How does web navigation design conform to search engine optimization? SEO website navigation construction tips to share

Published: 2017-09-21 17:41:24 Author: Anonymous I want to comment

Any details of the construction of the website need to consider whether it is conducive to SEO optimization, in the process of website navigation design, how should we operate is in line with search engine optimization? In this regard, this article will give you a simple answer

Any details of building a website need to be considered whether it is conducive to SEO optimization, which is the awareness that seoer must have at all times. In the process of website navigation design, how should we operate is in line with search engine optimization?

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1, text type navigation design

In view of the characteristics of search engine spiders, the navigation design process as far as possible to use the most common html text navigation, avoid the use of images as navigation links, but also put an end to the use of JavaScript to generate navigation systems. In short, avoid using content that search engine spiders do not recognize as a navigational design element. For the most common html text navigation is the search engine spiders crawl the least resistance to content, and you can also design a good visual effect as a navigation style through css style.

2, shorten the click distance to achieve flat effect

Navigation click distance is one of the factors to improve the user experience, excellent navigation design needs to shorten the click distance between all the website pages and the home page as much as possible, so as to achieve the role of centralized weight, that is to say, from the inside page to the home page click no more than four times. If we want to meet this requirement, we need to carry out an seo optimization operation on the path of the website, that is to say, make the website as flat as possible on the URL path structure.

The design of the path of the website navigation system is crucial to reduce the link level, because the navigation link is the second layer of the link after the home page link, so the more the page is set in the main navigation, the more flat the site can achieve the effect. Therefore, in the planning and design of the website, the grasp of the size of the website and user needs determines the number of website navigation. Of course, for the user experience and the total number of links on the page of the design seo optimization, navigation links can not be too many.

3, keyword layout strategy

The weight of the navigation system is second only to the home page, so it is necessary to carry out a reasonable keyword layout in this position. That is to say, in the design of navigation, try to use the target keywords that meet the user's search, but do not carry out keyword stacking operations, so as not to be considered by the search engine as excessive optimization.

Now many websites will layout side navigation and bottom navigation, but with the update of the search engine algorithm and the grasp of the user experience, the sidebar navigation and bottom navigation will seriously affect the user experience, and it is also the seo optimization operation that the search engine is more objectionable, thus bringing unnecessary punishment to the website because of excessive optimization, so when carrying out the navigation layout, Just leave the top navigation.

Tag: Website navigation SEO search engine

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