 hours

Development course

broadcast
EDITOR
  • China National Radio to Hong Kong, Macao broadcasting period
On October 1, 1992, China National Radio began broadcasting exclusively to Hong Kong and Macao [13 ] , It is the seventh program of China National Radio [6] .
  • China National Radio Huaxia Sound period
On June 18, 1994, the seventh program of China National Radio was broadcast under the call sign "The Voice of China National Radio" [6] [13 ] . In the same year, in order to enable mainland Chinese people to have a better understanding of the Hong Kong Special Administrative Region, the administration of the Hong Kong Special Administrative Region Government and the situation in Hong Kong, the Office of the Government of the Hong Kong Special Administrative Region of the People's Republic of China in Beijing began to cooperate with China National Radio (CNR) to produce the program "Beijing-Hong Kong Through Train", targeting the mainland Chinese people in Southern China [5] .
Since 2006, with the expansion of exchanges between the Chinese mainland and Hong Kong, the Office of the Government of the Hong Kong Special Administrative Region of the People's Republic of China in Beijing has strengthened its publicity and promotion work in North China, and jointly developed a Putonghua radio program "Listen to Hong Kong Every Week" with China National Radio, which is broadcast on radio stations in nine provinces, municipalities and autonomous regions in North China. To bring the latest developments in Hong Kong to a local audience in a fun and informative format [7] . On November 1, the "I look at the Ten years of Hong Kong's Return to the Motherland" event hosted by China National Radio, was held in Beijing Auditorium of the CPPCC National Committee Hold a press conference [11] .
In 2013-14, the Government of the Hong Kong Special Administrative Region (HKSAR) and China National Radio (CNR) jointly produced a 12-episode special report featuring in-depth interviews on the participation and contribution of Hong Kong enterprises, organizations and citizens in various aspects of public welfare activities, economic development and cultural exchanges in the Mainland of China. It showcases the win-win cooperation between the two places and the friendship of the people of the two places, and brings out Hong Kong's industrial and geographical advantages, talent characteristics, and the Chinese blood relationship of Hong Kong compatriots [7] .
  • China Media Group Guangdong-Hong Kong Greater Bay Area sound period
On September 1, 2019, the Voice of the Guangdong-Hong Kong-Macao Greater Bay Area was launched by the China Media Group [1] . On November 7, the Central Radio and Television Group's Guangdong-Hong Kong-Macao Greater Bay Area Center was officially launched, and the new mobile media platform of the Voice of the Greater Bay Area was launched simultaneously, and the Central Radio and Television Group's Guangdong-Hong Kong-Macao Greater Bay Area Center and the Voice of the Greater Bay Area were unveiled [3] .
中央广播电视总台粤港澳大湾区之声 中央广播电视总台粤港澳大湾区之声 中央广播电视总台粤港澳大湾区之声 中央广播电视总台粤港澳大湾区之声
Voice of Guangdong-Hong Kong-Macao Greater Bay Area, China Media Group
On the evening of New Year's Eve, January 24, 2020, the Voice of the Guangdong-Hong Kong-Macao Greater Bay Area of the China Media Group selected the time to insert" 2020 China Media Group Spring Festival Gala Highlights [8] .
On the evening of New Year's Eve, February 11, 2021, the Voice of the Guangdong-Hong Kong-Macao Greater Bay Area of the China Media Group selected the time to insert" 2021 China Media Group Spring Festival Gala Highlights [9] .
On New Year's Eve, January 31, 2022, 2022 China Media Group Spring Festival Gala "Was broadcast live simultaneously on the Radio of Guangdong, Hong Kong and Macao Bay Area of the China Media Group [10] . On June 24, the launch ceremony of the Sound frequency of the Guangdong-Hong Kong-Macao Greater Bay Area of the China Media Group was held simultaneously in Beijing and Hong Kong Radio Television Hong Kong An agreement was reached through cloud signing to officially authorize RTHK to broadcast the Voice of Guangdong, Hong Kong and Macao Bay Area of China Radio and Television Group via FM frequency FM102.8 [14] . On July 1, the voice of the Guangdong-Hong Kong-Macao Greater Bay Area broadcast by the China Media Group landed in Hong Kong [13 ] .
On New Year's Eve, January 21, 2023, 2023 China Media Group Spring Festival Gala "Was broadcast live simultaneously on the Radio of Guangdong, Hong Kong and Macao Bay Area of the China Media Group [18] .
On New Year's Eve, February 9, 2024, 2024 China Media Group Spring Festival Gala "Was broadcast live simultaneously on the Radio of Guangdong, Hong Kong and Macao Bay Area of the China Media Group [19] .
Voice of Guangdong-Hong Kong-Macao Greater Bay Area, China Media Group

Radio culture

broadcast
EDITOR
First, serve the overall situation of the country, fulfill the responsibilities and missions of the national mainstream media and bear the responsibilities of The Times, based on the Bay Area, serving the country and radiating the world.
The second is to focus on financial innovation and life information services, strengthen information collection and policy interpretation on finance and entrepreneurship and employment, and meet the work and life needs of audiences in the Greater Bay Area.
Third, it is mainly broadcast in Cantonese, and has Hakka, Teochew and other dialects, which is close to the listening habits of the Greater Bay Area.
The fourth is to target younger audiences, set up a number of sports and entertainment, network hot spots, cultural quality and other programs that young people are concerned about, as well as entrepreneurial guidance and psychological counseling programs that meet the needs of young people's life and employment [2] .

Arrangement scheme

broadcast
EDITOR
Since September 1, 2019, the radio program types of the Guangdong-Hong Kong-Macao Greater Bay Area of the China Media Group have been divided into five sections: news, finance, life, culture and music. News sections include Bay Area, Morning! "Bay Area Express", "Bay Area Online" and other three news columns, hot topic comment column "Hong Kong" clear "and focus on the guide of the network hot search New horizon". The financial section includes "Talk about stocks and gold" and the science and technology creation column "Science and Technology Creation Dream Workshop". The Life section includes "Find the Greater Bay Area", which introduces the employment needs of young people, industry information and entrepreneurial stories; "Sigh the World", which talks about international tourism life; "Questions and Answers about the Greater Bay Area", which provides policy and legal services; and "Under the Same Starry Sky", which provides psychological counseling programmes. In the cultural section, "Fengya Oriental" spreads traditional Chinese culture, "Charm Lingnan" broadcasts the content of Cantonese opera, Cantonese opera and tidal songs favored by the audience in Lingnan region, and "Most Critical Health" spreads the content of traditional Chinese medicine health. The music section mainly includes "Huaxia Original Golden Songs List", which releases the latest Hong Kong and Macao original pop music, and "Qianqian Songs", which appreciates classic Cantonese songs. [4] .
From July 1, 2022, the Voice of the Guangdong-Hong Kong-Macao Greater Bay Area of the China Media Group highlights Hong Kong and Macao elements and Bay Area elements, "Bay Area, Morning!" News programs such as "Hong Kong is Clear" immediately spread the voice of the central government and analyze the current affairs of the Greater Bay Area; "Bay Area Express", "Listen to more knowledge", "Talk about stocks and gold", "China Original Golden Song List" and other columns both information and entertainment, to meet the needs of Hong Kong audiences. "World Hipster", "Wake up Good Morning music" and other programs also broadcast the theme of celebrating the 25th anniversary of Hong Kong's return to the motherland. The Hong Kong Brothers "And the song" We will be better " [16] .

Main program

broadcast
EDITOR
News section
News column
Bay Area, Morning! Bay Area Express, Bay Area Online
Hot topic comment column
The "Hong Kong" is clear
Focus and guide network hot spots
Hot Search New Horizons
Finance section
/
On Stocks and on Gold
Science and innovation column
Dream Factory of Science and Technology
Life section
Promote youth employment needs, industry information and entrepreneur stories
Make a Living in the Greater Bay Area
Talk about international tourism life information
Sigh the World
Provide policy and legal services
Questions and Answers Greater Bay Area
A psychological counseling program
Under One Star
Culture section
Spread traditional Chinese culture
Elegant Oriental
Cantonese opera, Cantonese opera, tidal songs and other content
Lingnan
Spread traditional Chinese medicine health content
Top Health
Music section
Hong Kong and Macao original pop music
Huaxia Original Golden Song List
Appreciation of classic Cantonese songs
Thousands of Songs [4]

Listening frequency

broadcast
EDITOR
Coverage area
Broadcast frequency
Foshan
FM93.2
Hong Kong
FM102.8
Macau/Zhuhai
FM105.4
Guangzhou
FM98.0
Shenzhen
FM101.2 [17]

Social evaluation

broadcast
EDITOR
The Voice of the Guangdong-Hong Kong-Macao Greater Bay Area of the China Radio and Television Group has been on air for more than two months (1 September - 7 November 2019) To "first-class bay area, first-class life" as the communication positioning, give full play to the advantages of broadcasting and new media matrix communication, with Cantonese as the characteristics of all-round innovation, successfully completed the 70th anniversary of the National Day ceremony, Wuhan Military Games, the opening ceremony of the second Expo and other live broadcast work, widely praised [3] . (CNR.cn review)
The launch of the Voice of the Guangdong-Hong Kong-Macao Greater Bay Area by the China Media Group enables Hong Kong audiences to learn more about the rapid development of the country and hear the national policies and policies transmitted by the frequency at any time, encouraging Hong Kong citizens to seize the unlimited opportunities of the development of the Greater Bay Area and realize their own value in integrating into the development of the country [16] . (Comments by Deng Qinghe, then President of Hong Kong Shenzhen Association)