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Chinese brand
National independent brand
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Chinese brand refers to the brand created by Chinese enterprises and owned by Chinese enterprises, also known as domestic brands. Mr. Lu Tianzhu believes that:
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Chinese brand is the embodiment of the product quality, service quality, product concept, market reputation, brand credit of Chinese enterprises, is the consistent commitment of enterprises to the market, both the commitment to customers, but also the social supervision of enterprises themselves, and then urge Chinese brand enterprises to do a good job in market services and product quality assurance.
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- Chinese name
- Chinese brand
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- Chinese enterprise original
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Starting from 2017, May 10 will be set up as "China Brand Day" every year.
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The development of Chinese brand needs to continue to build Chinese brand through professional brand operation, and finally establish a good Chinese brand image, which is also the only way for Chinese enterprises to go to the world. Building Chinese brand strategy and cultivating national brand are of great significance to each industry and the whole society. -- Lu Tianzhu
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In December 2022, the CPC Central Committee and The State Council issued the Outline of the Strategic Plan for Expanding Domestic Demand (2022-2035), which mentioned that the trademark and brand strategy should be thoroughly implemented. To build Chinese brands, cultivate and develop Chinese time-honored and distinctive traditional cultural brands. We will continue to hold China Brand Day activities, publicize and promote high-quality domestic products, increase the awareness of brand development in the whole society, and cultivate more world-renowned Chinese brands through fair market competition and consumers' independent choices.
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