Promotion specialist

Duty

1. Make annual and quarterly marketing plans, including Product promotion Strategy, brand Develop strategies, specific action plans and budgets, and be responsible for the implementation of marketing plans within the company, responsible for organization and guidance Regional market Develop and refine the market execution plan for the region, and be responsible for organizing, monitoring and evaluating the implementation.

2. Responsible for making new product launch plan, including confirmation Product positioning To develop product benefit points and through effective use Marketing communication Tools such as POP, promotions, advertising, Public relations activities Deliver product listing information and product interest points, and coordinate the purchase of new product listing related dealers. Open market Also responsible for planning and implementing new product launch promotion, training and analysis.

3. According to brand building strategies and plans, with Advertising company Collaboration, creativity and brand development, Product advertising We are also responsible for effective delivery, creativity and production of pops related to brands, products and promotions Sales tool At the same time, responsible for the design and production of other sales tools such as display counters.

4. Responsible for planning, implementing and evaluating consumer promotions, Channel promotion And other forms Brand promotion To increase sales and Brand recognition . Through effective creativity and organization with other brands or companies Joint promotion Achieve improvement Brand influence And sales to achieve the purpose.

5. Based on retail data reports, third-party tracking reports, and other market information, analyze market competition and find Market opportunity Propose action suggestions on product development, sales expansion, price and promotion for the purpose of improving market competitiveness. Responsible for organizing internal discussions and promoting the implementation of action plans.

6. Responsible for the approval and implementation of various market inputs, such as advertising and counters. Responsible for budget monitoring and adjustment.

7. Manage the marketing team, and analyze Marketing DIVISION Conduct marketing training and guidance for members and related department employees. Responsible for evaluating and motivating team members.