Toshiba Zoological Park

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1994 Beijing TV launched the variety program

"TOSHIBA ANIMAL PARADISE" is a film Beijing Television Station Launched in October 1994, it is a large-scale exhibition integrating knowledge, entertainment and fun variety column . It is novel in content and unique in style, taking the world's wildlife as material, taking the form of a ring competition, taking various habits and ecological phenomena of animals as clues, asking questions of the participating teams and guests, and getting answers in the behavior of animals.

Chinese name: Toshiba Zoological Park
Foreign name: TOSHIBA ANIMAL PARADISE

Broadcast platform: Beijing Television Station
Push-out time: In October 1994

catalogue

Program introduction

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EDITOR

Through this program, the audience can enjoy the precious picture of more than 3,000 kinds of animals in 80 countries and regions in the world, understand a lot of animal knowledge and anecdotes, and enhance the protection of nature and the conscious awareness of wildlife protection in the laughter and laughter, the program has been loved and supported by the majority of the audience for 6 years, and has now become a household name brand column. Ratings have always been in the forefront of variety programs. Programs by Japan Toshiba Corporation ( Toshiba (China) Co. LTD ) Special appointment.

Toshiba Zoological Park

"Toshiba Animal Paradise" is broadcast on Beijing TV Channel 6 (BTV-1, today Beijing Satellite TV It is also broadcast in Shanghai, Nanjing, Chengdu, Shenyang, Dalian and other local TV stations, with a national audience of more than 400 million people. The audience rating has always maintained a high position. Columns have been obtained many times by Ministry of Culture, People's Republic of China , State Administration of Radio, Film and Television Excellent column award issued by Beijing Radio and Television Association, Beijing Broadcasting Bureau and other institutions. It has received good social and economic benefits.

The show was discontinued in January 2007. Present quilt Beijing Television Station The Teen Channel was replaced by the new "Animal Land" in 2011. Here, by the way, we introduce the program "Animal Paradise" without the word "Toshiba".

New edition

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EDITOR

In April 2011, it was positioned as a large-scale variety entertainment show "Animal Paradise" integrating knowledge, entertainment and interest Beijing TV youth channel Make a grand entrance. This time, Beijing TV set off again the upgraded version of the famous brand column "Animal Paradise", which undoubtedly aroused the strong interest of the vast audience.

Current yuu Toshiba The title of "Animal Paradise" in October 1994 until January 2007 off the air, as long as 12 years, has been deeply loved by the majority of TV viewers, especially in the Beijing area can be described as a household name, ratings have always maintained the forefront of the national variety program, once became a recognized brand column in the TV industry, and created countless first in the TV industry.

In the 12 years that the original version of "Animal Land" aired, it had a strong host crowd, such as Wang Gang , Yuan Ming , Hou Yaohua , Liang Yongbin The hosts who enjoy a reputation in the industry have all served as garden owners, and have also left an indelible memory to the audience.

Although this program has left the audience for four years, if you randomly investigate in the Beijing area, you will find that it is deeply branded in people's hearts and has a good audience base. In the four years since "Animal Paradise" stopped broadcasting, there has been no variety show with the theme of loving animals and protecting ecology in China. Today, ecological balance and environmental protection have become the focus of the world's common attention, "Animal paradise" program, is a living dictionary of the world's wildlife with sound and color, it will let people watch the program, to understand many animal knowledge and anecdotes, narrow the distance with animals, and enhance the protection of nature, the protection of wildlife consciousness in the laughter.

The content of the new version of "Animal Paradise" is divided into "animal anecdotes", "Animal stories", "Me and my animal friends", "Animal experiments", "Animal experience", "Animal journey" and other sections. Seven-colour light "," Happy takeoff "And other programs Beijing Television Station Young host Ya Qi Co-host with Dr. Animal from the original Toshiba Animal Paradise.

However, the show, like the old version of Toshiba Animal Paradise, was cancelled (no longer broadcast since 2012). ^[1]