2017 network marketing and network promotion of the latest methods are introduced

Network marketing, also known as network promotion or operation, promotion, is an interesting thing. This article will refer to it as "operational."

As one of the most popular job functions in the Internet industry today, it is often called a "metaphysics". On the one hand, its status and weight are increasing; On the other hand, it seems that it is very vague, it seems that few people can make clear what "operation" is in the real sense.

Looking back, the emergence of the "operation" job is actually only a short decade.

In a sense, we like to believe that if you don't know enough about a thing's past, it must be difficult for you to truly understand its present and future. We thought it would be interesting and valuable to step back and take a hard look at the history of "operations" in the Internet world.

So what exactly is "operation"?

I found that in the existing Internet world, the specific work content that can be included under the category of "operation" can be described as extremely complicated: promotion, event planning, content production, data monitoring, user management, customer service... A lot of content seems to be able to fill it, and almost every Internet practitioner who is called "operation" will carry more than one work content.

The purpose of operation is ultimately to "better connect products and users." Further, there are two purposes here, one is to acquire users and realize user pay; The second is to be able to better maintain these users, so that they are willing to continue business relations with you.

And all the specific work carried out around these two purposes can be regarded as a means of operation. In addition, a reliable operation must be able to understand and master a variety of operational means - which is completely different from the state in the traditional industry.

So, what are the latest methods of online marketing and online promotion in 2017?

Online promotion

1, SEM/seo: search engine bidding promotion is mainly to obtain traffic from the major search engines to their own website, so as to promote their own products and business, the purpose of optimization in addition to obtaining traffic, more importantly, to obtain accurate traffic.

2, EDM: EDM direct delivery is generally used for renewal, service expiration reminder, humanistic care (holidays, stop service reminder), activity notification (promotional activities, year-end customer thanks), etc.

3, community promotion: based on their own industry, content output as the core, targeted groups of people to form communities, and activities in the community organization. Such as: online live sharing or communication, wechat group, QQ group, etc. The number and quality of wechat groups and QQ groups are extreme, and strong execution is the key.

4. We media channels: including Toutiao, Sohu public platform, wechat public number, Hundred number, NetEase number, etc., regularly produce high-quality original content.

Offline promotion

1, event hosting: to organize activities with the product as the core, invite media and enterprise personnel to participate, such as the first anniversary of the product, or product investment activities, you can carry out a corresponding integrated marketing activity for the event.

2, participation: Participate in industry-related conferences, enter the industry circle through attendance, establish media relations, and obtain potential customers.

3. Channel cooperation: The products can be cooperated with the corresponding channel operators in different places. The channel operators often have customers of other types of products at hand, and when their customers have corresponding needs, they can give priority to recommendation, which can also solve the problem that the products cannot be promoted in different regions.

4, friends introduce: entrepreneurial products often have a long trial period, directed to invite customers for free trial or recommend products, can also play a better effect, but also more conducive to the other company's product selection to win.

Free online promotion

When I was operating an Internet company a few years ago, I defined it this way: a new startup, no money, no people. So, is this business to quit? Of course not! Your cow products, no one knows, no one found is also waste.

1, SEO natural ranking

First of all, you need a company's official website, with a search engine optimization kernel, with a powerful functional background, to facilitate enterprises to display their corporate image, news, the latest product dynamics, and then according to SEO related optimization experience for reasonable and in-depth optimization.

Taking Qianbo enterprise website system as an example, the excellent kernel of computer + mobile + wechat +APP, four networks in one, can help you build websites that adapt to various devices and browsers, optimize for mainstream search engines, and have a good user experience.

2, soft text promotion

Post bar, Douban, local forums, industry forums related to enterprise products, Tianya community, etc.

In such times, the challenges for "operational" practitioners will be greater, and of course, it will inevitably mean more opportunities.

This article is published by Xiaosheng SEO blog (http://www.seocxs.com/) original in the script home submission center, please indicate the source of reprint, please respect the original and cherish others' sweat!

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